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Tom Capper

@tcapper.co.uk

1.1K followers 118 following 59 posts

Senior Search Scientist at Moz and STAT. Distilled alum. Follow for the digital marketing insights, unfollow for the British politics.

Posts Replies Media

Tom Capper @tcapper.co.uk · 12/05/2026

I have an even harder act to follow

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Tom Capper @tcapper.co.uk · 15/08/2025

This is Moz.com, which I guess I can share.

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Tom Capper @tcapper.co.uk · 21/07/2025

Not really

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Tom Capper @tcapper.co.uk · 09/07/2025

🎉 3rd email I've had about this post recently, and my email address isn't even on the page. I should do more of these write ups.

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Tom Capper @tcapper.co.uk · 13/05/2025

ICYMI - I tried to tackle the most basic (and yet not particularly basic) SEO question of all: Whether to do it in the first place. moz.com/blog/when-sh... (Charts inspired by @markwilliamscook.com / @aleyda.bsky.social )

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Tom Capper @tcapper.co.uk · 17/12/2024

Feeling pleasantly smug that this was the highest traffic post on the Moz Blog this year. Also goes against my expectations (in a good way!) that such a theoretical post did so well. (Roundup: moz.com/blog/top-moz...)

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Tom Capper @tcapper.co.uk · 10/12/2024

My colleague @dr-pete.bsky.social is still asleep, but his breakdown of recent Site Reputation Abuse shenanigans just went live. The relationship between this update (and other recent updates) and affiliate monetisation is particularly interesting imo. moz.com/blog/site-re...

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Tom Capper @tcapper.co.uk · 27/11/2024

ICYMI - a few months ago I shared data showing the HCU was, in large part, about brand. Since then, I've been digging further and watching the recent Core & SRA updates roll out, and I'll be presenting on all of this at @smxmuenchen.bsky.social in March. Cya there! smxmuenchen.de/session/lets...

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Tom Capper @tcapper.co.uk · 12/11/2024

I'll be appearing alongside my colleagues @dr-pete.bsky.social and Chima Mmeje, and Sparktoro's @amandanat.bsky.social in just 3 weeks for Moz's annual look ahead at 2025, in webinar form. Come join us! moz.com/webinars/seo...

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Tom Capper @tcapper.co.uk · 05/09/2024

Oh, and obviously, I took a look at how the losers from the last two HCU/combined updates faired in the most recent one, too.

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