iiinova — where your digital self keeps evolving

AdExchanger @adexchanger.com · 24/09/2026

Sports fans aren't watching the game — they're second-screening through it. Sharp take from Gretchen Tibbits, President and COO of CivicScience, on why fall sports viewers are subscribers first, distracted always, and primed to spend right now: ow.ly/VnVI50ZRaGb

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AdExchanger @adexchanger.com · 23/09/2026

Retail media has been great at capturing demand — the real test is proving it can create it. Katie Daleo, GM of CPG Ads at DoorDash, on why the category's next chapter runs through incrementality and standardization, not just proximity to the sale: ow.ly/Vnv550ZQKTn

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AdExchanger @adexchanger.com · 22/09/2026

Why do agencies need to be at Programmatic I/O? Real answers on AI accountability, not the vendor pitch version. Your clients are already asking the hard questions — be in the room when the industry answers them. Sept 28–29, NYC → ow.ly/y1Cx50ZQkU9

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AdExchanger @adexchanger.com · 18/09/2026

The gap between brief and buy isn't a speed problem — it's a fidelity problem. Fragmented workflows mean the audience you buy often isn't the one you approved. Worth a read from Omri Barnes, CMO of Start.io: www.adexchanger.com/content-studio/…

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AdExchanger @adexchanger.com · 15/09/2026

Who runs programmatic? Meet them at #ProgIO. 🎤 Walt Greer 🎤 Alexa Ritacco Raff (goop) 🎤 Katie English (Spotify) 🎤 Nicholas Godlove (Yum! Brands) Live on stage at #ProgIO — Sept 28-29, Marriott Marquis NYC. Get in the room: www.compusystems.com/servlet/ar?evt…

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AdExchanger @adexchanger.com · 14/09/2026

Pharma's new problem: AI is unlocking treatments for smaller patient populations, but traditional marketing was built to reach millions, not thousands. DeepIntent CMO Ian Colley says agentic AI is already collapsing planning cycles by up to 10x. Worth a read: ow.ly/ySIh50ZNz6j #MedTech #AI

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AdExchanger @adexchanger.com · 14/09/2026

Ad tech is splitting into two camps: companies building AI as actual infrastructure — wired into their stack, compounding knowledge over time — and companies stitching together per-seat tools and calling it an AI strategy. Worth a read from Anastasia-Nikita Bansal: ow.ly/ezh450ZNyPL.

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AdExchanger @adexchanger.com · 08/09/2026

"An impression was served. No impression was made." — Walter Geer III on programmatic's blind spot. On September 28, Geer opens Programmatic I/O NYC with the real question: once you can reach anyone, what do you actually say? Register: www.adexchanger.com/go/programmatic…

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AdExchanger @adexchanger.com · 03/09/2026

Marketers: still leaning on modeled data to find your audience? 📍 Join us + T-Mobile Advertising Solutions on 9/16 (2pm ET) for a look at how deterministic carrier data is reshaping omnichannel targeting — with real QSR & CPG examples. Save your spot 👇 ow.ly/SJmy50ZJ0oi

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AdExchanger @adexchanger.com · 02/09/2026

Bayer. OpenAI. Ogilvy. The Guardian. Yum! Brands. Adobe. Verizon. NBCUniversal — all confirmed for Programmatic I/O, Sept 28-29 in NYC. Prices jump Friday, Sept 4. This is the room the industry is showing up for. Don't miss this. www.compusystems.com/servlet/ar?evt… #ProgIO #AdTech

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AdExchanger @adexchanger.com · 25/08/2026

"Congratulations. You Reached Everyone. Nobody Cared." Walter T. Geer III is your Programmatic I/O keynote speaker. His challenge: stop optimizing delivery, start reinventing the ad itself. Don’t miss this: www.adexchanger.com/go/programmatic… #ProgrammaticIO #AdTech

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AdExchanger @adexchanger.com · 25/08/2026

The 2026 AdExchanger Awards finalists are here! From breakthrough tech to standout media strategies, this year's list represents the best in ad tech. Winners revealed LIVE Sept 28 in NYC. View the full list: www.adexchanger.com/go/awards-2026 #AdExchangerAwards #AdTech #ProgrammaticIO

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AdExchanger @adexchanger.com · 20/08/2026

The Top Women Network is where the women shaping the future of ad tech belong. Think of the woman who should be standing with them. She deserves to be part of this network. The portal closes TOMORROW, Aug. 21. Nominate her — or yourself — now. 👉 ow.ly/zSON50ZBTMe #TopWomenInMediaAdTech

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AdExchanger @adexchanger.com · 18/08/2026

You know who she is. The leader who deserves a bigger stage. The woman whose work should be recognized alongside the best in media and ad tech. Don’t leave her out. She belongs in the Top Women Network. Nominate her by Friday 👉 www.adexchanger.com/go/adx-top-wome…

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AdExchanger @adexchanger.com · 13/08/2026

Many of AdExchanger’s Top Women in Media & Ad Tech honorees don’t nominate themselves. Someone believed their work deserved a bigger stage. This year, be that someone. Nominate her by Fri, Aug 21 👉 www.adexchanger.com/go/adx-top-wome… #TopWomenInMediaAdTech

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AdExchanger @adexchanger.com · 07/08/2026

JUST ANNOUNCED: OpenAI is joining AdExchanger's Programmatic I/O stage. This is the conversation the industry has been waiting for. Rare access. Real conversation. No filter between you and what's next. Register: www.adexchanger.com/go/programmatic… #ProgIO #AdTech

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AdExchanger @adexchanger.com · 06/08/2026

She's not just keeping up with change — she's leading it. Nominate a woman shaping media & ad tech before Aug 21. Honorees join the Top Women Network and celebrate at the Nov 3 NYC gala. 🔗 www.adexchanger.com/go/adx-top-women-in-media-ad-tech-2026/ #TopWomenInMediaAdTech #TopWomenNetwork #AdTech

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AdExchanger @adexchanger.com · 04/08/2026

AI won't replace you. Someone using it better will. #ProgIO NY 2026 will make sure it's you. Hear from the people operating through the shift, not writing think pieces about it. Register today: www.adexchanger.com/go/programmatic… #ProgrammaticIO #AdExchanger #AdTech

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AdExchanger @adexchanger.com · 31/07/2026

$100 off. Tonight only. Code SUMMER26 disappears at midnight — and so do your savings on 2026 AdExchanger Awards tickets. After that, prices go up. 👉 Secure your seat to an evening of recognition, connection and insight: www.adexchanger.com/go/awards-2026. #AdExchangerAwards #AdTech

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AdExchanger @adexchanger.com · 30/07/2026

Meet the buyers, builders, and sellers of programmatic taking the stage at Programmatic I/O New York. These are the people running point on the conversations that matter this year. Register today: www.adexchanger.com/go/programmatic… #ProgrammaticIO #AdExchanger #AdTech

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AdExchanger @adexchanger.com · 15/05/2026

We're thrilled to share that the AdExchanger editorial team has been honored with a Bronze National Azbee Award for our coverage of the Google ad tech antitrust trial! 🥉 #AdTech #GoogleAntitrust #AdExchanger

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AdExchanger @adexchanger.com · 11/05/2026

Performance TV is having its moment 📺 — and Upfronts starts TODAY 🎉 🛒 Shoppable ads ⏸️ Pause ads 💰 TV vs. your digital budget The industry is watching. Are you? ☕ #PerformanceTV #Upfronts #CTV #AdTech

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AdExchanger @adexchanger.com · 22/04/2026

🤖 66% of teams are stuck in AI experimentation. Only a few are actually shipping. Join AI Digital + AdExchanger to see what’s different — and how teams are deploying real tools in production. 🗓 May 4 | 2 PM ET 🎟 Free 🔗 utm.guru/uoakJ #AI #AdTech #Marketing

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AdExchanger @adexchanger.com · 20/04/2026

Most teams are still experimenting with AI. Very few are actually shipping. Join AI Digital Labs + AdExchanger to learn what separates the two — and see real AI tools already in production. 🗓 May 4 | 2 PM ET 🎟 Free webinar 🔗 utm.guru/unZxg #AI #AdTech #Marketing

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AdExchanger @adexchanger.com · 03/04/2026

The Ten Plagues of Programmatic www.adexchanger.com/comic-strip/...

AdExchanger Comic: The 10 Plagues of Programmatic - Passover comic

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AdExchanger @adexchanger.com · 17/03/2026

📺 CTV performance is under more scrutiny than ever. Join PebblePost + AdExchanger to learn how to prove incremental impact and deliver reporting that stands up in the boardroom. 🗓 Apr 16 | 11 AM ET 🎟 Free webinar 🔗 utm.guru/umGyM #CTV #AdTech #Measurement #Incrementality

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AdExchanger @adexchanger.com · 13/03/2026

🥁 Drum roll please… The winner of the AdExchanger comic caption contest is Thomas Kernan (Adform) 🤖 Winning caption: “Are they prompts or triggers?” He wins a free ticket to Programmatic AI (May 18–20, Las Vegas) Join him → utm.guru/umuVr #AdExchanger #AdTech #AI #Programmatic

AdExchanger Comic: Robot sitting at therapist office asking "Are they prompts or triggers?"

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AdExchanger @adexchanger.com · 03/03/2026

We publish a weekly ad-tech comic. This week, you write the punchline. 🤖 Enter our Comic Caption Contest to win a free ticket to Programmatic AI (May 18–20, Vegas) 🎰 Submit by 3/9, 5pm ET. Top 3 go to a vote. Winner runs 3/13. What broke the robot this time? 💬 utm.guru/ul8nw #AdExchanger #AdTech

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AdExchanger @adexchanger.com · 11/02/2026

Retail media is shifting from clicks to conversations. 🛒💬 At IAB ALM, @lynneluvah.bsky.social, sat down with Brian Monahan of Albertsons Media Collective to talk conversational AI, incrementality, and why building modern in-store media is “not for the faint of heart.” 📽️ Full convo: utm.guru/ulbRP

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AdExchanger @adexchanger.com · 06/02/2026

RTB Bowl www.adexchanger.com/comic-strip/...

AdExchanger Comic: Cartoon depiction of football game with text that says RTB Bowl

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AdExchanger @adexchanger.com · 18/12/2025

❄️🎉 As we wrap up 2025, we’re grateful for the AdExchanger community — readers, listeners, attendees, and subscribers. Thanks for being part of the conversation. Here’s to innovation and growth in 2026. Happy Holidays from all of us at AdExchanger! ✨ #HappyHolidays #AdExchanger

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AdExchanger @adexchanger.com · 12/12/2025

Festival of Flights www.adexchanger.com/comic-strip/...

AdExchanger Comic: Hanukah inspired cartoon with characters lighting a Menorah and saying "And I thought we only had ad budget for one day!"

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AdExchanger @adexchanger.com · 21/11/2025

Christmas Creep www.adexchanger.com/comic-strip/...

AdExchanger Comic: Christmas Creep, pilgrim and dude holding Santa suit

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AdExchanger @adexchanger.com · 14/11/2025

AI-TA? www.adexchanger.com/comic-strip/...

AdExchanger Comic - Robot on Reddits AITA for taking a Human's Job.

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AdExchanger @adexchanger.com · 20/10/2025

📊 Webinar alert: “Causal Attribution Clinic: How to use causal multipliers and triangulation to drive growth for your brand” – Thurs 10/23 @ 11 am ET. Save your spot: bit.ly/4hDWhVv

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AdExchanger @adexchanger.com · 17/10/2025

Race To The Bottom www.adexchanger.com/comic-strip/...

AdExchanger Comic depicting a relay race with 25 cent CPM

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AdExchanger @adexchanger.com · 12/09/2025

Programmatic is transforming CTV—unlocking new targeting & performance opportunities. But SPO, measurement & transparency challenges remain. At #ProgIO NY, Nicolle Pangis, Jamie Power, and Liane Nadeau will share how to streamline the path forward. 👉 Register now: bit.ly/4e9WRs7

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AdExchanger @adexchanger.com · 12/09/2025

Grading Your Own Homework www.adexchanger.com/comic-strip/...

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AdExchanger @adexchanger.com · 27/08/2025

AdExchanger + The Women in Programmatic Network are partnering at Programmatic I/O NY (Sept 29–30)! TWIPN will host a roundtable, judge our awards + lead a women’s networking meetup. Read the full announcement: bit.ly/3UOkyxi

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AdExchanger @adexchanger.com · 18/07/2025

Traffic Jam www.adexchanger.com/comic-strip/...

AdExchanger Comic: Cartoon of semi truck blocking traffic with the words "AI Overview" written over it.

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AdExchanger @adexchanger.com · 11/07/2025

🚨 Final hours! Today’s the early deadline for the AdExchanger Awards—and you can save $150. $100 off today + $50 off with code FIREWORKS. Got a campaign or platform that crushed it this year? Let’s celebrate it. Enter here → bit.ly/4kk9Rga #AdTech #MarketingAwards #Innovation #DigitalMedia

Early Deadline for the 2025 AdExchanger Awards ends TODAY (JULY 11TH)

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AdExchanger @adexchanger.com · 11/07/2025

🎧 New pod episode from AdExchanger’s Inside the Stack TripleLift CMO Meredith Brace on: • Creative that drives performance • Using Prime Day as a testing lab • Holiday strategies worth adopting Listen: bit.ly/4kDkOtA What’s your biggest learning from Prime Day this year? #RetailMedia #AdTech

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AdExchanger @adexchanger.com · 09/07/2025

🔥 Digital media’s boldest work deserves more than a pat on the back. Enter the AdExchanger Awards by 7/11 💸 Save $100 🎆 Use FIREWORKS for another $50 off 🏁 $150 off — and a chance to take the spotlight. Submit now: bit.ly/4kk9Rga #AdExchangerAwards #Programmatic #AdTech

The 2025 AdExchanger Awards Early Deadline Ends July 11th.

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AdExchanger @adexchanger.com · 09/06/2025

The Purchase Funnel www.adexchanger.com/comic-strip/...

AdExchanger Comic - man at boardwalk looking at funnel cake vendor split in 4 scenes - Awareness, Consideration, Desire and Action.

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AdExchanger @adexchanger.com · 06/06/2025

✨ The energy was real at the Top Women in Media & Ad Tech Gala. We came together to honor women leading with courage, intelligence, and authenticity. From trailblazers to rising stars, these women are changing the face of leadership in our industry.

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AdExchanger @adexchanger.com · 06/06/2025

💬 Big ideas. Real questions. Editorial energy. Meet the women behind the mic at #CannesLions: 🎤 Lynne d Johnson = Street-style convos 💡 Sarah Sluis = Insight-packed panels 🔥 Allison Schiff = No-BS brilliance

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AdExchanger @adexchanger.com · 30/05/2025

The New Thought Leadership? www.adexchanger.com/comic-strip/...

AdExchanger Comic: The New Thought Leadership? Cartoon of man posing in corporate office, with LinkedIn banner behind him as he takes a photo on his phone that is on a tripod.

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AdExchanger @adexchanger.com · 20/05/2025

SHINGY at Programmatic I/O: Innovate: Are we using technology to connect—or just trying to keep up? As AI reshapes everything, marketing must get more human, not less. Big ideas, bold questions, and a call to think deeper. #ProgrammaticIO #MarketingShift #AIAndUs

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AdExchanger @adexchanger.com · 09/05/2025

Scraping The Headlines www.adexchanger.com/comic-strip/...

AdExchanger Comic: Scraping The Headlines. Robots getting the daily paper from a newsstand.

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AdExchanger @adexchanger.com · 01/05/2025

⚠️ FINAL HOURS! The discounted hotel block for Programmatic I/O: Innovate ends TONIGHT at 11:59 PM ET. $150/night at Park MGM. Save big, stay close, and scratch this off your list. Book now before it’s gone → bit.ly/3S3EAT4

Hotel Deadline Ends TODAY May 1st for Programmatic I/O: Innovate.

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