As part of a larger decoupling from Instagram, the app is allowing advertisers to assign Threads-specific controls to marketing teams.

The QR code (Quick Response Code) has become one of the most popular friction removers in modern marketing. They turn a poster into a landing page, a menu into an order flow, and a direct-mail piece into an appointment.

The fastest way to test whether your comms will land right the first time.

Marcos Redondo treats communication as an ongoing management job. He expects leaders to clarify, check back, and coach quickly when something goes sideways.

Josh Allen has arm strength and athleticism, but what separates Allen from other athletes is not just physical ability; it's leadership.

Your imagination is the limit with a new "Design the Next iPhone" simulator.

Most referral programs underperform for one reason: businesses treat them as a one-time promotion rather than a repeatable system.

Discounting works because it changes how people perceive value, can feel like a win, and can provide a small dopamine hit for 'beating the system.'

When possibility becomes limitless, choosing well becomes a discipline.

Buffalo will honor its cross-border fan base from southern Ontario before the September 17 opener at the new stadium.

Dunkin' and Calendly changed their identities only after their businesses had evolved.

Digital ads get all the attention over billboard and transit advertising because they're clickable, trackable, and instantly adjustable.

Rebranding or branding is not just about a logo. It is the set of signals that tell people who you are, what you do, and why they should trust you.

The actor's most famous role helped create something businesses spend fortunes trying to manufacture: enduring loyalty.

Is a foldable iPhone finally in our future? We'll be on the ground on Sept. 9 to find out.

Brian Johnson's new book, 'Designed to Be Red: Native & Indigenous Graphic Works,' unpacks 200 years of little-known graphic design history.