Online Reputation Management (ORM) was “good to have” (even though I never agreed to this sentiment). Now it is a matter of your brand’s visibility (in both organic search, through AI Overviews, and any LLM platform like ChatGPT)
open.substack.com/pub/annsmart...
open.substack.com
The AI Reputation Trap: Why LLMs Are Skipping Your Brand (And How to Fix It)
Online reputation used to only impact your bottom-line searches, now it may cost you visibility...