Alright, let’s break down the 2026 Hall of Fame ballot.

Last week I wrote about the Contemporary Era ballot & some of the steroid-linked players up for consideration—Bonds, Clemens, Sheffield among them.

The Hall of Fame recently announced the Contemporary Baseball Era Committee ballot & it’s a doozy.

It’s Thursday, which means it’s time for another controversial ranking that will inevitably anger the internet.

Here’s something that’s been bugging me about agency work.

This week the Dodgers & Blue Jays are battling it out in the World Series, & honestly?

Your KPIs shouldn’t be carved in stone.

Or: How I Learned to Stop Worrying and Love Roger Moore's Eyebrow Acting

We’re drowning in data.

Let me say something controversial: American football is mind-numbingly boring, and deep down, most of you know it.

Mark Twain supposedly said “Never let the truth get in the way of a good story.” I’m not suggesting we lie about campaign results (please don’t), but I am saying this: don’t let your data obscure what...

When I first started thinking about this connection, it seemed like quite a stretch and that I was doing it just to capitalize on the Taylor Swift news (ok that part is true).

Continuing my journey through baseball's sacred spaces - as promised, this is part 2 of 3, covering the good, the bad, & the ugly of America's ballparks.

"Is this heaven?

The modern marketing measurement landscape has a problem: we've forgotten what makes a Key Performance Indicator truly key.

Look, I get it.

Let me guess: your latest campaign dashboard is lighting up like a Christmas tree with digital metrics.

So there you are, feeling like a genius because you just asked Claude to write your quarterly report and it came back with something that sounds like McKinsey consultants collaborated with Shakespeare...

Last night I had the opportunity to watch a preview of the new Superman movie.

Why fifteen years of exile hasn't changed a thing

Picture this: You're a pharma marketer tasked with launching a therapy for a rare disease affecting maybe 10,000 people in the entire U.S.

As if you didn’t know this already, I'm a baseball fanatic.

Why Mathematical Illiteracy Is Costing Us More Than We Think

Rob Manfred has been tinkering with baseball like a mechanic who can't quite figure out what's wrong with the engine.

How we measured awareness in rare disease marketing when traditional metrics failed us

Seeing America Through It's National Pastime

I've sat through more analytics presentations than I can count.

No, I'm not prisoner 24601 (though sometimes the morning commute when I still lived in NYC felt like a lifetime sentence).

Back in college, my philosophy professor Vaughn Adams once held up his tie and asked us "Do you know what this is?" When we would of course answer that it was his tie, he then followed up with "Yes, b...

Extra Innings is a twice-weekly blend of professional insights on marketing analytics and strategy alongside personal observations on travel, baseball, and whatever else catches my attention—served in...

Look, I get it.

So there I was, early in my analytics career, frantically re-crunching numbers at 11 PM on a Wednesday.

My personal Substack. Click to read Dan’s Substack, by Dan Twohig, a Substack publication. Launched 14 hours ago.