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Marek Sotak

@sotak.com
338 followers 357 following 111 posts

Product - PLG - gamification, AI, UI, UX, Code. Remote and calm company - InlineManual.com - EngageKit.com

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Marek Sotak @sotak.com · 04/08/2026
Everyone brags about shipping 4–10x more PRs with AI. They should be bragging about helping customers grow revenue 4–10x. I'm starting to think the winners in SaaS will be experts who build simpler, narrower foundations, then customize them around their customer problems.
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Marek Sotak @sotak.com · 07/08/2025
There is one card about emojis. “Don’t use emojis”. :) Over the years we have found out they are ambiguous across cultures and context (we are distributed). Many times people use them as a shortcut.
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Marek Sotak @sotak.com · 04/08/2025
We have a simple card game how to effectively communicate within our async company. It helped a lot.
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Marek Sotak @sotak.com · 01/04/2025
Vite, Vue and matter-js.
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Marek Sotak @sotak.com · 01/04/2025
I didn't optimize for mobile yet, but would love to. Perhaps make it a mobile app too. Thanks for playing! :)
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Marek Sotak @sotak.com · 01/04/2025
I've made a game! It's fun! squashmerge.sotak.com I always wanted to build a game, that I can improve with the time, so started with something simple. Let's see where it will go. I have a number of ideas for boosts and other little game mechanics.
squashmerge.sotak.com
Squash & Merge 🍓
Drop fruits. Squash them. Merge them. Try to survive the juiciest gravity game on the internet.
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Marek Sotak @sotak.com · 10/03/2025
Yet, they all are hating on “vibe marketing”. 😂 Same thing with those generated SEO content and social network posts.
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Marek Sotak @sotak.com · 07/03/2025
This might make the decision easier :) theintercept.com/2025/01/28/p... www.reddit.com/r/ProtonMail...
theintercept.com
Proton Mail Says It’s “Politically Neutral” While Praising Republican Party
The “privacy-first” company surprised its user base when CEO Andy Yen lauded Trump on social media.
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Marek Sotak @sotak.com · 05/03/2025
😂😂😂
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Marek Sotak @sotak.com · 05/03/2025
Work remotely, travel the world. :)
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Marek Sotak @sotak.com · 05/03/2025
Looks really nice, well done!
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Marek Sotak @sotak.com · 02/03/2025
Hey Nick, Bluesky Inbox looks great. Just what I wanted to build to make social media work for me. Are you planning to add my own timeline (people I follow) to the Inbox? Thanks.
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Marek Sotak @sotak.com · 01/03/2025
Friends are therapy 😊❤️
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Marek Sotak @sotak.com · 01/03/2025
Make it a practice in the organization so that others do the same? A dedicated space for sharing research and findings can go a long way. We have a TIL (Today I Learned) "channel" where ppl can post what they learned that day. It often sparks great discussions and helps surface valuable insights.
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Marek Sotak @sotak.com · 01/03/2025
Looking to follow more tech people on Bluesky! Who are your favorite people to follow for insights on AI, software development, startups, cybersecurity, or any other tech topics? Drop your recommendations or share your curated lists! 🙏
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Marek Sotak @sotak.com · 01/03/2025
As a startup founder I am always on a lookout for talent, even when we are not hiring. Finding people on socials that I can see it could work, following them and then eventually reaching out to them worked well for us. Most of them weren’t looking to change their job but did.
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Marek Sotak @sotak.com · 01/03/2025
Why does this feel like an insult to tea lovers? 😅
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Marek Sotak @sotak.com · 28/02/2025
Meanwhile…
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Marek Sotak @sotak.com · 28/02/2025
Everything is going according to plan. “US intel shows Russia and China are attempting to recruit disgruntled federal employees, sources say” edition.cnn.com/2025/02/28/p...
edition.cnn.com
US intel shows Russia and China are attempting to recruit disgruntled federal employees, sources say | CNN Politics
Foreign adversaries including Russia and China have recently directed their intelligence services to ramp up recruiting of US federal employees working in national security, targeting those who have b...
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Marek Sotak @sotak.com · 25/02/2025
Same price?
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Marek Sotak @sotak.com · 25/02/2025
You are on 🔥
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Marek Sotak @sotak.com · 24/02/2025
From time to time, I work on my time-tracking app. This time, I added a TimeBar - a visual indicator that shows the time I've worked, the time left in my day, and even sunrise and sunset times. It also integrates habit tracking, like water intake, to keep me mindful of my daily goals.
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Marek Sotak @sotak.com · 24/02/2025
I just did the same yesterday, writing support articles for a new feature. Although it was quite fast as it was based on the feature pitch, just re-used. support.inlinemanual.com/support/solu...
support.inlinemanual.com
Introduction to Banners
Banners in Inline Manual provide a versatile way to display important messages, alerts, or promotions directly within your application. Whether you need to announce a new feature, guide users through ...
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Marek Sotak @sotak.com · 23/02/2025
If Musk is gonna play 3D political chess like he did PoE2, I think we’re safe.
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Marek Sotak @sotak.com · 23/02/2025
They didn’t need exclamation marks, they applied pressure with the pen itself. The harder the stroke, the deeper the emotion. You could feel the rage, excitement, or despair in the very indentations of the paper. :)
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Marek Sotak @sotak.com · 23/02/2025
This fits perfectly into the technocratic governance model; if you're not constantly engaged with their digital systems, you're functionally outside their control. The 'email test' is just a proxy for compliance: those who don’t integrate into the managerial system are inefficiencies to be purged.
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Marek Sotak @sotak.com · 23/02/2025
That reminds me, I did purchase a while ago. Going to drop a quick email to you in a bit. 😅
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Marek Sotak @sotak.com · 23/02/2025
Next week will be better. 🤞🏻
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Marek Sotak @sotak.com · 23/02/2025
With a newborn, the best thing I can manage right now is writing blog posts, by talking to my computer and letting it do the typing for me. Still searching for the perfect app to make this even smoother!
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Marek Sotak @sotak.com · 20/02/2025
With recent US events, it's clear we’ve long considered the dollar the easy choice, maybe too easy. Time to give the euro its due. 💶 We're adding EUR to our pricing plans. 🇪🇺
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Marek Sotak @sotak.com · 16/02/2025
Side projects start with passion, not pressure. I built for fun; and that fun became a business. Yet, I still build side projects for joy. The now main business is serious, but side projects keep me curious. I chase curiosity, not outcomes; who knows where it might lead?
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Marek Sotak @sotak.com · 31/01/2025
A decade of calm, intentional work life. One week with a newborn: beautiful, present chaos is the new balance. 🍼👶 Involved dads, any tips on finding calm in the chaos and being supportive of mom?
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Marek Sotak @sotak.com · 22/01/2025
By living fully each day, being present, and giving it my all, I ensure that, at the end of the day, I can genuinely say, 'I was there'.
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Marek Sotak @sotak.com · 22/01/2025
Too often, we fall into the trap of doing things for the approval of others, chasing likes, or trying to look good in their eyes, but that only disconnects us from the present.
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Marek Sotak @sotak.com · 22/01/2025
Living in the moment is everything, that’s what caring for my mom with Alzheimer’s has taught me. While memories fade, the mood carries over. Whether yesterday's moments are clear or forgotten, the feeling lingers.
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Marek Sotak @sotak.com · 17/12/2024
I've stopped using 'CEO' as my title in our 13-person, bootstrapped company. Now I just use 'Founder'—in all comms, including with customers. Feels more authentic and aligned with what I do.
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Marek Sotak @sotak.com · 12/12/2024
With each new release, 1Password seems to be sliding into enshittification. What was once a seamless and efficient tool now feels cumbersome and slows me down.
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Marek Sotak @sotak.com · 12/12/2024
For some reason, emojis stopped working on my Mac. At first, I didn't like it, relying on them to add context (huge red flag). But now? I type, and everything actually makes more sense. Going emoji-free might help me articulate better and avoid misinterpretations in our comms.
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Marek Sotak @sotak.com · 11/12/2024
Doing my first in-depth SaaS onboarding teardown—complete with screenshots, lessons learned, and actionable insights. Which B2B SaaS should I pick? Drop your suggestions 👇
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Marek Sotak @sotak.com · 10/12/2024
You can achieve the same with tools like Inline Manual- targeting the right users at the right time to surface updates when they matter most. You're not done once a customer signs up, you need to keep marketing and selling your product to them.
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Marek Sotak @sotak.com · 10/12/2024
Most users don’t ignore your new features 👉 they just don’t see them. This is inattentional blindness: users focus on the familiar and miss the changes. OpenAI handles this well with in-app marketing, showcasing updates where users are already engaged.
A screenshot of chatgpt interface with a popover pointing at their new feature.
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Marek Sotak @sotak.com · 08/12/2024
Feels great to step off the algorithm treadmill—no pressure to post, no penalties for skipping a day (or a weekend). Enjoyed the quiet, and honestly, it’s a vibe I could get used to. Bluesky feels like the kind of social network I might actually like.
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Marek Sotak @sotak.com · 07/12/2024
Profits Imagined, Money Perished?
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Marek Sotak @sotak.com · 06/12/2024
What is this? Tech OF? 😅
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Marek Sotak @sotak.com · 06/12/2024
Apple chilling next to Microsoft never brings anything good…
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Marek Sotak @sotak.com · 06/12/2024
How can we help you get there?
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Marek Sotak @sotak.com · 05/12/2024
We’re bringing back the $59 Essentials plan. This plan was a big deal when I started @InlineManual 12 years ago. An easy way to get people in the door. It even helped us land three Fortune 25 companies. I am curious to see how it will work today. Let’s find out.
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Marek Sotak @sotak.com · 03/12/2024
Cashew nuts covered with milk chocolate and nougat
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Marek Sotak @sotak.com · 03/12/2024
Every customer support request is a golden opportunity to: - Earn a review - Spark new ideas - Gather feedback - Build lasting relationships - Strengthen customer loyalty - Grow through word of mouth - Upsell or cross-sell solutions - Identify trends or pain points
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Marek Sotak @sotak.com · 03/12/2024
👏 Ensure you set clear expectations and overcommunicate, even more than you think is necessary.
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