iiinova — where your digital self keeps evolving

DuBose @dubose.bsky.social · 27/09/2026

With friendship becoming a premium product (with #NFL #Fantasyfootball draft parties going abroad), are more people being priced out of relationships?

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DuBose @dubose.bsky.social · 25/08/2026

What does search behavior tell us about US #sports fan loyalty?🏅 It shows that win rate is about 1/3rd of search interest - but a team's brand, news and the loyalty of its fans keep some teams top of mind even during a slump.

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DuBose @dubose.bsky.social · 02/08/2026

I’ve never pivoted faster from how important to unimportant pre season friendlies are as indicators of success for the premier league season

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DuBose @dubose.bsky.social · 10/07/2026

What shifted in culture this week? Our AI monitoring system Airgo tracks 1000s of signals every week to report back on what tensions, trends and tethers have changed. Read this week's report here or check out our wider insights database. newclassic.agency/2026/07/09/a...

newclassic.agency

Proof Over Promises: The rise of the receipts economy

This week in culture: audiences trust what brands can show, not say — inside the receipts economy, brand transparency, and a rising tilt to cynicism.

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DuBose @dubose.bsky.social · 08/06/2026

Has there been a better week for #newyork sports in recent memory than this one? #knicks

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DuBose @dubose.bsky.social · 08/06/2026

Is liminal horror a cultural echo of the pandemic for Gen Z? Can Thatched Roofs teach us about innovation? These and more in this week's issue of Sunday Strategy thesundaystrategy.substack.com/p/sunday-str...

thesundaystrategy.substack.com

Sunday Strategy: Thatched Roofs, Liminal Horror, Remote Work vs. AI + More

Volume 3: Issue 21 // June 8th, 2026

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DuBose @dubose.bsky.social · 24/04/2026

Checks the #Mets score… Alexa play “OMG” by Candalita… Gotta celebrate when we can this season.

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DuBose @dubose.bsky.social · 23/04/2026

What US brands are most ready or at risk from economic shifts? 💵 Data show we're hitting Hyrox 🏋 in good times and Plenty of Fish 🐟 in the bad. Using Airgo search tracking, I correlated search to US Real Personal Disposable Income for Jan 2023 - Apr 2026.

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DuBose @dubose.bsky.social · 14/04/2026

The misinformation risk from prediction markets. Space vs. the News cycle and more in this week’s Sunday Strategy. thesundaystrategy.substack.com/p/sunday-str...

thesundaystrategy.substack.com

Sunday Strategy: Prediction Markets vs. Information, Space vs. Social Media + More

Volume 3: Issue 14 // April 13th, 2026

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DuBose @dubose.bsky.social · 30/03/2026

What’s behind the #brand mascot renaissance? Is #SocialMedia facing its big tobacco moment? We look at these stories and more in this week’s Sunday #Strategy. substack.com/home/post/p-...

substack.com

Sunday Strategy: Robot Pratfalls, Why Marketing Needs More than Training + More

Volume 3: Issue 12 // March 29th, 2026

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DuBose @dubose.bsky.social · 24/03/2026

Can we avoid “trendslop” when using AI in strategy? I honestly look at four ways I’ve used it so far in marketing strategy and how well it’s performed. open.substack.com/pub/thesunda...

open.substack.com

Can We Stop 'Trendslop' in Strategy & AI Use?

Honestly Reviewing Four Examples of How I Use AI as a Strategist

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DuBose @dubose.bsky.social · 23/03/2026

Should we be paid in AI tokens? Can users be nostalgic for TikTok? These stories and more in this week's issue of Sunday Strategy. thesundaystrategy.substack.com/p/sunday-str...

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DuBose @dubose.bsky.social · 04/03/2026

If you were a kid in the US in the 80s and 90s, these photos of 'Pizza Hut Classics' locations probably have their own sounds and tastes. www.nytimes.com/2026/03/03/d...

nytimes.com

That Red Roof! Those Tiffany Lamps! It’s a Pizza Hut From the Past.

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DuBose @dubose.bsky.social · 02/03/2026

Can self-taught skills get you a better job? Can AXE sells teens on moderate usage? We look at #marketing news, cultural #trends and more in this week's Sunday Strategy. thesundaystrategy.substack.com/p/sunday-str...

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DuBose @dubose.bsky.social · 24/02/2026

What Winter #Sport captured the most attention at the Olympics? Ice Hockey 🏒 & double US gold 🥇🥇. Airgo's #ShareofSearch data from the US during the games shows increased interest across a variety of sports, from Curling and Skiing to Ice Skating and Snowboarding. However, hockey came out on top.

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DuBose @dubose.bsky.social · 22/02/2026

As #advertising agencies move further away from billable hours as a business model, should they drop the delusion they aren't running straight towards outcome based pricing? This and more in this week's Sunday Strategy open.substack.com/pub/thesunda...

open.substack.com

Sunday Strategy: Billable Hours vs. Outcomes, Humanoid Robot Issues + More

Volume 3: Issue 8 // February 22nd, 2026

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DuBose @dubose.bsky.social · 09/02/2026

You can’t convince me that giving up free seating was a good thing southwest #SuperBowlads

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DuBose @dubose.bsky.social · 09/02/2026

Good to see the guy from I, Robot still getting work in that Svedka #SuperBowl ad

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DuBose @dubose.bsky.social · 18/01/2026

The myth of the “child prodigy” to elite adult pipeline doesn’t just limit the kids involved, it limits how we think about ourselves, our careers and our lives open.substack.com/pub/thesunda...

open.substack.com

Sunday Strategy #100: The Myth of the 'Child Prodigy', ChatGPT Adds Ads + More

Volume 3: Issue 3 // January 18th, 2026

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DuBose @dubose.bsky.social · 31/12/2025

2026 could be the year we all get into Waymo Wrangling. We look at this plus pennyless dining, gym ads and more in the #newyearseve edition of Sunday Strategy open.substack.com/pub/thesunda...

open.substack.com

Sunday Strategy: In 2026, We'll All Waymo Wrangle, Charities vs. the EOY Economy + More

Volume 2: Issue 52 // December 31st, 2025

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DuBose @dubose.bsky.social · 15/12/2025

When you’re one purchase on your Monzo card for the year makes up your entire “Wrapped”

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DuBose @dubose.bsky.social · 05/12/2025

Ah England vs Croatia for the first #worldcup group game. Ouch

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DuBose @dubose.bsky.social · 04/12/2025

Apple's latest accessibility ad shows the potential of its technology while tackling the implicit othering and reduction of those with disabilities in advertising. All while still being entertaining. www.youtube.com/watch?v=KmFP...

youtube.com

Accessibility | I’m Not Remarkable | Apple

YouTube video by Apple

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DuBose @dubose.bsky.social · 02/12/2025

#BlackFriday defied economic uncertainty, in part due to #AI shopping, but is a short term friend a long term enemy? open.substack.com/pub/thesunda...

open.substack.com

Sunday Strategy: Will AI Kill or Grow Black Friday, Trend Report Season + More

Volume 2: Issue 48 // November 30th, 2025

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DuBose @dubose.bsky.social · 13/11/2025

What do a Kiera Knightly Rom-Com, a Llama wearing a Turtleneck, 90s Rave Culture, Goths and a LEGO choir have in common? They’re all ads we’ve got in this year’s live list of 2025 holiday ads. thesundaystrategy.substack.com/p/2025-holid...

thesundaystrategy.substack.com

2025 Holiday Ad Live Round-Up

A live list of the unique, festive and favorites of 2025's Holiday Ads

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DuBose @dubose.bsky.social · 09/11/2025

A new study shows #AI ads have higher CTRs until they’re disclosed as AI. Inside the AI transparency paradox, holiday ads and more in this week’s Sunday Strategy open.substack.com/pub/thesunda...

open.substack.com

Sunday Strategy: AI's Transparency Paradox, New Holiday Ads + More

Volume 2: Issue 45 // November 9th, 2025

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DuBose @dubose.bsky.social · 07/11/2025

JD Sports' new holiday ad doesn't just switch the traditional dynamic, it's part of a wider journey to get closer to the audience you serve. www.youtube.com/watch?v=aCsv...

youtube.com

JD Sports Christmas Ad 2025 | Where Are You Going?

YouTube video by JD Sports

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DuBose @dubose.bsky.social · 04/11/2025

If the Hacienda hadn't already been turned into luxury flats, the new #JohnLewis ad could have had a really unique Christmas pop-up. www.youtube.com/watch?v=z1bR...

youtube.com

Where Love Lives | John Lewis & Partners | Christmas Ad 2025

YouTube video by John Lewis

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DuBose @dubose.bsky.social · 03/11/2025

With the flurry of new holiday ads launching post Halloween, the Sunday Strategy list of 1,000+ holiday ads might help docs.google.com/spreadsheets...

docs.google.com

Sunday Strategy Archive

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DuBose @dubose.bsky.social · 26/10/2025

How can brands use horror in ads? Columbia's outdoor death wish. We look at these and more in this #Halloween issue of Sunday Strategy. open.substack.com/pub/thesunda...

open.substack.com

Sunday Strategy: Can Brands Use Horror? Columbia's Outdoor Death Wish + More

Volume 2: Issue 43 // October 19th, 2025

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DuBose @dubose.bsky.social · 26/10/2025

Auburn winning to soften the blow of how Liverpool is playing was not something I expected

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DuBose @dubose.bsky.social · 24/10/2025

Inspired by Hakeem Jefferies timely endorsement of Zohran Mamdani, I’d like to officially endorse Barack Obama for the 2012 Presidential election. Feels like the right time.

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Reposted by DuBose

ArtButMakeItSports @artbutmakeitsports.bsky.social · 21/10/2025

The Assumption of the Virgin, by Guido Reni, 1597, 📸 via @RoysEnergy

122735551

DuBose @dubose.bsky.social · 21/10/2025

Are we seeing the #internet drown in #AI content, we look at this and more in this week's issue of Sunday Strategy (1/6). 1.) AI Content vs. Internet: www.axios.com/2025/10/14/a... 2.) Rescuing Data from Disks: www.bbc.com/future/artic... More stories & ads below!

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DuBose @dubose.bsky.social · 20/10/2025

Yes, but as a jacket brand…for you it might be

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DuBose @dubose.bsky.social · 19/10/2025

Can the Internet drown in #AI content? This, why more retirees are taking roommates, Street Fighter x #McDonalds and more in this week's issue of Sunday #Strategy. open.substack.com/pub/thesunda...

open.substack.com

Sunday Strategy: The Drowned Internet & AI Content, McDonalds x Street Fighter + More

Volume 2: Issue 42 // October 12th, 2025

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DuBose @dubose.bsky.social · 16/10/2025

What can metal braces teach us about #genz and the limits of turning cringe into cool?

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DuBose @dubose.bsky.social · 12/10/2025

Will we pay for #socialmedia memories? Can #brandpurpose come back in an age of polarization? These stories and more in this week's issue of Sunday Strategy - the top marketing news and ads to see from the last week. open.substack.com/pub/thesunda...

open.substack.com

Sunday Strategy: Will We Pay for Social Media Memories? Brand Purpose 2.0 + More

Volume 2: Issue 41 // October 12th, 2025

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DuBose @dubose.bsky.social · 06/10/2025

Best unexpected use of ai lately goes to this fake construction tools TikTok www.tiktok.com/t/ZTMk2pyva/

tiktok.com

#milwaukeetools #bluecollar #concepts #bluecollar #tooltok

TikTok video by milwaukee_prototypes

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DuBose @dubose.bsky.social · 05/10/2025

49% of Cracker Barrel related X messages were from bots or likely bots in the first day of the brand's recent crisis. What happens when botnets amplify brand outrage? This + more in this week's issue of Sunday Strategy newclassic.agency/index.php/20...

newclassic.agency

Botnets vs. Brands, DIY Social Media Algorithms + More

What happens when botnets start artificially amplifying outrage around brands? Can we control our social algorithms? This + more in this issue of Sunday Strategy

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DuBose @dubose.bsky.social · 02/10/2025

What do west point cadet's beds and marketing KPIs have in common? Both run the risk of the unintentionally incentivizing efficient over effective behaviors. www.tiktok.com/@callmepatty...

tiktok.com

More things the American mind could not comprehend about West Point is that we do not sleep in our sheets at West Point. We make our bed perfect 2 days a year and we do NOT touch it under any circumst...

TikTok video by Patrick Irish

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DuBose @dubose.bsky.social · 29/09/2025

Is it too soon to suggest that Greenpeace target #Mets fans with a “losing one polar bear is enough” Alonso free agency donation campaign?

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