iiinova — where your digital self keeps evolving

Borja Iglesias @borjatabe.bsky.social · 22/05/2025

You know a campaign is a hit when it makes you want to grab a ball and head out on the court. The NBA's "Unforgettable Awaits" is one of those. Set to Nat King Cole's timeless classic, the spot isn't just a highlight reel. It's a love letter to the Finals, where greatness happens and is remembered.

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Borja Iglesias @borjatabe.bsky.social · 15/05/2025

"Because everyone else is doing it" is not a marketing strategy. You don't build a memorable brand by copying someone else's homework. You build it by doing what no one else has the guts to try.

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Borja Iglesias @borjatabe.bsky.social · 12/05/2025

"We're like a family here" 🚩🚩🚩 If you've ever heard this in an interview, run diagnostics immediately. Because 99% of the time, it's code for: 1. Boundaries? LOL. Expect Slack messages at 10pm and guilt if you don't respond.

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Reposted by Borja Iglesias

SwishComms @swishcomms.bsky.social · 10/05/2025

Them: "Hey, I'm not a social media expert, but..." Social media manager:

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Borja Iglesias @borjatabe.bsky.social · 08/05/2025

Every joke is a risk, but so is every memorable campaign. If your idea doesn't sound a little silly at first, it's probably too safe to be remembered. Ogilvy knew that jokes are really just stripped-down truths wearing a costume of absurdity.

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Reposted by Borja Iglesias

SwishComms @swishcomms.bsky.social · 07/05/2025

You haven't really worked in social media until a client says "just make it go viral" with a straight face.

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Borja Iglesias @borjatabe.bsky.social · 06/05/2025

There's nothing louder than a silent truth. WWF didn't overload you with stats. They made you look twice at cocoa, tuna, noodles, coffee... and see what lies beneath. The face of a species that disappears with every purchase. Your snack has a side effect. Your habits have a habitat cost.

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Borja Iglesias @borjatabe.bsky.social · 05/05/2025

The best marketing doesn't need words. This Mr. Clean stunt made thousands stop, smile and instantly understand the value. Without a single sentence. No headline. No clever copy. Just an absurdly clean stripe on a dirty crosswalk and boom: message delivered.

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SwishComms @swishcomms.bsky.social · 05/05/2025

Marketing and Legal when it's time to "align" on the campaign.

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Borja Iglesias @borjatabe.bsky.social · 29/04/2025

Nothing like the sweet silence of zero unsolicited advice.

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Borja Iglesias @borjatabe.bsky.social · 24/04/2025

Nothing kills a social strategy faster than this: Ignoring your social media manager. Push their ideas to the bottom of the pile. Override their expertise with your "gut feeling". Water down bold creative until it's beige and forgettable. Now watch your reach shrink and your audience disappear.

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Borja Iglesias @borjatabe.bsky.social · 22/04/2025

Actual footage of a social media manager reviewing yesterday's metrics.

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Reposted by Borja Iglesias

SwishComms @swishcomms.bsky.social · 21/04/2025

The 5 stages of every marketing launch: 1️⃣ Denial: "We have months. No stress." 2️⃣ Procrastination: "Let's circle back next week." 3️⃣ Chaos: "Wait... why isn't anything done?" 4️⃣ Panic: "WE NEED MORE TIME!" 5️⃣ Launch day magic: "We did it. We are geniuses!" Relatable? 👀

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Borja Iglesias @borjatabe.bsky.social · 21/04/2025

¿Cuántas veces al año te preguntas si estás en el lugar correcto? Yo me lo pregunto muy a menudo. Pero hace unos meses, algo cambió. Esa vez, la sensación era distinta. Sabía que necesitaba un giro radical. Y, rebuscando en mi interior, aparecieron dos respuestas:

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Borja Iglesias @borjatabe.bsky.social · 18/04/2025

You know an ad is brilliant when people feel it before they even think about it. That's exactly what this JBL ad nails. A close-up of skin with goosebumps. Just three words: "Music feels better." It's not about features. Not about specs. It's about what happens when music hits.

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Reposted by Borja Iglesias

SwishComms @swishcomms.bsky.social · 17/04/2025

"We need this to go viral." Of course you do, Steve. Because nothing gets people talking like… a product roadmap update.

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Borja Iglesias @borjatabe.bsky.social · 16/04/2025

Design turns heads. Copy changes minds. The best websites don't just look good. They say something worth remembering. It's not the color palette that drives conversions. It's the clarity. The hook. The message that hits like, "Yes. That's exactly what I need."

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Borja Iglesias @borjatabe.bsky.social · 14/04/2025

Social media comes with a trust tax. And you can't skip it. You want social to drive sales. Understandable. Sales are the point of any business, right? But you can't just show up, post product shots, drop CTAs and expect the money to roll in. That's not marketing. That's branded spam.

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SwishComms @swishcomms.bsky.social · 11/04/2025

"Working in marketing must be so much fun."

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Borja Iglesias @borjatabe.bsky.social · 10/04/2025

Here's a hard truth: No one comes to social to see your company content. They're here for you. The hot takes. The inside stories. The lessons learned the hard way. You could have the best product in the world but if it comes from a corporate logo with zero personality, it's forgotten.

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SwishComms @swishcomms.bsky.social · 09/04/2025

Why did the SEO expert break up with PPC? Because he wanted something organic and long-term.

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Borja Iglesias @borjatabe.bsky.social · 08/04/2025

Everyone celebrates success. Few acknowledge the grind it takes to get there. Success isn't just about talent. It's about the grind. The late nights, the early mornings, the unseen sacrifices. It tests your patience and your discipline. It requires repetition, consistency and unwavering focus.

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Borja Iglesias @borjatabe.bsky.social · 07/04/2025

What happens when a pencil brand borrows from Apple's playbook? Faber-Castell hijacked one of Apple's most iconic campaigns (Shot on iPhone) and somehow made it even better. Shot on Faber-Castell features hyperrealistic pencil drawings that, at first glance, look like high-resolution photographs.

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Borja Iglesias @borjatabe.bsky.social · 04/04/2025

99% of B2B marketing is dry. Scayle said: let's do the opposite. Their latest ad is a fever dream of retro ad clichés, absurd enthusiasm and very fake doctors. And it's outrageously good. No jargon. No buzzwords. Just a clear message wrapped in chaotic creativity. And guess what?

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Borja Iglesias @borjatabe.bsky.social · 03/04/2025

Every team: “We had a cool idea for our socials!” Social media manager:

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Borja Iglesias @borjatabe.bsky.social · 03/04/2025

"Let's take it offline" = I need this conversation to disappear.

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Borja Iglesias @borjatabe.bsky.social · 02/04/2025

Culture isn't about forced happy hours or pizza parties—it's about trust, values and how you treat colleagues. It's okay to admit it. You miss the illusion of culture that came from trapping people in one place. But if culture only works under surveillance, it’s not culture. It's control.

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Reposted by Borja Iglesias

SwishComms @swishcomms.bsky.social · 01/04/2025

When Legal approves the caption of your social post without a single edit.

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Borja Iglesias @borjatabe.bsky.social · 27/03/2025

That black slice? Yes, it should have been smaller. Viral posts are built on insights, not instincts.

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Borja Iglesias @borjatabe.bsky.social · 26/03/2025

If you only trust people when you can see them, you don't trust them at all. Newsflash: Remote workers are still crushing deadlines, driving growth, and delivering results. Just without the pointless commute. Commitment isn't about sitting at a desk, it's about what you deliver.

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Reposted by Borja Iglesias

SwishComms @swishcomms.bsky.social · 26/03/2025

You share the 13th version of a social asset. The feedback you get from your client:

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SwishComms @swishcomms.bsky.social · 25/03/2025

Want an SEO joke? I've got a high-ranking one for you. An SEO marketer walks into a restaurant, diner, café, bistro, eatery, food joint, fine dining, casual dining, best restaurants near me...

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Borja Iglesias @borjatabe.bsky.social · 25/03/2025

This is the fastest way to lose your best people. Nothing kills a great team faster than tolerating bad behavior. It doesn't happen overnight. It creeps in. A slow erosion of standards.

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Borja Iglesias @borjatabe.bsky.social · 24/03/2025

When six different people work on the social post.

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Borja Iglesias @borjatabe.bsky.social · 21/03/2025

When life gives you ketchup counterfeiters, turn it into a branding masterclass. 🍅 Heinz faced a sneaky problem: restaurants refilling their bottles with counterfeit ketchup. Instead of sending cease-and-desist letters, they pulled off a genius move.

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SwishComms @swishcomms.bsky.social · 21/03/2025

You open your LinkedIn DMs: "Hi! I wanted to reach out because I just drank water and I'm guessing you hydrate too. Got 30 min to chat today?"

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Borja Iglesias @borjatabe.bsky.social · 20/03/2025

Focus beats FOMO. Social media success isn't about being everywhere—it's about being in the right place with the right content. Just because a platform exists doesn't mean you have to be on it. If you're posting everywhere and getting nowhere, here's why:

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SwishComms @swishcomms.bsky.social · 20/03/2025

The five stages of "Can we hop on a quick call?" panic. 1️⃣ Denial: It's fine. It's just a quick call... right? 2️⃣ Dread: Frantically checks emails, Slack and soul for any mistakes. 3️⃣ Bargaining: Maybe it's good news? Maybe I'll get a raise?

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SwishComms @swishcomms.bsky.social · 19/03/2025

Born to move at the speed of culture, forced to watch social trends die in legal limbo.

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Borja Iglesias @borjatabe.bsky.social · 19/03/2025

Weak leadership blames location. Strong leadership gets results. If your business crumbles the moment people aren't physically in the office, the problem isn't remote work. It's you. Building a strong company isn't about stuffing people into a building.

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SwishComms @swishcomms.bsky.social · 18/03/2025

Things a social media manager loves to hear: - It's perfect. No edits needed. - Surprise! There will never be another algorithm update. - I'd love to be featured on your TikTok. - Adam Mosseri has officially quit. - You're the expert. Do what you think is best. What else?

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Borja Iglesias @borjatabe.bsky.social · 18/03/2025

💸💸💸 I'm all for salary transparency. Because let's face it, candidates are expected to be completely open about their experience, skills, and even salary history... but companies get to play coy about their pay?

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Borja Iglesias @borjatabe.bsky.social · 13/03/2025

"Make the logo bigger!" Every marketer has faced this request. But have you ever seen it delay a Mars launch? 😧🚀 Adobe's ad hilariously captures every marketer's worst nightmare. 😳 Have you ever had a project derailed by a wild, last-minute change? Drop your best marketing horror story below! 👇

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SwishComms @swishcomms.bsky.social · 12/03/2025

Marketing, Day 1: "This job is so much fun!" Marketing, Year 3: "If one more person asks me to 'make it pop'..."

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SwishComms @swishcomms.bsky.social · 06/03/2025

Social media in 2025: If your post doesn't have a hook, a list, a mildly unhinged take and at least one ✨ completely unnecessary emoji ✨—did you even post?

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Borja Iglesias @borjatabe.bsky.social · 12/03/2025

Funny how "going the extra mile" only counted when they could see you suffering. It turns out that remote workers are productive. They just don't have to be the last one in the office to prove it. Effort isn't about where you work. It's about what you get done.

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Borja Iglesias @borjatabe.bsky.social · 07/03/2025

Your whiteboard isn't a magic wand. 🪄 If your company's innovation strategy is "throw people in a room and hope for the best," you don't have a creativity process, you have a wish. Think back to your most creative idea.

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Borja Iglesias @borjatabe.bsky.social · 06/03/2025

I just saw a LinkedIn post that started with "Not sure who needs to hear this" and I can confirm: I did not need to hear it.

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SwishComms @swishcomms.bsky.social · 01/03/2025

"We trust your expertise. Do what you think is best." The compliment every marketer dreams of receiving. Okay, maybe a little unrealistic. But hey, it's World Compliment Day. We can dream.

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Reposted by Borja Iglesias

SwishComms @swishcomms.bsky.social · 27/02/2025

When a post from six months ago suddenly goes viral for no reason.

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