iiinova — where your digital self keeps evolving

Will Simpson @wdsimp.bsky.social · 20/09/2026

A portfolio piece. This Vastcat logo is based on my own cat, Lilly. She walked into my office one day, sat just like that all fluffy and wide, and proceeded to yell at me until I stopped doing graphic design and instead spent the next fifteen minutes of my day petting her.

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Will Simpson @wdsimp.bsky.social · 07/09/2026

Trying out a new logo presentation method. It seems like a better way to show off my work.

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Will Simpson @wdsimp.bsky.social · 31/08/2026

Still trying to sort out the best way to present my work publicly. These little squares were a bit of a necessity since I started posting regularly on Instagram a few years ago, and I do like them, but I also feel like they can lack context.

Talaria - a Grecian-inspired winged, sandal-clad foot.

A low-poly maple leaf in bright yellow and orange gradients.

The same maple leaf shape as previous, but with the gradients removed and shown in black and white.

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Will Simpson @wdsimp.bsky.social · 29/08/2026

One day I hope to be able to match Joy's level of sleep comfort. She just melts into wherever she lands.

Joy, a very fluffy white ragdoll cat, enjoying an afternoon nap in a divot on the top of a sofa.

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Will Simpson @wdsimp.bsky.social · 27/08/2026

Today is my 39th birthday. Bit of an awkward number.

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Will Simpson @wdsimp.bsky.social · 17/08/2026

Rare picture of most of our pets all in one shot. The goldens and ragdolls hanging out by the door.

Two golden retrievers and two ragdoll cats relaxing on a rug and a tile floor, near a screen door.

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Will Simpson @wdsimp.bsky.social · 15/08/2026

I recently made a redesign of the logo of the French football club RC Lens. It's not a 'fix' exactly, I don't dislike the current crest, but if they were to pursue a different look then this could be a route for them.

An alternative take on the new mark with the word Lens at the top of the shield.

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Will Simpson @wdsimp.bsky.social · 11/08/2026

I'm a little bit surprised that there hasn't been a big push for an Avatar: TLA MMORPG. The worldbuilding seems like it would be friendly to the idea. It might even be one of the few franchises that can do the temporary super player character thing that Star Wars Galaxies did.

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Will Simpson @wdsimp.bsky.social · 25/07/2026

I recently took a look back at my oldest bits of work. Shocking how far along I've come in the past few years.

The Kirtland's Warbler is a fairly common local bird here in Michigan. Some folks were trying to make it the new state bird. It's slow sledding.

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Will Simpson @wdsimp.bsky.social · 23/07/2026

Finally watched Love Lies Bleeding tonight. Good god that is a greasy movie. I'm pretty sure I liked it.

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Will Simpson @wdsimp.bsky.social · 18/07/2026

The homework continues. Though the Gorp logo never fails to make me hungry for some trail mix.

An angry sausage cartoon mascot character.

A gnome with a bulbous nose and a big, bushy beard.

A badge for the as far as I know fictional Newberry Sports Club. The town of Newberry, Michigan is known as the Moose Capital of Michigan, so one sits central in this design.

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Will Simpson @wdsimp.bsky.social · 13/06/2026

Loved the world cup action. Staying up to watch the scaffolding. Weird night, but in a good way.

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Will Simpson @wdsimp.bsky.social · 04/06/2026

I am by no means or measure a wizard, but I would very much like an orb to ponder.

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Will Simpson @wdsimp.bsky.social · 01/06/2026

I use Inkscape for a huge majority of my graphic design work. It's free, open source, and has no AI integration. Which is great for me since I tend to find generative AI to be more of a hindrance than anything else.

"Bad Dog No Biscuit" depicts a dog being unable to bite into a biscuit.

"Tennis Club Down Under" text surrounding a tennis ball. Also a couple of seven-pointed stars in there.

"Cardinal Direction" Bird shape, arrow - it's pretty easy to understand this one.

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Will Simpson @wdsimp.bsky.social · 16/05/2026

Passing thought, but I've been playing a lot of Dragonball Xenoverse 2 recently and I would be willing to bet that an Invincible game that plays similarly would make an absolute killing.

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Will Simpson @wdsimp.bsky.social · 15/05/2026

Every state capital should have a pub nearby called the lowercase.

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Will Simpson @wdsimp.bsky.social · 13/05/2026

I am about to be really annoying about recommending Mixtape to anyone with a pulse.

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Will Simpson @wdsimp.bsky.social · 26/04/2026

My parents have been watching Outlander and from what little I've seen and heard them say about it, I have to ask... is this thing just basically Inuyasha?

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Will Simpson @wdsimp.bsky.social · 22/04/2026

Decided to try doing some movie poster designs. These are fake movies, and the actors and directors are also made up. Don't bother trying to look them up. It'll just send you down some weird rabbit holes.

A poster depicting a woman holding a lantern.

The text near the top reads "From the visionary director of Death Beret and The Get You Man". "Lanterness". "Based on actual events".

Near the bottom is more text reading "Coming soon. Only in theaters."

A poster of a man standing in a field of flowers.

The text reads as follows, starting from the top.

"From the director of The Hopping Woman and the producers of Smelly Sadboy 2"

"Taras Svatok is DOING JUST DANDY"

"Featuring Henrietta Chalmers, Benito Fernandez, Lord Jimbo Smith IV, with Eliza Hooper and Three Children in an Overcoat."

A lone man stands before a sickly yellow sky, with electrical pylons in the distance.

The text here reads - "Umar Aribo" "Soulcatcher" "A film by Ekeson Adekunie".

A poster depicting an American western cowboy on horseback, along with a dog, standing in a desert in front of a setting sun. Lot's of typography here, so let's take it from the top.

"This Fall, Mateo Villareal returns in"

"The Battle of Coffin Creek"

"Also starring Cata Garcia, Padro Santos, Lloyd Lake, George Smith, Dustin "Badlands" Bader, and introducing Rosie Snapper-Jones."

"Directed by Fedirico Pirla".

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Will Simpson @wdsimp.bsky.social · 17/04/2026

New idiom I just heard: When you've already shown your whole ass, putting the pants back on does nothing.

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Will Simpson @wdsimp.bsky.social · 15/04/2026

A bit more fun with book cover design.

"Out Of Body" depicting a ghostly woman.

"Butcheress" is a shiny cover with a window frame at it's center. Beyond it is a strange landscape made of blackened meat.

"Hyper Space Hyper Crimes, Baby!" This cover depicts the meandering path of a little rocket ship that is spilling gems and jewels as it zips along.

"Lady In Waiting" This book cover features a close-up on a woman's face, made of teal green stone and crossed with bits of metal.

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Will Simpson @wdsimp.bsky.social · 09/04/2026

I make it a point to avoid people whenever I can. You're mostly nice and all but y'all are exhausting to be around.

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Will Simpson @wdsimp.bsky.social · 31/03/2026

Throwing up some more book cover designs. It's for fun.

A poster showing two people traveling in a boat under a massive sun. The title reads "Row Thy King".

A book cover depicting a golden chandelier with an elongated shadow. It looked to me like a meteor falling from the sky. Title reads 'Wealthfall'.

A woman reclining against a stone wall. Title is 'Dark Daze'.

Title is 'Burd'. There is a bird on it. I am not sure what the bird is, but it looks upset.

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Will Simpson @wdsimp.bsky.social · 23/03/2026

Here are some more practice book covers. Definitely not at the point where I'm taking money for this kind of work, but it is a good way to get acclimated to more tools.

"The Wheel in the Fog" - this cover depicts barely visible ferris wheel rising out of a thick forest.

"Future Proof" - this cover shows a woman in a black hooded cloak and sneakers standing in front of a vintage car, itself in front of a wall lined with barbed wire.

"Nothing To See Here" - this cover depicts a document with the title superimposed on redaction bars.

"Hard To Kiln" - A cover depicting a human face made of clay.

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Will Simpson @wdsimp.bsky.social · 15/03/2026

More blizzards today. Also tomorrow. Slightly less on Tuesday. Going to have to dig up to get out of here.

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Will Simpson @wdsimp.bsky.social · 13/03/2026

It is unwise to get into an argument on the internet. You will then be in an argument on the internet and that is a sorry place to be.

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Will Simpson @wdsimp.bsky.social · 13/03/2026

Another power outage today, and as a bonus, the battery on our generator died. Always fun to have that happen during a blizzard.

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Will Simpson @wdsimp.bsky.social · 09/03/2026

I just had a whole conversation where I repeatedly called the Strait of Hormuz the 'Strait of Vermouth' and only realized it after the fact. 🤦‍♂️

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Will Simpson @wdsimp.bsky.social · 02/03/2026

My continued adventures in book cover design are going... I can't say well exactly. They are certainly going though.

A desaturated, ethereal beach with waves lapping against the sand. The title overlayed on top reads 'Seaside Sunshine Emmeline'.

A crude drawing of a horse wearing a racing mask adorned with little stars. Above it is the title, 'Honse'.

The title of this book reads 'SVAN', all caps, in two layers over top of a colorized negative of a mountain range.

An inverted, colorful field of flowers over an empty sky where the title sits - 'The Second Summer of Love'.

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Will Simpson @wdsimp.bsky.social · 28/02/2026

Absolutely blown away by the demo of The Eternal Life of Goldman. The storytelling is incredible and the visual style is a joy to behold. My enjoyment was only mildly tempered by my being pretty terrible at precision platformers.

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Will Simpson @wdsimp.bsky.social · 18/02/2026

Mick Foley is one of the few people on earth who should be allowed to have a sock puppet account. #WrestleSky

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Will Simpson @wdsimp.bsky.social · 16/02/2026

A few fresh-ish pieces of my logo design work. #logo #logodesign

A lowercase L and a lowercase R placed one above the other, intended to look like a stylized human hand with only the index finger pointed up.

A pair of gourds with the one in front visibly missing it's core.

A metal briefcase with a diamond design at it's center.

The word "Gnome" written in a graffiti-inspired style.

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Will Simpson @wdsimp.bsky.social · 09/02/2026

I think that was the most joyful halftime show I've ever seen.

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Will Simpson @wdsimp.bsky.social · 07/02/2026

When I hear the term Radical Socialist, in my head I picture Trotsky on a skateboard.

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Will Simpson @wdsimp.bsky.social · 05/02/2026

The new Muppets show was pretty great. Breeziest half hour of television I've seen in a while.

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Will Simpson @wdsimp.bsky.social · 30/01/2026

Tried making some book covers. Since I am still figuring out illustration, I had to rely on typography and various free stuff I found on the internet.

A white cover with a smear of dark blue paint across the top half. Title reads "Opus".

A weathered yellow and orange book cover with a depiction of a sun. Title reads "Sun Dogs".

A cover with a knitted pattern showing a woman standing on a pile of rocks, staring out over the ocean. Title reads "Yarn Over Coos", with the tagline "Chain stitch your life back together."

A black cover with a green and purple snake. Title is "Serpentine", with the tagline "Keep your friends close".

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Will Simpson @wdsimp.bsky.social · 29/01/2026

This is probably a personal taste thing, but I hate it when a new TV show is dumped, in it's entirety, all at once, on a streaming service. One new episode every week makes me a lot more likely to actually watch a show. It's more digestible that way.

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Will Simpson @wdsimp.bsky.social · 27/01/2026

Through some admittedly half-assed research, I have learned that Lake Superior has at least two localized cryptids. One which is a 75 foot long green serpent named Pressie, and the other, Mishipizheu, is an enormous aquatic horned panther.

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Will Simpson @wdsimp.bsky.social · 20/01/2026

Every time I see a trailer for GOAT, the anthro animal basketball movie coming out in a few weeks, I can't shake the feeling that it would make for a pretty incredible video game.

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Will Simpson @wdsimp.bsky.social · 20/01/2026

Sun is angry. Make pretty lights.

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Will Simpson @wdsimp.bsky.social · 16/01/2026

Decided to try out a new art style with the cloudy fellow there. #logo #logodesign

The cloudy form of a mascot head with googly eyes and a button nose.

A series of triangles and circular shapes forming a face. I think it looks like a smiling pig.

A shape containing both the uppercase letter N, as well as the number 2.

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Will Simpson @wdsimp.bsky.social · 01/01/2026

New year. Happy that. Going back to sleep now.

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Will Simpson @wdsimp.bsky.social · 29/12/2025

Power's still out up here. Very thankful that Generac makes a quality product. It's a lifesaver in a situation like this.

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Will Simpson @wdsimp.bsky.social · 29/12/2025

Lost power so we're running on a generator right now. The local power lines made it all the way to 5:00 AM which is longer than I expected them to hold out. Snow's piled up and drifting quite a bit.

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Will Simpson @wdsimp.bsky.social · 28/12/2025

Bracing for Ezrafall here in Grand Marais. Pretty sure we have enough hot chocolate to make it through to the other side.

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Reposted by Will Simpson

Will Simpson @wdsimp.bsky.social · 26/12/2024

We don't observe Boxing Day here in the US, but it has always seemed off to me that the sport of Boxing doesn't have a big blowout event every year on Boxing Day.

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