iiinova — where your digital self keeps evolving

Wilbert Liu @wilbertliu.com · 04/05/2026

It will report its findings. Here is one of the investigation result:

Wilbert Liu @wilbertliu.com · 18/02/2025

We didn't make it to the top 3, but that's okay! Thank you for your support for this little tool. If you happen to make something cool with it, please don't be hesitant to tell me 😉 Cheers! 🥂

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Wilbert Liu @wilbertliu.com · 18/02/2025

Climbed to the 4th place, thanks to @poppacalypse.bsky.social 🎉🫶 Can we get to the 3rd place? 🤞

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Wilbert Liu @wilbertliu.com · 13/02/2025

🚨 Introducing — Markdown to email. Write your marketing or transactional emails in Markdown and get the responsive HTML in return. Now you can stop coding your HTML emails from scratch and focus on what matters to you. And it's totally FREE! Let me know what you think.

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Wilbert Liu @wilbertliu.com · 07/02/2025

Uh-oh, I did it again! 😵‍💫 Hint—Emails, in your favorite flavour. Can you guess? #buildinpublic

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Wilbert Liu @wilbertliu.com · 04/02/2025

I had an interesting conversation with a potential competitor—yes, you read it right: competitor—about whether or not he can make money by copying Lavish. Here is the most important part 👇 If you are bullish about email marketing, don't hold yourself back and start shipping!

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Wilbert Liu @wilbertliu.com · 21/01/2025

I have been working on Lavish around 3 months, but I realized I haven't launched it on product discovery platforms like PH. Well, I also heard horrible stories from indies that had not been covered. Is @uneed.best the go-to indie platform for launching these days?

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Wilbert Liu @wilbertliu.com · 24/12/2024

Shipping one last feature before Christmas ⛴️ Please welcome automation to Lavish! 🎉 I'm so excited to see use cases unfold from this. Merry Christmas! ☃️ #buildinpublic

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Wilbert Liu @wilbertliu.com · 20/12/2024

There’s no better way to wrap up 2024 than this: Lavish has reached $828 ARR! 🎉 I dedicate this post to all makers who are still finding their first few customers. Is there anything you want to know behind the scenes? I might write a blog post to unpack more. #buildinpublic

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Wilbert Liu @wilbertliu.com · 13/12/2024

Let’s make the pricing simple and more accessible for small business. The pricing 👇🔥

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Wilbert Liu @wilbertliu.com · 13/12/2024

✨ Just shipped: A cleaner, simpler way to update contact details in Lavish. 🎯 Focused on: – Ease of use – Visual clarity – Flexibility with tags & fields Every detail counts. Any feedback? 👇 #buildinpublic

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Wilbert Liu @wilbertliu.com · 12/12/2024

Rails + Inertia tip ⚡ Avoid using `default_render` if you’re also using views from gems! I ran into issues with Litestream and Mission Control Jobs dashboards because Inertia hijacks every and does its magic. Instead, add `render inertia: true` for actions that need it.

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Wilbert Liu @wilbertliu.com · 12/12/2024

Shipping one of the most requested features ✨ You can now send campaigns to specific segments or tags in Lavish. Keep it personal, keep it simple. Who’s excited to try this out? 👀 #buildinpublic

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Wilbert Liu @wilbertliu.com · 11/12/2024

Just shipped a contact import summary 🎉 – See what was imported & skipped – Error reports make fixing issues a breeze – Clear CTA to keep you moving Iterating on making the experience smoother 🥤 #buildinpublic

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Wilbert Liu @wilbertliu.com · 10/12/2024

Tell me you are shipping consistenly without telling me you are shipping consistently. Yes, the next button will get there, eventually. #buildinpublic

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Wilbert Liu @wilbertliu.com · 09/12/2024

Late to the party, but hey, better late than never! The prompt: Based on what you know of me, draw a picture of what my life currently looks like. The result 👇 Nailed it! Can confirm this is 💯% accurate. 😅

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Wilbert Liu @wilbertliu.com · 01/12/2024

Am I.., a marketer now? 🤔 Thanks @mjwhansen.com for sharing. blueskyroast.com/roast/wilber...

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Wilbert Liu @wilbertliu.com · 27/11/2024

I promise → I deliver 💫 Here is the result of landing page revamp since 10 days ago, particularly for visitor to signup conversion. It works! 🙌 6.7% looks good here. I'll keep it as is for a while and let's see what I can do down the funnel. Anything you'd like to know? #buildinpublic

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Wilbert Liu @wilbertliu.com · 26/11/2024

Here is a bit that's hard to compress on 300 characters 👇

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Wilbert Liu @wilbertliu.com · 26/11/2024

When @tailwindcss.com enters the gym... Well played @adamwathan.com, well played! 🔥 And if you pay attention closely, this is smart. The top padding is exactly the treadmill. 16-pixel treadmill? Who is in? 😄

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Wilbert Liu @wilbertliu.com · 25/11/2024

Just talked to my therapist ❇️ And he told me to pass a message to you. If you run an indie business, have a family, or even kids, you should lift that damn weight! Everything else will fall into place. Agree or disagree?

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Wilbert Liu @wilbertliu.com · 23/11/2024

A few days later… I have more followers here than on any other platform. And no, that’s not the most important thing. Guess what? I met more people here in the indie-making, bootstrapping, and #buildinpublic community, which I appreciate the most 🥳 I’m thankful that Bluesky exists 😊

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Wilbert Liu @wilbertliu.com · 22/11/2024

Squeezing out my design bandwidth 🎨 I guess I can enjoy the weekend off the keyboard 😉 #buildinpublic

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Wilbert Liu @wilbertliu.com · 22/11/2024

It's still rough, but we'll get there soon... 🚧 Do you know what I'm working on right now? What should I add next? #buildinpublic

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Wilbert Liu @wilbertliu.com · 21/11/2024

Thoughts from the iron land 🏋️‍♂️ More people should stop doing 12 startups in 12 months. Instead, do a full marketing month. Why though? 🤔 Because there is no profitable space without competition. You should find your edge in the market, not building another product. Thoughts? #buildinpublic

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Wilbert Liu @wilbertliu.com · 19/11/2024

🆕 Shipped an analytics for sent campaigns. It's a more detailed view than the dashboard. – Total sent – Delivered count – Opened count – Clicked count - And more... 👨‍🍳 What’s your first impression? Hit me with your thoughts below! 👇 #buildinpublic

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Wilbert Liu @wilbertliu.com · 18/11/2024

Just shipped something new for Lavish! ⚡ The dashboard now shows how your emails are doing. Hover over the graph for daily details. Plus, quick subscriber stats to keep you in the loop. What do you think? Anything you’d add? 😊 #buildinpublic

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Wilbert Liu @wilbertliu.com · 16/11/2024

Tell me you are a father without telling me you are a father. Have a great weekend, everyone!

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Wilbert Liu @wilbertliu.com · 15/11/2024

Making feature pages reminded me that everyone will optimize for search – ehm.., AI, ehm.. – in its time ⏰ That said, it's a wrap for my marketing week 🎊 I worked mainly on visitors-to-signups conversion, and I'll report back the result next week. Have a great 'upcoming' weekend! #buildinpublic

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Wilbert Liu @wilbertliu.com · 15/11/2024

Got it, and just fixed it. Thanks :)

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Wilbert Liu @wilbertliu.com · 15/11/2024

That's a good point. I just fixed it, thanks! 🙂

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Wilbert Liu @wilbertliu.com · 14/11/2024

Had so much fun writing copy and screenshotting features for Lavish’s marketing page. But now my battery is low. 🪫 Anybody want to roast it and give some feedback? There you go 👉 lavish.so #buildinpublic

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Wilbert Liu @wilbertliu.com · 13/11/2024

Shipped this new section to the Lavish marketing page 🍱 I've worked on contact enrichment features like custom fields, tags, and segments for some time. Those are now visible and hopefully will convince and convert more visitors. Anything I should improve? #buildinpublic

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Wilbert Liu @wilbertliu.com · 12/11/2024

I'm fixing the visit-to-signup conversion this week 🔧 As a starting point, I made Lavish's positioning more contrast to articulate our value proposition. More to come... 😊 #buildinpublic

The hero section of Lavish's marketing page

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Wilbert Liu @wilbertliu.com · 10/11/2024

I'm experimenting with 🦋 as the default. Time will tell whether I should go back or migrate for good. And here is the reason. I found it's liberating be myself. I don't have to please the algorithm by posting controversies or hates. Let's see then... 🙂

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Wilbert Liu @wilbertliu.com · 10/11/2024

Shipping contact analytics when my boy is sleeping ✨ I had the whole day celebrating his birthday. Ending it all with a shipping dopamine hit is truly satisfying. Did you ship something this weekend? #buildinpublic

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Wilbert Liu @wilbertliu.com · 07/11/2024

I'm shipping segments to production 🚀 Now you can segment contacts with their fields and tags. But you can't send campaigns to a segment yet. As you guessed, it's an incremental shipping. I prefer to do it this way because we can maintain the momentum by shipping fast and often ✨ #buildinpublic

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Wilbert Liu @wilbertliu.com · 06/11/2024

It's still WIP 🚧 But soon you can segment your contacts on Lavish. Stay tuned! #buildinpublic

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Wilbert Liu @wilbertliu.com · 04/11/2024

Lavish got featured on Short Ruby Newsletter ✨ I looked at my analytics, then I figured out my tweet was featured. And here is the bonus. They didn't link my tweet to the actual post. Instead, they linked it to Lavish. 🙌 Lessons learned: Share more. Share what you know. 🪄 #buildinpublic

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Wilbert Liu @wilbertliu.com · 04/11/2024

Talking to my therapist before shipping features. It's coding week for me here. What would you ship this week? #buildinpublic

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