iiinova — where your digital self keeps evolving

Rubin Heru @rubinheru.bsky.social · 28/02/2026

Believe it or not, human labor often beats fancy automation in cost. Complex machines are costly to buy + maintain. You just swap cheap, abundant low-skill cooking labor for expensive, scarce technician labor to fix them. #automation

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Rubin Heru @rubinheru.bsky.social · 04/12/2024

What will not exist in the next 50 years? Plastic packaging. Hopefully 🤞 plastic packaging will be replaced in the next 50 years with something better. Possibilities: plant-based polymers, formed fibers, in-home print on demand #packaging #productdesign

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Rubin Heru @rubinheru.bsky.social · 04/12/2024

What won't exist in the next 50 years? A lot of office jobs. Automation and AI will replace many administrative and repetitive tasks in offices, like data entry, basic customer service and technical support, and even some aspects of accounting. #futurism #productDesign #innovation #UserExperience

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Rubin Heru @rubinheru.bsky.social · 03/12/2024

Search design: ‘Are you looking for food items or appliances?’ This helps narrow the results without guessing at intent. Even better, an LLM-powered ‘concierge’ could improve the search experience by asking a follow-up question like ‘Did you mean kettle chips or a tea kettle?’ #ux #productDesign

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Rubin Heru @rubinheru.bsky.social · 03/12/2024

Ever searched for something like ‘kettle’ on an app, only to get swamped with results like kettle-cooked chips instead of the hot water kettle you actually wanted? Taxonomy in search design: A smart UI pattern could present options right up front #UXPatterns #productDesign

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Rubin Heru @rubinheru.bsky.social · 25/11/2024

Getting into a "flow" state, where you are totally and utterly immersed and involved in what you're doing. This can enhance #productivity, #creativity, and #happiness. You know that feeling when you exist outside of time & space and produce quality without really trying. #success #motivation #work

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Rubin Heru @rubinheru.bsky.social · 25/11/2024

From switchgrass to sugarcane scraps, plants are not just food sources but also the building blocks for creating sustainable packaging materials. Unlike traditional plastics derived from fossil fuels, these biopolymers can reduce our carbon footprint significantly #futurism #productDesign #ux

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Rubin Heru @rubinheru.bsky.social · 25/11/2024

It is technically illegal for any organization to be hiring undocumented persons. We hear a lot about punishing people who are just trying to earn a living, but we never hear talk about bringing those criminals to justice from any political organization. #immigration #border #politics

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Rubin Heru @rubinheru.bsky.social · 24/11/2024

Typography in web and app design has become…functional, but where’s the playfulness? In the days of print and manual typesetting, typography wasn’t just text; it was part of the art, framing visuals and conveying emotions. #productDesign #visualDesign

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Rubin Heru @rubinheru.bsky.social · 24/11/2024

Flat design always felt like someone turned in a half-finished project and convinced the world it was a bold new movement. ‘Nah, minimalism!’ Props to them—it worked. Now, though, we’re seeing a return to tactile visual cues and a pseudo-skeuomorphic vibe #FlatDesign #UIDesign #DesignTrends #UX

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Reposted by Rubin Heru

brianloveswords @brianloveswords.com · 23/11/2024

alright rough first version of my bandcamp link bluesky feed watcher thing is live: bjb.dev/bsky-bc/ use query param to link to filtered page e.g. bjb.dev/bsky-bc/?tag... already using it to find some new music I like! if you like discovering music, give it a shot, let me know what you think

screenshot of the page. main body of the page is a grid of low-res album covers. there's a filter with autocomplete showing a list of tags. I've filled it out with "jazz", and it's showing a bunch of the jazz related tags.

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Rubin Heru @rubinheru.bsky.social · 22/11/2024

Winning young male voters? Focus on food and shelter. Prices for basic needs are skyrocketing. Take a look at Maslow’s hierarchy—if we’re not addressing the foundation (food, shelter, security), nothing else will resonate. #YouthVote #AffordableHousing #FoodSecurity #EconomicPolicy

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Rubin Heru @rubinheru.bsky.social · 21/11/2024

Looks like BlueSky is getting some love from a lot of new people. #happy

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Rubin Heru @rubinheru.bsky.social · 21/11/2024

What will not exist in the next 50 years? Plastic packaging. Hopefully 🤞 plastic packaging will be replaced in the next 50 years with something better. There are better options that can be made with plant-based polymers and maybe some other innovations. #futurism #productDesign #environment

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Rubin Heru @rubinheru.bsky.social · 17/11/2024

Today’s stakeholders are more invested in UX than ever, and many feel confident in their ability to critique or shape it. It’s a bit like saying, 'I enjoy eating ice cream, so I must know how to make great ice cream.' While consuming a product gives you perspective, making it work is a bit different

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Rubin Heru @rubinheru.bsky.social · 17/11/2024

I believe greater personalization is going to be crucial, the spray and pray" methods of the past aren't going to cut it anymore. We need smaller, more targeted experiences that adapt to each user as a unique individual.

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Rubin Heru @rubinheru.bsky.social · 09/11/2024

We usually think of "modalities" or "modes of input" as being touch input or keyboard or stylus... but there's so many other ways that we can interact with a digital experience...

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Rubin Heru @rubinheru.bsky.social · 02/11/2024

Value prop is the key in digital experiences. Without it, even the best #UX can't deliver. Whether it's saving time, providing fun, or offering utility, every digital touchpoint should bring something valuable to the table. #DigitalExperience #UserEngagement #ProductDesign

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Rubin Heru @rubinheru.bsky.social · 01/11/2024

My favorite thing about going to Los Angeles is every new person I meet telling me all the things they hate about living in LA… and then: Me: “so when are you moving?” Them: “I would never move, I love LA” 🤦🏻‍♂️ #LosAngeles #funny #StartupLife #innovation #hustle

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Rubin Heru @rubinheru.bsky.social · 01/11/2024

The Silver Swan , an 18th century automaton or what we might call a robot or animatronic. Incredibly natural movement and the swan’s neck is incredibly articulate youtu.be/cOGBP-5SxiI?... #robotics #tesla #automation

youtu.be

The Silver Swan automaton in the Bowes Museum England

YouTube video by KnP MEDIA

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Rubin Heru @rubinheru.bsky.social · 01/11/2024

Ethics in UX, or a lack thereof. @WINRED using confusing mash of check marks to trick people into making recurring donations. Then it’s quite difficult to stop the recurring charges. This is fraud #ux #fraud #productDesign #elderAbuse #darkPatterns

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Rubin Heru @rubinheru.bsky.social · 01/11/2024

Client side data validation for good user experience. Server side data for accuracy/security. #productDesign #userExperience #userCentricDesign #technology #dev #webdev #appdev

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Rubin Heru @rubinheru.bsky.social · 01/11/2024

Dorsey is right, everyone is going to have to optimize their teams. Removing product management function and merging engineering and design is the way to go. Smaller, more powerful teams is the future. fortune.com/2024/10/30/j... #StartupLife #productDesign #innovation

fortune.com

Jack Dorsey hits Tidal with another mass layoff: "We need to build like a startup again"

The streaming music service, founded by Jay-Z, has been owned by Dorsey's Block for several years.

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Rubin Heru @rubinheru.bsky.social · 28/09/2024

Flexa pods, regular pods are exposed to the elements - kinda gross. People touching them, critters crawling all over them. We designed Flexa pods to be individually wrapped so they're safe and sanitary. Plus, the wrapper gives a great canvas to communicate your brand #productdesign #coffee

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Rubin Heru @rubinheru.bsky.social · 25/09/2024

Someone told me his daughter said "Daddy, you smell like meetings" According to this peer-reviewed study, human stress odor smells like "stir-fried leeks", the smell of meetings www.medicalnewstoday.com/articles/str... #work #meetings #wfh #startup #hustle

medicalnewstoday.com

Stress sweat: Causes, odor, management, and more

Sweating is a natural part of the body's response to stress. Stress sweat may have a distinct odor compared with the sweat the body produces during exercise.

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Rubin Heru @rubinheru.bsky.social · 07/09/2024

We wanted to make an offering in the single serve beverage space I said, let’s start from zero & ask how coffee/beverages fit in our lives. We made Flexa™️ a soft beverage pod that can fit in your favorite single serve machine, or just drop it in a cup of water #beverage #Coffee #keurig #Packaging

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Rubin Heru @rubinheru.bsky.social · 24/08/2024

You can train an AI model using your own artwork, like you might train an assistant. Artists who learn to leverage AI can expand their reach, do more with less and realize their vision. It's how we made a nostalgic illustration strategy for MoeYum our meal planning, recipe & nutrition tracking app.

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Rubin Heru @rubinheru.bsky.social · 09/05/2024

Some painterly images created by our MoeYum AI to illustrate the recipes it created for our early users based on any ingredients they wanted. Our AI steps in to generate these painterly images on the fly, based on statistical models we created. #FoodTech #AI #Startup #Cooking #uxdesign

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Rubin Heru @rubinheru.bsky.social · 01/05/2024

If you're designer who's always been a bit code-shy, discovering Framer is a game-changer! It lets you prototype like a pro without getting tangled in code. Use AI to augment your design and code to bring the experiences you design to the next level #UXDesign #Framer #AI #prototyping www.framer.com

framer.com

Framer — The internet is your canvas

Framer is where teams design and publish stunning sites.

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Rubin Heru @rubinheru.bsky.social · 22/04/2024

Early in my career, I likened designing a user experience to crafting a waterslide — However, this perspective shifted as introducing deliberate friction points in a user experience can be beneficial. These pauses allow users to mentally "own" the moment. #ux

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Rubin Heru @rubinheru.bsky.social · 18/04/2024

As we introduce these robots into workplaces, several questions arise. How does the presence of such a machine make you feel? Could you trust it as you would a human coworker? What would it take for you to rely on this robot over a human? #ai #ux #userexperience #automation

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Rubin Heru @rubinheru.bsky.social · 18/04/2024

www.youtube.com/watch?v=29EC... The future of getting stuff done: working alongside machines like this. Imagine creating work plans, objectives, and working alongside these machines to monitor and give real-time guidance to a group of these devices to augment human workers. #AI #automation #ux

youtube.com

All New Atlas | Boston Dynamics

We are unveiling the next generation of humanoid robots—a fully electric Atlas robot designed for real-world applications. The new Atlas builds on decades of...

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Rubin Heru @rubinheru.bsky.social · 14/03/2024

a little bit of progression on my portfolio site, iterate - learn. Did you know you can upload an image to ChatGPT and get design feedback? next best thing to having a review with a fellow designer in the room. #uxdesign #ai

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Rubin Heru @rubinheru.bsky.social · 13/03/2024

Imagine starting from the ground level with user-experience thinking to guide every aspect of a service. From branding, to product features. The time the user spends with your experience and the long-term impact on their daily life matters. #userexperience #branding #customerexperience #cxstrategy

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