iiinova — where your digital self keeps evolving

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The Agency Review @theagencyreview.bsky.social · 07/10/2026

People who dismiss #AndyWarhol as merely a #conman miss the point that them dismissing him as a conman is exactly the point. Which would probably make them furious. Which is also the point. We review #ThePhilosphyofAndyWarhol: the-agency-review.com/philosophy-a... #art @TheWarholMuseum

the-agency-review.com

The Philosophy of Andy Warhol

The thing about a con man is that there is an aura surrounding him, which is this: he knows all the angles. He has everything figured out. He is privy to facts that you are not privy to. Because th…

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 08/10/2026

Is happiness a state of being or a memory? It LOOKS like a simple question, but if it were, we’d probably all be a lot, um, happier. Marketing expert #BryanHaut on episode 8 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #memory #happiness #podcast

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Episode 08-Bryan Haut

Podcast Episode · You're On Mute · February 29, 2024 · 14m

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Martin Bihl @martinbihl.bsky.social · 07/10/2026

Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thi... #advertising

martinbihl.com

Who Are You?: Some thoughts on personas — Martin Bihl

Advertising agencies created "personas' to help them create work that would resonate better. Does it? And will AI make it better or worse?

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 07/10/2026

What photographer & entrepreneur #NicDamico means when he says “Truth is very slippery” and why it’s not as nefarious as it might sound. Episode 7 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #truth #relationships #podcast

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Episode 07-Nic D'Amico

Podcast Episode · You're On Mute · February 29, 2024 · 16m

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Martin Bihl @martinbihl.bsky.social · 05/10/2026

Imagine an argument between me, @FarisYakob and #PeterDrucker. Now imagine that we’re not actually arguing with each other, we’re instead arguing with most companies about how they run their business. Sound too good to be true? Well guess what… www.martinbihl.com/business-thi...

martinbihl.com

Follow the Money — Martin Bihl

I enlist Peter Drucker to make the point that all businesses - regardless of what industry they're in - have one job to do. And it's not what most of them think it is.

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 06/10/2026

Love, loyalty, friendship, fantasy football and shopper loyalty programs – marketing expert #CameronWeston covers the big issues on episode 6 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #love #loyalty #friendship

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Episode 06-Cameron Weston

Podcast Episode · You're On Mute · February 29, 2024 · 15m

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Martin Bihl @martinbihl.bsky.social · 04/10/2026

The things we say don’t only convey what we mean to communicate, they also convey things we don’t even know we’re saying. I dive into some language to try to make sense of THAT can of worms. www.martinbihl.com/business-thi... #language #meaning #discoursemarkers

martinbihl.com

Talk Talk Talk: Observations about language and change — Martin Bihl

Words matter, of course, but do ALL words matter? Or are some just sounds we make without really thinking about what we're doing? No, those count too. Here's why.

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The Agency Review @theagencyreview.bsky.social · 04/10/2026

A fascinating book about memory, its role in culture, how it works in our brains – oh and people who travel the world competing against each other as #MentalAthletes. We review Joshua Foer’s #MoonwalkingWithEinstein: the-agency-review.com/moonwalking-... #marketing @penguinpress #memory

the-agency-review.com

Moonwalking with Einstein

For years we’ve admonished brands that marketing is not about what you want to tell your customer, it’s about what your customer needs to hear. That until you think about what you’re doing for them…

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 05/10/2026

.#OliviaKenney channels psychology 101 & memories of learning the violin to talk about how the world around you influences how you become who you are. #YoureOnMuteThePodcast episode 5: podcasts.apple.com/us/podcast/e... #podcast

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Episode 05-Olivia Kenney

Podcast Episode · You're On Mute · February 29, 2024 · 13m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 04/10/2026

“Maybe envy can lead to motivation, and can lead to influence” – #OriginAgency CCO #LanceThomas on envy, jealousy, appreciation and more on episode 4 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #envy #jealousy #art #podcast

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Episode 04-Lance Thomas

Podcast Episode · You're On Mute · February 29, 2024 · 13m

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Martin Bihl @martinbihl.bsky.social · 02/10/2026

.#Charles Duhigg’s #ThePowerOfHabit was full of great insights, but there’s one part involving the insights of football coach #TonyDungy that has always intrigued me, though I didn’t quite understand why until a line in #JohanCruyff’s memoir lit the lightbulb: www.martinbihl.com/business-thi...

martinbihl.com

I Think I Can: an alternative strategy for business — Martin Bihl

Businesses have made a fetish out of doing more with less and extracting every last ounce of "value" from everything. What if there's a different way?

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The Agency Review @theagencyreview.bsky.social · 02/10/2026

Setting aside the valuable lessons it teaches about life, @andreaskluth’s #HannibalAndMe teaches history the way it should be taught, not as random dates & battles, but as the struggles of real people to find meaning. Our review: the-agency-review.com/hannibal-and... @riverheadbooks

the-agency-review.com

Hannibal and Me

This is a curious book. Andreas Kluth uses the story of the Carthaginian general Hannibal to think about how to give one’s life meaning – a story which he then interprets and illuminates with the t…

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 03/10/2026

“There needs to be the ability for people to be curious about a lot of things” - #JimHarper talks about the importance of curiousity at any age and why people should make room for it in their lives. #YoureOnMuteThePodcast Episode 3: podcasts.apple.com/us/podcast/e... #curiousity #podcast

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Episode 03-Jim Harper

Podcast Episode · You're On Mute · February 29, 2024 · 12m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 02/10/2026

“You can have regrets and live through that and still have an awesome life”. #GaryHudson explores the idea of regret on the second episode of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #podcasts #regrets #mistakes

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Episode 02-Gary Hudson

Podcast Episode · You're On Mute · February 29, 2024 · 12m

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Martin Bihl @martinbihl.bsky.social · 01/10/2026

People ignored this when I wrote it in #2016, which is fine. They may ignore it now as well, which is also fine. But the ones that don’t will likely still be making money in #2032 when I share it again: the-agency-review.com/presentation... #demographiccliff #advertising

the-agency-review.com

The Agency Review

Thanks for clicking on the link. When I was cleaning out some old files i found this this presentation I wrote in 2016. Back then I shared it with a couple of universities, a few agencies and a cli…

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 01/10/2026

Bob Hawthorne and I pick up on a conversation we started years ago about what kind of legacy one leaves or wants to leave or can leave. Or something. #YoureOnMuteThePodcast Episode 1: podcasts.apple.com/us/podcast/e... #podcasts #legacy #whatyouleavebehind #BobHawthorne

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Episode 01-Bob Hawthorne

Podcast Episode · You're On Mute · February 29, 2024 · 15m

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Podcasts by Beth @podcastsbybeth.bsky.social · 30/09/2026

You do you! There is no rulebook for podcasting.

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The Agency Review @theagencyreview.bsky.social · 29/09/2026

Using examples from biology to factory workers to Hollywood, @barabasi’s #Linked explores how networks work & how our understanding of them has evolved. And then we go off on a tanget about social media. Enjoy! the-agency-review.com/linked #networks #society #socialmedia #advertisings

the-agency-review.com

Linked

Sometimes a cigar is a metaphor. And sometimes, a cigar is just a cigar. And sometimes, as Albert-Lazslo Barabasi explains in Linked, a cigar is a miniature model of how our vaster cigar-shaped uni…

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Martin Bihl @martinbihl.bsky.social · 29/09/2026

People are worried about #AI but perhaps for the wrong reasons. I try to give some “right” reasons to worry. Sort of. More thoughts on #Creativity and #AI: www.martinbihl.com/business-thinking/creativity-ai-horses-cars-jetpacks-buggywhips #creativity #AI #ArtificialIntelligence

martinbihl.com

We Were Promised Jetpacks: More Thoughts on Creativity and AI — Martin Bihl

A sort of rallying cry for creatives where AI is concerned. By way of an apocryphal HenryFord quotation.

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 30/09/2026

I recorded an intro episode because people told me I should. But then they also told me I shouldn’t post the whole season’s episodes at once, and I DID do that. So much for consistency. #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

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Episode 00-Introduction to the Podcast

Podcast Episode · You're On Mute · February 29, 2024 · 2m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 29/09/2026

I created a podcast because that’s what you do during #Covid, right? Covid’s over? Oh, I created a podcast because that’s what you do when Covid’s over, right? #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/y...

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You're On Mute

Society & Culture Podcast · a series of brief conversations about the big things people don't usually have conversations about.

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The Agency Review @theagencyreview.bsky.social · 28/09/2026

If you market to humans, you should understand how their brains are wired & what their instincts are telling them. If you don’t market to humans, then you’re probably ok. For the former, we review Instinct: the-agency-review.com/instinct @DrRebeccaHeiss #instinct #advertising #marketing

the-agency-review.com

Instinct

It would be easy to mis-read Dr. Heiss’s interesting book as a screed against instincts. And indeed, all of the support for such a rant would appear to be here; our instincts are hardwired into us …

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 28/09/2026

As filmmaker, producer and director Tim Harris explains, making a movie rarely happens in a straight line. And in fact many stories aren’t told in a straight line either. So is life not linear too? And if not, what is it? Episode 34 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

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Episode 34-Tim Harris

Podcast Episode · You're On Mute · January 30, 2025 · 15m

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Martin Bihl @martinbihl.bsky.social · 26/09/2026

Why #curiousity, #persistence and #entrepreneurialism are good things to have but also why they will annoy the hell out of everyone around you. My interview with the good folks at Bold Journey: boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 27/09/2026

Historians, pundits & sportscasters love to look at key moments & say “that was the turning point” – but can we identify these moments in our lives as we live them? Art Advisor Rob Fields & I discuss this & other topics on episode 33 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

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Episode 33-Rob Fields

Podcast Episode · You're On Mute · January 30, 2025 · 17m

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The Agency Review @theagencyreview.bsky.social · 25/09/2026

If a simple rhetorical device like “analogy” can explain to us how our brains work, then what can it tell us about how to re-think about advertising? Glad you asked. We review #JohnPollack’s #Shortcut: the-agency-review.com/shortcut #analogy #writing @jdpollack #advertising #marketing

the-agency-review.com

Shortcut

We used to create campaigns for Miller Brewing Company that existed solely in places where you could buy beer. We called it “the last five feet of the sale”, when you were standing with money in yo…

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Martin Bihl @martinbihl.bsky.social · 25/09/2026

Not surprisingly, I think people aren’t using #AI and #creativity the right way. But of course I could be wrong. Some thoughts on Creativity and AI: www.martinbihl.com/business-thinking/creativity-ai-music-miles-davis #jazz #advertising #marketing #artifcialintelligence

martinbihl.com

Milestones: Some Thoughts on Creativity and AI — Martin Bihl

How what happened to Herbie Hancock in Stuttgart decades ago can help you deal with #AI right now.

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 26/09/2026

Strategist Marta La Rock – who spends a lot of time thinking about why people do what they do – believes you shouldn’t have regrets. With, however, two important caveats. Agree? Disagree? Discuss. Episode 32 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #regret #MartaLaRock #podcast

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Episode 32-Marta LaRock

Podcast Episode · You're On Mute · January 30, 2025 · 14m

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 25/09/2026

Are #loyalty, #friendship & #love just aspects of the same thing? Can you have one without the others? I push the bounds of my friendship with Fanny Krivoy – & probably her loyalty too – with the question I asked Cameron Weston in Season 1: podcasts.apple.com/us/podcast/e... #YoureOnMuteThePodcast

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Episode 31-Fanny Krivoy

Podcast Episode · You're On Mute · January 30, 2025 · 11m

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The Agency Review @theagencyreview.bsky.social · 23/09/2026

Why is naming a product or a company such a fraught process? Because it betrays the deeper issue facing marketers generally. #LisaMerriam helps you make that process less onerous in #MerriamsGuidetoNaming: the-agency-review.com/merriams-nam... #naming #copywriting #marketing #advertising

the-agency-review.com

Merriam’s Guide to Naming

We have seen the best minds of our generation, destroyed by madness, dragging themselves hysterically through thesauri and rhyming dictionaries to find that one word which will encapsulate for a cl…

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 24/09/2026

“Legacy” isn’t just what they write about you in the trades, it’s everything that you leave behind - your work, sure, but your relationships, your reputation, what you stood for. New Biz Consultant John Heenan on episode 30 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

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Episode 30-John Heenan

Podcast Episode · You're On Mute · January 30, 2025 · 12m

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Martin Bihl @martinbihl.bsky.social · 23/09/2026

Anyone with a historical perspective of #advertising knows that agency consolidation is nothing new. That doesn’t mean it’s good, of course, it just means it’s not new: www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #bigagencies

martinbihl.com

Small is the New Big: Thoughts on Agency Mergers — Martin Bihl

Barkley, OKRP, Havas, Uncommon, Dentsu, Tag, Carmichael Lynch, Tierney, and don't get me started on VML Is it time for your agency to jump on board the merger train, or has the merger train jumped the...

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You're On Mute - The Podcast @youreonmutepodcast.bsky.social · 23/09/2026

Anger, fear, curiousity, are all traits that make sense in terms of survival. But why do humans have a sense of humour? How does THAT help? Matt Coppola & I explore this question, with forays into Bob Newhart, Richard Pryor, & others. podcasts.apple.com/us/podcast/e... #humour #comedy #senseofhumor

podcasts.apple.com

Episode 29-Matt Coppola

Podcast Episode · You're On Mute · January 30, 2025 · 14m

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