iiinova — where your digital self keeps evolving

Enterprises don’t need every feature upfront—they need confidence in your process. Show your experiments, share your progress, and build trust in your ability to deliver.

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Use Now-Next-Later to focus on problems, not promises. Now: Where you’ll start. The first experiment to gain traction. Next: Steps to solve the larger problem. Later: The vision that ties it all together.

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MVPs in enterprise aren’t about the single release—it’s about proving you can solve their specific problem. That usually means several features along the way, some quick wins, others heavier lifts.

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Neeraj @neeraj.bsky.social · 26/11/2024

Great question! Enterprise sales = managing the iron triangle of time, scope, and cost. Quality isn’t negotiable. But here’s the key: enterprises aren’t pushing for features, they’re pushing for commitment to solving problems.

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Reposted by Janna Bastow

Traditional roadmaps are long gone. However, @simplybastow.com's Now, Next, Later model makes a lot of sense. You can get away with 1Q stuff in small companies. Larger companies require much more planning and need a way for departments and organizations to align. A roadmap makes this easier.

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Reposted by Janna Bastow

ProdPad @prodpad.com · 26/11/2024

On this thought train, does anyone have any good Product Management Books they've recently read and recommend? We know the staples but we're always keen to learn more and support our product peeps. So, any new recommendations? 🙏💬👇

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Reposted by Janna Bastow

ProdPad @prodpad.com · 26/11/2024

Letting go is hard, but it’s necessary. In fact, feature or product removal is often the smartest decision a Product Manager can make to improve focus and free up resources for what really matters. Join Stephanie Musat and @simplybastow.com to learn more in our upcoming webinar. hubs.ly/Q02Zm91V0

hubs.ly

Why, How, and When to Kill a Product or Feature with Stephanie Musat | ProdPad

Product Management Webinar: Sunsetting a Product or Feature Why, How, and When to Kill a Product or Feature with Stephanie Musat Friday 13th December 9am

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Reposted by Janna Bastow

ProdPad @prodpad.com · 21/11/2024

Hot take from @simplybastow.com's webinar: "Growth Product Management isn't a separate specialty, it should just be a core part of good Product Management." You can watch it here: www.prodpad.com/webinars/gro... 👈

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Janna Bastow @simplybastow.com · 17/11/2024

Ooh black cats AND journaling 😍

Janna Bastow @simplybastow.com · 15/11/2024

Oh hey new followers 👋 I might get around to doing product rants here but right now all I have energy for is cat content.

This is Orion, my ginger Norwegian Forest cat, sprawled out and showing his belly

This is Kepler, my white and ginger Norwegian Forest Cat, being a little shit disturber by climbing on furniture he's not supposed to

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Janna Bastow @simplybastow.com · 10/12/2023

Where do I sign up my two? Orion and Kepler, known as the Astrofloofs 💫

Two orange and white Norwegian Forest Cats in a cuddle puddle on a bed

Two orange and white Norwegian Forest Cats hanging out on a cat tree

Janna Bastow @simplybastow.com · 10/12/2023

This is my hobby. I should come with a warning label.

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Janna Bastow @simplybastow.com · 02/12/2023

It does not 🙊 but I've still got a Twitter account, or LinkedIn

Janna Bastow @simplybastow.com · 01/12/2023

Thinking of you and your fam 💕

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Janna Bastow @simplybastow.com · 26/11/2023

Oh wow, god speed and much love for the journey ahead! 😍

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Janna Bastow @simplybastow.com · 25/11/2023

Anyone spotted any Black Friday deals on new boilers? Ours just gave up the ghost 🥶

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Janna Bastow @simplybastow.com · 18/11/2023

Related: what's the difference between chicken nuggets and chicken tenders, really? (This thought occupied my brain for longer than it should have the other day...)

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Janna Bastow @simplybastow.com · 18/11/2023

A beer in our drinks fridge just exploded. Happy Saturday!

Remnants of the top of a beer bottle embedded in ice that's growing along the back of a fridge that desperately needs to be defrosted, along with frozen glass shards and beer along the back and bottom of the fridge.

Janna Bastow @simplybastow.com · 15/11/2023

Hehe went to a high end sushi place recently (omakase style) and discovered part way through the meal I had a slight allergy to uni. Initially lovely, then a weird metallic after taste I couldn't shake and a tongue that felt prickly for hours 😂 Was too polite to say anything, ate everything 🫠

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Reposted by Janna Bastow

T.J. Mitchell @workingstiff.bsky.social · 15/11/2023

Oh Lordy, this is perfect.

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Janna Bastow @simplybastow.com · 15/11/2023

Your going to be left in bluesky purgatory 😏

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Janna Bastow @simplybastow.com · 15/11/2023

Hehe, I'm reading a compelling novel (Hench) right now which is written from the other side, in which they look at the collateral damage a well meaning but clumsy superhero causes. I may never watch another superhero movie the same way 😅

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Happy to help! My POV is that I have to sift through A LOT of pretty great candidates, in order to find the ones who are truly stellar, and in this market, it's like that everywhere. Amazing people just aren't getting callbacks, and stars are getting picked on a series of signals that add up.

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(obviously, ideally, there's an alignment of your qualities and what they need otherwise maybe it's not a great job for you 😅 but the letters that cut through are the ones that really tell the hiring manager that you're going to make their lives better in a tangible way)

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Counterintuitively: A cover letter shouldn't be about you, even with your awesome qualities. It should be about how you're going to be able to solve the problems the company has (whether they've stated them explicitly or whether you have to do a bit of investigating to figure out what they need)

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Kepler the cat approves 💫

A ginger cat with a fluffy white collar/mane and paws, lies on top of a cat tree sideways

Saw Ben Folds in concert last night, yeahhhh. Then raided the merch stand for a neat new t-shirt and the last vinyl on offer 😁

Ben Folds and a band of other musicians including a cellist, view up on stage from a front row seat.

Yeah, you can literally go buy amazing experiences (at all price points), of course they are manufactured, the world is crafted for our entertainment. Doesn't matter if people don't get benefit from meeting you. You'll get benefit from meeting other amazing people. Get out there and do stuff. Enjoy.

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Love this. See also product development.

Quit jobs or people or situations, if they aren't working for you, as you've only got one life, and you've got to give yourself space to find experiences that jive. Just don't quit life itself, as you don't know what amazing people, experiences, meals, laughs etc are still in store (lots, promise!)