If there is one hill I will die on, it is this: data is NEVER neutral, because the act of choosing how to quantify something is inherently opinion-based. "Data-driven" decisions are always a smokescreen.
(if there is a second hill I will die on, it's that DS9 > TNG, but that's not in the article).
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Designers will never have influence without understanding how organizations learn
We confuse prototypes with demos, and validation with confirmation bias. As a result, we cannot lead — instead, we are led.