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Addie McGowan

@addiemcgowan.bsky.social

Postdoctoral Research Fellow, Data Civics Observatory & @adtechproject.bsky.social. University of Edinburgh (Sociology and EFI). Academic by way of digital marketing strategist. Memphis, TN + Edinburgh, UK.

Posts Replies Media

Reposted by Addie McGowan

Liz McFall @allartmarkets.bsky.social · 04/06/2025

Donald Mackenzie and Judy Wacjman on the 40th anniversary of the Social Shaping of Technology

Robin Williams in a lecture theatre introducing Judy and Donald

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Addie McGowan @addiemcgowan.bsky.social · 14/05/2025

Thank you for having us!

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Reposted by Addie McGowan

Platforms & Society @platformsnsociety.bsky.social · 08/05/2025

EVENT ALERT: Platforms and Society and @adtechproject.bsky.social present "How to Approach and Regulate Google?" - an online symposium 12 May 2025 | 9:00–10:30 AM (EST) / 3-4.30 PM (CEST) newschool.zoom.us/j/9834828717... (pw. 690528)

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Reposted by Addie McGowan

AdTech Project @adtechproject.bsky.social · 30/04/2025

Huge thanks to @platformsnsociety.bsky.social for publishing our most recent project output. It argues that we need to reimagine Google Search as a supply chain, not a search engine. Check it out, open access, here: journals.sagepub.com/doi/10.1177/...

journals.sagepub.com

Prodexchange: Digital–industrial economization in Google Search supply chain - Koray Caliskan, Donald MacKenzie, Addie McGowan, 2025

Using Google as a case study, this paper analyzes the online advertising sector's search industry. Arguing that search engines are not engines, it examines...

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