iiinova — where your digital self keeps evolving

Sylvain Charbit @scharbit.bsky.social · 29/07/2026

Friendly reminder: Perplexity frequently cites YouTube in its answers while largely ignoring Reddit. If your goal is to boost AI-driven revenue through mentions and citations, creating high-quality videos is a good idea. #AEO #GEO #Perplexity

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Sylvain Charbit @scharbit.bsky.social · 15/05/2026

I am finding more and more often that Cloudflare's revised robots.txt rules are the cause, and the results are pretty quick.

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Sylvain Charbit @scharbit.bsky.social · 15/05/2026

Friday AEO tip: If, for some unknown reason, AI bots can't access your site (503 errors or other issues) and you're using Cloudflare... In addition to disabling AI bot blocking, try removing its robots.txt file management. #AEO #GEO

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Sylvain Charbit @scharbit.bsky.social · 05/05/2026

This is the infamous client-side rendering that also impacts traditional SEO. Mention the problem to your AI assistant, and it should be able to explain how to resolve it.

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Sylvain Charbit @scharbit.bsky.social · 05/05/2026

If you like to "vibe code" your website pages... A simple way to see if LLMs will have access to the content is to: 1️⃣ Right-click > Inspect 2️⃣ Ctrl/Cmd + Shift + P 3️⃣ Type Disable JavaScript Then reload the page. No text? Oops... #AEO #GEO

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Sylvain Charbit @scharbit.bsky.social · 04/03/2026

New research by @sparktoro.bsky.social Besides AI and traditional search engines, where are users searching (on desktop)? Some key findings: 🐳 ChatGPT receives less traffic than Amazon, Bing, or YouTube 🐳 Google has lost 3.5% market share... 👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 28/02/2026

Peec AI clarifies what a good citation rate looks like for each assistant: ChatGPT: cited 2+ times per response Google AI Mode: cited 1.1 to 1.5 times per response Perplexity: cited 1.5 to 2 times per response Citation rate = number of times a retrieved URL is cited. #AEO #GEO

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Sylvain Charbit @scharbit.bsky.social · 10/02/2026

This is what @kevin-indig.bsky.social determined in a recent analysis where he examined 450 million impressions across 10 B2B websites. This means that making decisions based solely on GSC would be riskier than ever... Source: growth-memo.com/p/gsc-data-i... Any thoughts?

growth-memo.com

Growth Memo | Kevin Indig | Substack

Growth Memo distills rigorous, data-driven research on SEO and organic growth into clear, actionable frameworks that empower senior marketers to make strategic decisions in an AI-driven search landsca...

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Sylvain Charbit @scharbit.bsky.social · 10/02/2026

Google Search Console has always been the primary source of truth. It's where the data is reliable, the data you can base your actions on. Not third-party tools like Ahrefs or Semrush. Yet, 75% of impressions are filtered out and incomplete... 👓👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 06/02/2026

Did you know? For those who want more granularity on Core Web Vitals and website performance... Real User Monitoring (RUM) data collection is possible in 3 clicks via Cloudflare: developers.cloudflare.com/speed/observ... No need for expensive or complicated software! #SEO

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Sylvain Charbit @scharbit.bsky.social · 17/01/2026

Friendly reminder: If you're looking for something in the source code or rendered output of a page and for some reason you can't find it, Go to Search Console > View crawled page and search again. No access to Google Search Console? Here: search.google.com/test/rich-re... #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 15/01/2026

If you get a 429 error after entering your Gemini key, it's because you don't have an associated billing account. Even though it's free, Google requires that this key be linked to billing.

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Sylvain Charbit @scharbit.bsky.social · 15/01/2026

To simulate query fan-out and create a solid content plan... There's a free tool called Qforia: ipullrank.com/tools/qforia All you need is a Gemini API key (also free), enter your main query, and you're good to go. #AEO #Gemini

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Sylvain Charbit @scharbit.bsky.social · 17/12/2025

Did you know? Returning a 410 instead of a 404 is effective for speeding up the deindexing of a page. A 404 indicates that the page wasn't found, yes... But a 410 tells Google that the URL has been intentionally removed. And 🪄 gone... #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 08/12/2025

Friendly reminder: Blocking a resource to see if it's slowing down your page load speed only takes 2 seconds. Chrome Dev Tools > Network > Right-click on the resource of your choice > Block Request URL Then reload the page. No help needed! #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 04/12/2025

If you're working on a site that uses a lot of JavaScript And knowing what's rendered client-side versus server-side drives you 🥜 Using the free Chrome extension SEO Render Insight Tool makes your job much easier: chromewebstore.google.com/detail/seo-r... Green = good Red = not good #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 28/11/2025

This is a possibility, indeed. Or that the general presence of markup easily processed by LLMs is favored.

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Sylvain Charbit @scharbit.bsky.social · 28/11/2025

Did you know? While adding extra attributes to existing Schema tags doesn't seem to impact visibility in LLMs... Adding Schema tags to pages that don't have them is the complete opposite: great for AEO. #AEO #ChatGPT

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Sylvain Charbit @scharbit.bsky.social · 24/11/2025

AI assistants generate on average 2.8 times more broken links than Google (source: ahrefs.com/blog/how-oft...)

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Sylvain Charbit @scharbit.bsky.social · 24/11/2025

Friendly reminder: If you're receiving traffic to one or more 404 errors... And you realize that these are URLs created by LLMs or old URLs they remember but no longer exist... Redirect them to a page with similar content. #AEO #ChatGPT

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Sylvain Charbit @scharbit.bsky.social · 22/11/2025

In case you missed it: OpenAI releases group chats for ChatGPT: openai.com/index/group-... Google releases Antigravity, its agent development platform: antigravity.google #ChatGPT #Google

openai.com

Introducing group chats in ChatGPT

Collaborate with others, and ChatGPT, in the same conversation.

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Sylvain Charbit @scharbit.bsky.social · 20/11/2025

In these times of Reddit's hyper-visibility, it's worth remembering that there's a free tool for finding keywords there... It's the Reddit Keyword Research Tool: www.highervisibility.com/seo/tools/ke... No fluff, enter a subreddit and get keywords. #SEO #AEO

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Sylvain Charbit @scharbit.bsky.social · 15/11/2025

More information here: dejan.ai/blog/how-gpt...

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Sylvain Charbit @scharbit.bsky.social · 15/11/2025

Did you know? When ChatGPT performs a web search, it doesn't see the entire page, the site structure, the raw HTML, or even all of the content. Instead, it receives the URL, the title, a short text snippet, and metadata. #AEO #ChatGPT

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Sylvain Charbit @scharbit.bsky.social · 12/11/2025

Another interesting test from @searchpilot.bsky.social: What happens if you add AI-generated content to a page with the label "This content was generated by AI"? The results are here: www.searchpilot.com/resources/ca... Spoiler alert: it's (very) positive for Google #AEO #SEO

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Sylvain Charbit @scharbit.bsky.social · 10/11/2025

2️⃣ See if your latest content update changes how AI assistants perceive it 3️⃣ Process more content with fewer tokens: less expensive

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Sylvain Charbit @scharbit.bsky.social · 10/11/2025

A convenient tool for observing different levels of content compression... It's the Semantic Comprehension Tool from @dejanseo.bsky.social : compressor.dejan.ai Why use it? 1️⃣ Double-check that your article/page correctly answers the target query 2️⃣ ... 👇 #AEO #GEO

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Sylvain Charbit @scharbit.bsky.social · 05/11/2025

New tool to see all your Google Search Console properties performance in one place: QuickConsole: rankcaddy.io/quickconsole/ It's free, takes just 2 seconds, and provides an instant overview of everything that's happening. #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 04/11/2025

Link : ahrefs.com/blog/chatgpt...

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Sylvain Charbit @scharbit.bsky.social · 04/11/2025

Latest visibility figures in ChatGPT: - 1/3 of cited pages have no visibility in traditional organic search - Only 32% of cited pages are influenceable; the others are Wikipedia pages, homepages, or app store pages Analysis by @ahrefs.bsky.social 👇

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Sylvain Charbit @scharbit.bsky.social · 29/10/2025

For all your testing, if you're tired of fiddling with DevTools for every change... There's a magical, free Chrome extension: SEO Toggle Disable JS, CSS, images, and cookies. Simulate user agents, mobile devices, throttling... Link 👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 27/10/2025

Did you know? ChatGPT results only overlap 19% with the Google SERP Source: Profound #AEO #Google

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Sylvain Charbit @scharbit.bsky.social · 25/10/2025

It even works directly on images, and it's in the clipboard with one click. If you don't want an extension, right-clicking and "inspect" works, but not on images.

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Sylvain Charbit @scharbit.bsky.social · 25/10/2025

If you're in the middle of a graphic redesign... You're looking to create new pages with the right colors without spending time in the Styles tab of Chrome Dev Tools. A fantastic free extension is ColorZilla: chromewebstore.google.com/detail/Color... It's done in 2 seconds. #SEO

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Sylvain Charbit @scharbit.bsky.social · 23/10/2025

Comparing two Lighthouse reports by eye? Not great. Loading two JSON files and getting the differences instantly? Yes, please. The Lighthouse Report Diff tool does it for you, and it's free: googlechrome.github.io/lighthouse-c... Useful for evaluating the impact of your efforts. #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 18/10/2025

A static rule: Optimizing the same site becomes increasingly difficult every year, as the list of available optimizations shrinks and the level of effort required increases. If your client achieved a 200% increase this year and expects the same next year, explain it to them. #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 15/10/2025

...the URL parameters disappear (i.e., only the canonical URL is present on your various links), this is a good sign. You probably don't have as many duplicate content problems as you thought.

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Sylvain Charbit @scharbit.bsky.social · 15/10/2025

Did you know? Adding URL parameters via a script is common and doesn't necessarily mean that these parameters are hard-coded. A simple way to check: Open Dev Tools > Control/Command + Shift + P > Disable JavaScript Reload the page and if... 👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 13/10/2025

Metehan Yesilyurt has just released a script for Screaming Frog that allows you to run a visual query fan-out analysis for your images. It's available here: metehan.ai/blog/visual-... It's definitely going to keep me busy today. #AEO #Google

metehan.ai

[FREE CODE INSIDE] How to Run Visual Query Fan-Out Analysis in Screaming Frog Using OpenAI - AI & SEO Fundamentals

Access free Custom JavaScript here: https://github.com/metehan777/screaming-frog-visual-query-fan-out

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Sylvain Charbit @scharbit.bsky.social · 10/10/2025

Microsoft has just shared its recommendations for increasing your visibility in AEO: Maintain SEO fundamentals Structure your content Write with clarity Make answers snippable ... 95% is traditional SEO. Link: about.ads.microsoft.com/en/blog/post... #AEO #SEO

about.ads.microsoft.com

Optimizing Your Content for Inclusion in AI Search Answers

Whether you call it GEO, AIO, or SEO, one thing hasn’t changed: visibility is everything. Learn what makes content stand out in AI Search.

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Sylvain Charbit @scharbit.bsky.social · 09/10/2025

...the number of sites unaware they have active prerendering is increasing every year. Content often reappears in crawl results.

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Sylvain Charbit @scharbit.bsky.social · 09/10/2025

SEO Buddy Tip: If you're crawling with Screaming Frog and you don't understand why content is missing (e.g., H1s aren't detected), Change the user agent to Googlebot and try again. Why? Because... 👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 08/10/2025

Video: youtu.be/2C4Cs6503gw?... And instructions for using them: openai.com/index/introd... Coming soon in Europe

youtu.be

Apps in ChatGPT

YouTube video by OpenAI

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Sylvain Charbit @scharbit.bsky.social · 08/10/2025

OpenAI just dropped a bombshell: The emergence of apps in ChatGPT. If you have a suite of online "lead magnet" tools (calculator for this, generator for that), I would take a closer look because the potential for disruption is significant. Intro video 👇 #AI

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Sylvain Charbit @scharbit.bsky.social · 30/09/2025

Adding lazy loading to images below the fold is often one of the first recommendations for quick performance gains. That said, does this always result in improved rankings in the SERPs? Answer 👇 #SEO #Google

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