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SwishComms

@swishcomms.bsky.social
3 followers 1 following 81 posts

🤩 Go from ‘meh’ to ‘memorable’. 🚀 Helping tech brands and ambitious leaders grow with unforgettable content. 🏀 Marketing should be like a clean shot—simple and effective. Founded by @borjatabe to bring precision-driven marketing strategies to life.

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SwishComms @swishcomms.bsky.social · 15/05/2025
Social media rule #1: The moment you figure out how a platform works, it changes.
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SwishComms @swishcomms.bsky.social · 10/05/2025
Them: "Hey, I'm not a social media expert, but..." Social media manager:
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Borja Iglesias @borjatabe.bsky.social · 06/05/2025
There's nothing louder than a silent truth. WWF didn't overload you with stats. They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath. The face of a species that disappears with every purchase. Your snack has a side effect. Your habits have a habitat cost.
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SwishComms @swishcomms.bsky.social · 07/05/2025
You haven't really worked in social media until a client says "just make it go viral" with a straight face.
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SwishComms @swishcomms.bsky.social · 05/05/2025
Marketing and Legal when it's time to "align" on the campaign.
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SwishComms @swishcomms.bsky.social · 01/05/2025
POV: Client approves the social content with no revisions.
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SwishComms @swishcomms.bsky.social · 30/04/2025
The unofficial social media mantra: "No, the link in the Instagram caption doesn't work. Yes, I know. Yes, still."
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SwishComms @swishcomms.bsky.social · 29/04/2025
Without a doubt, the best thing about working in social media is that no one (absolutely no one) ever tells you how to do your job.
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Borja Iglesias @borjatabe.bsky.social · 22/04/2025
Actual footage of a social media manager reviewing yesterday's metrics.
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SwishComms @swishcomms.bsky.social · 22/04/2025
Me after responding 'Sounds good' to an email that ruined my day.
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SwishComms @swishcomms.bsky.social · 21/04/2025
The 5 stages of every marketing launch: 1️⃣ Denial: "We have months. No stress." 2️⃣ Procrastination: "Let's circle back next week." 3️⃣ Chaos: "Wait... why isn't anything done?" 4️⃣ Panic: "WE NEED MORE TIME!" 5️⃣ Launch day magic: "We did it. We are geniuses!" Relatable? 👀
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SwishComms @swishcomms.bsky.social · 17/04/2025
"We need this to go viral." Of course you do, Steve. Because nothing gets people talking like… a product roadmap update.
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SwishComms @swishcomms.bsky.social · 15/04/2025
Being a social media manager means thinking in memes before words. Yes, this is a skill. Yes, I'm proud of it.
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SwishComms @swishcomms.bsky.social · 14/04/2025
You haven't really worked in social media until you've scheduled a post for the wrong client... and realized it five minutes too late.
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SwishComms @swishcomms.bsky.social · 11/04/2025
"Working in marketing must be so much fun."
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SwishComms @swishcomms.bsky.social · 09/04/2025
Why did the SEO expert break up with PPC? Because he wanted something organic and long-term.
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Borja Iglesias @borjatabe.bsky.social · 07/04/2025
What happens when a pencil brand borrows from Apple's playbook? Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better. Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.
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SwishComms @swishcomms.bsky.social · 04/04/2025
Repeat after me: B2B marketing doesn't have to be boring.
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SwishComms @swishcomms.bsky.social · 03/04/2025
Ever wonder what corporate speak really means? Here's your translation guide. "Let's align on this" = You have to agree with me. "It's a stretch goal" = This will never happen, but thanks for the effort. "Let's circle back" = This will never be discussed again.
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SwishComms @swishcomms.bsky.social · 02/04/2025
Me waiting to be let into the Zoom meeting.
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SwishComms @swishcomms.bsky.social · 01/04/2025
When Legal approves the caption of your social post without a single edit.
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SwishComms @swishcomms.bsky.social · 01/04/2025
From now on this will be my new email intro: "I hope this email dramatically changes the course of your day."
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Borja Iglesias @borjatabe.bsky.social · 27/03/2025
That black slice? Yes, it should have been smaller. Viral posts are built on insights, not instincts.
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SwishComms @swishcomms.bsky.social · 26/03/2025
You share the 13th version of a social asset. The feedback you get from your client:
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SwishComms @swishcomms.bsky.social · 25/03/2025
Want an SEO joke? I've got a high-ranking one for you. An SEO marketer walks into a restaurant, diner, café, bistro, eatery, food joint, fine dining, casual dining, best restaurants near me...
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SwishComms @swishcomms.bsky.social · 21/03/2025
You open your LinkedIn DMs: "Hi! I wanted to reach out because I just drank water and I'm guessing you hydrate too. Got 30 min to chat today?"
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Borja Iglesias @borjatabe.bsky.social · 20/03/2025
Focus beats FOMO. Social media success isn't about being everywhere—it's about being in the right place with the right content. Just because a platform exists doesn't mean you have to be on it. If you're posting everywhere and getting nowhere, here's why:
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SwishComms @swishcomms.bsky.social · 20/03/2025
The five stages of "Can we hop on a quick call?" panic. 1️⃣ Denial: It's fine. It's just a quick call... right? 2️⃣ Dread: Frantically checks emails, Slack and soul for any mistakes. 3️⃣ Bargaining: Maybe it's good news? Maybe I'll get a raise?
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SwishComms @swishcomms.bsky.social · 19/03/2025
Born to move at the speed of culture, forced to watch social trends die in legal limbo.
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SwishComms @swishcomms.bsky.social · 18/03/2025
Things a social media manager loves to hear: - It's perfect. No edits needed. - Surprise! There will never be another algorithm update. - I'd love to be featured on your TikTok. - Adam Mosseri has officially quit. - You're the expert. Do what you think is best. What else?
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SwishComms @swishcomms.bsky.social · 13/03/2025
6 months out: "Plenty of time!" 5 months out: "Still good." 4 months out: "No rush." 3 months out: "We should start thinking about this." 2 months out: "Okay, let's get moving." 1 month out: "Oh, no." 2 weeks out: "Full panic mode." 1 week out: "Nobody sleep." Launch day: "We are marketing gods."
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SwishComms @swishcomms.bsky.social · 13/03/2025
Marketing launches are 10% strategy, 90% surviving last-minute "tiny tweaks" that change everything.
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SwishComms @swishcomms.bsky.social · 12/03/2025
Marketing, Day 1: "This job is so much fun!" Marketing, Year 3: "If one more person asks me to 'make it pop'..."
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SwishComms @swishcomms.bsky.social · 06/03/2025
Social media in 2025: If your post doesn't have a hook, a list, a mildly unhinged take and at least one ✨ completely unnecessary emoji ✨—did you even post?
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SwishComms @swishcomms.bsky.social · 01/03/2025
"We trust your expertise. Do what you think is best." The compliment every marketer dreams of receiving. Okay, maybe a little unrealistic. But hey, it's World Compliment Day. We can dream.
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SwishComms @swishcomms.bsky.social · 27/02/2025
When a post from six months ago suddenly goes viral for no reason.
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SwishComms @swishcomms.bsky.social · 24/02/2025
Donrjvejadsñlvsnnb obxntiscbnpe riolaaddv cecanxcvdv vfaibsebsc No, my cat didn't walk across my keyboard. That's how your social media sounds when you're just posting for the sake of posting. No strategy. No plan. Just vibes. Hope your audience enjoys decoding gibberish.
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SwishComms @swishcomms.bsky.social · 21/02/2025
Marketing is just sprinting from deadlines while budget cuts and last-minute changes chase you. 🏃💨
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SwishComms @swishcomms.bsky.social · 21/02/2025
Nothing haunts a PR pro more than: 👻 "Just a couple of small tweaks..." 👻 "Legal had a few minor edits." 👻 "Can we rework the angle slightly?" And just when you think it's done… "Attaching a new version with some additional thoughts." 💀💀💀
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SwishComms @swishcomms.bsky.social · 18/02/2025
Nothing screams "I work in marketing" like saying "I have capacity" and then finding yourself proofreading a 47-slide deck at 11 PM on a Sunday.
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SwishComms @swishcomms.bsky.social · 17/02/2025
McDonald's didn't need a product shot to make a great ad. They just needed one insight: hungry drivers = impatient drivers. 🚗 "Drive safe. Never hungry." Sell the feeling, not just the food. Because great branding isn't about showing your product, it's about owning a moment.
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Borja Iglesias @borjatabe.bsky.social · 17/02/2025
🚨 PSA: "Because our competitors are doing it" is not a marketing strategy.
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SwishComms @swishcomms.bsky.social · 11/02/2025
Weeks of planning. Endless approvals. Marketing campaign launches. Client: "Okay, but what if…" Ah yes, the sacred tradition of post-launch creative genius.
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SwishComms @swishcomms.bsky.social · 10/02/2025
That brand that's always first with the memes but goes silent during the Super Bowl. Someone check on them!
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SwishComms @swishcomms.bsky.social · 07/02/2025
No, social media managers don't "just" post. They: 📢 Shape your brand's entire personality—yes, even the CEO's "thought leadership" posts 📈 Turn likes and shares into actual revenue (while dodging every algorithm change) 👀 Read customer sentiment like a mind reader (but with better data)
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SwishComms @swishcomms.bsky.social · 07/02/2025
Oh, absolutely! I was really hoping for a last-minute panic attack before happy hour. 🍹🍹
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SwishComms @swishcomms.bsky.social · 06/02/2025
A brand marketer sees a narrative. A B2C marketer sees an experience. A B2B marketer sees a pipeline. A PPC marketer sees a conversion. A CMO sees projections. Too many marketers see a moving target. A CEO just wants to see the money.
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SwishComms @swishcomms.bsky.social · 05/02/2025
Saying "We need better collaboration " is like saying "We need world peace." It's true, but... what does it mean? Saying "Right now, we’re an orchestra where everyone’s playing a different song"? Now that's felt. Don't just write. Paint a vivid picture.
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SwishComms @swishcomms.bsky.social · 04/02/2025
Want to write copy that converts? Say something only you can say. If your competitor could copy-paste your tagline, it's weak. ❌ "We make the best software solutions for businesses." (Yawn!) ✅ "Slack replaced email. We're replacing Slack." (Now that's bold!) Great copy stands out.
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SwishComms @swishcomms.bsky.social · 04/02/2025
Hearing 'What do you think?' on Zoom while you're deep in a WhatsApp chat.
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