iiinova — where your digital self keeps evolving

Serif @serif.inc · 28/09/2026

What do you market when there’s no book to buy? What channels should you be active on, and why? How can authors build authentic community that can be leveraged for querying and book sales? Authors will leave Establishing an Author Platform with confidence and a renewed action plan. Link in comments!

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Serif @serif.inc · 25/09/2026

Congratulations, Rick!

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Serif @serif.inc · 25/09/2026

@canadashistory.bsky.social has a really cool article out about the history of Canadian public libraries! 🤓 Time to dig into these stacks of yore. 📚 www.canadashistory.ca/explore/arts...

canadashistory.ca

The creation of the Canadian public library system - Canada's History

Tracing public libraries from their roots to modern times

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Serif @serif.inc · 25/09/2026

From @indiebookstoresca for all Canadian readers: www.indiebookstores.ca/book/9781772...

indiebookstores.ca

Single Book - IndieBookstores

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Serif @serif.inc · 25/09/2026

🛎️‼️ We are thrilled to share that Truth Before Reconciliation (University of Manitoba Press) has graced the Globe and Mail Bestsellers List for Nonfiction this week! Congratulations to its editors, Sean Carleton and Niigaan Sinclair, as well as all of its essential contributors! Book link below 🔗

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All Lit Up @alllitupcanada.bsky.social · 25/09/2026

“Lé7es ke7 sw7ew tw xwexwéyt te stem wel me7 yews.” Kalli Van Stone’s WELÍK’T (@nightwoodeditions.bsky.social) uses Salish languages to capture intergenerational impacts of colonialism on Indigenous communities. Read two poems (+ a bonus third!) from the collection: alllitup.ca/two-poems-we...

A graphic featuring the cover of WELÍK'T by Kalli Van Stone.

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Serif @serif.inc · 24/09/2026

This witty novel follows a single mom in her forties who learns just how tenuous the boundary between what is private and public is when she attempts to rebrand herself as an online DIY influencer. It’s ultimately a hilarious take on the identity crises women face when embarking into motherhood.

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Serif @serif.inc · 24/09/2026

Congratulations to our client, Emer O’Toole, on the launch of Do It Yourself (@douglasmcintyre.bsky.social) this week at the @destiil_books bookstore in Montreal!

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Serif @serif.inc · 22/09/2026

LAST CHANCE! Skill up your scam detection skills with Serif’s timely webinar for authors, publishers, and anyone else working in the literary world. Register here: www.eventbrite.com/e/identifyin... **Accessible pricing available. Please DM for more info.

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Serif @serif.inc · 15/09/2026

It’s a busy month for books, and there’s some outstanding titles from Canadian indie presses releasing today (September 15). Congratulations to all of our authors and their publishers on their book birthdays! @newestpress.bsky.social

A card catalogue image shows 8 book titles and their authors that are publishing on September 15: Do It Yourself, Tougher Than the Rest, The Medicine Way, At the Freak Show, welík’t, Sag̱aytg̱awdi, Driving Into the Sun, and Mad Hell-Rush of Days.

The cover images of 8 books publishing on September 15: Do It Yourself, Tougher Than the Rest, The Medicine Way, At the Freak Show, welík’t, Sag̱aytg̱awdi, Driving Into the Sun, and Mad Hell-Rush of Days.

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Serif @serif.inc · 08/09/2026

Delivered by Serif’s award-winning team, these sessions will speak in plain language, include Q&A sessions, offer valuable insights, and share how individuals and businesses can continue to meet these changes with confidence and sustainable approaches. www.eventbrite.com/o/serif-1217...

eventbrite.com

Serif

Stories matter. So do results. We excel in both. Serif works with publishers, literary prizes, book festivals, industry associations, bookstores, media companies, authors and storytellers.

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Serif @serif.inc · 08/09/2026

Today, Serif is delighted to announce the launch of a new series of marketing seminars for authors and publishers! These workshops will dive into best practices for book email marketing, crafting a bio, building or leveling up an author platform, and protecting yourself against AI scams.

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Serif @serif.inc · 03/09/2026

Heads up to our author, publisher, and bookish friends—we’ve got some big news coming next Tuesday! If you’re ready level up your marketing, be sure to watch this space. 💥

Save-the-date calendar graphic announcing September 8 circled in yellow, with large "coming soon" headline and small credit reading "A marketing series from Serif."

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Serif @serif.inc · 02/09/2026

Congratulations to the teams at @houseofanansi.bsky.social, @coachhousebooks.bsky.social, @gooselane.bsky.social, and @greystonebooks.bsky.social, as well as authors Michelle Porter and Vivek Shraya!

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Serif @serif.inc · 02/09/2026

Yay books!!! 😍 So many stunners!

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Serif @serif.inc · 02/09/2026

September is here, which means that the newest Booksellers’ List has dropped! So many incredible books, including fifteen Canadian-authored books, were revealed to the public yesterday after weeks of having to keep it all under wraps! 🤭 Check out the rest of this season’s electrifying selections!

Stacked Polaroid-style photos of book covers arranged in a collage, showcasing several contemporary titles and varied colorful cover art.

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McNally Robinson Booksellers @mcnallyrobinson.com · 01/09/2026

EVENT ANNOUNCEMENT: On Thursday October 22 at 7pm, Trillium Award-winning poet Sanna Wani visits Winnipeg to celebrate her new collection, Lantern. Featuring special guests Hannah Green and Chimwemwe Undi. www.mcnallyrobinson.com/event-18950/... @sannawani.bsky.social @houseofanansi.bsky.social

The cover of Lantern by Sanna Wani appears on the left. On the right is an image of the author herself, resting her chin on her open palm while smiling at the camera.

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Serif @serif.inc · 01/09/2026

The Certified Canadian Publisher seal, which can be found on books at bookstores and online at places like 49th Shelf, helps consumers find books acquired, produced, and sold by Canadian-owned publishers. Learn more on the Association of Canadian Publishers website.

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Serif @serif.inc · 01/09/2026

Canadian publishers have a visibility crisis: Despite producing roughly 80% of all English-authored books in the country, these publishers only account for 6% of overall sales. With 50 million books being sold ever year in Canada, that means only 3 million books came from Canadian-owned businesses.

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Serif @serif.inc · 01/09/2026

Yesterday, the association announced that the Certified Canadian Publisher platform, previously only open to its own membership, has been opened to all eligible Canadian-owned publishers!

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Serif @serif.inc · 17/08/2026

It’s been Serif’s profound honour to work with the team at Portage & Main Press and HighWater Press to champion critically important, beautiful works of Indigenous brilliance, pedagogy, and cultural record for many years. Learn more about the role here: bit.ly/pmpmarketingmgr

bit.ly

Marketing Manager Job Posting .pdf

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Serif @serif.inc · 17/08/2026

WINNIPEG JOB ALERT! 📣 Become the Marketing Manager at one of Canada’s most exciting publishers, Portage & Main Press/ HighWater Press! The PMP | HWP team is looking for their next Marketing Manager — and that could be you!

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Redeye @redeyeradio.bsky.social · 11/04/2026

Saturday | 11:25 PT Emiko Morita joins us to talk about the history of the Powell Street festival and the new book she put together to celebrate its 50th anniversary, Return to Paueru Gai. @serif.inc @nnmcc.bsky.social @pancouver.bsky.social

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Serif @serif.inc · 22/04/2026

Hi friends! If you are able, @conundrumpress.bsky.social is asking for donations to support the press' business operations after Nova Scotia made severe cuts to arts funding. Please check out their Crowdfundr page for more info on how to donate. ❤️ crowdfundr.com/ThirtyYearso...

crowdfundr.com

Conundrum Press celebrates 30 years! Help us celebrate 30 more.

Conundrum Press celebrates 30 years! Help us celebrate 30 more!

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Ariel Hudnall @arielhudnall.com · 25/02/2026

I’ll be running a workshop with the lovely folks at Books BC on March 12, discussing best practices for market-driven, SEO/AEO-rich book descriptions. It’s open to non-members, so if this is a topic you have burning questions about, we’d love to see you there! www.eventbrite.ca/e/crafting-e...

eventbrite.ca

Crafting Effective Book Descriptions for Discoverability with Ariel Hudnall

Book descriptions drive discovery. Learn how to optimize them for search and AI to boost organic visibility—plus a printable checklist.

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Serif @serif.inc · 06/01/2026

Fill your #TBR with the season's top books, as selected and voted on by independent booksellers across Canada via @indiebookstores.ca! We're delighted to share the 20 books gracing The Booksellers' List this winter, including "Staying Power" (Arsenal Pulp Press) by Zena Sharman!

The cover of "Staying Power" is shown alongside a silver seal noting the book is a "Selection" for The Booksellers' List. Below, a quote from Another Story Bookshop shares what bookseller Saul loved about the book.

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Serif @serif.inc · 17/07/2025

Congratulations to author Christine Stringer on her ✨second✨ syndication across Postmedia for her debut novel, Charity Trickett Is Not So Glamorous! She spoke with one of our favourite arts columnists, @danayvr.bsky.social on life as a on-set assistant during Hollywood's golden era, and writing.

The book cover for Charity Trickett Is Not So Glamorous is displayed alongside a screenshot of a Vancouver Sun article with the headline "This Vancouver author lost The Rock's movie — and lived to write about it."

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Serif @serif.inc · 10/06/2025

Are you an emerging Canadian artist in need of marketing and PR support for a new project? Learn about our friends at MPMG's program HYPE by RSVPing to their virtual information session on June 24 from 5:30pm to 6:30pm: mailchi.mp/mail/hype-ap... #canadianarts #canadianartists

mailchi.mp

We’re here to 'HYPE': 2026 Applications Now Open

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Serif @serif.inc · 10/06/2025

Congratulations to our friends at @magiccanoe.bsky.social, who have launched the first edition of their newsletter lifting the stories of Salmon Nation, a bioregional movement focused on sustainable, scalable, regenerative communities and economies: mailchi.mp/magiccanoe/n... #SalmonNation

mailchi.mp

Welcome back to the Canoe: Meet our new Managing Editor

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