Sign in

The Up Front

@theupfront.media
824 followers 45 following 475 posts

In-depth, independent aviation journalism for the digital age, at the heart of the passenger experience — up front with what we write, how we write it, and the way we operate. Read and subscribe for more: theupfront.media

PostsRepliesMedia
The Up Front @theupfront.media · 23/09/2026
and is that a bottle of the can’t-even-buy-it, notionally $1,500 Champagne Salon behind that Etihad business class bar? With the big S on it? One up/down and four across from the two bottles of the thoroughly gluggable but $25 Willamette Valley not-a-Champagne sparkling wine, Argyle?
Three rows of Champagne bottles, totalling about 30, as described in the text, lined up on a stone bar backlit display area. One is very visibly the S of Champagne Salon.
130
The Up Front @theupfront.media · 07/09/2026
Plus: the very clunky and potentially handbag-munching underseat apparatus, the inverse guillotine problem with the divider, and more expert in-depth analysis you won’t find anywhere else. So, as Emirates says, why not treat yourself — to a subscription to theupfront.media?
Mockup. An Emirates flight attendant in the beige skirt suit uniform with hat, next to the seats we are discussing, one of which is reclined. “So why not treat yourself” in allcaps appears next to the seat.
001
The Up Front @theupfront.media · 07/09/2026
Premium economy is a strong leisure market, with lots of couples travelling together. Potential SNL sketches about how couples don’t actually want to spend time with each other aside, is this what premium economy passengers really want?
Mockup. Same two rows of two seats, same two passengers in the forward row with the divider up. In the rear row, the divider is down fully, but that’s about halfway compared with being up fully.
110
The Up Front @theupfront.media · 07/09/2026
Beyond our editorial side-eye of the claim, though, is electrical actuation of premium economy recline and footrests even a smart idea? What about electrical privacy dividers? And even a massive divider that only half retracts, given how much of the passenger base is upmarket leisure travellers?
220
The Up Front @theupfront.media · 04/09/2026
Plus: an end-of-summer* and end-of-our-first-year update from @garius.bsky.social and @thatjohn.bsky.social at The Up Front towers, subscription discounts, and more. *g’day, kia ora, selamat malam, jambo, sawubona, bom dia, wena, buenas and hello to our southern hemispheric readers, we love you too
Under a blue sky, looking down the runway at Tokyo Haneda
000
The Up Front @theupfront.media · 03/09/2026
One of the most galling parts of getting Discovered is that Lufhtansa isn’t being up front (😉) with its customers about this. Same Frankfurt-Paris flight, same price, different airline 90 minutes later. And “Member of LUFTHANSA GROUP” is in a larger font size than the name of the actual airline.
Screenshot of two Frankfurt-Paris flights. Identical prices in Economy. One is operated by Lufthansa, one is operated by Discover Airlines. “Member of LUFTHANSA GROUP” (caps stet) in larger font under each airline name.
210
The Up Front @theupfront.media · 03/09/2026
Lufthansa used to really push the idea of Discover as its group “leisure airline”. You know, only to places where passengers aren’t intelligent enough to know they’re getting Temu Lufthansa, or not discerning enough to care. Now major European business destinations are getting Discovered.
A Discover A320 with eurowhite livery sitting next to a Eurowings A320 with eurowhite livery on the tarmac at Gran Canaria, with the sea beyond.
110
The Up Front @theupfront.media · 03/09/2026
One of our readers got Discovered when Lufthansa staff denied them access to the Lufthansa business lounge in Munich, when ticketed in Discover business class, even though they should have had access. You might not earn miles or status points, depending on which airline’s program you’re part of.
A sad broken piece of chocolate cake under a dome, surrounded by crumbs of chocolate cake, in a Lufthansa lounge.
200
The Up Front @theupfront.media · 03/09/2026
Discover is one of the Temu Lufthansas, along with Lufthansa City, Edelweiss, Air Dolomiti, and even Eurowings to an extent. They look like a Lufthansa duck and quack like a Lufthansa duck… sometimes. Sometimes they don’t. And neither passengers nor staff know when.
A plate of roast duck served on Lufthansa.
151
The Up Front @theupfront.media · 21/08/2026
The context totally changed around ten years ago, with the Qatar Qsuite. Same 777, but look at the height of the walls of this Qsuite relative to the height of the cabin, compared with the Cathay picture above. That’s some 30-40cm or so of difference — about 0.001 furlongs if you don’t do metric.
Interior, Qatar Qsuite, 777, a staggered business class seat in beiges and burgundy. The height of the seat wall is perhaps 15cm above the end of the window level.
012
The Up Front @theupfront.media · 21/08/2026
Remember when this seat was called “coffin class” because of its — for the early 2000s — incredibly high walls? That’s part of the answer to the business class doors question: what does the seat itself and the surrounding cabin, mean for privacy, before even *thinking* about doors?
Rendering/PR staged image, 777, aisle-facing herringbone seat. A flight attendant serves a smiling passenger a meal. The walls finish approximately 10cm below the top of the 777 window.
130
The Up Front @theupfront.media · 14/08/2026
Meanwhile, Lufthansa wants you to give it free money for its Economy Green fares — “our recommendation”, it says, and highlights them — which make a “contribution to future CO2 savings”. Aviation has a *lot* of greenwashing. This is some of the worst out there.
A screengrab of Lufthansa’s economy pricing. Headline things: Economy Light (no bag), USD 324. Economy Comfort, with bag, 434. Economy Green, preselected, noted as “our recommendation”: only difference is 10% more miles/points and “contribution to future CO2 savings”. Economy Flex, with refundability, USD549
020
The Up Front @theupfront.media · 14/08/2026
We’re having difficulty coming up with any immediate reaction other than “oh”. A plasticky single-use eye mask, and a pair of ear plugs, in a bag so small that you could fit… maybe a single 1.8m charging cable? Who on earth thought that this was worth spending money and time on?
Same picture, but now an plasticky-looking eye mask and a pair of ear plugs in their own bag are sitting on the seat next to it, labelled as if we were unable to read “ear plugs” or determine that it was an eye mask
220
The Up Front @theupfront.media · 14/08/2026
Okay, we’ll bite, Lufthansa, what’s inside your new economy class amenity kit? For the amount of plastic that’s going to be thrown away, we hope it’s really amazing!
A small blue plastic amenity pouch, about three times the width and four times the height of a seatbelt strap, on a blue seat. The text says, in the Lufthansa house font, “Swipe to see what’s inside the new Economy Class amenity kit!”
260
The Up Front @theupfront.media · 07/08/2026
Why is there a weird little 1960s-kitchen-style hatch between the galley and row 1? How is *that* linked to the flight attendant seat that hangs off the side of the back galley, itself brand new and much improved? And why are we, of all outlets, cross about a wheelchair sticker on a lavatory?
A large rear narrowbody galley with a bumpout, plus a flight attendant seat that swings back into the aisle.
0133
The Up Front @theupfront.media · 07/08/2026
Why is there *really* a row of middle-seat-blocked Eurobusiness? (It’s not what you think, or what’s been reported.) What’s underneath the Mount Blankets of pillows and linens, and how is it entirely unprecedented in modern aviation? How does that blue plastic divider make the entire seat work?
A blue and grey inward facing herringbone seat in seated mode, with five white/offwhite soft product items as per the previous paragraph on top.
140
The Up Front @theupfront.media · 21/07/2026
The Farnborough Airshow flight line shouldn’t look like this on day 2 either. The order totals for the day shouldn’t be under 100 aircraft — the majority little Embraers. This is Thursday levels of busy, on the Tuesday. Genuinely, we’re concerned about the future of the summer European airshows.
Chalet Row at Farnborough, with blue skies but almost no airlines visible.
151
The Up Front @theupfront.media · 20/07/2026
The Farnborough Airshow shouldn’t look like this. We shouldn’t be able to capture the entire range of commercial aircraft on show without a wide-angle lens. An A321XLR. An A350-900, the same we saw at last year’s Le Bourget. An E195-E2. And that’s it for the passenger airliner world.
Farnborough flightline, very sparse: an A321neo, an A350-900, and a 777 converted freighter in the distance
181
The Up Front @theupfront.media · 19/07/2026
Absolutely thrilled to win our first Aerospace Media Award — in our very first year — for one of our #accessibility features. Like all our accessibility work, we make it available free to read for everyone, and thank our subscribers enormously for their support. theupfront.media/disabled-pas...
A glass award: the 2026 Aerospace Media Award: The Mike Savage Award for the best passenger & crew wellbeing submission, awarded to John Walton
1274
The Up Front @theupfront.media · 07/07/2026
Oh, and that industry kerfuffle about American Airlines crews being instructed not to serve passengers if the monitor is extended? Storm in a teacup on the Air Canada version. Or, rather, a grilled cheese on a tray…
Business class seat. Table and screen deployed, a crewmember’s hand delivers a half grilled cheese on a plate and small tray underneath the screen to the table.
031
The Up Front @theupfront.media · 22/05/2026
Out of an abundance of clause clarity there: Matsuko Deluxe (L) is not my favourite inflight mini-cupboard (R). We appreciate that this is the level of detail our subscribers have come to expect from us, and are grateful for your continued support at theupfront.media/subscribe
The Room OG, screen, with drag artist Matsuko Deluxe — a large-framed, round-faced middle-aged female persona — gesticulating. She is shown on a a large IFE screen with language (Japanese) and subtitle (none) information overlaid.Closeup on a side storage cabinet, with flip-up cable management hatch relief-embossed with HDMI, plug and USB symbols.
011
The Up Front @theupfront.media · 12/05/2026
Lufthansa is upping its ITA stake from 49% to 90%, subject to regulatory approvals, aiming to close in Q1 2027.
Screenshot. Text: Deutsche Lufthansa AG’s stake in ITA Airways is set to increase by 49 percent to 90 percent
Second block of shares to be acquired for 325 million euros
Completion of the majority acquisition expected in the first quarter of 2027
ITA Airways is already firmly integrated into the Lufthansa Group as its fifth network airline in many areas
Frankfurt, 12 May 2026 - The Deutsche Lufthansa AG will exercise its option to acquire a majority stake in ITA Airways in June of this year. This will increase its stake from 41 to 90 percent. The Supervisory Board approved this decision by the Lufthansa Executive Board at its meeting yesterday.
 
The acquisition of the additional 49 percent stake will take place at a previously agreed purchase price of 325 million euros. The transaction is subject to regulatory approvals, primarily from the European Commission and the U.S. Department of Justice (DOJ), and is expected to close in the first quarter of 2027. Following this, ITA Airways will be fully integrated into the Lufthansa Group, both organizationally and financially.
 
Since 17 January 2025, Deutsche Lufthansa AG has held a 41 percent stake in ITA Airways as a minority shareholder. Upon the conclusion of the purchase agreement with the Italian Ministry of Economy and Finance (MEF) in June 2023, an annually recurring option for Deutsche Lufthansa AG to acquire an additional 49 percent stake in ITA Airways was agreed upon. This option is now being exercised along with the accompanying acquisition of a majority stake in the Italian flagship carrier. The seller is the MEF, which will initially continue to hold the remaining 10 percent of the shares in ITA Airways. In 2028, this tranche may also be acquired by Lufthansa.
 
[Truncated: link at https://newsroom.lufthansagroup.com/en/lufthansa-exercises-option-to-acquire-a-majority-stake-in-ita-airways/]
122
The Up Front @theupfront.media · 06/05/2026
Airbus presents Tony Fernandes with a Habs jersey, which seems like a truly excellent reason to buy 150 Montréal-manufactured aircraft. First quarter 2028 for first delivery — maybe late 2027, says Fernandes. Of note for our readers: AirAsia is still looking for a seatmaker.
Tony Fernandes in a Habs jersey with Mark Carney behind him.
101
The Up Front @theupfront.media · 06/05/2026
Deeply blurry pic from whatever potato Airbus is livestreaming this press conference on: the AirAsia A220-300. Note the two overwing exits — that’s what adds the extra capacity to the A220.
Tony Fernandes’ hand holding an AirAsia A220-300, with two overwing exits.
110
The Up Front @theupfront.media · 06/05/2026
Fernandes suggesting, essentially, that if Airbus do a good job producing this 150 A220s, there might be another 150 A220s in the pipeline — though there’s no mention of options or purchase rights in the press release.
A row of grey ZIM economy seats on the airBaltic A220
100
The Up Front @theupfront.media · 06/05/2026
Fernandes giving Airbus some good-natured, if accurate, stick about the time around ten years ago when one month Airbus was saying how terrible a plane the Bombardier C Series was, and the next month saying how incredible a plane the Airbus A220 was.
A “C Series” footplate at the boarding door of an A220.
140
The Up Front @theupfront.media · 06/05/2026
Airbus commercial CEO Lars Wagner cites the “increased overhead space” of the A220 over the competition. Indeed, the existing ones, with the original bins, are spacious. Yet that increased overhead is being cut substantially for bigger bins with the A220 Airspace cabin.
View of high-ceiling, pivot bin A220 with C Series antimacassars.AIX stand photo of what the new A220 Airspace cabin will look like, with lower flip-up bins.
130
The Up Front @theupfront.media · 06/05/2026
Can the C Series handle a big stretch to the A220-500? It was always designed to, and in performance terms… Here’s the London City-style, double-rotate takeoff — on its first passenger flight exactly ten years minus one month ago, with our editor in chief, @thatjohn.bsky.social, on board.
031
The Up Front @theupfront.media · 04/05/2026
Oh and also: • apparently sometime in the future there will be cake Yeah, sorry, the cake service didn’t make it to launch apparently. “As a Lufthansa Signature Moment, there will be a cake service in the future, where guests can treat themselves to coffee and cake in classic style onboard.”
A flight attendant serving a slice of black forest gateau from a trolley with another cake and some fruit salad pots on it
030
The Up Front @theupfront.media · 04/05/2026
“The new breakfast menu allows guests to choose what they’d like to eat for breakfast the following morning from a varied menu as early as the evening before—ranging from smoothies to French toast and omelets.” Omelets. For breakfast. Groundbreaking.
A breakfast tray, with French toast, a continental style breakfast plate with cold meats and cheeses, a frankly criminal-looking croissant, an enormous thing of butter, and a little pot of jam, with orange juice.
130
The Up Front @theupfront.media · 04/05/2026
Sure, the old plates were a bit boring, but Lufthansa’s biggest passenger experience problem is not the crockery. It’s not even in the top ten problems with Lufthansa.
A low bowl of business class food. It looks fine — the bowl, anyway. It also sits on a plate. The food looks hideous: greasy chicken swimming in oil, ratatouille baked on, and a pile of plain couscous with a visible line around the edge where it’s dried out.
173
The Up Front @theupfront.media · 04/05/2026
Just baffling how the answer to “how do you fix Lufthansa” is apparently “change the plates”. “Project FOX” — that’s “Future Onboard eXperience” — is heading for longhaul business, premium and economy starting Wednesday. And it’s basically just “we bought new plates”. 6.6 Eiffel Towers of them.
A bowl on a plate, with of what appears to be vegetables and rice. A knife and fork sits next to it.
161
The Up Front @theupfront.media · 30/04/2026
Eurowings has apparently “reimagined” Currywurst. A “grilled pork sausage in natural casing, served with a fruity tomato sauce and a spiced curry-onion sauce”? That’s just… normal Currywurst? Congratulations, you’ve just “imagined” Currywurst. Which is nearly 80 years old.
A middle-aged white German man holds trays with plastic dishes of currywurst on a Eurowings plane.A middle-aged white German man stares at the camera holding a tray with a plastic dish of currywurst on a Eurowings plane.
081
The Up Front @theupfront.media · 23/04/2026
Great news also for anyone who enjoys wide expanses of plain white thermoplastic or that uniquely Lufthansa grey-brown swamp mud secondary colour: there’s a lot of both on the refit A380. Vantage XL is a great seat, though — choose this over the custom Allegris seats on Lufthansa’s A350 or 787.
Rendering of LH A380 business cabin with Thompson Vantage XL staggered seat. Most of the shell is in plain white thermoplastic, with the secondary colour including the screen surrounds and side table a grey-brown swamp mud colour
150
The Up Front @theupfront.media · 23/04/2026
Credit (according to the metadata, woefully not included in the release or file names) to photographer Michael Schmidt at schmidt.fm for these — they’re absolutely banging shots.
Lufthansa A380 inside a hangar from the far side of engine 4, lit by just-on-the-horizon straw-golden light.
140
The Up Front @theupfront.media · 23/04/2026
Lufthansa’s first A380 with Thompson Vantage XL upstairs is off to LAX in about an hour, but all we have are renderings — except for the absolutely stunning composition of these photos of D-AIMC against the beautiful almost-night sky beyond.
A Lufthansa A380 with nose lit by hangar lights and the rest of the aircraft in darkness, with a pink-purple-blue almost-night sky behind
150
The Up Front @theupfront.media · 13/04/2026
Ah yes, famously the inflight power sector has never produced easily replaceable USB power points. This image of an IFPL easy-replace USB-A outlet from my professional image archive dates from 2016.
A USB-A outlet with IFPL branding , with a quick-release swap-out release slot clearly visible.
120
The Up Front @theupfront.media · 13/04/2026
Simply fascinating to hear the company behind AVANTI WEST COAST of all rail operators suggesting that the rail and aviation passenger experience industries have little to learn from the Shinkansen. SIMPLY FASCINATING. #AIX26
Gran Class, the top offer on the Shinkansen: deep recliners in a 2-1 configuration. It looks elegant and luxurious.Green Car on the new N700S Shinkansen: burgundy seats in a 2-2 configuration, deep reclining, looking spacious and modern.Onboard food/drink ordering and customer service requests sheet, via QR code sheet, on the Shinkansen.
170
The Up Front @theupfront.media · 13/04/2026
Genuinely baffling to hear presenters in this morning’s #AllMalePanel at #AIX26 suggest that rail has no seatback screens — such a massively Eurocentric misrepresentation, not least when there are design companies IN THE ROOM who work on Chinese high-speed rail, and have created screens for it 🙃
A herringbone-style rail pod seat with seatback screens
280
The Up Front @theupfront.media · 13/04/2026
Time for #AIX26! If you're here, get in touch if you want to chat about anything (on the record or off). If you're not, then don't worry - we'll be bringing you all the key info through articles and podcasts. Get one month FREE business-tier access if you sign up now theupfront.media/business2026
view outside the Hamburg Messe, up to the sky tower.
011
The Up Front @theupfront.media · 13/04/2026
Kicking off #AIX26 with the Passenger Experience Conference — which in all my mumbleteen years of coming to this show I have never seen so empty. The lack of airlines this year is absolutely glaring.
A conference hall with screens and significant numbers of empty tables and chairs
370
The Up Front @theupfront.media · 12/04/2026
Ahead of #aix we spoke with Ben McGuire, CEO of Mirus Aircraft Seating, on what he'd change if he could wave a magic wand and fix creaking industry supply chains. His answer was blunt: supply chains need stability. President Trump is a barrier to that. Read more: theupfront.media/the-chain-ep...
John Walton: Now, changing tack slightly, one of my favourite questions within The Chain is this: wave a magic wand and resolve one problem with the supply chain. What is it, and what gets fixed?

Ben McGuire: This is Ben. That's easy. You just sideline Trump. That will fix a lot. Whether it be tariffs, whether it be conflict, he's got a lot to answer for, quite frankly. So: flippant answer, but true. What we all want is stability, and he doesn't equal stability.
02711
The Up Front @theupfront.media · 31/03/2026
BREAKING: Willie Walsh in as IndiGo’s new CEO, replacing Pieter Elbers.
Press release: National 31st March, 2026: The Board of InterGlobe Aviation Limited (IndiGo) today
appointed Mr. William Walsh as the Chief Executive Officer, subject to Regulatory approvals. Mr.
Walsh’s tenure at IATA comes to a close on the 31st of July, 2026, and he is expected to join no later
than on the 3rd of August, 2026.
Mr. Walsh (popularly known as Willie) is currently the Director General of IATA (International Air
Transport Association) and was formerly CEO of British Airways and IAG (International Airlines Group,
a holding company which owns Aer Lingus, British Airways, Iberia, Level and Vueling).
Welcoming Mr. Walsh, Mr. Vikram Singh Mehta, IndiGo’s Chairman said, “I am thrilled that Willie will
be at helm of IndiGo. He is an exceptional global aviation leader with a stellar track record of
outstanding leadership across several airlines. His experience in managing large scale airline
operations and navigating complex market dynamics make him ideally suited to strengthen and lead
IndiGo for continued growth in an ever evolving and competitive international aviation environment.
His appointment will mark a new chapter for IndiGo, as it continues its journey in one of the fastest
growing aviation markets in the world.”
Rahul Bhatia, Managing Director of IndiGo added, “As we enter a new phase of transformation and
growth, I am delighted to welcome Willie to IndiGo. He is an iconic and accomplished aviation leader
and brings a rare combination of global perspective, operational expertise of having built strong
customer-focused airlines, deep industry experience and a values driven leadership, making him
exceptionally suited to lead IndiGo at this pivotal cusp of growth.”
Mr. Walsh is widely considered as one of the most successful, respected, influential and long-lasting
leaders in modern aviation history. He is admired for his pragmatic and resolute
management, effective complex restructuring, and successful mergers and acquisitions. [truncated]
032
The Up Front @theupfront.media · 31/03/2026
Another week, another STUNNER of a European airline anniversary livery —  this time from SAS.
On-the-ground rendering of a SAS A330-300 in deep blue, with big silver SAS letters on the fuselage ahead of the wing, national flags behind that, and an 80th anniversary logo on the tail.Same plane, from behind.Same plane, aerial view.
0183
The Up Front @theupfront.media · 26/02/2026
The problem: BRU is a dozen buildings lumped next to each other in trenchcoat. Also, Brussels Airlines + Lufthansa Group operates so neatly along its own mostly dedicated and very efficient pier. Getting in and out of that pier, by contrast, is weirdly quite the faff.
Satellite view of BRU, noting to get to the airport rail station you have to go: along the concourse, through the over-retailing slalom, into another building, change level for passport control bedlam, into another building for baggage claim, and down to the underground station. For plane-to-plane, it’s a short hop along the concourse
120
The Up Front @theupfront.media · 26/02/2026
The latest of Lufthansa’s gorgeous 100th anniversary blue crane liveries is out, on the A380 — and looks great. Lufthansa also promises an A350-1000 with the livery soon. Not sure where that’s coming from, since Lufthansa’s first -1000 isn’t due for delivery until 2028.
Lufthansa 100th anniversary livery A380: mostly dark blue, with a white crane at the wings, emerging from a hangarLufthansa 100th anniversary livery A380: mostly dark blue, with a white crane at the wings, landingLufthansa 100th anniversary livery A380: mostly dark blue, with a white crane at the wings, on approach to landScreenshot text: A Boeing 747-8 and an Airbus A350-1000 will follow in the coming weeks. A total of seven special liveries will then be in service to mark the 100th anniversary of the founding of the first “Luft Hansa”. The aircraft will receive the special design either as part of a regular repainting program or, in the case of new deliveries, as their initial paint job at the factory. This means that there will be only minimal additional costs for this special fleet appearance in Lufthansa's anniversary year.
1315
The Up Front @theupfront.media · 23/02/2026
But for one of the finalists, the only conclusion we can draw is this.
Text, in italics: 

Editor’s note: The Up Front will not analyse this submission because it comprises in its entirety slides with generative AI slop images, nonsensical backwards graphs, and Comic Sans text, which even managed to misspell its airline’s name in one place.

A lowlight is the slide where the seatback AI sludge text includes “20% OFF is Hight Pcottiest” and “Onft:Offer” [both sic].

Hard questions should be asked about whether it should been disqualified before even being shortlisted, let alone reaching the finals in a genuinely competitive category.
0161
The Up Front @theupfront.media · 23/02/2026
Cards on the table: the Crystal Cabins are important for aviation and for the passenger experience. One of our first calls when launching The Up Front was to the team to become a media partner, to cover them better. This AI sludge getting through to the finals really does matter.
A hand, handing a small translucent white plastic box to someone else. That person’s left hand has weird extra fingers.An obviously AI-generated image inside a clearly fake airline cabin. A ghostly blue figure dressed like a doctor stands with a floating screen with heart readings. An obviously AI-generated image inside a clearly fake airline cabin. A ghostly blue figure dressed like a doctor is on the left with a floating screen with heart readings. On the right, a woman dressed like a stewardess stares into the middle distance while
220
The Up Front @theupfront.media · 23/02/2026
“20% OFF is Hight Pcottiest”. “Onft:Offer”. AI sludge text, fake charts, nonexistent holograms. The Crystal Cabin Awards — the Oscars of the passenger experience world — has two finalists whose entries are riddled with gen AI slop. theupfront.media/the-up-front...
Closeup of an obviously AI-generated slide, with a seatback that includes the phrases “20% OFF is Hight Pcottiest” and “Onft:Offer”.Crop of same slide, with nonsensical right-hand with reversed axes, blurry sludge labels, right-to-left arrow, and no measurement, which says “NSAT Improvement It’s Measurable w/CoP”.
52919
The Up Front @theupfront.media · 19/02/2026
It’s an understatement to say that a lot has happened in the ten-plus years since @thatjohn.bsky.social took this photo of @airlineflyer.net in the 3-5-3 mockup of the A380 at the Aircraft Interiors Expo. But a whole lot of it leads to the A350 NPS cabin. theupfront.media/airbus-a350-...
A man sits in a window seat of the A380 mockup, looking cramped. He holds a coffee cup and saucer in one hand. I say holds. It looks sort of like he’s throwing caffeinated gang signs, with his index finger in the handle, and the others under the saucer.
042