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Marek Sotak

@sotak.com
338 followers 357 following 111 posts

Product - PLG - gamification, AI, UI, UX, Code. Remote and calm company - InlineManual.com - EngageKit.com

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Marek Sotak @sotak.com · 04/08/2026
Everyone brags about shipping 4–10x more PRs with AI. They should be bragging about helping customers grow revenue 4–10x. I'm starting to think the winners in SaaS will be experts who build simpler, narrower foundations, then customize them around their customer problems.
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Marek Sotak @sotak.com · 01/04/2025
I've made a game! It's fun! squashmerge.sotak.com I always wanted to build a game, that I can improve with the time, so started with something simple. Let's see where it will go. I have a number of ideas for boosts and other little game mechanics.
squashmerge.sotak.com
Squash & Merge 🍓
Drop fruits. Squash them. Merge them. Try to survive the juiciest gravity game on the internet.
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Marek Sotak @sotak.com · 01/03/2025
Looking to follow more tech people on Bluesky! Who are your favorite people to follow for insights on AI, software development, startups, cybersecurity, or any other tech topics? Drop your recommendations or share your curated lists! 🙏
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Marek Sotak @sotak.com · 28/02/2025
Everything is going according to plan. “US intel shows Russia and China are attempting to recruit disgruntled federal employees, sources say” edition.cnn.com/2025/02/28/p...
edition.cnn.com
US intel shows Russia and China are attempting to recruit disgruntled federal employees, sources say | CNN Politics
Foreign adversaries including Russia and China have recently directed their intelligence services to ramp up recruiting of US federal employees working in national security, targeting those who have b...
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Marek Sotak @sotak.com · 24/02/2025
From time to time, I work on my time-tracking app. This time, I added a TimeBar - a visual indicator that shows the time I've worked, the time left in my day, and even sunrise and sunset times. It also integrates habit tracking, like water intake, to keep me mindful of my daily goals.
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Marek Sotak @sotak.com · 23/02/2025
If Musk is gonna play 3D political chess like he did PoE2, I think we’re safe.
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Marek Sotak @sotak.com · 23/02/2025
With a newborn, the best thing I can manage right now is writing blog posts, by talking to my computer and letting it do the typing for me. Still searching for the perfect app to make this even smoother!
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Marek Sotak @sotak.com · 20/02/2025
With recent US events, it's clear we’ve long considered the dollar the easy choice, maybe too easy. Time to give the euro its due. 💶 We're adding EUR to our pricing plans. 🇪🇺
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Marek Sotak @sotak.com · 16/02/2025
Side projects start with passion, not pressure. I built for fun; and that fun became a business. Yet, I still build side projects for joy. The now main business is serious, but side projects keep me curious. I chase curiosity, not outcomes; who knows where it might lead?
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Marek Sotak @sotak.com · 31/01/2025
A decade of calm, intentional work life. One week with a newborn: beautiful, present chaos is the new balance. 🍼👶 Involved dads, any tips on finding calm in the chaos and being supportive of mom?
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Marek Sotak @sotak.com · 22/01/2025
Living in the moment is everything, that’s what caring for my mom with Alzheimer’s has taught me. While memories fade, the mood carries over. Whether yesterday's moments are clear or forgotten, the feeling lingers.
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Marek Sotak @sotak.com · 17/12/2024
I've stopped using 'CEO' as my title in our 13-person, bootstrapped company. Now I just use 'Founder'—in all comms, including with customers. Feels more authentic and aligned with what I do.
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Marek Sotak @sotak.com · 12/12/2024
With each new release, 1Password seems to be sliding into enshittification. What was once a seamless and efficient tool now feels cumbersome and slows me down.
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Marek Sotak @sotak.com · 12/12/2024
For some reason, emojis stopped working on my Mac. At first, I didn't like it, relying on them to add context (huge red flag). But now? I type, and everything actually makes more sense. Going emoji-free might help me articulate better and avoid misinterpretations in our comms.
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Marek Sotak @sotak.com · 11/12/2024
Doing my first in-depth SaaS onboarding teardown—complete with screenshots, lessons learned, and actionable insights. Which B2B SaaS should I pick? Drop your suggestions 👇
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Marek Sotak @sotak.com · 10/12/2024
Most users don’t ignore your new features 👉 they just don’t see them. This is inattentional blindness: users focus on the familiar and miss the changes. OpenAI handles this well with in-app marketing, showcasing updates where users are already engaged.
A screenshot of chatgpt interface with a popover pointing at their new feature.
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Marek Sotak @sotak.com · 08/12/2024
Feels great to step off the algorithm treadmill—no pressure to post, no penalties for skipping a day (or a weekend). Enjoyed the quiet, and honestly, it’s a vibe I could get used to. Bluesky feels like the kind of social network I might actually like.
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Marek Sotak @sotak.com · 05/12/2024
We’re bringing back the $59 Essentials plan. This plan was a big deal when I started @InlineManual 12 years ago. An easy way to get people in the door. It even helped us land three Fortune 25 companies. I am curious to see how it will work today. Let’s find out.
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Marek Sotak @sotak.com · 03/12/2024
Every customer support request is a golden opportunity to: - Earn a review - Spark new ideas - Gather feedback - Build lasting relationships - Strengthen customer loyalty - Grow through word of mouth - Upsell or cross-sell solutions - Identify trends or pain points
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Marek Sotak @sotak.com · 02/12/2024
Over time, we at Inline Manual have nearly become invisible to the public. We neglected marketing—no SEO, no ads, no updates, even with 20k+ subs on our newsletter. Nothing. Yet, most of our customers still find us through word of mouth or by changing jobs and recommending us to their new teams.
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Marek Sotak @sotak.com · 30/11/2024
I've always believed that exceptional customer support (esp. in B2B) begins long before you need it. Here is a concept of Sign Up flow that I am working on. Personal touch right from the start—matching each prospect with their dedicated CSM, just like booking an Uber ride. #wip
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Marek Sotak @sotak.com · 30/11/2024
Treating ourselves like a customer, it's time Over the past 12 years, we’ve worked with over 1,000 amazing customers, helping them nail their user onboarding and drive product adoption. It’s been an incredible experience. Plenty of lessons along the way.
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Marek Sotak @sotak.com · 26/11/2024
Gamification in B2B SaaS does not have to be fun to work. We have tested many different approaches, and one that stood out is the sense of collaboration.
Gamified task list within an app built with EngageKit.com
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Marek Sotak @sotak.com · 25/11/2024
The more I experiment with a custom 'LLM wrapper' for a project—tailored prompts, files, context, and how it gathers that context—the more it feels like the future for coding projects. It’s already reduced ambiguity, cut hallucinations, and even codes in the project's style. Fine-tuning next?
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Marek Sotak @sotak.com · 24/11/2024
Weekend experiment I have built a little CLI AI Agent that does the coding for me. It can write new files and update existing ones based on a simple prompt "Build feature X" or "Fix Y" - it maintains the context. It writes its tests, fixes code based on it, and installs new dependencies if needed.
A snake game preview developed by AI agent.A set of prompts from the command line showing the build feature command.
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Marek Sotak @sotak.com · 23/11/2024
One of the things I'm enjoying about BlueSky right now is seeing so many people coming over from X and experiencing what Twitter used to feel like—for the first time or all over again. The excitement, the fun, the community—it just hits different here.
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Marek Sotak @sotak.com · 21/11/2024
Users love clarity in interactions with product, and LinkedIn nailed it with their latest UX update. When you click a reaction, it animates, showing its impact and seamlessly exposing the comment field. A touch of game-like design making the action clear and engaging.
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Marek Sotak @sotak.com · 17/11/2024
Moving away from X this feels like a good time for “social restart”. I would like to connect and follow product owners and product managers in B2B space.
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Marek Sotak @sotak.com · 14/11/2024
I'm all in on PLG – Product-Led Growth, something I'm truly passionate about. I want to share what I’ve learned over 12 years as one of the first product adoption platforms, explore its future with the products we're building, and dive into how others think about it—starting fresh in a way.
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