iiinova — where your digital self keeps evolving

William Masterson @william-301.bsky.social · 24/09/2026

Ya know what, I’m glad we’re starting to see colorful, funky tech again. We desperately need a return to pastel laptops and transparent fluorescent video game consoles.

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William Masterson @william-301.bsky.social · 23/09/2026

Random observation: the placement of the power button on the current Mac mini form factor is a significant design flaw. The user shouldn’t have to pick up the device to turn it on. I guess they assume once you turn it on the first time you’ll never turn it off.

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William Masterson @william-301.bsky.social · 10/09/2026

Spicy ramen for lunch was a mistaaaaaaaake

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William Masterson @william-301.bsky.social · 28/07/2026

Kinda funny: With regards to social media/networking (which are two very different things), the term viral doesn’t really mean anything anymore.

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William Masterson @william-301.bsky.social · 09/05/2026

Sorry I don't post much (any) these days. Since Twitter imploded and all of my friends scattered to different platforms, I've just not really been chatty. Not to mention I've got much better things to do with my time these days than sit around and doom scroll.

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Drew Magary @drewmagary.bsky.social · 07/01/2026

I’m an American and I hate all of this evil shit. All of it. Fuck you if you don’t.

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William Masterson @william-301.bsky.social · 07/11/2025

I’ve turned into the BadBunny character from SNL who won’t shut up about KPopDemonHunters…

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William Masterson @william-301.bsky.social · 02/11/2025

Something fun I want to share with the dubdubdub... About a week and a half ago, I began developing symptoms related to shingles, primarily intense pain, and was finally officially diagnosed with it on Friday (yay Halloween!) two days after beginning to show telltale signs of a rash.

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William Masterson @william-301.bsky.social · 02/10/2025

Bought a Meta Quest 3S yesterday (the black one). AMA.

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Rob Sheridan @rob-sheridan.com · 21/09/2025

Is there a list or like a “KNOWN FASCIST COLLABORATORS” shaming website that lists all the companies/organizations who cave to right wing pressure campaigns and fire people for exercising free speech? They need to hear a lot of noise from the 1000s of people who won’t be their customers anymore.

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William Masterson @william-301.bsky.social · 30/08/2025

Ah yes, it's hit that moment on BSKY where it's time to review everyone who follows and if it even begins to look like a bot, they get an insta-block.

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William Masterson @william-301.bsky.social · 27/08/2025

currently riding the emotional roller coaster created by downing a half-dozen pepsi max and chasing it with a feedbag size sack of sweet tarts in the course of an hour. everything is slowing down. i think i might be in the matrix.

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William Masterson @william-301.bsky.social · 26/08/2025

Ya know, it's wild when you realize that WarCraft was originally conceptualized as a video game version of WarHammer that Games Workshop passed on back in the early 90s. And that StarCraft is just WarHammer 40k.

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amy brown 👻 @amybrown.xyz · 22/08/2025

this iconic advertising copywriter named Kathy Hepinstall Parks died over the weekend and I wanted to share something from her website I thought Bluesky would like

Why should I write better when a machine can do it for me?
Because actually no one can do it for you, because your voice is unique among all the people on earth. Siri never petted a horse's neck. Alexa has never been ghosted by the captain of the football team. But you have lived, your heart is beating, you have suffered, and you have something important to say. It's a human's job, to use words, and whatever job you give to a machine, that part of your brain goes dark. Maybe it's worth it when it comes to remembering phone numbers and directions, but when that part of your brain that uses words goes dark, that's a vast area that's very close to your soul. Don't let some internet platform convince you that what you have to say and create isn't worthwhile. Words are the echo of your soul. Honing that echo matters.

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William Masterson @william-301.bsky.social · 18/08/2025

@steeber.bsky.social Only now realizing you're the person who built the Glossary a few years back (and I had to dig to find the archive). Would it be possible to compare notes about this stuff while I'm working on my project?

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William Masterson @william-301.bsky.social · 18/08/2025

@gkeenan.co JFC, you have over 500 followers. Good on ya.

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Bill Amend @billamend.bsky.social · 12/08/2025

Tonight’s dumb napkin cartoon…

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William Masterson @william-301.bsky.social · 10/08/2025

@manmademoon.bsky.social Duncan! You’re on BSKY! I’m so excited, you’re one of he few I’ve missed the most from the hellsite. So glad you’re here.

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Evangelion Screenshots @ngescreenshot.bsky.social · 07/08/2025

The Animatrix is free on YouTube in the US right now. It's a great collection of shorts and features material from people that worked on Evangelion, Cowboy Bebop, Aeon Flux, and more. Check it out if you've got 100 minutes to spare. youtu.be/QNVeOWDOvvU

youtu.be

The Animatrix

YouTube video by YouTube Movies

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William Masterson @william-301.bsky.social · 06/08/2025

Chalk it up to another case of "I have the skills, I might as well try to do a thing I've always wanted to do..." wherein I've modeled up my local Apple Retail Store (Santa Rosa Plaza). I worked in Visual Merchandising at Apple for six years (during and after college), so this is a big deal for me.

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William Masterson @william-301.bsky.social · 02/08/2025

It's difficult for me to express just how satisfying it is to post this image. For almost a decade, I witnessed in awe how the teams at Apple came up with incredible graphics for in-store displays. Today, I finally leveraged what I've learned over the last 20 years to mock-up something of my own.

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William Masterson @william-301.bsky.social · 30/07/2025

Updating some of my personal portfolio today...

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William Masterson @william-301.bsky.social · 25/07/2025

As I'm working on securing a normal day job again, I've started playing around and rebuilding my portfolio... Here's the first thing I started mocking up...

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William Masterson @william-301.bsky.social · 22/07/2025

Pretty incredible when creatives and artists (see people in entertainment and comedy) start to stand up en masse to tell the powers that be to 'Get Rekt'.

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William Masterson @william-301.bsky.social · 22/07/2025

I don't know what to call it when a person wakes up at 4:30am and just starts delving into a project they've had on their mind for a while, but has also lightly procrastinated against starting... Anyway, I'm playing with material/shape renders today.

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William Masterson @william-301.bsky.social · 22/07/2025

Gonna say this out loud (sorta): While I've been trying to get back into Nine Inch Nails due to the upcoming TRON film... It's my opinion that NIN from '99-'14 was served wonderfully by the talents of @rob-sheridan.com, and has been severely lacking since they parted ways.

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William Masterson @william-301.bsky.social · 17/07/2025

Did a rewatch of Bullet Train tonight, and I think it easily slides into my top 20 movies that are my sort of BS. Strangely enough, there's a number of those that also have Brad Pitt in them, such as Fight Club and Snatch. Wolfs might be an addition as well.

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William Masterson @william-301.bsky.social · 11/07/2025

Installed Ubuntu Linux on my space PC… now what?

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Charles Johnson @charles.littlegreenfootballs.com · 01/07/2025

I really don’t care about the Sean Combs trial, and I don’t need to know the verdict in real time. The Senate just passed a bill that expands ICE into a no-shit unprecedented secret police force with more funding than the US Marines, and ALL OF THE CABLE NETWORKS are fixated on Sean Combs.

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William Masterson @william-301.bsky.social · 25/06/2025

Do any #gamedevelopment veterans have advice for pitching to publishers? Our game is being developed on a shoestring budget, but we recently transitioned into a phase where we're working primarily on new characters and new levels since the core systems are complete. Next is to get the word out.

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Shivam Bhatt @shivambhatt.bsky.social · 17/06/2025

Love that *wakeup at 3 am with anxiety that no one actually likes me* feeling.

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Kat Abughazaleh @katmabu.bsky.social · 12/06/2025

SHUT. IT. DOWN. A senator was dragged out of a press conference for standing up for his constituents and against fascism. Watch how your representatives and senators respond to their own colleague being treated like this. That'll show you how they'll react when it's *you* on the ground.

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William Masterson @william-301.bsky.social · 07/06/2025

We’re excited to get this in front of as many people as possible. Please let us know how we can make it even better!

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Aaron Price @mozltovcoktail.bsky.social · 30/05/2025

Fun fact: Nobody has beaten Neautralize yet, including me. You could be the first and quite literally beat me at my own game 😐 www.neutralizegame.com

neutralizegame.com

Neutralize | Notion

:positive: + :negative: = :neutral:

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William Masterson @william-301.bsky.social · 29/05/2025

We released the demo for our game this week, so I'm going to play a few matches and see just how badly I can lose to the PC! Check it out at www.twitch.tv/fairaday

twitch.tv

Fairaday - Twitch

Just a piece of JUNK! We made a game, let's check it out!

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William Masterson @william-301.bsky.social · 26/05/2025

Check on your friends. Make sure they're doing ok. Figure out how to make sure they know they're valuable and worth having in your life.

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Rusty Foster @rusty.todayintabs.com · 19/05/2025

Have you ever been like “oh I’ll do that in a minute” and then eight months go by?

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William Masterson @william-301.bsky.social · 08/05/2025

This week, I’ve successfully delved into nostalgia and rebuilt a 5th gen iPod, with various upgrades, and am currently listening to music via wired over the ear headphones.

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William Masterson @william-301.bsky.social · 06/05/2025

It's official. I've hit my breaking point with the corporate/political shenanigans of the last decade. What am I talking about? Starbucks is DISCONTINUING the DOUBLE CHOCOLATE BROWNIES! It's time we rally in the streets and demand a return to a common-sense approach to how our world should work.

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William Masterson @william-301.bsky.social · 27/04/2025

Howdy y'all. I'm pretty quiet on social these days as it's difficult for me to see the value of it, since the vast majority of things I see people post falls into a doomscroll or 'the dread'. That said, I'm ok. Still working on JUNK!, and I hope to do a full launch later this year.

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Grant Henninger @granthenninger.com · 15/04/2025

Does anybody have a recommend a good tenants rights attorney in the San Diego area? A friend is looking for one. I don’t know any of the details of why he’s looking.

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Aaron @ Small Hours Games @aarhed.bsky.social · 22/03/2025

Now the interminable wait for #GDC2025 to post the videos of all the sessions I couldn’t see

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William Masterson @william-301.bsky.social · 22/03/2025

This might sound a little silly, but after being around so many people all week at #gdc2025, I'm already missing the conversations, talking about their game, talking about my game, talking about experiences in our careers... all of it. Y'all, HMU if you want to chat between now and next #gdc!

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