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Steph Tully

@stephtully.bsky.social

621 followers 169 following 73 posts

Marketing prof at USCMarshall & visiting scholar at the Federal Reserve Bank of Philadelphia's CFI in Philly. Researching consumer finances, experiences, and dabbling in AI.

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Steph Tully @stephtully.bsky.social · 03/08/2026

Interesting research in a vacation like setting? Yes please! Submit your research to present at the Society for Consumer Psychology’s annual conference which will be in CANCUN! Note there is a new track for research dialogues to stimulate debate-style research discussions. Deadline is August 15.

Society for consumer psychology call for papers deadline is August 15. The conference will take place in Cancun, Mexico on March 14, 2027.

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Steph Tully @stephtully.bsky.social · 22/07/2026

I’m having a great visit at the Consumer Finance Institute at the Federal Reserve Bank in Philly. Grateful to have been able to present research led by amazing Ph.D. student Reyna Wang and to get such great feedback. Looking forward to spending time today working with the smart folks here.

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Steph Tully @stephtully.bsky.social · 24/04/2026

Sometimes work is hard and sometimes it’s fun. Today I got to celebrate with Steve Carney and Ignacio Riveros - 2 great USC PhD students I’ve been lucky to work with - as our paper got accepted to the Journal of Consumer Research! & just in time for Ignacio to graduate and head to a job at Meta!

Steve Carney, Steph Tully and Ignacio Riveros celebrating their paper’s acceptance at Journal of Consumer Research.

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Steph Tully @stephtully.bsky.social · 17/04/2026

I am excited and honored that our paper “Psychological Ownership of (Borrowed) Money” has been selected as a finalist for the Journal of Marketing Research’s Weitz-Winer-O’Dell award for long term impact! Love the project and working with @eeshasharma.bsky.social and Cindy Cryder

Announcement indicating that “Psychological Ownership of (Borrowed) Money” has been selected as a finalist for the Journal of Marketing Research’s Weitz-Winer-O’Dell award for long term impact. Paper here: https://journals.sagepub.com/doi/abs/10.1177/0022243721993816

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Steph Tully @stephtully.bsky.social · 16/12/2025

I really enjoyed my visit to HKUST for their marketing camp. My first time in Hong Kong. What a wonderful & welcoming faculty. I also had no idea how beautiful the campus location was!

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Steph Tully @stephtully.bsky.social · 05/09/2025

Sad that it took 4 stores to find a WSJ, but excited to see a write up of my work with @chiaralongoni.bsky.social and @gilappel.bsky.social in print.

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Steph Tully @stephtully.bsky.social · 08/11/2023

Honored to have AMA recognize research with Wendy de la Rosa on the effect of payment frequency on discretionary spending for the Research in Practice Award.

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Steph Tully @stephtully.bsky.social · 28/09/2023

New paper w/ Eesha Sharma & Xiang Wang distinguishes between explanations for scarcity's effect on intertemporal choice. We find that such choices are more rational than prevailing theory suggests, showing that under some conditions scarcity increases willingness to wait. tinyurl.com/ScarcityAndC...

Scarcity's effect on intertemporal choice as a function of the time horizon of needs threatened by scarce resources.
https://www.apa.org/pubs/journals/releases/psp-pspa0000353.pdf

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