iiinova — where your digital self keeps evolving

Heck yeah we A/B test all our designs: 𝗔sk stakeholders which idea they like 𝗕uild that one

We don't design for the user, we design for what the stakeholders think the users want 🥲

ABC Always Be C-suiting

Sigh…

the A/B tests will continue until stakeholders are aligned

But what if they only like rounded corners?

Absolutely/Based

seeing this right after being told of someone going to a/b test static graphics vs animated graphics makes it hit that much harder.

But it doesn’t work. See the Yellow Walkman Paradox.

Yes, we can make the icons cornflower blue.

Got PTSD from employment

Give them what they want, not necessarily what they ask for.

Is it in a live setting, or in interviews

that's a fine approach for a greenfield project but when conversion dips after the design they liked is implemented you will unfairly get the blame.