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AdTech Project

@adtechproject.bsky.social
40 followers 27 following 18 posts

A study of online advertising based at University of Edinburgh & funded by the ESRC. Project team: donaldamackenzie.bsky.social, Koray Caliskan, @crommers.bsky.social, @addiemcgowan.bsky.social, & Frances Burgess. Learn more: adtech.sps.ed.ac.uk

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AdTech Project @adtechproject.bsky.social · 14/07/2025
Our project team recently presented some work-in-progress at our Platforms, Advertising, and Power event, captured by a live illustrator. Check out the visual summary here, and special thanks to Illustrated Live for capturing our talks!
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AdTech Project @adtechproject.bsky.social · 20/06/2025
We are looking forward to seeing everyone tomorrow at our Platforms, Advertising, and Power event: www.eventbrite.co.uk/e/platforms-... Still a few spots left if you'd like to join us.
eventbrite.co.uk
Platforms, Advertising and Power (In Person)
A one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising.
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AdTech Project @adtechproject.bsky.social · 12/06/2025
Please join us on Saturday, 21st June for our one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising as a 'lens' for opening up platforms for empirical research. Note the date has been moved from Friday, 20th: tinyurl.com/jn39r22j
eventbrite.co.uk
Platforms, Advertising and Power (In Person)
A one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising.
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AdTech Project @adtechproject.bsky.social · 12/05/2025
We look forward to the conversation today, coming up at 2PM BST/9AM EST. Join us.
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Reposted by AdTech Project
Platforms & Society @platformsnsociety.bsky.social · 08/05/2025
EVENT ALERT: Platforms and Society and @adtechproject.bsky.social present "How to Approach and Regulate Google?" - an online symposium 12 May 2025 | 9:00–10:30 AM (EST) / 3-4.30 PM (CEST) newschool.zoom.us/j/9834828717... (pw. 690528)
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AdTech Project @adtechproject.bsky.social · 30/04/2025
Huge thanks to @platformsnsociety.bsky.social for publishing our most recent project output. It argues that we need to reimagine Google Search as a supply chain, not a search engine. Check it out, open access, here: journals.sagepub.com/doi/10.1177/...
journals.sagepub.com
Prodexchange: Digital–industrial economization in Google Search supply chain - Koray Caliskan, Donald MacKenzie, Addie McGowan, 2025
Using Google as a case study, this paper analyzes the online advertising sector's search industry. Arguing that search engines are not engines, it examines...
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AdTech Project @adtechproject.bsky.social · 30/04/2025
Hello Bluesky! We're researchers from @uoe-sps.bsky.social & @thenewschool.bsky.social theorising data, data politics, material politics, and market power in the context of online advertising, funded by ESRC. Starting again here to share outputs, events, and commentary on our work with #adtech
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