iiinova — where your digital self keeps evolving

Reposted by Tyler Einberger

Chris Long @chrismlong.bsky.social · 12/02/2025

This is a super interesting article from @tylereinberger.com on the benefits of the "@id" structured data property. By using this property in your structured data more, you're able to created strong + more direct connections between your site's entities: momenticmarketing.com/blog/id-sche...

momenticmarketing.com

Using @id in Schema.org Markup for SEO, LLMs, & Knowledge Graphs | Momentic

The complete guide to using @id for SEO and Knowledge Graphs

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Reposted by Tyler Einberger

Tyler Einberger @tylereinberger.com · 26/11/2024

Speak about topics in #digitalmarketing? Get MKE DMC on your radar NOW. We’re a non-profit IRL #marketing club in Milwaukee. 2025 speaker lineup looks 😮‍💨 We are 90s SubPop to Capitol Recds. We give platforms. We’re underground. Join our lineup. For you. For community. DMs open. Pls share. 🤘 #SEO

The IRL community in digital marketing is thriving in Milwaukee. Join the movement.

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Tyler Einberger @tylereinberger.com · 26/11/2024

Scrappy. I like that. I feel like scrappy is at least 40% of what makes me, me. 👊. Check out the always inspiring @cactusclub.bsky.social if you’re ever in Milwaukee. Scrappy, but polished. A destination. You feel lucky to be there when you are. Can’t sub those feels.

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Tyler Einberger @tylereinberger.com · 26/11/2024

You can thank @brieeanderson.bsky.social for that connection. But 90s subpop is my damn place, my friend.

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Tyler Einberger @tylereinberger.com · 26/11/2024

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Tyler Einberger @tylereinberger.com · 21/11/2024

Back home from #BrightonSEO. IRL connections are my 🔥. Marketers struggle with measurement. There’s a TON of A+ ideas, products, & theories, but to be real, we’re gonna have to crowdsource a framework. Some brilliant conversations about this happened in San Diego. Let’s keep it going!

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Tyler Einberger @tylereinberger.com · 20/11/2024

Yes, I think that’s a small part of it. Becoming stewards of content and its data, distribution, knowledge graphs, etc are opportunities for us to step up right now. Doesn’t matter the mechanism of search/discovery (GenAI vs Non)

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Tyler Einberger @tylereinberger.com · 20/11/2024

Is SEO going to be obsolete in 5 years? Are you ready to move to the “big kids table,” away from tactical to strategic mindset, and a bit more holistic with data structures and strategy? Then, no.

Awesome panel this am at #BrightonSEO. Thanks Jordan Koene Martha van Berkel and Michael King

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Tyler Einberger @tylereinberger.com · 19/11/2024

shorter customer jouneys lead to quicker conversions @facan.bsky.social says AI experiences in search/copilot can help with that.

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Tyler Einberger @tylereinberger.com · 19/11/2024

@thekraken.bsky.social - so grateful for the welcome party that you and the team put together tonight. Met so many new faces that have brilliant minds behind them. 🙏🙏🙏 Community ftw at all levels. So pumped for the next two days at @brightonseo.bsky.social!

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Tyler Einberger @tylereinberger.com · 18/11/2024

Made a free #SEO Dashboard for y’all in Looker Studio. Use it to get 150X more rows (queries / LPs) than you can in the native Google Search Console platform. Easier than the API. It's free. Just go to the URL while you're logged into the G account that you use to manage GSC props. Super easy.

Looked studio template to get 1500% more Daya from Looker Studio

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Tyler Einberger @tylereinberger.com · 18/11/2024

See you soon #brightonseo friends. Looking forward to the welcome party hosted by @thekraken.bsky.social tonight.

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Tyler Einberger @tylereinberger.com · 15/11/2024

For sure happy to share. I’ll come back to this. Really curious about what you’re working on too. are you in the SEO slack community?

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Tyler Einberger @tylereinberger.com · 15/11/2024

Wildest thing is OpenAI was billing me $21 hourly.

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Tyler Einberger @tylereinberger.com · 15/11/2024

Connected OpenAI API to Screaming Frog to test TWO classification prompts on a 1M+ URL website. Started yesterday morning. Just stopped at 250K URLs. $0.02 per URL $500 💀 And the prompts yielded awful results.

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Tyler Einberger @tylereinberger.com · 15/11/2024

Thinking about it: not provided data — zero clicks — platform data fragmentation — GPT search — data sampling — SEO! i’m done chasing “attribution”. learn c-suite speak. understand biz drivers. establish truths. stop dashboarding everything. to them… fear of loss > hope for gain

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Tyler Einberger @tylereinberger.com · 15/11/2024

Anyone going to #BrightonSEO next week? Let’s chill!

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Tyler Einberger @tylereinberger.com · 15/11/2024

Will be there for this one. Can’t wait

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Tyler Einberger @tylereinberger.com · 14/11/2024

I’ll be here posting about #seo #ux #content and #webflow. Last night I was able to talk about how we need to stop thinking a single analytics platform (e.g. GA4) is something that’s helpful to show marketing impact for business stakeholders.

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