The Up Front @theupfront.media · 23/09/2026and is that a bottle of the can’t-even-buy-it, notionally $1,500 Champagne Salon behind that Etihad business class bar? With the big S on it? One up/down and four across from the two bottles of the thoroughly gluggable but $25 Willamette Valley not-a-Champagne sparkling wine, Argyle? 130
The Up Front @theupfront.media · 07/09/2026Plus: the very clunky and potentially handbag-munching underseat apparatus, the inverse guillotine problem with the divider, and more expert in-depth analysis you won’t find anywhere else. So, as Emirates says, why not treat yourself — to a subscription to theupfront.media? 001
The Up Front @theupfront.media · 07/09/2026Premium economy is a strong leisure market, with lots of couples travelling together. Potential SNL sketches about how couples don’t actually want to spend time with each other aside, is this what premium economy passengers really want? 110
The Up Front @theupfront.media · 07/09/2026Beyond our editorial side-eye of the claim, though, is electrical actuation of premium economy recline and footrests even a smart idea? What about electrical privacy dividers? And even a massive divider that only half retracts, given how much of the passenger base is upmarket leisure travellers? 220
The Up Front @theupfront.media · 04/09/2026Plus: an end-of-summer* and end-of-our-first-year update from @garius.bsky.social and @thatjohn.bsky.social at The Up Front towers, subscription discounts, and more. *g’day, kia ora, selamat malam, jambo, sawubona, bom dia, wena, buenas and hello to our southern hemispheric readers, we love you too 000
The Up Front @theupfront.media · 03/09/2026One of the most galling parts of getting Discovered is that Lufhtansa isn’t being up front (😉) with its customers about this. Same Frankfurt-Paris flight, same price, different airline 90 minutes later. And “Member of LUFTHANSA GROUP” is in a larger font size than the name of the actual airline. 210
The Up Front @theupfront.media · 03/09/2026Lufthansa used to really push the idea of Discover as its group “leisure airline”. You know, only to places where passengers aren’t intelligent enough to know they’re getting Temu Lufthansa, or not discerning enough to care. Now major European business destinations are getting Discovered. 110
The Up Front @theupfront.media · 03/09/2026One of our readers got Discovered when Lufthansa staff denied them access to the Lufthansa business lounge in Munich, when ticketed in Discover business class, even though they should have had access. You might not earn miles or status points, depending on which airline’s program you’re part of. 200
The Up Front @theupfront.media · 03/09/2026Discover is one of the Temu Lufthansas, along with Lufthansa City, Edelweiss, Air Dolomiti, and even Eurowings to an extent. They look like a Lufthansa duck and quack like a Lufthansa duck… sometimes. Sometimes they don’t. And neither passengers nor staff know when. 151
The Up Front @theupfront.media · 21/08/2026The context totally changed around ten years ago, with the Qatar Qsuite. Same 777, but look at the height of the walls of this Qsuite relative to the height of the cabin, compared with the Cathay picture above. That’s some 30-40cm or so of difference — about 0.001 furlongs if you don’t do metric. 012
The Up Front @theupfront.media · 21/08/2026Remember when this seat was called “coffin class” because of its — for the early 2000s — incredibly high walls? That’s part of the answer to the business class doors question: what does the seat itself and the surrounding cabin, mean for privacy, before even *thinking* about doors? 130
The Up Front @theupfront.media · 14/08/2026Meanwhile, Lufthansa wants you to give it free money for its Economy Green fares — “our recommendation”, it says, and highlights them — which make a “contribution to future CO2 savings”. Aviation has a *lot* of greenwashing. This is some of the worst out there. 020
The Up Front @theupfront.media · 14/08/2026We’re having difficulty coming up with any immediate reaction other than “oh”. A plasticky single-use eye mask, and a pair of ear plugs, in a bag so small that you could fit… maybe a single 1.8m charging cable? Who on earth thought that this was worth spending money and time on? 220
The Up Front @theupfront.media · 14/08/2026Okay, we’ll bite, Lufthansa, what’s inside your new economy class amenity kit? For the amount of plastic that’s going to be thrown away, we hope it’s really amazing! 260
The Up Front @theupfront.media · 07/08/2026Why is there a weird little 1960s-kitchen-style hatch between the galley and row 1? How is *that* linked to the flight attendant seat that hangs off the side of the back galley, itself brand new and much improved? And why are we, of all outlets, cross about a wheelchair sticker on a lavatory? 0133
The Up Front @theupfront.media · 07/08/2026Why is there *really* a row of middle-seat-blocked Eurobusiness? (It’s not what you think, or what’s been reported.) What’s underneath the Mount Blankets of pillows and linens, and how is it entirely unprecedented in modern aviation? How does that blue plastic divider make the entire seat work? 140
The Up Front @theupfront.media · 21/07/2026The Farnborough Airshow flight line shouldn’t look like this on day 2 either. The order totals for the day shouldn’t be under 100 aircraft — the majority little Embraers. This is Thursday levels of busy, on the Tuesday. Genuinely, we’re concerned about the future of the summer European airshows. 151
The Up Front @theupfront.media · 20/07/2026The Farnborough Airshow shouldn’t look like this. We shouldn’t be able to capture the entire range of commercial aircraft on show without a wide-angle lens. An A321XLR. An A350-900, the same we saw at last year’s Le Bourget. An E195-E2. And that’s it for the passenger airliner world. 181
The Up Front @theupfront.media · 19/07/2026Absolutely thrilled to win our first Aerospace Media Award — in our very first year — for one of our #accessibility features. Like all our accessibility work, we make it available free to read for everyone, and thank our subscribers enormously for their support. theupfront.media/disabled-pas... 1274
The Up Front @theupfront.media · 07/07/2026Oh, and that industry kerfuffle about American Airlines crews being instructed not to serve passengers if the monitor is extended? Storm in a teacup on the Air Canada version. Or, rather, a grilled cheese on a tray… 031
The Up Front @theupfront.media · 22/05/2026Out of an abundance of clause clarity there: Matsuko Deluxe (L) is not my favourite inflight mini-cupboard (R). We appreciate that this is the level of detail our subscribers have come to expect from us, and are grateful for your continued support at theupfront.media/subscribe 011
The Up Front @theupfront.media · 12/05/2026Lufthansa is upping its ITA stake from 49% to 90%, subject to regulatory approvals, aiming to close in Q1 2027. 122
The Up Front @theupfront.media · 06/05/2026Airbus presents Tony Fernandes with a Habs jersey, which seems like a truly excellent reason to buy 150 Montréal-manufactured aircraft. First quarter 2028 for first delivery — maybe late 2027, says Fernandes. Of note for our readers: AirAsia is still looking for a seatmaker. 101
The Up Front @theupfront.media · 06/05/2026Deeply blurry pic from whatever potato Airbus is livestreaming this press conference on: the AirAsia A220-300. Note the two overwing exits — that’s what adds the extra capacity to the A220. 110
The Up Front @theupfront.media · 06/05/2026Fernandes suggesting, essentially, that if Airbus do a good job producing this 150 A220s, there might be another 150 A220s in the pipeline — though there’s no mention of options or purchase rights in the press release. 100
The Up Front @theupfront.media · 06/05/2026Fernandes giving Airbus some good-natured, if accurate, stick about the time around ten years ago when one month Airbus was saying how terrible a plane the Bombardier C Series was, and the next month saying how incredible a plane the Airbus A220 was. 140
The Up Front @theupfront.media · 06/05/2026Airbus commercial CEO Lars Wagner cites the “increased overhead space” of the A220 over the competition. Indeed, the existing ones, with the original bins, are spacious. Yet that increased overhead is being cut substantially for bigger bins with the A220 Airspace cabin. 130
The Up Front @theupfront.media · 06/05/2026Can the C Series handle a big stretch to the A220-500? It was always designed to, and in performance terms… Here’s the London City-style, double-rotate takeoff — on its first passenger flight exactly ten years minus one month ago, with our editor in chief, @thatjohn.bsky.social, on board. 031
The Up Front @theupfront.media · 04/05/2026Oh and also: • apparently sometime in the future there will be cake Yeah, sorry, the cake service didn’t make it to launch apparently. “As a Lufthansa Signature Moment, there will be a cake service in the future, where guests can treat themselves to coffee and cake in classic style onboard.” 030
The Up Front @theupfront.media · 04/05/2026“The new breakfast menu allows guests to choose what they’d like to eat for breakfast the following morning from a varied menu as early as the evening before—ranging from smoothies to French toast and omelets.” Omelets. For breakfast. Groundbreaking. 130
The Up Front @theupfront.media · 04/05/2026Sure, the old plates were a bit boring, but Lufthansa’s biggest passenger experience problem is not the crockery. It’s not even in the top ten problems with Lufthansa. 173
The Up Front @theupfront.media · 04/05/2026Just baffling how the answer to “how do you fix Lufthansa” is apparently “change the plates”. “Project FOX” — that’s “Future Onboard eXperience” — is heading for longhaul business, premium and economy starting Wednesday. And it’s basically just “we bought new plates”. 6.6 Eiffel Towers of them. 161
The Up Front @theupfront.media · 30/04/2026Eurowings has apparently “reimagined” Currywurst. A “grilled pork sausage in natural casing, served with a fruity tomato sauce and a spiced curry-onion sauce”? That’s just… normal Currywurst? Congratulations, you’ve just “imagined” Currywurst. Which is nearly 80 years old. 081
The Up Front @theupfront.media · 23/04/2026Great news also for anyone who enjoys wide expanses of plain white thermoplastic or that uniquely Lufthansa grey-brown swamp mud secondary colour: there’s a lot of both on the refit A380. Vantage XL is a great seat, though — choose this over the custom Allegris seats on Lufthansa’s A350 or 787. 150
The Up Front @theupfront.media · 23/04/2026Credit (according to the metadata, woefully not included in the release or file names) to photographer Michael Schmidt at schmidt.fm for these — they’re absolutely banging shots. 140
The Up Front @theupfront.media · 23/04/2026Lufthansa’s first A380 with Thompson Vantage XL upstairs is off to LAX in about an hour, but all we have are renderings — except for the absolutely stunning composition of these photos of D-AIMC against the beautiful almost-night sky beyond. 150
The Up Front @theupfront.media · 13/04/2026Ah yes, famously the inflight power sector has never produced easily replaceable USB power points. This image of an IFPL easy-replace USB-A outlet from my professional image archive dates from 2016. 120
The Up Front @theupfront.media · 13/04/2026Simply fascinating to hear the company behind AVANTI WEST COAST of all rail operators suggesting that the rail and aviation passenger experience industries have little to learn from the Shinkansen. SIMPLY FASCINATING. #AIX26 170
The Up Front @theupfront.media · 13/04/2026Genuinely baffling to hear presenters in this morning’s #AllMalePanel at #AIX26 suggest that rail has no seatback screens — such a massively Eurocentric misrepresentation, not least when there are design companies IN THE ROOM who work on Chinese high-speed rail, and have created screens for it 🙃 280
The Up Front @theupfront.media · 13/04/2026Time for #AIX26! If you're here, get in touch if you want to chat about anything (on the record or off). If you're not, then don't worry - we'll be bringing you all the key info through articles and podcasts. Get one month FREE business-tier access if you sign up now theupfront.media/business2026 011
The Up Front @theupfront.media · 13/04/2026Kicking off #AIX26 with the Passenger Experience Conference — which in all my mumbleteen years of coming to this show I have never seen so empty. The lack of airlines this year is absolutely glaring. 370
The Up Front @theupfront.media · 12/04/2026Ahead of #aix we spoke with Ben McGuire, CEO of Mirus Aircraft Seating, on what he'd change if he could wave a magic wand and fix creaking industry supply chains. His answer was blunt: supply chains need stability. President Trump is a barrier to that. Read more: theupfront.media/the-chain-ep... 02711
The Up Front @theupfront.media · 31/03/2026BREAKING: Willie Walsh in as IndiGo’s new CEO, replacing Pieter Elbers. 032
The Up Front @theupfront.media · 31/03/2026Another week, another STUNNER of a European airline anniversary livery — this time from SAS. 0183
The Up Front @theupfront.media · 26/02/2026The problem: BRU is a dozen buildings lumped next to each other in trenchcoat. Also, Brussels Airlines + Lufthansa Group operates so neatly along its own mostly dedicated and very efficient pier. Getting in and out of that pier, by contrast, is weirdly quite the faff. 120
The Up Front @theupfront.media · 26/02/2026The latest of Lufthansa’s gorgeous 100th anniversary blue crane liveries is out, on the A380 — and looks great. Lufthansa also promises an A350-1000 with the livery soon. Not sure where that’s coming from, since Lufthansa’s first -1000 isn’t due for delivery until 2028. 1315
The Up Front @theupfront.media · 23/02/2026But for one of the finalists, the only conclusion we can draw is this. 0161
The Up Front @theupfront.media · 23/02/2026Cards on the table: the Crystal Cabins are important for aviation and for the passenger experience. One of our first calls when launching The Up Front was to the team to become a media partner, to cover them better. This AI sludge getting through to the finals really does matter. 220
The Up Front @theupfront.media · 23/02/2026“20% OFF is Hight Pcottiest”. “Onft:Offer”. AI sludge text, fake charts, nonexistent holograms. The Crystal Cabin Awards — the Oscars of the passenger experience world — has two finalists whose entries are riddled with gen AI slop. theupfront.media/the-up-front... 52919
The Up Front @theupfront.media · 19/02/2026It’s an understatement to say that a lot has happened in the ten-plus years since @thatjohn.bsky.social took this photo of @airlineflyer.net in the 3-5-3 mockup of the A380 at the Aircraft Interiors Expo. But a whole lot of it leads to the A350 NPS cabin. theupfront.media/airbus-a350-... 042