iiinova — where your digital self keeps evolving

Reposted by Tom Roach

DuBose @dubose.bsky.social · 22/03/2025

Someone deserves a waffle party in IKEA’s marketing department… h/t Australia’s foremost furniture expert @tomroach.bsky.social

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Tom Roach @tomroach.bsky.social · 04/03/2025

Sweet. Thank you BBH for the unexpected smile in the mind.

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Tom Roach @tomroach.bsky.social · 15/01/2025

Every flavour of strategy. Creative strategy has never been more eclectic but more fragmented. This is a call to entries for the APG Creative Strategy Awards 2025. We want to bring together all the best thinking of every kind. Pls spread far and wide. www.apg.org.uk/awards-2025

apg.org.uk

APG Creative Strategy Awards 2025

Click through for more information about the APG Creative Strategy Awards 2025.

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Tom Roach @tomroach.bsky.social · 17/12/2024

Yes the platforms want to maximise usage and care less (or not at all) about building our brands. They also don’t know much about building brands. That’s on us. But it’s on us to get a balance as we have to use them these days.

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Tom Roach @tomroach.bsky.social · 17/12/2024

Lovely stuff. Looking forward to reading. At my kids’ school people who make connections between things like this are called ‘linking lions’…suspect you are one of those.

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Tom Roach @tomroach.bsky.social · 17/12/2024

There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content. My latest in @marketingweek.bsky.social on brand building in the age of creative fragmentation. www.marketingweek.com/brand-buildi...

marketingweek.com

Brand building must adapt to the age of creative fragmentation

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness.

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Tom Roach @tomroach.bsky.social · 11/12/2024

Thank you. Great that it could be helpful.

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Tom Roach @tomroach.bsky.social · 11/12/2024

‘Big Advertising’ needs to think small. It’s been a big week for Big Advertising. But advertising today is a myriad of smaller things, not just a few big things. First part of a two part case for change. www.marketingweek.com/tom-roach-bi...