iiinova — where your digital self keeps evolving

Reposted by Wolf Brüning 💙 Design Systems

produktbezogen @produktbezogen.de · 23/09/2026

„Wenn ich mit KI zehnmal schneller in die falsche Richtung renne, habe ich trotzdem viel Zeit verloren." Unser Autor Wolf war im Digital Product Talks Podcast von COBE. Fünf Punkte aus dem Gespräch: Feature Factory, Produktstrategie, Design Systeme und KI. 👉 www.produktbezogen.de/digital-prod...

produktbezogen.de

Von Feature Factories, Speisekarten und Vokabelheften - produktbezogen.de

Unser Autor Wolf Brüning war zu Gast bei Digital Product Talks, dem Podcast der COBE-Gründer Felix van de Sand und Daniel Wagner. Die drei haben gut

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 09/06/2026

E-Sports Tournament… but with Outlook! 🤯

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 21/05/2026

Happy to see that the recording of my latest talk is finally available. 🤩 Last month I had a blast speaking at @uxdx.com in front of a diverse, welcoming crowd about my perspectives on the future of UX and product development in the AI era. Watch it here ▶️ www.youtube.com/watch?v=Lu_Y...

youtube.com

11 Perspectives on the Future of AI, UX and Product Development - UXDX Meetup Hamburg

YouTube video by Factorial

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 21/04/2026

I am an optimist. Looking at AI I see so much potential for us designers, researchers, and product people to thrive… if we embrace the change and don't hide under our desks. If you want to learn about my thoughts on what will happen to our craft, come see my talk next Monday uxdx.com/profile/wolf...

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 15/04/2026

AI accelerates product development – but are we building the right thing? Don't run faster in the wrong direction. Join Sabrina and me in tomorrow's webinar (April 16, 5-6pm) to discuss why Product Discovery is more vital than ever in the age of AI. 👉 2eorve.share-eu1.hsforms.com/2VVQPdtpSR-W...

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 07/04/2026

Ich freue mich sehr, dass ich in 3 Wochen als Speaker beim Hamburger Meetup von @uxdx.com auftreten darf. Ihr habt vielleicht schon meine Gedanken zur Zukunft von UX & Product in Zeiten von AI gelesen und am 27.4. werde ich euch ein wenig mehr darüber erzählen. Kommt vorbei! uxdx.com/community/co...

uxdx.com

UXDX Community: Hamburg: The New Product Playbook: AI, UX and the Next Wave of Innovation | 27 Apr 26

A local meetup that brings together the latest practices in Product, UX, Design and Dev for high-performing cross-functional product teams.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 02/03/2026

"I believe that what will happen (…) is that product discovery will become the main activity of product teams, and gen ai-based tools will automate most of the delivery." - Marty Cagan Very interesting read on the future of product teams 👉

svpg.com

A Vision For Product Teams | Silicon Valley Product Group

A partnership dedicated to teaching best practices to product teams and product leaders

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 26/02/2026

Design systems have a bright future ahead of them. They will serve as the vocabulary and grammar for GenAI to write programs. They will make the difference between receiving cobbled-together spaghetti code, that is at best suitable for prototypes, and getting scalable, production-ready code.

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Reposted by Wolf Brüning 💙 Design Systems

produktbezogen @produktbezogen.de · 24/02/2026

Die KI wird ein gehöriges Wörtchen zur Zukunft der Produktentwicklung mitreden. Warum aus Dialogen Betriebssysteme werden, warum es dumm ist, heute keine Juniors einzustellen, was KI mit der ersten Kleinbildkamera zu tun hat & 5 weitere Thesen zur KI-Zukunft: www.produktbezogen.de/zukunft-von-...

produktbezogen.de

8 Thesen zur Zukunft von KI, UX und Produktentwicklung

Unser Autor Wolf Brüning wagt einen Blick in die Zukunft und beschreibt, welche Veränderungen der konsequente Einsatz von KI für UX und Produktentwicklung bedeutet.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 24/02/2026

"Wenn der Wind der Veränderung weht, bauen die einen Schutzmauern und die anderen Windmühlen." Wenn wir unsere KI-Zukunft mitgestalten wollen, müssen wir sie verstehen. Ich habe ein paar Thesen zu Zukunft von UX & Produkt formuliert. Diskutiert gerne mit! 👉 www.produktbezogen.de/zukunft-von-...

produktbezogen.de

8 Thesen zur Zukunft von KI, UX und Produktentwicklung

Unser Autor Wolf Brüning wagt einen Blick in die Zukunft und beschreibt, welche Veränderungen der konsequente Einsatz von KI für UX und Produktentwicklung bedeutet.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 17/02/2026

Many Agile Coaches master Delivery but stay on the sidelines during Product Discovery. Don’t just build the product right – build the RIGHT product! 🎯 Join @sabrinahauptman.bsky.social & me for a free webinar this Thursday (Feb 19, 4pm CET). Sign up here: share-eu1.hsforms.com/1T5S9EKjaQaC...

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 07/02/2026

Der tauende Permafrost hier in Hamburg gibt interessante Relikte aus dem Erdaltertum frei. Ich wusste zum Bespiel gar nicht mehr, dass vor unserem Haus eine Straße ist. 🫠

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 14/01/2026

Currently working on a WordPress template – first with Gemini and then with ChatGPT – and it feels like working with someone who’s just as clueless but doesn’t want to admit it. It’s my first time coding with AI that I’ve felt I’m better off alone.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 12/01/2026

If someone has been practicing Scrum strictly by the book for ten years, are they actually still agile?

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 08/01/2026

Doesn’t look like we really need that upcoming blizzard tomorrow. But then again, I’m no expert… 🙈🤷🏻‍♂️

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Reposted by Wolf Brüning 💙 Design Systems

produktbezogen @produktbezogen.de · 07/01/2026

Wir freuen uns riesig, euch endlich mal wieder neuen Content zu liefern. Unser Gastautor Fabian Puls erklärt euch, warum Leadership auch für Junior Produktmanager ein wichtiges Thema ist: www.produktbezogen.de/leadership-f...

produktbezogen.de

Leadership für Junior Produktmanager - produktbezogen.de

Wie Junior Produktmanager Leadership ohne Autorität leben: Purpose klären, Vertrauen aufbauen, Einfluss nehmen und Teams wirksam gestalten.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 24/12/2025

Und auch in diesem Jahr singt für Sie wieder der Gefangenenchor die alte Weihnachtshymne all jener, die dieses Fest in Unfreiheit begehen müssen: „Verlies Navidad“ In diesem Sinne, frohe Weihnachten. 🎄

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Reposted by Wolf Brüning 💙 Design Systems

beyond tellerrand @beyondtellerrand.com · 18/11/2025

Alright. First #talks of #btconf Berlin are ready. Here is Thorsten Jonas and “Each Design Is a Manifesto for the Future”, with which he opened Berlin’s 2025 edition. Sorry for the delay, but have been handicapped during the last week. More to follow. youtu.be/SGSMl8BZBBQ

youtu.be

Thorsten Jonas – Each Design Is a Manifesto for the Future – beyond tellerrand Berlin 2025

YouTube video by beyond tellerrand

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 03/11/2025

„Vibe coding is a lot like stock-picking – everyone’s blabbing about their big wins. Ask what their annual rate of return is above the S&P, and it’s a quieter conversation. This is how we end up with a firehose of AI hype, and yet zero signs of a software renaissance“ learnui.design/blog/wheres-...

learnui.design

Where’s the AI design renaissance?

AI design is currently overhyped · Will AI take design jobs? · What should designers focus on in light of rapidly changing AI tools?

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Reposted by Wolf Brüning 💙 Design Systems

Mario Sixtus @sixtus.net · 27/10/2025

Dass sich im Laufe der Pandemie die Lügner und die Entsolidarisierer immer stärker durchsetzen konnten, dass sie damit durchkamen, ihren Egoismus als "Freiheit" zu deklarierten und dass sie Wissenschaft "Ideologie" nennen durften, davon haben sich Deutschland und die Welt immer noch nicht erholt.

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Reposted by Wolf Brüning 💙 Design Systems

Erika Hall @erikahall.bsky.social · 24/10/2025

Now that I've done my wikipedia page post, it's time for the daily reminder … Don't repost rage bait. Don't repost misinformation. Don't amplify bad people by reposting. EVEN to dunk. Repost what you want to see more of in the world. If you crave engagement, post a cute animal.

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Reposted by Wolf Brüning 💙 Design Systems

Pavel @spavel.bsky.social · 21/10/2025

This hits a lot of the notes I've been shouting from the rooftops: the frictionlessness of both producing and consuming slop, and the value of labor as friction that lets us slow down and think. Rather than "unlocking creativity" it's rendering our collective creativity down into a big vat of slop.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 05/10/2025

„The most successful product leaders I know rarely talk about being product-led. They're too busy actually leading through their work.“ www.thedecisionstack.com/stop-saying-...

thedecisionstack.com

Stop Saying "Product-Led." It's Setting You Up for Failure.

Your CEO's eyes glaze over when you say 'product-led.' Here's the reframe that gets product teams the influence they actually want.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 10/09/2025

If you tell ChatGPT to be the world’s best doctor or investment banker, keep in mind: it won’t actually become that. It’s more like an actor trying to mimic what it thinks the world’s best doctor or banker would say. So be mindful of which advice you take from an actor – unless it’s about acting.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 09/09/2025

Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)

This image is purely meant as illustration and is not additional content. It shows a group of experts and a robot (the AI) working together. The experts have mixed roles like "Designer & Developer", "Business Analyst & Test Automator" or "UX Researcher & Software architect".

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Reposted by Wolf Brüning 💙 Design Systems

Wolf Brüning 💙 Design Systems @wolfbruening.de · 19/08/2025

In my experience "full stack" often means: backend dev who reluctantly does some frontend but most of the time neither really good nor efficient because she/he never thoroughly learned frontend because frontend is still looked down upon by many devs as "not real programming". ¯\_(ツ)_/¯

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Reposted by Wolf Brüning 💙 Design Systems

Pavel @spavel.bsky.social · 24/07/2025

If your timebox only allows for one iteration, then you're going to need three timeboxes: one to do it, one to learn how you fucked up, and one to redo it.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 21/07/2025

Reports are emerging of companies being silly enough to lay off designers – because of AI. I do believe that AI will fundamentally change how we work, how we build products, and which role will do what. Still, I am convinced the companies letting go of their designers are harming themselves. 👇🧵

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 30/06/2025

If you as a UX Designer are afraid that some day you will be replaced by a Product Manager using ChatGPT, sit down and learn how to replace your Product Manager with AI before that happens. 😉

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 16/06/2025

A big round of applause to all the organizers, speakers, hosts and participants of tonight’s Into Design Systems Hamburg. I had a blast and I am definitely looking forward to the next time. ❤️

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 05/06/2025

So happy I haven’t deleted my Twitter account yet. 🤣

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Reposted by Wolf Brüning 💙 Design Systems

Tim O'Reilly @timoreilly.bsky.social · 28/05/2025

My latest post on @OReillyMedia. Many Silicon Valley investors and entrepreneurs even seem to view putting people out of work as a massive opportunity. That idea is anathema to me. It’s also wrong, both morally and practically. www.oreilly.com/radar/ai-fir...

oreilly.com

AI First Puts Humans First

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 14/04/2025

Spannend! "UX auf Staatsniveau: Warum der neue Koalitionsvertrag ein Wendepunkt für UX-Professionals sein könnte." germanupa.de/blog/ux-auf-...

germanupa.de

UX auf Staatsniveau: Warum der neue Koalitionsvertrag ein Wendepunkt für UX-Professionals sein könnte | German UPA

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 03/03/2025

Aus aktuellem Anlass eine Begriffsklärung, um peinliche Missverständnisse zu vermeiden: Fröhliche Menschen marschieren durch die Straßen: Fasching Fiese Menschen marschieren durch die Straßen: Faschos Fiese Menschen klauen einem die Zugangsdaten: Phishing Bitte. Danke.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 24/02/2025

Heute verstehe ich endlich, wie das mit dem antifaschistischen Schutzwall gemeint war. 😕

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 24/02/2025

Die 4,97% der BSW sind doch wohl ein Honeypot für Russische Einflussnahme. Mal gucken, wo noch ganz plötzlich Säcke voller Wahlzettel auftauchen. (Ansonsten von meiner Seite ganz viel Schadenfreude für deren Ergebnis parallel zum sehr guten Abschneiden der Linken)

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 15/02/2025

At first I read „world of ironic dinosaurs“ and boy, would I have gone to see that.

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 12/02/2025

Just spent some time on Twitter and that place is completely rotten. Just mobs of trolls attacking any critical opinion. Terrible…

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 11/02/2025

We became servants to the process, following it step by step every single time, saying stuff like “trust the process.” We made designers feel like their work wasn’t complete if they didn’t start from a perfectly articulated problem statement. jennywen.substack.com/p/dont-trust...

jennywen.substack.com

Don't trust the (design) process

absolutely not starting a newsletter

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 11/02/2025

Alignment is important because it helps to build trust, avoid waste and trigger decisions. Contrary to common belief, alignment does NOT mean that everybody always agrees. Instead, alignment means creating clarity, even in dissent. www.arnekittler.de/blog/escalat...

arnekittler.de

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Wolf Brüning 💙 Design Systems @wolfbruening.de · 08/01/2025

Even after a decade of building design systems, I’m still amazed at how much thought and effort go into creating even a simple component. Building DS components is not trivial. They need to be incredibly robust to function across all applicable contexts and with all applicable contents. They… (1/3)

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