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Ann Smarty

@seosmarty.bsky.social
290 followers 150 following 87 posts

Mom 👧👧 Founder of Smarty.Marketing 🚀 Traveling 🗺 Trying to have it all! ♌️ Here to the new beginnings 🇷🇺🇺🇦🇺🇸

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Ann Smarty @seosmarty.bsky.social · 13/10/2026
Online Reputation Management (ORM) was “good to have” (even though I never agreed to this sentiment). Now it is a matter of your brand’s visibility (in both organic search, through AI Overviews, and any LLM platform like ChatGPT) open.substack.com/pub/annsmart...
open.substack.com
The AI Reputation Trap: Why LLMs Are Skipping Your Brand (And How to Fix It)
Online reputation used to only impact your bottom-line searches, now it may cost you visibility...
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Ann Smarty @seosmarty.bsky.social · 06/10/2026
Different technology for sure, same content optimization method (as far as I am concerned): Relevance, clarity, structure
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Ann Smarty @seosmarty.bsky.social · 06/10/2026
Content Effort: One of Google’s Signals Your SEO Agency Doesn’t Want You to Know About open.substack.com/pub/annsmart...
open.substack.com
Content Effort: One of Google’s Signals Your SEO Agency Doesn’t Want You to Know About
Is Google starting a war against AI-generated content? Yes, because it lack effort and originality.
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Ann Smarty @seosmarty.bsky.social · 29/09/2026
AEO/GEO: So How to Proactively “Earn” The Most Important Layers of AI Visibility? open.substack.com/pub/annsmart...
open.substack.com
AEO/GEO: So How to Proactively “Earn” The Most Important Layers of AI Visibility?
“Earning” AI visibility sounds cool, but not actionable... Let’s see how you can do it proactively...
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Ann Smarty @seosmarty.bsky.social · 24/09/2026
And yet, our client just shared some stats with us, from one single AMA, that drove revenue without us really trying. How fun! To illustrate the concept, I also run regular AMAs in my own personal subreddit which are absolutely fantastic: www.reddit.com/r/SEO_for_AI... (thank you, my dear hosts!)
reddit.com
SEO for AI ChatGPT Perplexity Gemini Claude Google AI Mode (GEO and AEO)
Optimizing your site/business for AI visibility, including ChatGPT, Google's AI Mode, Perplexity, and others (GEO/AEO). Post your questions here or share recent tools, research, or case studies. ***I...
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Ann Smarty @seosmarty.bsky.social · 24/09/2026
We regularly help host Reddit AMAs for clients in their branded subreddits to build trust, brand awareness, engagement, etc. etc. What we usually don't do is evaluate the success of an AMA based on revenue, because they cannot be salesy unless you want to kill all other benefits of it.
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Ann Smarty @seosmarty.bsky.social · 23/09/2026
If the results are short-lived, it wasn't even a strategy, as far as I am concerned...
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Ann Smarty @seosmarty.bsky.social · 23/09/2026
I surveyed in-house teams & business owners on their AEO/GEO strategies: Here’s what you need to know open.substack.com/pub/annsmart...
open.substack.com
I surveyed in-house teams & business owners on their AEO/GEO strategies: Here’s what you need to know
AEO/GEO industry is about 3 years old! Let’s see where we are at...
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Ann Smarty @seosmarty.bsky.social · 15/09/2026
Yeah, it is not good usability for sure. I always checked URLs before clicking...
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Ann Smarty @seosmarty.bsky.social · 15/09/2026
I don't think we have these answers yes, but this is a good question!
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Ann Smarty @seosmarty.bsky.social · 15/09/2026
If You Were On Reddit Just For “GEO”, Your Strategy Was Doomed From the Very Start open.substack.com/pub/annsmart...
open.substack.com
If You Were On Reddit Just For “GEO”, Your Strategy Was Doomed From the Very Start
SEO/GEO success is only possible if you are strategic about it instead of trying to take shortcuts... Reddit marketing is no exception
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Ann Smarty @seosmarty.bsky.social · 03/09/2026
Have we forgotten the lessons of Woody Harrelson’s Rampart AMA? edithistory.substack.com/p/have-we-fo... via @dflovett.bsky.social
edithistory.substack.com
Have we forgotten the lessons of Woody Harrelson’s Rampart AMA?
“Let’s focus on the film, people.”
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Ann Smarty @seosmarty.bsky.social · 01/09/2026
Google’s /goto URLs in Search: What Does it Mean for SEO and GEO? open.substack.com/pub/annsmart...
open.substack.com
Google’s /goto URLs in Search: What Does it Mean for SEO and GEO?
Google is gradually hiding linked URLs from organic listings. This will definitely impact our SEO data and will likely change GEO as well. Let's see what to prepare for!
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Ann Smarty @seosmarty.bsky.social · 11/08/2026
LLM Consensus: What Most AI Visibility Strategies Are Missing open.substack.com/pub/annsmart...
open.substack.com
LLM Consensus: What Most AI Visibility Strategies Are Missing
Many SEO agencies are trying to sell tactics to build LLM visibility. RUN!
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Ann Smarty @seosmarty.bsky.social · 22/07/2026
Whether you like it or not, your strategy needs to adapt to AI discovery. It starts with adapting your KPIs, but here is also a more tactical approach to start with... open.substack.com/pub/annsmart...
open.substack.com
How to Survive AI Search in 2026 & Beyond
From content tactics to KPIs, a lot must change in business SEO+GEO strategies
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Ann Smarty @seosmarty.bsky.social · 14/07/2026
The Only True SEO/GEO/Reddit Strategy: “If It Is Easy to Do, It Is Not Effective in the Long Run” open.substack.com/pub/annsmart...
open.substack.com
The Only True SEO/GEO/Reddit Strategy: “If It Is Easy to Do, It Is Not Effective in the Long Run”
Shortcuts are great if you are ready to lose everything within a few months
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Ann Smarty @seosmarty.bsky.social · 02/07/2026
@johnmu.com sorry to bug, but what if the URL is only visible on hover-over? This, I imagine, will be recorded as an impression, correct?
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Ann Smarty @seosmarty.bsky.social · 02/07/2026
Thank you!
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Ann Smarty @seosmarty.bsky.social · 01/07/2026
@johnmu.com Hi John, I don't think there's an answer in the official documentation. Will all the URLs (even those behind "Show more" record an impression in both Search and AI Features reports in Search Console?
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Ann Smarty @seosmarty.bsky.social · 30/06/2026
The First Official AI Visibility Data (Bing & Google): What Do We Do with It? open.substack.com/pub/annsmart...
open.substack.com
The First Official AI Visibility Data (Bing & Google): What Do We Do with It?
Bing and Google now provide AI visibility data. What to do with it?
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Ann Smarty @seosmarty.bsky.social · 18/06/2026
THIS is the reason why Reddit ranks and gets cited so much: According to Semrush, ✅ The word "reddit" is added to at least 9 MILLION queries Semrush knows about. ✅ This is over 100 MILLION searches a month. Reddit is Google's users' DESTINATION. It just does what their users are asking for!
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Ann Smarty @seosmarty.bsky.social · 09/06/2026
Reddit for LLM Insights and GEO Strategy open.substack.com/pub/annsmart...
open.substack.com
Reddit for LLM Insights and GEO Strategy
Reddit gives lots of insights for businesses to use for GEO!
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Ann Smarty @seosmarty.bsky.social · 02/06/2026
So, How Do You Fix Your Reddit Reputation? (For SEO & AI Visibility) open.substack.com/pub/annsmart...
open.substack.com
So, How Do You Fix Your Reddit Reputation? (For SEO & AI Visibility)
Reddit is the most challenging channel for businesses, but for most of them it cannot be ignored because it lives crucial footprint for SEO and AI Visibility! Here's where to start!
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Ann Smarty @seosmarty.bsky.social · 29/05/2026
SEO vs GEO vs AEO, Explained Like You Are Five :) open.substack.com/pub/annsmart...
open.substack.com
SEO vs GEO vs AEO, Explained Like You Are Five :)
There's actually no comparison here. Those are all different things (which overlap in the process of AI answer generation)
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Ann Smarty @seosmarty.bsky.social · 21/04/2026
Would love to know more on how you do it! Always exploring new ways and ideas!
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Ann Smarty @seosmarty.bsky.social · 21/04/2026
I'd love to chat more with you on that! Always willing to explore more ways to make our research assets even better for clients! We could co-host an event on this or just chat privately! Let me know!
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Ann Smarty @seosmarty.bsky.social · 21/04/2026
Listicles Are Dead? Or Rather Shortcuts Are Dead for GEO / AEO open.substack.com/pub/annsmart...
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Ann Smarty @seosmarty.bsky.social · 21/03/2026
Checking our clients' digital PR campaigns we did 6+ months ago, they are now the top-cited sources for LLMs! ✅ Solid organic findability ✅ Strategic (and ethical) seeding on Reddit Bottom line: If you want to get cited by LLMs, invest in original research in your niche!
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Ann Smarty @seosmarty.bsky.social · 04/03/2026
The majority of our Reddit marketing leads come to us asking if we can delete negative threads or sponsor positive threads and comments on their behalf. Here are the risks you are facing when trying to take shortcuts to Reddit visibility -> www.annsmarty.com/p/reddit-mar...
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Reposted by Ann Smarty
Smarty Marketing @smartymarketing.bsky.social · 05/11/2025
How should content creators adapt their #SEO strategies to align with Google's AI overviews in 2025? The key is content that can't be easily summarized! Original research, surveys, infographics, image/video-rich pages, expert tips - all helpful and unique! Thanks, @seosmarty.bsky.social!
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Ann Smarty @seosmarty.bsky.social · 15/10/2025
The Dangers of Reddit: If You Cannot Beat it, Lead it open.substack.com/pub/annsmart...
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Ann Smarty @seosmarty.bsky.social · 24/09/2025
Google Chrome’s AI Integration: AI Mode in the URL Bar + Follow-up Questions open.substack.com/pub/annsmart...
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Ann Smarty @seosmarty.bsky.social · 20/08/2025
SEO vs GEO: Are These Really the Same Strategy? open.substack.com/pub/annsmart...
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Ann Smarty @seosmarty.bsky.social · 06/08/2025
ChatGPT Using Google’s Index: SEO Is Back :))) www.annsmarty.com/p/chatgpt-us...
annsmarty.com
ChatGPT Using Google’s Index: SEO Is Back :)))
SEO is back without ever going anywhere :)
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Ann Smarty @seosmarty.bsky.social · 05/08/2025
Is it just me or is AI technology making a step back to traditional search, little by little? Anyway, SEO is alive and strong, go back to your spreadsheets :) www.linkedin.com/pulse/chatgp...
linkedin.com
ChatGPT Using Google’s Index: SEO Is Back :)))
ChatGPT used to rely on Bing and its internal search functionality to find sources. There have been multiple tests over the past two weeks showing that ChatGPT may have silently started using Google s...
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Reposted by Ann Smarty
Brett Tabke @btabke.bsky.social · 22/07/2025
AI-driven search is dicing queries into multiple sub-questions, nicknamed "query fan-out". It's not just about optimizing for AI snippets anymore. Details in this great post by Ann Smarty @seosmarty.bsky.social www.searchengineworld.com/fan-out-tech... #SEO #AIsearch #QueryFanOut #backlinks
searchengineworld.com
Fan-Out Technique: More Than “Optimizing for AI”
LLM-based platforms generate AI answers by running several queries across their training data. If they don’t have enough confidence in an answer, they will al
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Ann Smarty @seosmarty.bsky.social · 30/07/2025
Reddit as a Getaway to Google Search (and ChatGPT): Do’s and Don’ts www.annsmarty.com/p/reddit-as-...
annsmarty.com
Reddit as a Getaway to Google Search (and ChatGPT): Do’s and Don’ts
Yes, Reddit ranks in Google. Yes, it is cited by ChatGPT and AI Mode, and yes, it is ok to ride that wave IF YOU DO IT RIGHT!
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Ann Smarty @seosmarty.bsky.social · 20/06/2025
How to Do Reddit Marketing without Making Enemies www.annsmarty.com/p/how-to-do-...
annsmarty.com
How to Do Reddit Marketing without Making Enemies
Reddit marketing is hard but so much worth it!
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Ann Smarty @seosmarty.bsky.social · 19/06/2025
Answer Optimization (spoiler: OVER-OPTIMIZATION in this case) and "chunking" in practice (spoiler: IT WORKS!) You know that AI Mode highlights the part it pulls as an answer, right? Well, here's the paragraph that made it reference a page for my query "Best local SEO experts..." Kinda stupid, no?
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Reposted by Ann Smarty
Inspire To Thrive @inspiretothrive.bsky.social · 18/06/2025
Updated Post! Generative AI is no longer a new, trending toy everyone is excited about. It’s part of our lives. We all use one or more AI platforms (like ChatGPT, Perplexity, or Claudia) for problem-solving and productivity. via @seosmarty.bsky.social inspiretothrive.com/ai-chatgpt/
inspiretothrive.com
ChatGPT AI Writer: 6 Ways To Update & Repackage Old Content
Learn how to maximize the potential of the AI chatGPT writing technology for your blog. Utilize AI tech to drive blogging productivity.
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Ann Smarty @seosmarty.bsky.social · 11/06/2025
When people are questioning an increase in Google searches year over year...
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Ann Smarty @seosmarty.bsky.social · 11/06/2025
GOOGLE and CHATGPT BOTH picked Reddit (arguably the angriest place) as the major data source. Reddit now controls all the narrative around brands & that narrative is unlikely to be kind or positive. Good time to provide Reddit marketing services (which we do 😎😎 at @smartymarketing.bsky.social )
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Ann Smarty @seosmarty.bsky.social · 09/06/2025
Source @seroundtable.bsky.social -> www.seroundtable.com/google-ai-mo...
seroundtable.com
Google AI Mode Will Be Incorporated Into Web Search Overtime
Lex Fridman had a really great interview with Google's CEO, Sundar Pichai. In that interview, Sundar explained that the "current plan is AI mode" will remain in a separate tab but over time, Google wi...
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Ann Smarty @seosmarty.bsky.social · 09/06/2025
I watched that interview but I don't think it sounded that straightforward... (1) they were not going to make AI Mode a default tab (yet) and (2) they are going to integrate its better performing features into the main tab (which sounded like they were going to improve existing AI Overviews)...
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Ann Smarty @seosmarty.bsky.social · 05/06/2025
AND YET, according to our research *almost 90% of businesses* are not doing anything on Reddit, citing a lack of understanding of the platform as the main reason (which is totally understandable! I am lucky to have a team that has been heavily into Reddit marketing for 12+ years.)
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Ann Smarty @seosmarty.bsky.social · 05/06/2025
It ranks for 1.8 MILLION queries containing “reviews”, according to Semrush (most of these are branded) *directly influencing buying decisions at the very bottom of the funnel*
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Ann Smarty @seosmarty.bsky.social · 05/06/2025
REDDIT IS THE TOP CITED SOURCE!!! - #6 top ranking website in Google search WORLDWIDE => visibility in AI mode and Gemini, obviously. - #2 cited site in ChatGPT (right after Wikipedia) 👇
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Ann Smarty @seosmarty.bsky.social · 02/06/2025
I mean, it's actually a quote. They literally have "PageRank" in the email subject.. Let's ask them?
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Ann Smarty @seosmarty.bsky.social · 01/06/2025
Source: www.searchengineworld.com/fresh-doc-du...
searchengineworld.com
Fresh Doc Dump: PageRank, Navboost, and RankEmbed: DOJ Papers Outline Google’s Stack
Google’s own court-filed slide deck just spilled more tea on Navboost, and the details punch a few holes in years of SEO guesswork.  The newly released trove goes further, mapping more than 100 raw si...
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