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Tammy Everts 🍁

@tammyeverts.com
2.3K followers 333 following 382 posts

I contain multitudes, but for brevity: reader, writer, speaker, baker, quilter, yoga-er, mom-joke teller, lover of lakes and mountains. 🫶 Building #UX / #webperf / #o11y community at @embrace.io (which acquired @speedcurve.com) 🫶 Co-chair of @perfnow.nl

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Reposted by Tammy Everts 🍁
Alex Russell @infrequently.org · 19/08/2026
The core argument from an upcoming piece; something I've come to view as nearly an iron rule in BigCo's: Going from decent to excellent performance is a technical challenge, but moving from poor to decent performance is fundamentally a management and culture problem.
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Alex Russell @infrequently.org · 16/07/2026
Going fast enough to become "dial tone" changed user behaviour and expectations in a hugely positive way for the product. The "no such thing as too fast until you prove it" lesson is everywhere, and anyone who tells you that you can just add an animation and move on is a danger to your product.
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Hanson Ho @bidetofevil.wtf · 17/07/2026
The research done by @tammyeverts.com about rules of thumb for good perf not being universal is on the web only, but I bet my bottom dollar that the same holds for mobile: that if your perf targets, ceiling or floor, are not based on your specific app and user base, you might want to reassess.
embrace.io
New research: The Core Web Vitals thresholds you trust might be wrong for your site
Core Web Vitals data from ten leading online retailers reveals that "good" for Google may not be good enough for your users or your business.
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[object Object] @zeigenvector.bsky.social · 16/07/2026
Soooo hire me to make your website even faster than you think it needs to be???!
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John Mueller @johnmu.com · 16/07/2026
Is the 2.5s LCP that's "good" really ideal for your site? This is a cool look at how you can compare bounce rate with LCP (from Core Web Vitals), to find the spot that's really ideal for your specific site. -> embrace.io/blog/researc...
embrace.io
New research: The Core Web Vitals thresholds you trust might be wrong for your site
Core Web Vitals data from ten leading online retailers reveals that "good" for Google may not be good enough for your users or your business.
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Alex Russell @infrequently.org · 16/07/2026
If you make websites for a living, stop what you're doing and read this research by @tammyeverts.com; it shows what many of us have been saying for a long time: even if there is such a thing as "fast enough", it's generally *much* faster than you are targeting: embrace.io/blog/research-co…
embrace.io
New research: The Core Web Vitals thresholds you trust might be wrong for your site
Core Web Vitals data from ten leading online retailers reveals that "good" for Google may not be good enough for your users or your business.
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WebPerformance Report @webperfreport.bsky.social · 14/06/2026
⚡Featured posts this week: ✨ HTML-first site doubled our users: @moh-kohn.eurosky.social ✨ AI Doesn't Write Good Software: @adrianferrera.dev ✨ Web perf measurement is necessary: @tammyeverts.com ✨ Why are we not using Service Workers?: @neciudan.dev 🙏 Special thanks to the authors! #webperf
WebPerformance Report performance email preview highlighting optimization scores, Perf Links, and Core Web Vitals metrics on a colorful gradient background.
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Embrace @embrace.io · 28/05/2026
Mobile teams deserve their Core Web Vitals moment. That’s why Embrace is building Core Mobile Vitals: a rigorous, user-focused framework for understanding mobile app performance through the experiences users actually notice. Read more from @tammyeverts.com: shorturl.at/5A8Ye
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Embrace @embrace.io · 07/04/2026
Houston, we have a 500 🚨 Join @tammyeverts.com and @cliffcrocker.bsky.social for a live session on how the best engineering teams use synthetic + RUM together. 🗓 April 9 | 10am PT 📍https://shorturl.at/fGM09
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Tammy Everts 🍁 @tammyeverts.com · 16/03/2026
I've been fascinated by slime molds for years. When my kids were little, I'd show them slideshows online for fun. (To their credit, they also found them cool.) So here's your slime mold of the day – elaeomyxa ceriferaour – via citizen scientist and author Sarah Lloyd. sarahlloydmyxos.wordpress.com
These four slime molds – with the scientific name elaeomyxa ceriferaour – look like spheres with iridescent surfaces ranging from green to blue to purple.
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PerformanceObserver @performanceobserver.dev · 11/03/2026
Videos from our last meetup are now live! Check out the talks by @tammyeverts.com and @paulcalvano.bsky.social ! #webperf www.youtube.com/playlist?lis...
youtube.com
Episode 10 | PerformanceObserver - YouTube
In this episode, Paul Calvano dives deep into querying the HTTP Archive dataset to uncover web trends, while Tammy Everts breaks down the "Performance Platea...
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Tammy Everts 🍁 @tammyeverts.com · 04/03/2026
A slow UX affects people’s perception of three important brand elements that are completely unrelated to page speed: content, design, and usability. Here's why that takeaway is relevant in an increasingly competition online landscape 👉 www.speedcurve.com/blog/brand-p... #webperf #ux #pagespeed
speedcurve.com
SpeedCurve | The speed of trust: How slow pages hurt your brand
In a competitive market, page speed is as important as your design and content.
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Ryan Townsend @twnsnd.com · 01/03/2026
Finally got round to publishing my article on implementing faster/better cookie consent banners: lessonsofacto.com/articles/006... It's a lot (>3700 words!) so there's a demo site here: cookie-consent-example.netlify.app and the heavily-commented code is here: github.com/ryantownsend... #webperf
lessonsofacto.com
Taming The Cookie Consent Monster
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Tammy Everts 🍁 @tammyeverts.com · 27/02/2026
😂 but also 🥳
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Tammy Everts 🍁 @tammyeverts.com · 22/02/2026
This is a very good read.
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Estela Franco @guaca.bsky.social · 19/02/2026
Save the date! 🤩 The next @performanceobserver.dev will be on February 26 at 6:30 PM CET (12:30 PM ET / 9:30 AM PT) All the details and "add to calendar" links in performanceobserver.dev
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Tammy Everts 🍁 @tammyeverts.com · 19/02/2026
So excited to be paired with @paulcalvano.bsky.social for this double-header on PerformanceObserver next week! Paul will take a deep dive into the HTTP Archive. Then I'll break down the "performance plateau" – why you need to know it and how to find it. performanceobserver.dev/events/episo...
performanceobserver.dev
Querying the HTTP Archive and finding your Performance Plateau | PerformanceObserver
In this episode, Paul Calvano dives deep into querying the HTTP Archive dataset to uncover web trends, while Tammy Everts breaks down the "Performance Plateau", explaining why identifying your specifi...
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Tammy Everts 🍁 @tammyeverts.com · 18/02/2026
I ❤️ when #webperf data stops being theoretical and starts speaking language that business understands. This post breaks down how to connect site speed with real outcomes like conversion rate, bounce rate, and revenue. www.speedcurve.com/blog/site-sp...
speedcurve.com
SpeedCurve | Correlation charts: Connect the dots between site speed and business success
If you could measure the impact of site speed on your business, how valuable would that be for you?
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larahogan.bsky.social @larahogan.bsky.social · 17/02/2026
Many organizations are coming up on performance review season (I'm getting lots of requests for my feedback workshops!) so here's a roundup of my resources on giving _and_ receiving feedback: larahogan.me/resources/fe...
larahogan.me
Feedback and Performance Reviews Resources for Managers
Many of us fear messing up these awkward (yet important) conversations. But everyone deserves clear feedback!
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Tammy Everts 🍁 @tammyeverts.com · 17/02/2026
In our rush to align page speed with SEO and business metrics, have we in the #webperf community lost our way? In this post, based on the keynote I gave at #PerfNow a few months ago, I explore how it's not too late to bridge the gap between pragmatism and user delight. www.speedcurve.com/blog/fast/
speedcurve.com
SpeedCurve | How fast is fast enough? Rethinking web performance in pragmagical terms
Always remember: We're in the business of creating experiences for other humans.
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Zach Leatherman @zachleat.com · 13/01/2026
if you want stable and reliable software, give developers stable and reliable employment
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SpeedCurve @speedcurve.com · 12/01/2026
ICYMI, here's a wrap-up of exciting #webperf and #ux highlights from 2025! ⭐ Broad browser support for LCP and INP (W👀T!) ⭐ New metrics & visuals for measuring user happiness ⭐ Deeper metrics for JS diagnostics ⭐ Better budgets = easier regression-fighting www.speedcurve.com/blog/2025-we...
speedcurve.com
SpeedCurve | 2025 was a big year! Here are some highlights...
From broad browser support for key metrics to nuanced metrics for diagnosing issues, 2025 has been filled with wins.
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Tammy Everts 🍁 @tammyeverts.com · 18/12/2025
I ❤️ writing these annual wrap-up posts. From broad browser support for key metrics to nuanced metrics for diagnosing issues, 2025 has been filled with huge wins — not just for @speedcurve.com but for our entire #webperf community. Go, us! www.speedcurve.com/blog/2025-we...
speedcurve.com
SpeedCurve | 2025 was a big year! Here are some highlights...
From broad browser support for key metrics to nuanced metrics for diagnosing issues, 2025 has been filled with wins.
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Tammy Everts 🍁 @tammyeverts.com · 26/11/2025
IYKYK www.youtube.com/watch?v=BGFt...
youtube.com
WKRP Turkey Drop
YouTube video by Brian Henigin
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Tammy Everts 🍁 @tammyeverts.com · 25/11/2025
If you only have time to do ONE THING to make your site holiday-ready (so you can relax and enjoy the next few days off) it's this: CREATE PERFORMANCE BUDGETS 😀 No code changes required 😀 Literally takes just 1-2 minutes 😀 You get alerts if your pages slow down 👉 www.speedcurve.com/web-performa...
A time series chart that shows how a web performance budget works. This chart tracks Cumulative Layout Shift (CLS). Over time the metric fluctuates. The performance budget is represented as a red horizontal line across the chart, which is the predetermined ideal maximum threshold for the metric. When the CLS metric is greater than the budget, it's highlighted in red. When the metric improves and drops below the budget, it returns to normal.
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SpeedCurve @speedcurve.com · 24/11/2025
What happens when observability merges with front-end performance monitoring? You get the best of all worlds — performance, reliability, and UX across web and mobile! Join our founder @markzeman.com, CPO @cliffcrocker.bsky.social, and @embrace.io President Andrew Tunall on December 9 to learn more!
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Crystal Preston-Watson @scopicengineer.com · 20/11/2025
It's been almost three years, but CrystalCon, the accessibility conference created from spite, is back. This January, I'm giving you six sessions of content over two days, all made by me. Given the current state of tech and digital accessibility, most sessions will focus on artificial intelligence.
Many identical robots are working at laptops, looking down. Three of the robots are without computers and instead are looking straight ahead. Text: CrystalCon January 2026. Artificial Intelligence Natural Consequences
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Tammy Everts 🍁 @tammyeverts.com · 20/11/2025
Thanks to all who joined me and @seancdavis.com for our #PixelPalooza fireside chat about how image optimization (and lack thereof) affects your users and your business! And thanks to @remotesynthesis.com for inviting me! I put together some interesting stats here: speakerdeck.com/tammyeverts/...
speakerdeck.com
The Hidden Cost of Media on the Web [PixelPalooza 2025]
Images, video, audio and other media are a big part of what brings the web to life and visitors have come to expect a multimedia experience across the w…
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Tammy Everts 🍁 @tammyeverts.com · 20/11/2025
Unoptimized images are STILL a common problem, and they hurt things like: 🙁 #A11y 🙁 #webperf and #UX metrics like LCP and CLS 🙁 Conversions 🙁 #SEO 🙁 Sustainability I'll be talking about this (and solutions!) today (12:15pm PT / 3:15pm ET) at #PixelPalooza. Get your FREE ticket: lnkd.in/g_N8YFrs
Pictorial graph that shows relative weight of images on web pages, according to the HTTP Archive. The median page has 1053 kilobytes worth of images, while the 75th percentile page has 2892 kilobytes and the 90th percentile page has 6888 kilobytes.
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Tammy Everts 🍁 @tammyeverts.com · 19/11/2025
Third parties represent a MASSIVE potential single point of failure for your site. 1. AUDIT & remove unused tags 2. DEFER or load asynchronously 3. TRACK scripts & create #webperf budgets 4. KNOW your SLAs with vendors 5. CREATE a playbook for failures 👉 www.speedcurve.com/web-performa... #ux
speedcurve.com
Third-Party Web Performance | SpeedCurve
Ads, analytics, and social widgets can seriously hurt page speed. Find out how to measure and optimize the third parties on your pages.
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Tammy Everts 🍁 @tammyeverts.com · 18/11/2025
If your backend times are slow, that hurts all your other key performance and UX metrics, including Core Web Vitals! Find out how to track your CDN's health and get backend transparency — along with 24 more holiday readiness tips! #corewebvitals #webperf #ux #sitespeed #pagespeed
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Alex Russell @infrequently.org · 18/11/2025
The "i" in "iPhone" stands for "inequality", late 2025 edition:
Worldwide smartphone shipments by year in millions; sources: IDC, Statista, and Counterpoint Research.

At no point in the past decade have iPhones broken the 20% annual sales barrier. iOS is overrepresented in traffic statistics owing to wealth-correlated effects; e.g., faster networks and devices inducing heavier internet use. This does not imply that users on slower devices do not have money to spend, only that they are poorly served by the contemporary web.Average selling prices in nominal USD for iOS (~$1000) and Android devices (~$300) vs. worldwide smartphone Average Selling Price (~$360).

iPhones aren't real life.Time series of single-core Geekbench 6 scores for 4 device classes: fastest iPhone, fastest Android, mid-range Android, and low-end device (~$100).

The Performance Inequality Gap is growing, year on year, and the lower tiers are not even on the same trend line, let alone catching up.
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Tammy Everts 🍁 @tammyeverts.com · 17/11/2025
#PixelPalooza is coming up this Thursday! This awesome FREE online event covers how to make sure all those helpful images and videos on your site don't hurt #webperf and #a11y. I'm joining @seancdavis.com to talk about the hidden cost of media on the web. Get your ticket 👉 cfe.dev/events/pixel...
cfe.dev
PixelPalooza 2025
PixelPalooza will explore all the best practices we, as developers, can leverage media like images, video, audio and documents across our sites and applications.
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WebPerformance Report @webperfreport.bsky.social · 16/11/2025
⚡Featured posts this week: ✨ AI assistance for performance: @matthiasrohmer.bsky.social ✨ The Web Animation Performance: @citizenofnowhe.re ✨ How Fast Is Fast Enough?: @tammyeverts.com ✨ Performance is about people: @markzeman.com 🙏 Special thanks to the authors! #webperf
⚡Featured posts this week from Perf Links by WebPerformance Report:
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Tammy Everts 🍁 @tammyeverts.com · 14/11/2025
Video of my @perfnow.nl keynote is up! In this talk, I challenged the false choice between magic and pragmatism. Don't settle for "fast enough". Instead, aim to create a user experience that's #pragmagical — blending user delight with measurable business impact. conffab.com/presentation...
conffab.com
How Fast Is Fast Enough?
<p>It sounds like a simple question, but if you’ve been working in performance long enough, you know the answer is far from straightforward. In this Day 1 keynote, Tammy asks questions—from neuroscien...
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Tammy Everts 🍁 @tammyeverts.com · 12/11/2025
We're joining forces with @embrace.io! Together we'll give you visibility into how users experience your site and your app, so you can create fast, seamless experiences everywhere! AND you'll be able to tie this back to user engagement and business metrics. Stoked about this huge next step! 😀
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Tammy Everts 🍁 @tammyeverts.com · 06/11/2025
I love heatmaps so much! They're the best way to get instant insight into where #webperf issues are lurking across your site. Taking it even further, you also get breakdowns across dimensions like page label, browser, device, and location. *chef's kiss* 👉 www.speedcurve.com/blog/new-hea...
speedcurve.com
SpeedCurve | NEW! Heatmaps now available on Favorites Dashboards
We’ve finally added heat maps to your Favorites (custom) dashboards — one of our most requested features ever! It feels great to finally make this available to everyone.
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Tammy Everts 🍁 @tammyeverts.com · 02/11/2025
ALSO, hat tip to the Vancouver airport for displaying works by local artists. This piece made my day. #YVR
Sculpture by Canadian artist Elaine Brewer-White of a large grizzly bear gently cradling Deadpool. Title card for sculpture by Canadian artist Elaine Brewer-White of a large grizzly bear gently cradling Deadpool. The piece is called “Heroes come in many forms”.  The piece is meant to celebrate Canadian actor Ryan Reynolds’s environmental activism.
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Tammy Everts 🍁 @tammyeverts.com · 02/11/2025
Also, I hope I’m never too old to get excited like a weird nerdy little kid about waking up at an airport hotel with this view of the tarmac.
Photo of the tarmac at the Vancouver airport, taken from a hotel room window.
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Tammy Everts 🍁 @tammyeverts.com · 02/11/2025
I know everyone has been avidly following my progress home from #PerfNow </self-deprecating sarcasm> so I’m happy to say that after 29.5 hours in airports and planes, only 2 more hours till I arrive home! 🎉 🎉 🎉 And yes, if you’re wondering, the long haul in both directions is totally worth it!
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Tammy Everts 🍁 @tammyeverts.com · 01/11/2025
Another #PerfNow is over, and I’m already looking forward to next year. Thank you so much to… ❤️ @ppkoch.bsky.social for organizing this amazing event ❤️ @tkadlec.bsky.social & @csswizardry.com for being such delightful co-chairs ❤️ Everyone who attends and brings such wonderful energy!
A rainbow over Amsterdam.
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performance.now() conference @perfnow.nl · 01/11/2025
performance.now() 2026 will take place on 19th and 20th of November 2026. #perfnow.
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Alex Russell @infrequently.org · 01/11/2025
This was intensely good in person, and the slides are worth your time.
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Ethan Gardner @ethangardner.com · 31/10/2025
If you are looking for the slides from my PerfNow 2025 talk, Web Performance Allies, they are at speakerdeck.com/ethangardner...
speakerdeck.com
Web Performance Allies - PerfNow 2025
Image credits: https://commons.wikimedia.org/wiki/File:TAR_Detour_clue.png https://commons.wikimedia.org/wiki/File:Carach_Angren_M%C3%A9an_22_08_200&hellip;
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Andy Davies @andydavies.me · 31/10/2025
Making Sense of Long Animation Frames… The slides from my #PerfNow talk are available on Notist noti.st/andydavies/9...
noti.st
Making Sense of LoAF by Andy Davies
Over time the web has become more reliant on JavaScript… but we’ve very little information on how its growth is affecting our visitors’ experience.
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Tammy Everts 🍁 @tammyeverts.com · 31/10/2025
When the person who walks your dog is really into Halloween…
A pretty white dog dressed up for Halloween, wearing a black witch’s hat and a purple tutu.
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Tammy Everts 🍁 @tammyeverts.com · 31/10/2025
This screencap from It’s Always Sunny will never not make me laugh out loud. Thanks @webx.bsky.social! #PerfNow #IYKYK
Classic image of Charlie from the tv show It’s Always Sunny in Philadelphia standing in front of a whiteboard covered in conspiracy theory scribbling.
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Henri Helvetica 🧑🏾‍🚀🇭🇹 @henrihelvetica.bsky.social · 31/10/2025
In fact, many past guests are at @perfnow.nl conference right.(now): @webx.bsky.social (now on stage) @kurtextrem.de @tammyeverts.com @timvereecke.bsky.social @programmingart.bsky.social @cliffcrocker.bsky.social @karlijnlowik.bsky.social + more. Link below: 🎥 bit.ly/spdy-streams #perfNow
headline that reads SPDY STREAM, with cover art work of podcasts.
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Tammy Everts 🍁 @tammyeverts.com · 31/10/2025
Interesting! Etsy implemented speculation rules and got these results: 👍 Time to First Byte on the listing page improved 23.6% 👍 First Contentful Paint improved 20.7% 👍 Largest Contentful Paint improved 21.1% 👍 DOMContentLoaded improved 20.4% #PerfNow #webperf www.etsy.com/codeascraft/...
etsy.com
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Henri Helvetica 🧑🏾‍🚀🇭🇹 @henrihelvetica.bsky.social · 31/10/2025
For those who just watched @tunetheweb.com 's presentation, this is the SPDY STREAM he just posted about w/ @yoav.ws + @krzksz.bsky.social of Shopify. Thank again Barry! #perfNow 🎥 youtu.be/DHgoULxvuJ8
person on stage during a presentation showing a slide that reads SPDY STREAM.
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