We are told: the product now has Gemini. We added Rufus. You can talk to Bixby. We've integrated Alice. Chat with Poob. Log on to Poob right now. Poob has it for you. Poob has it for you. Poob has it for you.
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We are never told "so what." Even the teams working on these products don't know anymore.
productpicnic.beehiiv.com
When teams don't understand their own product
A usable product starts with the conceptual model, but designers have "optimized" that work out of the profession. It's time to bring it back.