SwishComms @swishcomms.bsky.social · 15/05/2025Social media rule #1: The moment you figure out how a platform works, it changes. 000
SwishComms @swishcomms.bsky.social · 10/05/2025Them: "Hey, I'm not a social media expert, but..." Social media manager: 021
Reposted by SwishCommsBorja Iglesias @borjatabe.bsky.social · 06/05/2025There's nothing louder than a silent truth. WWF didn't overload you with stats. They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath. The face of a species that disappears with every purchase. Your snack has a side effect. Your habits have a habitat cost. 101
SwishComms @swishcomms.bsky.social · 07/05/2025You haven't really worked in social media until a client says "just make it go viral" with a straight face. 011
SwishComms @swishcomms.bsky.social · 05/05/2025Marketing and Legal when it's time to "align" on the campaign. 021
SwishComms @swishcomms.bsky.social · 01/05/2025POV: Client approves the social content with no revisions. 000
SwishComms @swishcomms.bsky.social · 30/04/2025The unofficial social media mantra: "No, the link in the Instagram caption doesn't work. Yes, I know. Yes, still." 000
SwishComms @swishcomms.bsky.social · 29/04/2025Without a doubt, the best thing about working in social media is that no one (absolutely no one) ever tells you how to do your job. 000
Reposted by SwishCommsBorja Iglesias @borjatabe.bsky.social · 22/04/2025Actual footage of a social media manager reviewing yesterday's metrics. 021
SwishComms @swishcomms.bsky.social · 22/04/2025Me after responding 'Sounds good' to an email that ruined my day. 000
SwishComms @swishcomms.bsky.social · 21/04/2025The 5 stages of every marketing launch: 1️⃣ Denial: "We have months. No stress." 2️⃣ Procrastination: "Let's circle back next week." 3️⃣ Chaos: "Wait... why isn't anything done?" 4️⃣ Panic: "WE NEED MORE TIME!" 5️⃣ Launch day magic: "We did it. We are geniuses!" Relatable? 👀 001
SwishComms @swishcomms.bsky.social · 17/04/2025"We need this to go viral." Of course you do, Steve. Because nothing gets people talking like… a product roadmap update. 011
SwishComms @swishcomms.bsky.social · 15/04/2025Being a social media manager means thinking in memes before words. Yes, this is a skill. Yes, I'm proud of it. 010
SwishComms @swishcomms.bsky.social · 14/04/2025You haven't really worked in social media until you've scheduled a post for the wrong client... and realized it five minutes too late. 000
SwishComms @swishcomms.bsky.social · 09/04/2025Why did the SEO expert break up with PPC? Because he wanted something organic and long-term. 011
Reposted by SwishCommsBorja Iglesias @borjatabe.bsky.social · 07/04/2025What happens when a pencil brand borrows from Apple's playbook? Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better. Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs. 121
SwishComms @swishcomms.bsky.social · 04/04/2025Repeat after me: B2B marketing doesn't have to be boring. 010
SwishComms @swishcomms.bsky.social · 03/04/2025Ever wonder what corporate speak really means? Here's your translation guide. "Let's align on this" = You have to agree with me. "It's a stretch goal" = This will never happen, but thanks for the effort. "Let's circle back" = This will never be discussed again. 110
SwishComms @swishcomms.bsky.social · 01/04/2025When Legal approves the caption of your social post without a single edit. 011
SwishComms @swishcomms.bsky.social · 01/04/2025From now on this will be my new email intro: "I hope this email dramatically changes the course of your day." 000
Reposted by SwishCommsBorja Iglesias @borjatabe.bsky.social · 27/03/2025That black slice? Yes, it should have been smaller. Viral posts are built on insights, not instincts. 021
SwishComms @swishcomms.bsky.social · 26/03/2025You share the 13th version of a social asset. The feedback you get from your client: 011
SwishComms @swishcomms.bsky.social · 25/03/2025Want an SEO joke? I've got a high-ranking one for you. An SEO marketer walks into a restaurant, diner, café, bistro, eatery, food joint, fine dining, casual dining, best restaurants near me... 011
SwishComms @swishcomms.bsky.social · 21/03/2025You open your LinkedIn DMs: "Hi! I wanted to reach out because I just drank water and I'm guessing you hydrate too. Got 30 min to chat today?" 001
Reposted by SwishCommsBorja Iglesias @borjatabe.bsky.social · 20/03/2025Focus beats FOMO. Social media success isn't about being everywhere—it's about being in the right place with the right content. Just because a platform exists doesn't mean you have to be on it. If you're posting everywhere and getting nowhere, here's why: 101
SwishComms @swishcomms.bsky.social · 20/03/2025The five stages of "Can we hop on a quick call?" panic. 1️⃣ Denial: It's fine. It's just a quick call... right? 2️⃣ Dread: Frantically checks emails, Slack and soul for any mistakes. 3️⃣ Bargaining: Maybe it's good news? Maybe I'll get a raise? 101
SwishComms @swishcomms.bsky.social · 19/03/2025Born to move at the speed of culture, forced to watch social trends die in legal limbo. 021
SwishComms @swishcomms.bsky.social · 18/03/2025Things a social media manager loves to hear: - It's perfect. No edits needed. - Surprise! There will never be another algorithm update. - I'd love to be featured on your TikTok. - Adam Mosseri has officially quit. - You're the expert. Do what you think is best. What else? 021
SwishComms @swishcomms.bsky.social · 13/03/20256 months out: "Plenty of time!" 5 months out: "Still good." 4 months out: "No rush." 3 months out: "We should start thinking about this." 2 months out: "Okay, let's get moving." 1 month out: "Oh, no." 2 weeks out: "Full panic mode." 1 week out: "Nobody sleep." Launch day: "We are marketing gods." 010
SwishComms @swishcomms.bsky.social · 13/03/2025Marketing launches are 10% strategy, 90% surviving last-minute "tiny tweaks" that change everything. 010
SwishComms @swishcomms.bsky.social · 12/03/2025Marketing, Day 1: "This job is so much fun!" Marketing, Year 3: "If one more person asks me to 'make it pop'..." 011
SwishComms @swishcomms.bsky.social · 06/03/2025Social media in 2025: If your post doesn't have a hook, a list, a mildly unhinged take and at least one ✨ completely unnecessary emoji ✨—did you even post? 011
SwishComms @swishcomms.bsky.social · 01/03/2025"We trust your expertise. Do what you think is best." The compliment every marketer dreams of receiving. Okay, maybe a little unrealistic. But hey, it's World Compliment Day. We can dream. 001
SwishComms @swishcomms.bsky.social · 27/02/2025When a post from six months ago suddenly goes viral for no reason. 001
SwishComms @swishcomms.bsky.social · 24/02/2025Donrjvejadsñlvsnnb obxntiscbnpe riolaaddv cecanxcvdv vfaibsebsc No, my cat didn't walk across my keyboard. That's how your social media sounds when you're just posting for the sake of posting. No strategy. No plan. Just vibes. Hope your audience enjoys decoding gibberish. 001
SwishComms @swishcomms.bsky.social · 21/02/2025Marketing is just sprinting from deadlines while budget cuts and last-minute changes chase you. 🏃💨 000
SwishComms @swishcomms.bsky.social · 21/02/2025Nothing haunts a PR pro more than: 👻 "Just a couple of small tweaks..." 👻 "Legal had a few minor edits." 👻 "Can we rework the angle slightly?" And just when you think it's done… "Attaching a new version with some additional thoughts." 💀💀💀 011
SwishComms @swishcomms.bsky.social · 18/02/2025Nothing screams "I work in marketing" like saying "I have capacity" and then finding yourself proofreading a 47-slide deck at 11 PM on a Sunday. 000
SwishComms @swishcomms.bsky.social · 17/02/2025McDonald's didn't need a product shot to make a great ad. They just needed one insight: hungry drivers = impatient drivers. 🚗 "Drive safe. Never hungry." Sell the feeling, not just the food. Because great branding isn't about showing your product, it's about owning a moment. 000
Reposted by SwishCommsBorja Iglesias @borjatabe.bsky.social · 17/02/2025🚨 PSA: "Because our competitors are doing it" is not a marketing strategy. 011
SwishComms @swishcomms.bsky.social · 11/02/2025Weeks of planning. Endless approvals. Marketing campaign launches. Client: "Okay, but what if…" Ah yes, the sacred tradition of post-launch creative genius. 010
SwishComms @swishcomms.bsky.social · 10/02/2025That brand that's always first with the memes but goes silent during the Super Bowl. Someone check on them! 010
SwishComms @swishcomms.bsky.social · 07/02/2025No, social media managers don't "just" post. They: 📢 Shape your brand's entire personality—yes, even the CEO's "thought leadership" posts 📈 Turn likes and shares into actual revenue (while dodging every algorithm change) 👀 Read customer sentiment like a mind reader (but with better data) 010
SwishComms @swishcomms.bsky.social · 07/02/2025Oh, absolutely! I was really hoping for a last-minute panic attack before happy hour. 🍹🍹 010
SwishComms @swishcomms.bsky.social · 06/02/2025A brand marketer sees a narrative. A B2C marketer sees an experience. A B2B marketer sees a pipeline. A PPC marketer sees a conversion. A CMO sees projections. Too many marketers see a moving target. A CEO just wants to see the money. 001
SwishComms @swishcomms.bsky.social · 05/02/2025Saying "We need better collaboration " is like saying "We need world peace." It's true, but... what does it mean? Saying "Right now, we’re an orchestra where everyone’s playing a different song"? Now that's felt. Don't just write. Paint a vivid picture. 000
SwishComms @swishcomms.bsky.social · 04/02/2025Want to write copy that converts? Say something only you can say. If your competitor could copy-paste your tagline, it's weak. ❌ "We make the best software solutions for businesses." (Yawn!) ✅ "Slack replaced email. We're replacing Slack." (Now that's bold!) Great copy stands out. 000
SwishComms @swishcomms.bsky.social · 04/02/2025Hearing 'What do you think?' on Zoom while you're deep in a WhatsApp chat. 001