Reposted by The Up Front
We have a million questions, and a 5000-word article, for Etihad’s new seats, lounges and overall brand redesign.
Is “sand” too generic? Does “superstructure” say “Abu Dhabi”?
Is deep jade too Cathay?
Is Vantage First enough of a first class? Is Opera’s row 1 seat?
Is Beyond Borders even new?
theupfront.media
What Etihad’s new seats, new lounge concepts and an evolving design language tell us about first and business class
Is “sand” too generic? Does “superstructure” say “Abu Dhabi”? Is deep jade too Cathay? Is Vantage First enough of a first class? Is Opera’s row 1 seat? Is Beyond Borders even new? Etihad’s latest desi...