macrumors.com
Apple Resumes Advertising on X
Apple this month started advertising on X for the first time in more than a year. The company <a href="https://www.macrumors.com/2023/11/17/apple-pauses-ads-on-x/">had stopped advertising</a> on the social media platform in November 2023 following controversial remarks made by its owner Elon Musk.
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<img alt="" class="aligncenter size-full wp-image-989739" height="1787" src="https://images.macrumors.com/article-new/2025/02/Apple-Ad-on-X.jpeg" width="3177" />
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For example, the @Apple account is <a href="https://x.com/apple/status/1889089503278813659">running an ad</a> promoting Safari's privacy features. The ad was spotted by <em>MacRumors</em> contributor <a href="https://x.com/aaronp613">Aaron Perris</a>. The @AppleTV account has <a href="https://twitter.com/AdtechBrags/status/1888708923651440701">also been running ads</a> for the Apple TV+ show Severance.
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A report last month indicated that Apple was <a href="https://www.macrumors.com/2025/01/30/apple-x-ads-talks/">considering advertising on X again</a>, and evidently it has decided to do so, at least for now.
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Apple is one of many major brands that have paused advertising on X at least once, with others including Disney, Coca-Cola, Sony, IBM, Comcast, and more. Disney and many other brands have cautiously returned to advertising on the platform since.
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Musk acquired Twitter in 2022, and rebranded the platform as X the following year. Under his ownership, X has taken a softer approach to content moderation, allowing extremist views to proliferate on the platform. Also, disgraced rapper Kanye West made a series of racist and sexist posts on X last week, before deactivating his account.
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Apple's CEO Tim Cook, and other senior executives at the company like marketing chief Greg Joswiak, have maintained a presence on Twitter-turned-X ever since Musk acquired the platform. Apple's former marketing chief Phil Schiller decided to leave the platform, however, and moved to other platforms like Mastodon and Bluesky.<br />This article, "<a href="https://www.macrumors.com/2025/02/12/apple-resumes-advertising-on-x/">Apple Resumes Advertising on X</a>" first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br />
