Measurement = noise? 📊
Allison Schiff covers how causal MMM uses real experiments to anchor media decisions — and why proving something doesn’t work can be a win.
Is it time to rethink MMM?
#AdExchanger #AdTech #Measurement
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Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.