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Selcen Ozturkcan

@selcen.bsky.social
281 followers 602 following 60 posts

Digital Experience & Digital Consumer Behavior Expert | Professor | Entrepreneur | Consultant | Mentor | Speaker #DigitalTransformation #Sustainability #Robotisation #ServiceRobot #SocialMedia #CBDC 📍Sweden 🇸🇪 Turkey 🇹🇷 🔗 www.selcenozturkcan.com

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Selcen Ozturkcan @selcen.bsky.social · 13/09/2026
🧪 As local shops close and rural communities face retail desertification, can digital solutions build sustainable commerce—or will they deepen polarization? Read my new research published in Sustainable Technology and Entrepreneurship: doi.org/10.1016/j.st...
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Selcen Ozturkcan @selcen.bsky.social · 13/09/2026
🧪 How do AI service encounters shape who we are? My new entry in the Encyclopedia of AI in Marketing explores how AI reshapes consumer identity through 3 core mechanisms: algorithmic mediation, anthropomorphism, and feedback reinforcement. Read here: doi.org/10.1007/978-...
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Client Challenge
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Selcen Ozturkcan @selcen.bsky.social · 19/08/2026
🧪 Do we adapt to AI more than it adapts to us? Our open-access paper in AI & SOCIETY introduces 'Robotoid Humanness'—how recursive AI feedback reshapes selfhood to fit machine legibility. 📖 doi.org/10.1007/s001... #AI #HRI #AISociety
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Client Challenge
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Selcen Ozturkcan @selcen.bsky.social · 15/07/2026
🧪 Same platform. Same security crisis (NATO 2022). Completely different public responses. My latest research on Sweden and Finland explores how deep-seated national political cultures override "universal" platform algorithms. Check out the open-access paper: doi.org/10.1002/poi3...
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Policy & Internet | PSO Journal | Wiley Online Library
Digital platforms are often theorized as universal drivers of political polarization, yet empirical patterns remain inconsistent across countries. Leveraging the natural-experiment logic of Sweden's ...
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Selcen Ozturkcan @selcen.bsky.social · 25/06/2026
🧪 New paper out in Journal of Sustainable Marketing! 📊I conceptualize how AI-mediated repairability reconfigures CSR in digital ecosystems. True sustainable branding depends on building repair infrastructures that withstand public audit, moving beyond mere narrative. 🔗 doi.org/10.51300/JSM...
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Sustainable Branding through AI-Mediated Repairability: Reconfiguring CSR in Digital Ecosystems
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Selcen Ozturkcan @selcen.bsky.social · 14/04/2026
🧪 Do we practice what we preach? Business schools are teaching digital transformation and agile methodologies to the next generation of leaders. But are we applying that same strategic foresight to the AI training of our own staff? I suggest there is a significant gap! doi.org/10.1016/j.ca...
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Selcen Ozturkcan @selcen.bsky.social · 13/04/2026
🧪 The hyperlink was once a distributed mechanism of accountability, allowing us to trace claims back to their original sources. But we are moving into an era of zero-click collapse. I argue that platforms have shifted from being passive conduits to functional epistemic agents doi.org/10.1007/s441...
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Zero-click AI epistemic injustice and the governance of digital knowledge infrastructures - Discover Artificial Intelligence
Discover Artificial Intelligence - This paper examines zero-click AI, systems that deliver synthesized answers directly within platform interfaces without prominently visible source-level...
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Selcen Ozturkcan @selcen.bsky.social · 12/03/2026
🧪 New chapter on human-robot and human-AI ensembles in marketing and consumer services. Analysis of socio-cultural shifts and cobotic team dynamics using Activity Theory. Read the open-access chapter here: link.springer.com/chapter/10.1...
link.springer.com
Technological Transformation in Human–Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework
The chapter explores how cobotic (human and robot) teams function in sectors such as healthcare, retail, and manufacturing, where robots and AI improve efficiency and service quality by performing tas...
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Selcen Ozturkcan @selcen.bsky.social · 10/03/2026
🧪 Our new article “Beyond words: emoji patterns in cross-cultural branding” is out in Humanities and Social Sciences Communications (Nature Portfolio). Full-text open access at doi.org/10.1057/s415...
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Selcen Ozturkcan @selcen.bsky.social · 28/11/2025
🧪 Does Web3 need traditional brands? 🤔 Our new paper, "Brandless by Design," argues that on-chain history and decentralized identity are becoming the new signals of trust, replacing logos. Open-access full-text @ doi.org/10.3389/fblo... #ScienceSky #DigitalNomad #DeFi #NewPaper
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Frontiers | Brandless by design: NFTs and the digital nomad economy in Web3
This article examines how “brandless by design” strategies in Web3, particularly among digital nomads and creators of non-fungible tokens (NFTs), reshape con...
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Selcen Ozturkcan @selcen.bsky.social · 07/10/2025
🧪 New open access article in Discover Sustainability 🌍🤖 📄 Ozturkcan (2025) “Responsible robot integration for inclusive & sustainable work” 🔗 doi.org/10.1007/s436... 🎥 play.lnu.se/media/t/0_rk... #Robotics #Sustainability #Work
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Responsible robot integration for inclusive and sustainable work - Discover Sustainability
The growing integration of robots into workplace environments, propelled by the advances of Industry 5.0, is reshaping not only operational efficiency but also the social fabric of organizations. While automation offers significant productivity gains, it also risks exacerbating alienation, exclusion, and inequity if not responsibly managed. This conceptual paper examines how robotization impacts marginalized groups within organizations, including women, ethnic minorities, LGBTQ individuals, and employees with disabilities. Adopting an intersectional framework, the study connects responsible robot integration to the broader objectives of the United Nations’ Sustainable Development Goals (SDGs), particularly SDG 12 (Responsible Consumption and Production) and SDG 8 (Decent Work and Economic Growth). Synthesizing insights from human-robot interaction, diversity management, and responsible innovation literature, the paper proposes a conceptual model outlining how robot design choices and organizational practices mediate inclusive or exclusive outcomes. It concludes by offering a future research agenda and practical implications for managers, designers, and policymakers committed to advancing socially sustainable digital transformations. Through this approach, the paper contributes to the emerging discourse on ensuring that technological progress aligns with principles of equity, justice, and long-term societal well-being.
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Selcen Ozturkcan @selcen.bsky.social · 07/10/2025
🧪 New article out in Int. J. of Market Research! 📄 Ozturkcan & Bozdağ (2025) “Responsible AI in marketing: AI booing & AI washing cycle of mistrust” 🔗 doi.org/10.1177/1470... 🎥 play.lnu.se/media/t/0_i2... #AI #Marketing #Ethics
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Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
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Glen O'Hara @gsoh31.bsky.social · 04/08/2025
Oh just go away and leave us alone. Have you not done enough damage yet, with your nonsensical gameplaying metrics and your lies?
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Selcen Ozturkcan @selcen.bsky.social · 07/07/2025
🧪Our new article on surgical robots just got its first citation—4 days after publication. We unpack how tech like #robots reshapes agency, knowledge & ownership in surgery. Open access: doi.org/10.1038/s415... #HRI #robotics #openaccess #healthcareequity
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Human–robot collaboration in surgery at the nexus of knowledge, agency, and ownership - Scientific Reports
Scientific Reports - Human–robot collaboration in surgery at the nexus of knowledge, agency, and ownership
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Selcen Ozturkcan @selcen.bsky.social · 03/07/2025
🧪 New article! “From cafés to clinics: Consumer attitudes toward human-like & machine-like service robot failures” 🤖☕️🩺 Now in Int. J. of Hospitality Management: doi.org/10.1016/j.ij... #AI #Robots #Hospitality
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Selcen Ozturkcan @selcen.bsky.social · 03/07/2025
🧪 🤖 How should we govern surgical robots? Our open-access paper reveals how they reshape power & equity in the OR. Read here: doi.org/10.1038/s415... #SurgicalRobotics #HealthcareEquity
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Human–robot collaboration in surgery at the nexus of knowledge, agency, and ownership - Scientific Reports
Scientific Reports - Human–robot collaboration in surgery at the nexus of knowledge, agency, and ownership
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Selcen Ozturkcan @selcen.bsky.social · 10/05/2025
✅
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Selcen Ozturkcan @selcen.bsky.social · 09/05/2025
🚀 PhD Opportunity in Marketing at Linnaeus University, Sweden 📌 Fully funded 📅 Deadline: Aug 10, 2025 🔗 Apply lnu.se/en/meet-linn...
lnu.se
Vacancies page
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Selcen Ozturkcan @selcen.bsky.social · 03/05/2025
Our latest article, titled “The robot saw it coming: Physical human interference, deservingness, and self-efficacy in service robot failures,” has been published! doi.org/10.1080/0144... #RoboticFailures #ServiceRobotFailure #HumanInterference #HumanRobotInteraction 🤖
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Selcen Ozturkcan @selcen.bsky.social · 01/05/2025
Building a life where you weren’t—and may never be—native is labor, too. Today, I honor the seen and unseen effort behind every path carved in resilience. #MayDay #InvisibleLabor #ImmigrantVoices #Solidarity
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Selcen Ozturkcan @selcen.bsky.social · 29/04/2025
Our latest case study titled “A Sustainable Solution for the Hospitality Industry: QR Code Menus” has been published! The full text is freely available for open access at doi.org/10.1177/2043...
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Selcen Ozturkcan @selcen.bsky.social · 18/04/2025
How do museums help brands connect across generations? Our new open access article explores the IKEA Museum as a case of brand heritage & storytelling. Now in Scandinavian Journal of Management: doi.org/10.1016/j.sc... 🤖 AI Twin video attached #BrandMuseums #IKEA
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Selcen Ozturkcan @selcen.bsky.social · 12/04/2025
A detailed close-up of a glass ship by Bertil Vallien, a celebrated glass artist known for his sand-cast sculptures, particularly his famous glass ships. Spotted at @KostaBoda
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Andreas Gustavsson @andreasgustavsson.bsky.social · 12/04/2025
Ett nytt brev från Joakim. Message from Swedish journalist Joakim Medin currently imprisoned in Turkey.
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Selcen Ozturkcan @selcen.bsky.social · 04/04/2025
Hoş geldiniz! 😉 Gerçi biraz geç oldu ama güç olmasın 🌻
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The Guardian @theguardian.com · 22/03/2025
Turkey’s protests over Istanbul mayor grow into ‘fight about democracy’
theguardian.com
Turkey’s protests over Istanbul mayor grow into ‘fight about democracy’
Anger over detention of Ekrem Imamoğlu becomes a touchstone for opposing President Recep Tayyip Erdoğan When demonstrators gathered ­at Istanbul’s city hall last week in outrage at the arrest of mayor Ekrem İmamoğlu, 26-year-old Azra said she was initially too scared to defy a ban on gatherings. As protests grew on university campuses and in cities and towns across Turkey, she could no longer resist joining. “I saw the spark in people’s eyes and the excitement on their faces, and I decided I had to come down here,” she said with a grin, standing among tens of thousands that defied a ban on assembly to fill the streets around city hall on Friday night. Despite the crowds, Azra feared reprisals and declined to give her full name. Many demonstrators were masked in a bid to defy facial recognition ­technology and fearing the teargas or pepper spray sometimes deployed by the police. Others smiled and took ­selfies to celebrate as fireworks illuminated the night sky. Continue reading...
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Selcen Ozturkcan @selcen.bsky.social · 20/03/2025
Two of my works are accepted for Academy of Marketing Conference 2025! 🔹 Pharmakon of Algorithmic Alchemy (w/ Dr. Ayşe Aslı Bozdağ) – AI’s dual role in marketing. 🔹 Service Innovation with AI (w/ Dr. Ezgi Merdin-Uygur) – Klarna’s AI-driven strategies. #AI #Marketing #AcademyOfMarketing
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Selcen Ozturkcan @selcen.bsky.social · 13/03/2025
Our latest publication in Journal of Research in Interactive Marketing explores how English & Turkish audiences engage differently with brand posts on Platform X. Key takeaway: emotions matter more in Turkish, while information & entertainment drive English engagement. doi.org/10.1108/JRIM...
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Decoding digital engagement: a comparative analysis of English and Turkish brand post popularity dynamics on platform X | Emerald Insight
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Selcen Ozturkcan @selcen.bsky.social · 13/03/2025
Excited to share our latest publication in Aslib Journal of Information Management! Our paper, Fake News in Business & Management Literature: A Systematic Review, examines definitions, theories, and methods, offering key insights for future research. Read more: doi.org/10.1108/AJIM...
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Fake news in business and management literature: a systematic review of definitions, theories, methods and implications | Emerald Insight
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Selcen Ozturkcan @selcen.bsky.social · 10/03/2025
Excited to share our latest paper on CBDCs in Technology Analysis & Strategic Management! Timely as Sweden debates cash laws. Read here: doi.org/10.1080/0953...
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Framing the Central Bank Digital Currency (CBDC) revolution
As global cooperation to develop and launch CBDCs further unfolds, the revolutionary innovation presents an emerging research field. This paper aims to provide a framework of CBDC by stressing its ...
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Selcen Ozturkcan @selcen.bsky.social · 11/01/2025
The essence of Swedishness at its finest in a winter wonderland weekend, complete with delicious fika. 🥰
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Selcen Ozturkcan @selcen.bsky.social · 30/12/2024
2024 was incredible! ✅ 6 articles ✅ 3 book chapters ✅ 6 conferences 📈 65% citation growth Grateful for global impact—media, policy, and patents. Here’s to 2025! #Academia #YearInReview #Research
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Selcen Ozturkcan @selcen.bsky.social · 18/12/2024
Peekaboo 🐣
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Selcen Ozturkcan @selcen.bsky.social · 18/12/2024
What an astonishing performance! A big round of applause to the Metropolitan Opera! 👏🏻
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Selcen Ozturkcan @selcen.bsky.social · 15/12/2024
9/11 Memorial…
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Selcen Ozturkcan @selcen.bsky.social · 14/12/2024
🧪 Thrilled to share our latest publication: “Brand museums, commodification of cultural heritage, and cultural transfer: The IKEA Museum” ✨ A rewarding collaboration with Soniya & Eda! 🔗 Read here: doi.org/10.1016/j.sc... #BrandMuseums #CulturalHeritage #ManagementResearch #IKEA #MarketingStrategy
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Selcen Ozturkcan @selcen.bsky.social · 13/12/2024
Day 1 of #2024MarkTech was inspiring! Huge thanks to Columbia Business School for hosting us in Geffen Hall. The sessions explored how technology is reshaping marketing, sparking insightful discussions. Excited for my presentation tomorrow—feedback welcome!
2024 MarkTechGeffen Hall
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Selcen Ozturkcan @selcen.bsky.social · 30/11/2024
I've always been into windows with huge glass panes and killer views, and that affection just gets stronger during these long, dark winters in Sweden.
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Ralph Scott @ralphscott.bsky.social · 25/11/2024
Probably not the most important issue, but it occurs to me that now that more and more academics are using Bluesky, metascience aggregators like Altmetric should start including it in their research attention summaries in lieu of X/Twitter....
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Selcen Ozturkcan @selcen.bsky.social · 23/11/2024
Discovering enchanting benches that invite you to soak in the breathtaking beauty of nature all around. 💙💚
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Selcen Ozturkcan @selcen.bsky.social · 22/11/2024
A biting chill swept in, so intense that it seemed winter itself had forgotten to bring the snow along for the ride.
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Selcen Ozturkcan @selcen.bsky.social · 21/11/2024
Sunny blue skies in November in Sweden? A rare but beautiful gift! 🌞 Captured this fleeting moment to remind us all to pause and appreciate the small joys that brighten our days. #SwedishWinter #NovemberSun #NaturePause
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Selcen Ozturkcan @selcen.bsky.social · 19/11/2024
We received the well-known “In Case of Crisis or War” brochure in our mailbox today. rib.msb.se/filer/pdf/30... It makes one wonder if a similar brochure for policymakers, titled “Governing to Prevent Crisis or War,” could also be helpful.
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Selcen Ozturkcan @selcen.bsky.social · 18/11/2024
🧪 “A quick getting started guide for using BlueSky, aimed primarily at #scientists, particularly those interested in #openscience and research culture” is available at doi.org/10.5281/zeno...
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Getting started on BlueSky; a guide for scientists
A quick getting started guide for using BlueSky, aimed primarily at scientists, particularly those interested in open science and research culture
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Dani cRabaiotti 🦀 @danirabaiotti.bsky.social · 10/02/2024
Welcome to the Science feed! Please read our FAQs for instructions for how to be added as a contributor: bossett.io/science-feed/ Mod introductory posts linked below⬇️ Use the test tube emoji on posts you want to appear in the feed🧪 Please like the feed and make sure you follow our feed rules:
Science Feed Rules:
🧪 No misinformation
🧪 Keep posts relevant to science
🧪 Use alt text
🧪 Credit images
🧪 Give context to links to external sites
🧪 Have fun!
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Selcen Ozturkcan @selcen.bsky.social · 16/11/2024
🧪 Selcen’s Research Recap is live! Explore insights from my scientific work on digital transformation, sustainability, social media, and human-robot interaction through bite-sized, AI-generated podcasts. 🎧 Listen here: play.lnu.se/channel/Selc... #ScienceCommunication
play.lnu.se
LnuPlay - Linnaeus University MediaSpace
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Selcen Ozturkcan @selcen.bsky.social · 16/11/2024
🌍 True gender equality demands action, not just goals. With 20 years from PhD to professor, initiatives like gender-aware recruitment & long-term faculty matters. Imagine if this was the norm! 🌟 #DiversityInAcademia universitetslararen.se/2024/11/04/t...
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The struggle for gender equality in fair winds and foul - Universitetsläraren
Only three HE institutions met their most recent targets on the proportion of women among newly recruited professors. One of them was Luleå University of Technology. Universitetsläraren has visited th...
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Selcen Ozturkcan @selcen.bsky.social · 11/02/2024
On International Day of Women and Girls in Science, we celebrate the accomplishments and contributions of women in science, who continue to face resistance and challenges from those who oppose any change in the status quo. www.un.org/en/observanc...
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Selcen Ozturkcan @selcen.bsky.social · 06/01/2024
We are experiencing the coldest January days in Sweden in the last 25 years, when all forms of water, whether liquid or solid, and even the moisture particles in the air, freeze. ❄️ Södra Bergundasjön lake, which is about 5km2 in size and where we swim in the summer, has turned into an ice rink ⛸️
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Selcen Ozturkcan @selcen.bsky.social · 22/12/2023
The New Media has a newcomer! www.channel1.ai
channel1.ai
Channel 1 AI - Personalized Global News Network
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