iiinova — where your digital self keeps evolving

ShootXP @shootxp.com · 08/08/2026

Snippet from a conversation between Chris Oliver & @shootxp.com's Mark Upton on the awesome Basketball Immersion pod 🔗 Full episode here - basketballimmersion.com/the-basketba... 📧 Get in touch if you want to dive deeper with Mark - mark@shootxp.com #PlayerDevelopment #Coaching #SkillAcquisition

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ShootXP @shootxp.com · 03/07/2026

V2 of the ShootXP platform provides a "badges" feature where badges can be awarded for specific activities & shooters. Comments and notes can be added, which players can view in the ShootXP "badge locker” via their devices. #PlayerDevelopment #PracticeAnalytics #Gamification #AAA #XP #LevelUp

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ShootXP @shootxp.com · 29/06/2026

Long-term tactical–technical development in elite youth basketball "The concept of transforming small advantages into decisive advantages emerged as a central organizing principle in both offensive and defensive development." www.frontiersin.org/journals/spo... #PlayerDevelopment #SABA #CLA #AAA

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ShootXP @shootxp.com · 24/06/2026

Time to "level up" your 🏀🏀🏀 player development environment 🚀🚀🚀 ShootXP provides a powerful platform that enables you to understand & track how constraints shape short-term performance & longer-term development *SPECIFIC* to individual players #PlayerDevelopment #PracticeAnalytics #AAA #XP #LevelUp

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ShootXP @shootxp.com · 12/06/2026

...and the "old" Aussie reminding us he's still here... "PAAATTTTYYY MIIIILLLSSS!!!!" 🔫 🔫 🔫 🔫 🔫 🔫 🔫 🔫 bsky.app/profile/shoo...

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ShootXP @shootxp.com · 10/06/2026

Good to see the young Aussie Georgia Amoore finding her stroke... 🎯🎯🎯🎯

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ShootXP @shootxp.com · 10/06/2026

The OG when it comes to practical application and evolution of thinking around complex systems, constraints and adaptability in 🏀🏀🏀 www.goodreads.com/book/show/57...

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ShootXP @shootxp.com · 08/06/2026

Rather than just paint touches, Mike Brown's gesture draws attention to the vital importance of paint *decision making*...

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ShootXP @shootxp.com · 07/06/2026

"Introducing a defender into a shooting practice task created a more representative activity that influenced the players’ shooting technique and accuracy. The players adapted to the presence of a defender by executing their shot faster, increasing jump time, & increasing the flight time of the ball

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ShootXP @shootxp.com · 04/06/2026

🏀 Extending range ("4pt range") - how often are you practicing deeper shots? How effective are you as you shoot deeper? What patterns of coordination and control emerge to generate extra force? 🏀 the influence of a defender - distance from and contesting shot

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ShootXP @shootxp.com · 04/06/2026

Levelling Up Shooting & Player Development v2.0 of our platform provides unique & highly contextualised insights into shooting workouts, practice sessions & *TRANSFER* to game performance... 🏀 the impact of varying shot location on make % (practice variability - "repetition without repetition")

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ShootXP @shootxp.com · 19/09/2025

From aspiring youth to professionals expanding their repertoire, our platform provides highly relevant and unique insights to help players improve across a range of shooting situations and contexts... #ShootXP #PlayerDevelopment #PracticeAnalytics #Gamification #AAA #XP #LevelUp

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ShootXP @shootxp.com · 26/08/2025

Coaching, Pedagogy & Motor Learning A series of short discussions between our founder @markupton.life and @brianmccormick.bsky.social , recorded almost 10 years ago covering ideas and topics that have only become more prominent in 🏀🏀🏀 circles today... see thread for links...

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ShootXP @shootxp.com · 22/08/2025

ShootXP v2.0 - the most powerful platform available for those advanced 🏀🏀🏀 coaches and practitioners applying contemporary player development & skill acquisition principles & frameworks More here - youtube.com/watch?v=7HOp... Get in touch - info@shootxp.com #PracticeAnalytics

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ShootXP @shootxp.com · 22/08/2025

Last week we unveiled the next generation in shot charting - showing the shooters movement leading up to the shot (www.youtube.com/watch?v=A7w5...) yellow lines = movement without ball orange lines = with ball Can anyone guess the player & game!? (this chart just shows their made 3's)

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ShootXP @shootxp.com · 21/08/2025

“We live in a world of analytics & data [...] How can I get better going right or going left and catching into a shot, dribbling into a three pointer?" - David Leitao Our pre-shot movement "radar" helps answer these questions (and many more!) ... #ShootXP #PlayerDevelopment #PracticeAnalytics

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ShootXP @shootxp.com · 20/08/2025

When it comes to player development, below are three common problems we've seen in 🏀🏀🏀/team sports. Bringing 20+ years of experience in this area, we work with coaches, analytics & performance staff to co-create solutions to these problems. Get in touch - info@shootxp.com

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ShootXP @shootxp.com · 19/08/2025

“Learned more about coaching in 4 months from Mark than in 15 years coaching basketball” ShootXP provides a range of tools, support and guidance for 🏀🏀🏀 coaches, teams, organisations, leagues and governing bodies #PlayerDevelopment #PracticeAnalytics #AAA #XP #LevelUp

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ShootXP @shootxp.com · 15/08/2025

Get in touch if you would like to learn more about how v2.0 of the ShootXP platform can enhance 🏀🏀🏀 shooting expertise and player development! 🚀🚀🚀 #ShootXP #Basketball #PlayerDevelopment #PracticeAnalytics #Gamification #AAA #XP #LevelUp #AI

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ShootXP @shootxp.com · 12/08/2025

📣 We've just dropped v2.0 of our 🏀🏀🏀 platform! "level up" shooting & player development through a unique blend of cutting-edge tech, practical basketball wisdom & contemporary thinking in the fields of: * skill acquisition * psychology * gaming shootxp.com

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ShootXP @shootxp.com · 28/02/2025

Raw shooting numbers in practice often tell a misleading story. But there are alternatives! Our practice analytics provide high quality insights into: 🏀 the structure of shooting practices 🏀 likelihood of transfer to in-game shooting performance docs.shootxp.com/key-features...

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ShootXP @shootxp.com · 24/02/2025

Great to see this study is now out! In line with this, our @shootxp service can provide practice & competition insights for: - contested shots - variability (of shot location) - shooter movement - constraint manipulation

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ShootXP @shootxp.com · 06/02/2025

this is why practice design principles need to be "surfaced" at these events*, as they can support coaches to flexibly adapt practice to suit their own players/context. * which can still include on-court activities to bring to life the practical application of principles

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ShootXP @shootxp.com · 06/02/2025

Designing & selecting practice activities should be based on thorough observation & understanding of the players. Unfortunately, "clinic culture" in basketball coach ed often entrenches copy-paste of generic practice activities as clinicians don't know the players.

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ShootXP @shootxp.com · 23/12/2024

Something to ponder from Kathy Sierra...

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ShootXP @shootxp.com · 23/12/2024

"AAA" player development environments... A = Adaptability ("practicing to adapt") A = Autonomy-Supportive A = Affective These principles result from a synthesis of what world-leading player development has, does & will look like moving forward... shootxp.com/blog/aaa-pla...

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ShootXP @shootxp.com · 22/12/2024

Collaborative coaching...

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ShootXP @shootxp.com · 17/12/2024

There are so many "game within the game" moments on a basketball court...highlighting these with youth players can spark their curiosity and guide their exploration of the many ways to interact with and impact the game #playerdevelopment

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ShootXP @shootxp.com · 12/12/2024

channeling @brianmccormick.bsky.social...😉

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ShootXP @shootxp.com · 09/12/2024

Here's an example of our *movement* shot chart for Steph's made 3's in that game - the yellow line showing his movement in the 2 seconds leading up to the shot... FYI - our platform can auto-generate these insights for your shooting workouts (and semi-automated for 2v2 > 5v5)

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ShootXP @shootxp.com · 09/12/2024

Over 50% of *made* 3's in the mens Olympic final were "movement shots" (moving without the ball &/or off the dribble) Understanding the shooting contexts that players need to experience is crucial for effective practice design & player development environments... docs.shootxp.com/key-features...

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ShootXP @shootxp.com · 07/12/2024

"basketball fundamentals*" * fundamental: - forming a necessary base or core; of central importance - a central or primary principle on which something is based

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ShootXP @shootxp.com · 25/11/2024

Blending cutting-edge technology, practical basketball wisdom and contemporary thinking in the fields of: * skill acquisition * psychology * gaming ...the ShootXP platform enables a reimagining of shooting eXPertise and player development shootxp.com

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ShootXP @shootxp.com · 25/11/2024

Around 70% of *made* 3's in the Olympic final were under some form of "contest" Game Profiling - understanding the demands of the game & "what good looks like" at the highest level - is a vital ingredient in effective practice design & player/talent development. docs.shootxp.com/key-features...

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