iiinova — where your digital self keeps evolving

Glen Allsopp 👾 @viperchill.bsky.social · 04/03/2025

As promised... Just remember me when you want to exclusively share your revenues 😬 6, 19 and 22 are easily my favourites (I think American's will like the latter one). docs.google.com/spreadsheets...

docs.google.com

FT1000: Europe's Fastest Growing Companies for 2025

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Glen Allsopp 👾 @viperchill.bsky.social · 04/03/2025

I've been waiting for this. The Financial Times just released their 2025 ranking of the fastest growing companies (with exact revenue numbers). I went through all 1,000 and picked the 50 most interesting (SaaS, eCom & apps). Direct link in first reply. No opt-in required. 🤝

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Glen Allsopp 👾 @viperchill.bsky.social · 27/02/2025

- 144 Enterprise customers generate $9M in ARR 🏦 - Full year rev of $376.8M (up 22%) 💰 - Customers paying >$10K annually grew 40% 📈 - Non-GAAP income from operations of $11.8M They reported having "approximately 117,000 paying customers" which is the same as last quarter, but up 8% year over year.

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Glen Allsopp 👾 @viperchill.bsky.social · 27/02/2025

SEO SaaS platform Semrush just announced their Q4, 2024 results. I had to check: They spent ~$4.8M on acquisitions in the quarter*. Some big news was that William Wagner will be taking over as CEO. Financial highlights: - Revenue of $102.6M (up 23% YoY) 💰 - ARR of $411.6M (up 22% YoY) 📈

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Glen Allsopp 👾 @viperchill.bsky.social · 25/02/2025

Half of what I write and think about is about how David can compete with Goliath so I love this. Thanks Jason!

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Glen Allsopp 👾 @viperchill.bsky.social · 25/02/2025

Alright, question time. To share what I wrote on X & LinkedIn in *one* post requires four posts here, which feels excessive and spammy. And I don't think I rambled at all - just a list of bullet points of highlights from their call. Is that the norm? Any alternative workaround?

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Glen Allsopp 👾 @viperchill.bsky.social · 25/02/2025

Ziff Davis CEO Vivek Shah just made some interesting comments regarding AI and SEO that I've included below. The company behind SEO platform Moz and countless content brands you'll be familiar with reported Q4 revenue of $412.8M (up 5.9% YoY). Full year 2024 revenue increased 2.8% to $1.4Bn.

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Glen Allsopp 👾 @viperchill.bsky.social · 20/02/2025

- Emerging verticals revenue of $34M, up 7% YoY 📈 Tim also said: "In the very recent past financial institutions and some government websites are winning in some areas where they traditionally haven’t, which as I’ve alluded to in past calls is a bit of a head scratcher"

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Glen Allsopp 👾 @viperchill.bsky.social · 20/02/2025

- "We've seen recovery in organic search traffic in most areas" 🔎 -- Exceptions to that are for credit cards & personal loans 💰 - Credit card revenue declined 16% to $176M 💳 - Insurance revenue increased 821% (!) YoY to $72M 🚗 - Loans revenue declined 26% to $18M 🏦

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Glen Allsopp 👾 @viperchill.bsky.social · 20/02/2025

Finance content goliath Nerdwallet just posted Q4 revenues of $183.8 million, up 37% year over year...and made some pretty interesting SEO comments. Revenue has grown despite average monthly traffic being down 20% to 19 million visitors. CEO Tim Chen made some interesting comments Highlights:

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Aleyda Solis @aleyda.bsky.social · 19/02/2025

The one and only @viperchill.bsky.social has launched a new 🔥 SEO index tracking the top ranking sites in search and identifying the public companies and open startups behind them for major sectors 👇 Check it out: gaps.com/research/

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Glen Allsopp 👾 @viperchill.bsky.social · 18/02/2025

Yeah, one of the niches I avoid personally (along with adult, smoking / vaping sites, etc.). Nothing against it, would just rather someone else was tracking that space if they wanted to.

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Glen Allsopp 👾 @viperchill.bsky.social · 18/02/2025

This is v1 so please go easy on me. I've shared it with a few people already, but I'm sure there will be lots to add / fix / change in the coming days after getting more feedback. Any shares on the above are much appreciated 🤝 Here's the link: gaps.com/research/

gaps.com

Tracking Startups in Search (February 2025) - Gaps

We’re a small bootstrapped team, trying to create the most accurate resource for startup revenue, trends and gaps in the market. Social sharing is much appreciated (and always noticed). Thanks for che...

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Glen Allsopp 👾 @viperchill.bsky.social · 18/02/2025

It's finally here: A new (free) SEO research tool tracking Digital Goliaths in Google. I'm embarrassed how much time I spent on what is essentially a side project, but it hopefully gives a new perspective to what's happening in search. Link below. No sign-up required.

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Glen Allsopp 👾 @viperchill.bsky.social · 17/02/2025

I know this answer is too long but thank you for asking (!), and I'm sure it's confusing to other people as well, hah. We have a huge refresh coming soon which will hopefully make the direction of Gaps a lot clearer. But generally Detailed = SEO. Gaps = startups, funding & revenue.

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Glen Allsopp 👾 @viperchill.bsky.social · 17/02/2025

have really missed the financial side (funding, trends, opportunities, etc.). I'm still optimistic about the future of search, but have to accept a *ton* is changing right now as well. I really want to stay on top of where the $ is going, and how people are generating it :)

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Glen Allsopp 👾 @viperchill.bsky.social · 17/02/2025

When I used to run a site called ViperChill (which is where my username is from) I basically wrote 50% of my content on startup & business ideas, and 50% was about SEO. Realised I should focus on one, and Detailed won out for many years. I got so into reporting on the SEO of big businesses that I

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Glen Allsopp 👾 @viperchill.bsky.social · 17/02/2025

I've been thinking about this startup angle a lot recently. Companies are using AI's intelligence and 24/7 availability to improve [insert skill] via repetition. Of course, funding ≠ successful business, but a trend is forming, and I think this is just the beginning.

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Glen Allsopp 👾 @viperchill.bsky.social · 17/02/2025

Yes! Thank you for checking in. Just been so crazy busy with Gaps, but already working on the next report :)

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Glen Allsopp 👾 @viperchill.bsky.social · 07/02/2025

There are now 612 startups in the Gaps database we have revenue and / or funding details for. Always interesting to see which are trending (at least according to third-party estimates).

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Glen Allsopp 👾 @viperchill.bsky.social · 07/02/2025

Just to clarify, group one acquired RankMath, and that's the revenue of the total company (lots of businesses) :)

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Glen Allsopp 👾 @viperchill.bsky.social · 06/02/2025

Ever wondered how much money the company behind RankMath made last year? I've finished four weeks of research into the latest startup revenues and trending business ideas. No ads. No aff links. Just 38 updates from the past month. Any shares are much appreciated. gaps.com/jan-2025/

gaps.com

Gaps Income Report, January 2025 - Gaps

In an age of AI and marketing dictated by algorithms, I’m obsessed with which online businesses continue to thrive. I spend countless hours each month going through earnings reports and funding rounds...

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Glen Allsopp 👾 @viperchill.bsky.social · 06/02/2025

gaps.com

Gaps Income Report, January 2025 - Gaps

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Glen Allsopp 👾 @viperchill.bsky.social · 22/01/2025

Today Similarweb released a list of the 100 fastest-growing companies online for 2024. Like last year, I've went through every single one to find the most interesting. Not businesses I would build myself but Prose (3) and Boarderie (5) were the most memorable IMO. Super cool.

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Glen Allsopp 👾 @viperchill.bsky.social · 22/01/2025

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Glen Allsopp 👾 @viperchill.bsky.social · 09/01/2025

NEW: I've finished weeks of research into the latest startup revenues and trending business ideas. If you know me you know I put my all into these and want to share a ton of insights (free). No ads. No aff links. Just the biggest updates from the past month. Gaps .com 🤝

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Glen Allsopp 👾 @viperchill.bsky.social · 09/01/2025

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Glen Allsopp 👾 @viperchill.bsky.social · 06/01/2025

💸 Biggest losers: - CarParts .com (-82.76%) - Rent the Runway (-85.59%) - Chegg (-93.67%) Of course, this is just for fun - please don't take it seriously - and no such ETF exists. P.S. The next Gaps income report is going live this week. Excited to share!

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Glen Allsopp 👾 @viperchill.bsky.social · 06/01/2025

Introducing the SEO ETF: Tracking 65 public US companies that generate revenue via search traffic*. Your $100,000 on January 1st 2023 would have been $227,303 on December 31st, 2024. 💰 Biggest returns: - Talkspace (+415%) - The RealReal (+902%) - Carvana (+4,288%)

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Glen Allsopp 👾 @viperchill.bsky.social · 19/12/2024

I first covered this topic seven years ago so it's nice to finally put this live. This is just the first version with many updates on the way. Very open to any feedback on what to add or remove. And of course, absolutely not financial advice :) gaps.com/public/

gaps.com

Digital-First Public Startups and Their Reliance on SEO - Gaps

Hey mobile user 👋 The tables below can be scrolled horizontally to see all the data, but this page definitely looks better on Desktop. United States Public Startups 67 Listed on NASDAQ and NYSE 🇺🇸 Thi...

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Glen Allsopp 👾 @viperchill.bsky.social · 19/12/2024

Today I'm sharing something I've wanted to build for a long time: A list of public companies and how well they're performing in Google. Companies like NerdWallet regularly update investors on how SEO is impacting them. Now I've (hopefully) made it easier to track — 100% free.

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Glen Allsopp 👾 @viperchill.bsky.social · 13/12/2024

Aleyda probably does more for encouraging other SEOs and sharing their work than anyone else in the SEO space. This is smart. P.S. @aleyda.bsky.social I think this could work really well as a 'new tab' extension as well.

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Glen Allsopp 👾 @viperchill.bsky.social · 12/12/2024

This is so nice to read. Thank you Saloni!

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Glen Allsopp 👾 @viperchill.bsky.social · 12/12/2024

That's really, really nice to read after putting so many hours into it. I've literally just bookmarked your post. Thank you!

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Glen Allsopp 👾 @viperchill.bsky.social · 12/12/2024

Hah, that's not the reason...doesn't it crush reach?

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Glen Allsopp 👾 @viperchill.bsky.social · 12/12/2024

NEW: I've finished four weeks of research into the latest startup revenues and trending business ideas. If you know me you know I put my all into these and want to share a ton of insights (free). No ads. No aff links. Just the biggest updates from the past month. Gaps .com 🤝

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