iiinova — where your digital self keeps evolving

Replies

Emma Monk @monkemma.bsky.social · 02/11/2025

Let’s take a look at the whole “there are too many black people on TV” thing, shall we? After Pochin claimed Black people in TV adverts “made her mad”, all her supporters tried to use 👇🏼 as their excuse for why she was somehow justified in her overt racism. Spoiler - she isn’t! 🤨 🧵 1/22

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markuspg.bsky.social @markuspg.bsky.social · 02/11/2025

Thank you for this brilliant thread Emma.

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@stefanpaetow.bsky.social @stefanpaetow.eurosky.social · 06/11/2025

Quite frankly don’t care what colour the characters in ads are… but if it winds up the racists, I’m cool with whatever!

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Graham Maughan @maughan.bsky.social · 04/11/2025

And I thought the point of advertising was to deliver messages from the commissioning organisations to target audiences. What would be interesting would be to 'study' ethnicity representation v the economic value of products and services - e.g McDonalds & Pizza ads v Audi car commercials...

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sunluvindawgz.bsky.social @sunluvindawgz.bsky.social · 02/11/2025

Just removing them from your sensitive eyes doesn't make them disappear! Black folks exist, and you'll just have to join the 21st century sooner or later, whether you like it or not.

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Nobodyspecial @suffgin.bsky.social · 03/11/2025

On their argument, a third of adverts would feature beer-swilling racists. But fortunately the advertising industry knows its audience better than Pochin and her Reform chums.

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Jakob G. @jakobgamertsfelder.bsky.social · 02/11/2025

I'm woke. I love it. In my area only old people, my age, watch TV. To me TV's meant to create bleakness, so ads can sell pleasures. I sometimes moan at the ham-fisted ads that bring out the usual mix of diversity. Laughing groups of people. No Eskimos. It's better than nothing though.

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Emma Monk @monkemma.bsky.social · 02/11/2025

The right wing media ecosystem absolutely jumped on the Channel 4 report into representation in advertising - in particular the stat on page 19 of the 49 page report (yup, that was it!) - that 51% of adverts featured a black person. 2/

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Joseph Warren @gothicalchemist.bsky.social · 02/11/2025

I am white and over 70. The black people I see in TV commercials looks (and act) a hell of a lot better than my old ass does.

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venicona22.bsky.social @venicona22.bsky.social · 04/11/2025

Daily Mail readers need to watch ITV3 or Channel 82 (films for oldies). We oldies are well represented in adverts on both. Adverts are obviously targeted to who they think is watching and who they want to sell to. Advertisers and their clients want to make money. This is not obvious to Daily Mail?

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Tim Lowe @timlow3.bsky.social · 02/11/2025

Emma is a pearl. The mud that is 21st century social media, discourse, has irritated the clear eyed to the point that layers of sensible intellect have accrued around this lovely human. Producing Emma, the Pearl. Anyway good night. 😴

media.tenor.com

a sea shell with a pearl inside of it

ALT: a sea shell with a pearl inside of it

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Paul Sandham @sandypuke.bsky.social · 04/11/2025

We rarely watch commercial TV these days by I thought I’d have a look yesterday at a few adverts to see what the fuss was all about. I must say I was shocked to see that there were mostly white faces on TV during the adverts. There was one apparent mixed race couple shown though. Outrageous!!!!

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Ceri P 🇺🇦 🇬🇱 🇪🇺🇨🇦🇳🇵 @ceri38.bsky.social · 05/11/2025

Certainly all those ads for funeral plans, home lifts etc seem to feature people who don’t look over 70. Though they are all white I notice.

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🇮🇪🇬🇱🇺🇦 The Urban Leprechaun. 🇬🇱🇺🇦🇮🇪 @theohopkins.bsky.social · 04/11/2025

TV over represents old black people.

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James Morton @glesga-grognard.bsky.social · 03/11/2025

As the saying goes "When you’re accustomed to privilege, equality feels like oppression" Losing your shit over representation in adverts is saying way more about you than you might be comfortable with.

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Simon B.-M. @simonbm.bsky.social · 04/11/2025

Adverts are a commercial thing. They aren’t meant to be representative. They are meant to flog stuff. If a diverse society is cool and racist old farts aren’t then it just is so.

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David Norris @borisnorris.bsky.social · 04/11/2025

Advertisers will portray their market, not the general population.

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@CreativeCamden @creativecamden.bsky.social · 04/11/2025

Such a patently supportive headline for Pochin's problems with TV advertising. Racism is racism. Full stop.

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lila7.bsky.social @lila7.bsky.social · 06/11/2025

I hardly watch TV, and especially I don’t watch TV with ads in. And I don’t know people who watch TV with ads in.

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The lie in tamer @iamreddave.bsky.social · 06/11/2025

Redheads (like me) are over represented in ads but I've never seen a complaint about that www-huffpost-com.cdn.ampproject.org/v/s/www.huff...

www-huffpost-com.cdn.ampproject.org

Redheads Want to Sell You Stuff

A new study finds that 30 percent of ads during peak TV viewing hours include someone with red hair, even though the frequency at which natural redheads appear in the human population is generally est...

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ptzenki.bsky.social @ptzenki.bsky.social · 02/11/2025

We have to deal with this nonsense on the other side of the pond as well. Here’s how it looks from a marketer’s POV: medium.com/thinkpiece-m...

medium.com

Are Minorities Now Over-Represented in Ads?

It’s not because of “PC gone overboard”

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Cindy Lee 🇨🇦 @cindylee.bsky.social · 05/11/2025

Ads for over 70s are all for health related content. Diapers. Pills. Closed caption phones. Ageism is rampant in our society.

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jmc123.bsky.social @jmc123.bsky.social · 06/11/2025

This over 70 person watches TV for just a short time per day and mutes the adverts, which range from annoying cremation ads to embarrassing( as in terrible concept) diarrhea medicine ads and tena type products! Plenty of ads are aimed at my age group unfortunately!

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Laurie Dunkin Wedd @ldw1.bsky.social · 04/11/2025

Great piece, as ever. But I’m sorry you used the rather Trumpian ‘DEI’. I believe the UK abbreviation is EDI. A small thing, but the less influence Trump has here, the better.

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Nicolaas Stulting @nicolaasstulting.bsky.social · 02/11/2025

One group that always seem overrepresented in commercials and advertisements, in my opinion, is famous people and celebrities, as realistically their demographic is so small, whereas a diverse representation of actual people will lead to a diverse population of real consumers for any product.

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