iiinova — where your digital self keeps evolving

Steph Tully @stephtully.bsky.social · 13/08/2026

Reminder that submissions for the Society for Consumer Psychology’s 2027 conference hosted in Cancun, Mexico is due THIS WEEKEND. Submit your research or a session in the new dialogues track!

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Steph Tully @stephtully.bsky.social · 03/08/2026

Interesting research in a vacation like setting? Yes please! Submit your research to present at the Society for Consumer Psychology’s annual conference which will be in CANCUN! Note there is a new track for research dialogues to stimulate debate-style research discussions. Deadline is August 15.

Society for consumer psychology call for papers deadline is August 15. The conference will take place in Cancun, Mexico on March 14, 2027.

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Steph Tully @stephtully.bsky.social · 22/07/2026

I’m having a great visit at the Consumer Finance Institute at the Federal Reserve Bank in Philly. Grateful to have been able to present research led by amazing Ph.D. student Reyna Wang and to get such great feedback. Looking forward to spending time today working with the smart folks here.

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Steph Tully @stephtully.bsky.social · 13/05/2026

Might AI disclosures that are meant to increase transparency exacerbate the potential for misinformation? In new work with Steve Carney and Ignacio Riveros, we analyze engagement data from TikTok after the platform introduced its AI-generated content (AIGC) disclosure policy. 🧵 (1/7)

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Steph Tully @stephtully.bsky.social · 24/04/2026

Sometimes work is hard and sometimes it’s fun. Today I got to celebrate with Steve Carney and Ignacio Riveros - 2 great USC PhD students I’ve been lucky to work with - as our paper got accepted to the Journal of Consumer Research! & just in time for Ignacio to graduate and head to a job at Meta!

Steve Carney, Steph Tully and Ignacio Riveros celebrating their paper’s acceptance at Journal of Consumer Research.

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Steph Tully @stephtully.bsky.social · 17/04/2026

I am excited and honored that our paper “Psychological Ownership of (Borrowed) Money” has been selected as a finalist for the Journal of Marketing Research’s Weitz-Winer-O’Dell award for long term impact! Love the project and working with @eeshasharma.bsky.social and Cindy Cryder

Announcement indicating that “Psychological Ownership of (Borrowed) Money” has been selected as a finalist for the Journal of Marketing Research’s Weitz-Winer-O’Dell award for long term impact. Paper here: https://journals.sagepub.com/doi/abs/10.1177/0022243721993816

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Steph Tully @stephtully.bsky.social · 10/04/2026

Since the proof of concept paper showing LLMs passing attention checks came out, I’ve been thinking the amount of technical knowledge & compute power needed relative to the low payments for completion just doesn’t make it seem worthwhile at this point. So glad to see this rigorously tested!

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Steph Tully @stephtully.bsky.social · 16/12/2025

I really enjoyed my visit to HKUST for their marketing camp. My first time in Hong Kong. What a wonderful & welcoming faculty. I also had no idea how beautiful the campus location was!

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Steph Tully @stephtully.bsky.social · 19/11/2025

Scary, but prob not the end of online studies (for now). Just because AI can be trained to pass checks doesn’t mean that they will overtake platforms (or support hypotheses). Quality control has always been a concern. This does mean that platforms & researchers need to take it more seriously now.

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Steph Tully @stephtully.bsky.social · 13/11/2025

Interesting - and very consistent with the findings of Longoni, Cian, and Kyung (2023) on AI transference: journals.sagepub.com/doi/abs/10.1...

journals.sagepub.com

Sage Journals: Discover world-class research

Subscription and open access journals from Sage, the world's leading independent academic publisher.

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Steph Tully @stephtully.bsky.social · 11/11/2025

These kinds of tools, like look-alike audiences, can be really helpful for small companies (if they work well). But companies using them don’t learn about their target market or what makes campaigns successful. Amazon retains all the power and companies who use this will become reliant on them.

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Steph Tully @stephtully.bsky.social · 21/10/2025

I don’t know that stock photos are entirely problematic (tho they do have downsides). The bigger problem is assuming the accuracy of “digital twins” And AI marketing research will continue to be accurate. It works now because we have tons of real human data to feed AI and gave it learn from (1/2)

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Steph Tully @stephtully.bsky.social · 16/10/2025

Calling all baseball fans! The Dodgers generously gave my son’s baseball team a signed ball by Teoscar Hernandez. It’s valued at $500 and the team is raffling the ball off to raise money. Get yourself a ticket! 100% of raffle ticket prices goes to our nonprofit team. www.zeffy.com/en-US/ticket...

zeffy.com

Teoscar Hernandez signed baseball raffle

Win a Teoscar Hernandez Autographed Baseball!The Dodgers have generously supported our 12u Dirt Devils by donating an authentic, autographed baseball signed by none other than Teoscar Hernandez!This i...

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Steph Tully @stephtully.bsky.social · 05/09/2025

Sad that it took 4 stores to find a WSJ, but excited to see a write up of my work with @chiaralongoni.bsky.social and @gilappel.bsky.social in print.

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Steph Tully @stephtully.bsky.social · 27/07/2025

Methodology matters. Don’t trust the overall numbers. This was an opt-in poll weighted by 2024 presidential vote so it recruited more Rs than Ds. However, as the authoritarian dictatorship rises, the folks that still consider themselves Rs are more extreme, and are being over represented.

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Steph Tully @stephtully.bsky.social · 17/07/2025

Price discrimination at its worst. This is likely to penalize customers who are more brand loyal. If so, I don’t see this ending well for Delta. Unless all others follow suit.

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Steph Tully @stephtully.bsky.social · 16/07/2025

If you’re looking for a great book to improve your marketing prowess, The Growth Dilemma by Annie Wilson & Ryan Hamilton is the best book I’ve come across in a long time. It breaks down segmentation and targeting for growing companies really well and provides some nice frameworks to think about.

amazon.com

The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

Amazon.com: The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things: 9781647829735: Wilson, Annie, Hamilton, Ryan: Books

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Steph Tully @stephtully.bsky.social · 03/06/2025

YES! More of this. Most people don’t understand how science affects their daily lives and how important the consequences of science cuts for everyone.

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Reposted by Steph Tully

Patrick Chovanec @prchovanec.bsky.social · 23/05/2025

This isn't about whether you like Harvard or not. This is about whether any organization in our country has a right to exist without bending the knee to Donald Trump.

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Steph Tully @stephtully.bsky.social · 21/05/2025

Hugely important. Don’t give the current administration any more power over science. Please add a comment!

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Reposted by Steph Tully

Dr. David Miller 🏳️‍🌈 @davidimiller.bsky.social · 02/05/2025

I am so heartened to this seriously AWESOME #SaveNSF website go up today!!!! Has a take action toolkit with: 1. Press outreach templates 2. Social media toolkit 3. Elected official outreach 4. Talking points Check it out and share widely!!!! Likely more to come. www.savensf.com

Welcome to Save The U.S. National Science Foundation
A Girl Looking at a Physics Model
TAKE ACTION
Save NSF is a coalition of concerned scientists and allies who are working to save funding for scientific grants through the U.S. National Science Foundation.

Our mission is to support and advocate for the continuation of vital research and innovation in various scientific fields. NSF funding is critical to this work.

Join us in our endeavor to ensure a sustainable future for scientific exploration and discovery.

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Reposted by Steph Tully

Jennifer Richeson @jaricheson.bsky.social · 09/05/2025

Congress needs to block this. This so incredibly detrimental to the health, welfare, and prosperity of the nation.

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Steph Tully @stephtully.bsky.social · 06/05/2025

Thrilled to find out that my amazing colleague @kristindiehl.bsky.social just received an endowed chair!!! And two mentoring awards!! In a world of never ending bad news, this lifted my spirits. So well deserved. Congrats Kristin!!!

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Steph Tully @stephtully.bsky.social · 25/04/2025

I have data on what people think about this! Ongoing research with Chiara Longoni and Azim Shariff.

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Steph Tully @stephtully.bsky.social · 11/03/2025

ACR submissions are almost due. I’m on the round tables committee. We would love to get submissions that are interested in engaging in meaningful debates that affect our field. Please consider submitting something!

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Steph Tully @stephtully.bsky.social · 16/01/2025

🚨 New paper alert 🚨 The explosion of consumer-facing AI raise questions about who is more likely to adopt it. We examined how people’s knowledge of AI impact AI receptivity. Against most people’s expectations, it's not tech experts! And not for the reason you may be thinking🧵

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Steph Tully @stephtully.bsky.social · 23/12/2024

Note to self: Add this rating explanation to my slides at the end of the semester before I give students time to fill out their class evaluations.

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Steph Tully @stephtully.bsky.social · 17/12/2024

What a great financial dataset and cool job opportunity!

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Steph Tully @stephtully.bsky.social · 15/12/2024

Very interesting & consistent with my research with Eesha Sharma and Xiang Wang demonstrating that decisions under scarcity are not inherently less thoughtful or more myopic, but rather driven by attempts to address needs threatened by a lack of responses (JPSP: psycnet.apa.org/fulltext/202...).

psycnet.apa.org

APA PsycNet

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Steph Tully @stephtully.bsky.social · 11/12/2024

This is a great conference if you are interested in financial decision making. Very interdisciplinary!

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Reposted by Steph Tully

Steve Carney @stevecarney.bsky.social · 24/11/2024

Great time sharing my work with @stephtully.bsky.social and Ignacio Riveros at @sjdm-tweets.bsky.social! We find people engage with AI disclosed content less; not because it’s worse quality, but because they feel less connection to the creator. Pre-print here: papers.ssrn.com/sol3/papers....

Academic poster presentation providing an overview of the linked manuscript. The key finding is that disclosing content as AI generated or “Made with AI” reduces engagement because it reduces connection to the creator.

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Steph Tully @stephtully.bsky.social · 23/11/2024

I’ve officially given up X and am reengaging here. Academic Twitter is dead and I can’t in good conscience support that platform. All the marketing, management, psych, econ, and JDM folks, let me know where you are!

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Steph Tully @stephtully.bsky.social · 20/01/2024

Unfortunate in the short term but in the long term unwarranted profit margins are ultimately an opportunity for new companies to disrupt an industry.

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Steph Tully @stephtully.bsky.social · 08/11/2023

Honored to have AMA recognize research with Wendy de la Rosa on the effect of payment frequency on discretionary spending for the Research in Practice Award.

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Steph Tully @stephtully.bsky.social · 26/10/2023

A huge thank you to my wonderful colleagues for nominating me for an assistant professor chair. Honored to be the Kenneth King Stonier Assistant Professor of Business Administration! Though I'm up for tenure, and since this is only for assistant professors, I am hoping it's a short lived honor.

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Steph Tully @stephtully.bsky.social · 01/10/2023

The victims go beyond those doing research in the surrounding topics. Schools often use cohort comparisons in evaluating tenure cases. Fraud (& p-hacking) lead to unrealistic expectations of productivity, increasing the likelihood that good researchers get denied tenure.

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Steph Tully @stephtully.bsky.social · 28/09/2023

New paper w/ Eesha Sharma & Xiang Wang distinguishes between explanations for scarcity's effect on intertemporal choice. We find that such choices are more rational than prevailing theory suggests, showing that under some conditions scarcity increases willingness to wait. tinyurl.com/ScarcityAndC...

Scarcity's effect on intertemporal choice as a function of the time horizon of needs threatened by scarce resources.
https://www.apa.org/pubs/journals/releases/psp-pspa0000353.pdf

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Steph Tully @stephtully.bsky.social · 27/09/2023

Hi everyone! Just made the jump to Bluesky (Twitter @stephmtully). Looking to rebuild a community over here of people interested in social psychology, marketing, financial decision making, well being, meta science and the like. Let me know if you are out here!

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