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Ylva Biri

@ylvabiri.bsky.social
151 followers 193 following 16 posts

Linguist, U of Helsinki, teaching and researching (online) studying (online) discourse and pragmatics through corpus methods. /'ʏlva 'bɪrɪ/, she/her.

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Ylva Biri @ylvabiri.bsky.social · 25/09/2026
Finally out, open-access, an article based on my postdoc. These are the stories #finfluencers tell you to help you get rich (?) and to get you come back for more advice. 💰💵🤑 doi.org/10.1177/1750...
doi.org
“When I first started in the markets”: Expertise, relatability and advice in stories by YouTube’s finance influencers - Ylva Biri, 2026
The paper analyses the interactional functions of stories in YouTube videos where finance influencers (“finfluencers”) share advice relating to personal finance...
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Ylva Biri @ylvabiri.bsky.social · 26/08/2026
Meet and greet with first year students of English at University of Helsinki. 💙🎓Warmly welcome to the programme!
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Ylva Biri @ylvabiri.bsky.social · 14/08/2026
📣Do you or a loved one do #pragmtics on short form video platforms? Join our panel on the Pragmatics of TikTok at #IPC20 #IPrA2027 in Helsinki. We welcome work on TikTok, DouYin, IG reels, YT shorts etc in any language data. CfP closes 15 Oct 2026. See: linguistlist.org/issues/37/26...
linguistlist.org
LINGUIST List 37.2667 Confs: Panel at IPC20 - Pragmatics of TikTok: Exploring Interaction on Short-form Video Platforms (Finland)
The LINGUIST List, International Linguistics Community Online.
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ICAME48 @icame48.bsky.social · 26/06/2026
We are happy to announce that the call for papers for #ICAME48 is now out! 📢📢📢The call for pre-conference workshops is already open, while the call for abstracts will open in October. More info on our website: www.helsinki.fi/en/conferenc...
helsinki.fi
Call for Papers | ICAME48 | University of Helsinki
The conference theme is The Times They Are A-Changin'. We invite all submissions on corpus-based approaches to English, and especially abstracts addressing the theme of the conference, such as submiss...
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Ylva Biri @ylvabiri.bsky.social · 23/06/2026
Thanks to everyone who came to have a look at my #CADS2026 poster on #finfluencers! Great first day of conference, two more to go.
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Ylva Biri @ylvabiri.bsky.social · 15/06/2026
Trying out BERTopic for finding what finfluencers are talking about. Sneak peek from my poster at #CADS2026 at Lancaster next week!
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Ylva Biri @ylvabiri.bsky.social · 18/05/2026
Next week #ICAME47 in Koblenz! I'll be part of the Reddit pre-conference workshop, giving a talk with Aatu Liimatta on comment types found on Reddit. Looking forward to a copRe get-together!
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Daria Dayter @coocho.bsky.social · 08/04/2026
Next talk in the OSSO + DDI online talk series is on April 17, 14 - 15 EEST. Join us for Sanna-Kaisa Tanskanen's lecture "My bad: the metapragmatics of accountability on social media" Join the Zoom room: tinyurl.com/talkosso 🐦🐦 @ylvabiri.bsky.social @lulind.bsky.social
This talk presents the first results from a study exploring how social media users take responsibility for their own contributions in order to manage potential conflicts and uphold civility in online interactions. While the prevalence of online conflicts and incivility has attracted significant scholarly attention, recent research has increasingly focused on the constructive and positive aspects of social media interactions (e.g., Tanskanen 2021; Canute et al. 2023; Biri & Tanskanen 2025). This investigation is part of that emerging trend. The talk specifically examines instances that can be labelled as self-condemnation, i.e. cases where users explicitly assume accountability for their contributions as potential transgressions. Users can, for instance, modify or edit their contributions or confess to having uttered an inaccuracy or untruth. These instances are particularly interesting because according to previous research, actual self-condemnation is very rare in interaction; people typically evaluate their own transgressions more leniently than those of others (Szabados 1979; Valdesolo & DeSteno 2007). From an interactional perspective, the reactions to self-condemnations are equally interesting, and, where possible, these have been analysed as well in order to shed light on the dynamics of accountability in online discourse.
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Daria Dayter @coocho.bsky.social · 09/03/2026
Have you missed us? OSSO / DDI online lecture series is back for one more season! This spring: Rachelle Vessey - 13 March Sanna-Kaisa Tanskanen - 17 April Dominika Kovacova - 4 May Join the Zoom room: tinyurl.com/talkosso
March 13 | 15-16 CET
Rachelle Vessey (Carleton University)
Gender ideologies in workplace surveys: The case of the Canadian military
April 17 | 13-14 CEST
Sanna-Kaisa Tanskanen (University of Helsinki)
My bad: the metapragmatics of accountability on social media
May 4 | 12-13 CEST
Dominika Beneš Kováčová (Masaryk University) 
Rapport management and community building in audience reactions to rapport-challenging posts by manosphere influencers
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Ylva Biri @ylvabiri.bsky.social · 05/12/2025
I'm giving an online lecture Wed 17 December. 🎓 "Expertise and Engagement in YouTube informational videos". What makes finance influencers compelling? Financial advice on social media is not just information, it's also entertainment and peer-support. 💸 Link to lecture in image, feel free to share!
Ylva Biri's lecture December 17, 10–11 CET time zone. Titled "Expertise and Engagement in YouTube Informational Videos: Case Studies on the Finance Advice Genre." Link to online presentation is https://tinyurl.com/talkddiTitle: Expertise and Engagement in YouTube informational videos: Case studies on the finance advice genre
Summary: This study examines discursive strategies of self-presentation and audience engagement employed in YouTube finance advice videos, an underexplored genre situated at the intersection of information and entertainment. The presentation shares insights from corpus-assisted discourse analyses of English-language financial advice videos posted on YouTube. The research draws on positioning theory (Bamberg, 1997) and metadiscourse for examining audience-engaging lexico-grammatical features (Ädel & Mauranen, 2010; Hyland, 2005). The findings illustrate how financial advice videos utilize narratives and metadiscourse to construct and appeal to a target audience. Narratives further contribute to positioning the finance influencer’s brand persona, whereas metadiscourse is present in expressions directing the viewer’s attention and actions. However, there is variation between the personae, as some influencers utilize narratives as part of motivational self-help style discourse whereas others focus more on informative and educational content. Thus, although the videos ostensibly provide financial guidance, they also seek to engage and provide entertainment for the viewer, thereby representing a hybrid genre of advice, self-help, and edutainment genres. Understanding the use of strategies contributing to audience appeal offers insights into their role in shaping influencer brand as well as perceptions of wealth and financial literacy.
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Daria Dayter @coocho.bsky.social · 08/11/2025
Somewhat sleepy (Saturday morning panel the day after the conference dinner) but successful convenors of Digital Discourse & Interaction at #AFinLa2025 @lulind.bsky.social @ylvabiri.bsky.social Thank you, Joensuu & @uniuef.bsky.social!
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Ylva Biri @ylvabiri.bsky.social · 16/09/2025
Very excited about this autumn's programme.
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Frazer Heritage @nounfraze.bsky.social · 16/09/2025
Excited to give a talk as part of the Online Selves - Self Online series tomorrow. Thank you for the invitation @coocho.bsky.social! My talk is titled "Caveman Theories, Modern Misogyny: Evolutionary Psychology in Incel Fora" - and addresses how pseudoscience normalises misogyny. Abstract below ⏬
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Maite Taboada @mtaboada.bsky.social · 25/06/2025
IPrA in 2027 - Helsinki
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Ylva Biri @ylvabiri.bsky.social · 16/06/2025
An academic highlight from this spring: the conferment ceremony, where recent (or not-so-recent) graduates receive their academic emblems. Three days of white tie festivities. I've had my degree for some 18 months, but now I am also the proud owner of a Finnish doctoral hat and sword.🎩⚔️
Photo from a Finnish conferment ceremony, the doctoral graduate wearing a traditional black doctoral hat that resembles a top hat; she is also holding a sheathed doctoral sword.Informal photo from a Finnish conferment ceremony ball. The doctoral graduate is wearing a doctoral hat, and the handle of the doctoral sword is visible at the belt.
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Ylva Biri @ylvabiri.bsky.social · 06/09/2024
As the first week of the academic year is ending, there is suddenly a day without teaching, lesson-prepping, student advising... 😮 A day to just read and write, it's like back in the good ol' days.
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Ylva Biri @ylvabiri.bsky.social · 03/09/2024
First day of teaching!🧑‍🎓There is a lot of new stuff to learn both for me and the students. Until end of 2026, I'll be working as a lecturer in English at @helsinkiuni. So there's still time to learn.
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Stefan Diemer @diemerstefan.bsky.social · 19/07/2024
“Wealth is good.” Finfluencers like to tell “rags-to-riches”stories about their personal history & how they got rich to create relatability, @ylvabiri.bsky.social finds in her analysis of narratives of professionalism & positioning in YouTube investment advice 💸 at CADS2024 🎓📚🏔️ #CADS2024
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Ylva Biri @ylvabiri.bsky.social · 18/07/2024
#cads2024 attendees studying discourses around minorities, homelessness or fascism might want to know that on the riverbank just outside the Agnes-Heller-Haus venue is a Memorial against the Industrial Handling of Minorities. wolfgangtschernutter.at
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Ylva Biri @ylvabiri.bsky.social · 18/07/2024
2nd day of #cads2024 in Innsbruck.
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Ylva Biri @ylvabiri.bsky.social · 12/07/2024
Since I research language online, it felt appropriate to come over to bluesky. Hi.
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