iiinova — where your digital self keeps evolving

ShootXP @shootxp.com · 08/08/2026

Snippet from a conversation between Chris Oliver & @shootxp.com's Mark Upton on the awesome Basketball Immersion pod 🔗 Full episode here - basketballimmersion.com/the-basketba... 📧 Get in touch if you want to dive deeper with Mark - mark@shootxp.com #PlayerDevelopment #Coaching #SkillAcquisition

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ShootXP @shootxp.com · 03/07/2026

V2 of the ShootXP platform provides a "badges" feature where badges can be awarded for specific activities & shooters. Comments and notes can be added, which players can view in the ShootXP "badge locker” via their devices. #PlayerDevelopment #PracticeAnalytics #Gamification #AAA #XP #LevelUp

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Dr. Lucky Tran @luckytran.com · 30/06/2026

A Japanese fan broke down crying after his country's elimination, but a group of Brazilians fans went to console him and Mexican fans made him soar. You gotta love the World Cup! ❤️🌎⚽️ Video: RÉCORD

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ShootXP @shootxp.com · 29/06/2026

Long-term tactical–technical development in elite youth basketball "The concept of transforming small advantages into decisive advantages emerged as a central organizing principle in both offensive and defensive development." www.frontiersin.org/journals/spo... #PlayerDevelopment #SABA #CLA #AAA

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ShootXP @shootxp.com · 24/06/2026

Time to "level up" your 🏀🏀🏀 player development environment 🚀🚀🚀 ShootXP provides a powerful platform that enables you to understand & track how constraints shape short-term performance & longer-term development *SPECIFIC* to individual players #PlayerDevelopment #PracticeAnalytics #AAA #XP #LevelUp

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ShootXP @shootxp.com · 23/06/2026

Something we've been asked a few times - what's with the whole "XP" thing in @shootxp.com ??? Well, it succinctly captures some key ideas and principles from contemporary skill acquisition, psychology and game design... (1/2)

shootxp.com

It's all about the eXPerience

...explaining the 'XP' in ShootXP

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ShootXP @shootxp.com · 12/06/2026

...and the "old" Aussie reminding us he's still here... "PAAATTTTYYY MIIIILLLSSS!!!!" 🔫 🔫 🔫 🔫 🔫 🔫 🔫 🔫 bsky.app/profile/shoo...

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ShootXP @shootxp.com · 10/06/2026

Good to see the young Aussie Georgia Amoore finding her stroke... 🎯🎯🎯🎯

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ShootXP @shootxp.com · 10/06/2026

The OG when it comes to practical application and evolution of thinking around complex systems, constraints and adaptability in 🏀🏀🏀 www.goodreads.com/book/show/57...

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ShootXP @shootxp.com · 08/06/2026

Rather than just paint touches, Mike Brown's gesture draws attention to the vital importance of paint *decision making*...

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ShootXP @shootxp.com · 07/06/2026

"Introducing a defender into a shooting practice task created a more representative activity that influenced the players’ shooting technique and accuracy. The players adapted to the presence of a defender by executing their shot faster, increasing jump time, & increasing the flight time of the ball

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ShootXP @shootxp.com · 04/06/2026

Levelling Up Shooting & Player Development v2.0 of our platform provides unique & highly contextualised insights into shooting workouts, practice sessions & *TRANSFER* to game performance... 🏀 the impact of varying shot location on make % (practice variability - "repetition without repetition")

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Lev Akabas @levakabas.bsky.social · 26/05/2026

The New York Knicks just played the most dominant 10-game stretch in NBA history, and it's not even remotely close

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Todd Whitehead @crumpledjumper.bsky.social · 16/08/2025

Tracing the ball during Sam Hauser's shooting motion on 10 threes he took from the left corner last season. The shot on the left took just 0.5 seconds from catch to release (30 dots). The one on the right took 1 second because the pass was thrown too high (60 dots).

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ShootXP @shootxp.com · 22/05/2026

Must-read for an honest and authentic deep-dive into life as a coach...

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ShootXP @shootxp.com · 21/05/2026

When Goodhart's Law* gets a shout-out you know the article will be decent... * something all aspiring analysts and coaches need to understand and consider

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ShootXP @shootxp.com · 21/05/2026

The missing piece in this article is a good example of the "gap" we fill - blending cutting edge tech & data with 20+ years of experience in theory & practice of enhancing human movement, skill and expertise across pro and olympic sports...

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Brian McCormick @brianmccormick.bsky.social · 13/12/2025

brianmccormick.substack.com/p/the-basket...

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Brian McCormick @brianmccormick.bsky.social · 30/09/2025

Small-ball was never about size, but skill. brianmccormick.substack.com/p/supersizin...

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ShootXP @shootxp.com · 19/09/2025

From aspiring youth to professionals expanding their repertoire, our platform provides highly relevant and unique insights to help players improve across a range of shooting situations and contexts... #ShootXP #PlayerDevelopment #PracticeAnalytics #Gamification #AAA #XP #LevelUp

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ShootXP @shootxp.com · 19/09/2025

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Brian McCormick @brianmccormick.bsky.social · 13/09/2025

How should we develop better players? What characteristics should we build into leagues, organizations and systems? brianmccormick.substack.com/p/learning-f...

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Brian McCormick @brianmccormick.bsky.social · 15/09/2025

Learning from video games to improve youth sports. brianmccormick.substack.com/p/learning-f...

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ShootXP @shootxp.com · 09/09/2025

Watch and listen to our founder Mark Upton (@markupton.life) discuss with Chris Oliver how our shooting platform creates "action learning" opportunities for coaches & staff wanting to explore advanced practice design, player development etc... www.youtube.com/watch?v=4QuL...

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ShootXP Overview - Mark Upton & Chris Oliver

YouTube video by ShootXP

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ShootXP @shootxp.com · 09/09/2025

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ShootXP Overview - Mark Upton & Chris Oliver

YouTube video by ShootXP

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ShootXP @shootxp.com · 04/09/2025

Our founder @markupton.life joined Chris Oliver on the Basketball Immersion Podcast to talk all things coaching, player development etc "that uncertainty as a coach, you need to be adaptable & comfortable with some of that uncertainty - that is a challenge" basketballimmersion.com/the-basketba...

basketballimmersion.com

The Basketball Podcast: EP 388 with Mark Upton on Better Coaching and Skill Development - Basketball Immersion

ShootXP founder and skill acquisition expert Mark Upton shares insights on better coaching and skill development.

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ShootXP @shootxp.com · 29/08/2025

🏀🏀🏀 ShootXP v2.0 - "plays nicely in a larger sports tech ecosystem" We value integration & interoperability, so this one's for those who want to use ShootXP alongside other video analytics tools like Angles, Sportscode etc. www.youtube.com/watch?v=rtTv...

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ShootXP v2 - integration & interop

YouTube video by ShootXP

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ShootXP @shootxp.com · 29/08/2025

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ShootXP v2 - integration & interop

YouTube video by ShootXP

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ShootXP @shootxp.com · 26/08/2025

Coaching, Pedagogy & Motor Learning A series of short discussions between our founder @markupton.life and @brianmccormick.bsky.social , recorded almost 10 years ago covering ideas and topics that have only become more prominent in 🏀🏀🏀 circles today... see thread for links...

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ShootXP @shootxp.com · 26/08/2025

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Brian McCormick @brianmccormick.bsky.social · 23/08/2025

Improving practice design. brianmccormick.substack.com/p/moving-bey...

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ShootXP @shootxp.com · 22/08/2025

ShootXP v2.0 - the most powerful platform available for those advanced 🏀🏀🏀 coaches and practitioners applying contemporary player development & skill acquisition principles & frameworks More here - youtube.com/watch?v=7HOp... Get in touch - info@shootxp.com #PracticeAnalytics

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ShootXP @shootxp.com · 22/08/2025

Last week we unveiled the next generation in shot charting - showing the shooters movement leading up to the shot (www.youtube.com/watch?v=A7w5...) yellow lines = movement without ball orange lines = with ball Can anyone guess the player & game!? (this chart just shows their made 3's)

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ShootXP @shootxp.com · 21/08/2025

“We live in a world of analytics & data [...] How can I get better going right or going left and catching into a shot, dribbling into a three pointer?" - David Leitao Our pre-shot movement "radar" helps answer these questions (and many more!) ... #ShootXP #PlayerDevelopment #PracticeAnalytics

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ShootXP @shootxp.com · 21/08/2025

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ShootXP @shootxp.com · 20/08/2025

When it comes to player development, below are three common problems we've seen in 🏀🏀🏀/team sports. Bringing 20+ years of experience in this area, we work with coaches, analytics & performance staff to co-create solutions to these problems. Get in touch - info@shootxp.com

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ShootXP @shootxp.com · 20/08/2025

In just 60 seconds learn what version 2.0 of our 🏀🏀🏀 platform can do in relation to shooting & player development... Get in touch - info@shootxp.com 🔈SOUND ON🔈 youtube.com/watch?v=ipKO... #Basketball #PlayerDevelopment #PracticeAnalytics #Gamification #AAA #XP #LevelUp #AI

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ShootXP v2 - 60 sec summary

YouTube video by ShootXP

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ShootXP @shootxp.com · 19/08/2025

“Learned more about coaching in 4 months from Mark than in 15 years coaching basketball” ShootXP provides a range of tools, support and guidance for 🏀🏀🏀 coaches, teams, organisations, leagues and governing bodies #PlayerDevelopment #PracticeAnalytics #AAA #XP #LevelUp

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ShootXP @shootxp.com · 18/08/2025

ShootXP v2.0 - Shot Tagger 🏀🏀🏀 This addition is VERY useful for basic live tagging of shots during a game or practice, that can later be linked to video & enhanced with contextual shooting & player movement data. Short screen demo.... 🔈SOUND ON🔈 www.youtube.com/watch?v=7x99...

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ShootXP v2.0 - Shot Tagger

YouTube video by ShootXP

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ShootXP @shootxp.com · 18/08/2025

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ShootXP v2.0 - Shot Tagger

YouTube video by ShootXP

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ShootXP @shootxp.com · 15/08/2025

Get in touch if you would like to learn more about how v2.0 of the ShootXP platform can enhance 🏀🏀🏀 shooting expertise and player development! 🚀🚀🚀 #ShootXP #Basketball #PlayerDevelopment #PracticeAnalytics #Gamification #AAA #XP #LevelUp #AI

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ShootXP @shootxp.com · 15/08/2025

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ShootXP @shootxp.com · 15/08/2025

ShootXP v2.0 - Badge System 🏀🏀🏀 "it adds this layer of personalised feedback & motivation that goes beyond just numbers, recognising the whole player development picture" Watch the demo below for more... 🔈SOUND ON 🔈 www.youtube.com/watch?v=Y_wY... #Basketball #PlayerDevelopment #Gamification #AI

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ShootXP v2.0 - Badges

YouTube video by ShootXP

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ShootXP @shootxp.com · 14/08/2025

ShootXP v2.0 - Activities & Constraints 🏀🏀🏀 "it gives coaches & players an incredibly powerful tool to understand shooting & skill development under specific constraints" Watch the demo below for more 🔈SOUND ON 🔈 www.youtube.com/watch?v=7HOp... #Basketball #PlayerDevelopment #PracticeAnalytics

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ShootXP v2.0 - Activities & Constraints

YouTube video by ShootXP

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ShootXP @shootxp.com · 14/08/2025

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ShootXP v2.0 - Activities & Constraints

YouTube video by ShootXP

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ShootXP @shootxp.com · 13/08/2025

📣 v2 of the ShootXP platform provides many new features. With *Shot Charting 2.0*, we capture the shooter's movement path prior to the shot, providing rich insights for practice design & player development (orange line = with the ball, yellow = without the ball) www.youtube.com/watch?v=A7w5...

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Shot Charting 2.0 preview - shot location + shooter movement

YouTube video by ShootXP

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ShootXP @shootxp.com · 13/08/2025

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Shot Charting 2.0 preview - shot location + shooter movement

YouTube video by ShootXP

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ShootXP @shootxp.com · 12/08/2025

📣 We've just dropped v2.0 of our 🏀🏀🏀 platform! "level up" shooting & player development through a unique blend of cutting-edge tech, practical basketball wisdom & contemporary thinking in the fields of: * skill acquisition * psychology * gaming shootxp.com

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ShootXP @shootxp.com · 12/08/2025

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