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From the perspective of pragmatics, coaching can be understood as a communication-based, co-constructed discourse genre in which coach and client jointly build meanings, goals, and courses of action turn by turn (see Fleischhacker & Graf 2023). Rather than merely transmitting information, coaching works through persuasion: it relies on speech acts such as advising, evaluating, goal-setting, while also managing uptake and creating an expert identity for the coach (see Weinzinger 2016, Dayter & Rü

Martin Burr Grants

There’s a saying in the management world, popularized by NASA administrator Daniel Goldin in the 1990s, that the goal of technological improvements is to make products faster, better, and cheaper. Alt...