UX design is in disarray. The idea of design-for-use has been replaced with design-for-sales, and its incentives (make more features so that you have more shit to sell) don't align with user-centered work.
In this issue, I investigate the ground-level view of how this happened and how to stop it.
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Why design goes wrong and how to set it right, part 1
At the root of design's crisis is an incentives crisis throughout tech. But we have tools that let us cut through the magical thinking of feature factories - if we're willing to use them.
