iiinova — where your digital self keeps evolving

Sylvain Charbit @scharbit.bsky.social · 29/07/2026

Friendly reminder: Perplexity frequently cites YouTube in its answers while largely ignoring Reddit. If your goal is to boost AI-driven revenue through mentions and citations, creating high-quality videos is a good idea. #AEO #GEO #Perplexity

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Sylvain Charbit @scharbit.bsky.social · 15/05/2026

Friday AEO tip: If, for some unknown reason, AI bots can't access your site (503 errors or other issues) and you're using Cloudflare... In addition to disabling AI bot blocking, try removing its robots.txt file management. #AEO #GEO

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Sylvain Charbit @scharbit.bsky.social · 05/05/2026

If you like to "vibe code" your website pages... A simple way to see if LLMs will have access to the content is to: 1️⃣ Right-click > Inspect 2️⃣ Ctrl/Cmd + Shift + P 3️⃣ Type Disable JavaScript Then reload the page. No text? Oops... #AEO #GEO

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Sylvain Charbit @scharbit.bsky.social · 04/03/2026

New research by @sparktoro.bsky.social Besides AI and traditional search engines, where are users searching (on desktop)? Some key findings: 🐳 ChatGPT receives less traffic than Amazon, Bing, or YouTube 🐳 Google has lost 3.5% market share... 👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 28/02/2026

Peec AI clarifies what a good citation rate looks like for each assistant: ChatGPT: cited 2+ times per response Google AI Mode: cited 1.1 to 1.5 times per response Perplexity: cited 1.5 to 2 times per response Citation rate = number of times a retrieved URL is cited. #AEO #GEO

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Sylvain Charbit @scharbit.bsky.social · 10/02/2026

Google Search Console has always been the primary source of truth. It's where the data is reliable, the data you can base your actions on. Not third-party tools like Ahrefs or Semrush. Yet, 75% of impressions are filtered out and incomplete... 👓👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 06/02/2026

Did you know? For those who want more granularity on Core Web Vitals and website performance... Real User Monitoring (RUM) data collection is possible in 3 clicks via Cloudflare: developers.cloudflare.com/speed/observ... No need for expensive or complicated software! #SEO

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Sylvain Charbit @scharbit.bsky.social · 17/01/2026

Friendly reminder: If you're looking for something in the source code or rendered output of a page and for some reason you can't find it, Go to Search Console > View crawled page and search again. No access to Google Search Console? Here: search.google.com/test/rich-re... #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 15/01/2026

To simulate query fan-out and create a solid content plan... There's a free tool called Qforia: ipullrank.com/tools/qforia All you need is a Gemini API key (also free), enter your main query, and you're good to go. #AEO #Gemini

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Sylvain Charbit @scharbit.bsky.social · 17/12/2025

Did you know? Returning a 410 instead of a 404 is effective for speeding up the deindexing of a page. A 404 indicates that the page wasn't found, yes... But a 410 tells Google that the URL has been intentionally removed. And 🪄 gone... #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 08/12/2025

Friendly reminder: Blocking a resource to see if it's slowing down your page load speed only takes 2 seconds. Chrome Dev Tools > Network > Right-click on the resource of your choice > Block Request URL Then reload the page. No help needed! #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 04/12/2025

If you're working on a site that uses a lot of JavaScript And knowing what's rendered client-side versus server-side drives you 🥜 Using the free Chrome extension SEO Render Insight Tool makes your job much easier: chromewebstore.google.com/detail/seo-r... Green = good Red = not good #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 28/11/2025

Did you know? While adding extra attributes to existing Schema tags doesn't seem to impact visibility in LLMs... Adding Schema tags to pages that don't have them is the complete opposite: great for AEO. #AEO #ChatGPT

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Sylvain Charbit @scharbit.bsky.social · 24/11/2025

Friendly reminder: If you're receiving traffic to one or more 404 errors... And you realize that these are URLs created by LLMs or old URLs they remember but no longer exist... Redirect them to a page with similar content. #AEO #ChatGPT

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Sylvain Charbit @scharbit.bsky.social · 22/11/2025

In case you missed it: OpenAI releases group chats for ChatGPT: openai.com/index/group-... Google releases Antigravity, its agent development platform: antigravity.google #ChatGPT #Google

openai.com

Introducing group chats in ChatGPT

Collaborate with others, and ChatGPT, in the same conversation.

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Sylvain Charbit @scharbit.bsky.social · 20/11/2025

In these times of Reddit's hyper-visibility, it's worth remembering that there's a free tool for finding keywords there... It's the Reddit Keyword Research Tool: www.highervisibility.com/seo/tools/ke... No fluff, enter a subreddit and get keywords. #SEO #AEO

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Sylvain Charbit @scharbit.bsky.social · 15/11/2025

Did you know? When ChatGPT performs a web search, it doesn't see the entire page, the site structure, the raw HTML, or even all of the content. Instead, it receives the URL, the title, a short text snippet, and metadata. #AEO #ChatGPT

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Sylvain Charbit @scharbit.bsky.social · 12/11/2025

Another interesting test from @searchpilot.bsky.social: What happens if you add AI-generated content to a page with the label "This content was generated by AI"? The results are here: www.searchpilot.com/resources/ca... Spoiler alert: it's (very) positive for Google #AEO #SEO

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Sylvain Charbit @scharbit.bsky.social · 10/11/2025

A convenient tool for observing different levels of content compression... It's the Semantic Comprehension Tool from @dejanseo.bsky.social : compressor.dejan.ai Why use it? 1️⃣ Double-check that your article/page correctly answers the target query 2️⃣ ... 👇 #AEO #GEO

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Sylvain Charbit @scharbit.bsky.social · 05/11/2025

New tool to see all your Google Search Console properties performance in one place: QuickConsole: rankcaddy.io/quickconsole/ It's free, takes just 2 seconds, and provides an instant overview of everything that's happening. #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 04/11/2025

Latest visibility figures in ChatGPT: - 1/3 of cited pages have no visibility in traditional organic search - Only 32% of cited pages are influenceable; the others are Wikipedia pages, homepages, or app store pages Analysis by @ahrefs.bsky.social 👇

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Sylvain Charbit @scharbit.bsky.social · 29/10/2025

For all your testing, if you're tired of fiddling with DevTools for every change... There's a magical, free Chrome extension: SEO Toggle Disable JS, CSS, images, and cookies. Simulate user agents, mobile devices, throttling... Link 👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 27/10/2025

Did you know? ChatGPT results only overlap 19% with the Google SERP Source: Profound #AEO #Google

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Sylvain Charbit @scharbit.bsky.social · 25/10/2025

If you're in the middle of a graphic redesign... You're looking to create new pages with the right colors without spending time in the Styles tab of Chrome Dev Tools. A fantastic free extension is ColorZilla: chromewebstore.google.com/detail/Color... It's done in 2 seconds. #SEO

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Sylvain Charbit @scharbit.bsky.social · 23/10/2025

Comparing two Lighthouse reports by eye? Not great. Loading two JSON files and getting the differences instantly? Yes, please. The Lighthouse Report Diff tool does it for you, and it's free: googlechrome.github.io/lighthouse-c... Useful for evaluating the impact of your efforts. #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 18/10/2025

A static rule: Optimizing the same site becomes increasingly difficult every year, as the list of available optimizations shrinks and the level of effort required increases. If your client achieved a 200% increase this year and expects the same next year, explain it to them. #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 15/10/2025

Did you know? Adding URL parameters via a script is common and doesn't necessarily mean that these parameters are hard-coded. A simple way to check: Open Dev Tools > Control/Command + Shift + P > Disable JavaScript Reload the page and if... 👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 13/10/2025

Metehan Yesilyurt has just released a script for Screaming Frog that allows you to run a visual query fan-out analysis for your images. It's available here: metehan.ai/blog/visual-... It's definitely going to keep me busy today. #AEO #Google

metehan.ai

[FREE CODE INSIDE] How to Run Visual Query Fan-Out Analysis in Screaming Frog Using OpenAI - AI & SEO Fundamentals

Access free Custom JavaScript here: https://github.com/metehan777/screaming-frog-visual-query-fan-out

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Sylvain Charbit @scharbit.bsky.social · 10/10/2025

Microsoft has just shared its recommendations for increasing your visibility in AEO: Maintain SEO fundamentals Structure your content Write with clarity Make answers snippable ... 95% is traditional SEO. Link: about.ads.microsoft.com/en/blog/post... #AEO #SEO

about.ads.microsoft.com

Optimizing Your Content for Inclusion in AI Search Answers

Whether you call it GEO, AIO, or SEO, one thing hasn’t changed: visibility is everything. Learn what makes content stand out in AI Search.

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Sylvain Charbit @scharbit.bsky.social · 09/10/2025

SEO Buddy Tip: If you're crawling with Screaming Frog and you don't understand why content is missing (e.g., H1s aren't detected), Change the user agent to Googlebot and try again. Why? Because... 👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 08/10/2025

OpenAI just dropped a bombshell: The emergence of apps in ChatGPT. If you have a suite of online "lead magnet" tools (calculator for this, generator for that), I would take a closer look because the potential for disruption is significant. Intro video 👇 #AI

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Sylvain Charbit @scharbit.bsky.social · 30/09/2025

Adding lazy loading to images below the fold is often one of the first recommendations for quick performance gains. That said, does this always result in improved rankings in the SERPs? Answer 👇 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 24/09/2025

Here we are... Google releases its Chrome Dev Tools MCP, which, in your AI assistant or AI agent, can: 🧨 Check code changes in real time 🧨 Diagnose console and network errors 🧨 Simulate user behavior 🧨 Automate performance audits #AI #SEO

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Sylvain Charbit @scharbit.bsky.social · 22/09/2025

If the pricing for AI Search tools scares you... Here are a few with a free plan: knowatoa.com usehall.com hubspot.com/aeo-grader geordy.ai mangools.com/ai-search-gr... Nothing to lose! If this is not enough, Qwairy also has a 1-month free trial: www.qwairy.co #AEO #GEO

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Sylvain Charbit @scharbit.bsky.social · 06/09/2025

The good news this weekend: Michael King has just released a manual for AI research. Extremely comprehensive, with recommendations that go against what you might hear, such as avoiding using llms.txt, using "POS" tagging, and many other gems. Link👇 #GEO #SEO

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Sylvain Charbit @scharbit.bsky.social · 05/09/2025

Adversarial optimization: manipulation for LLMs: 1⃣ Target a specific AI engine (Gemini, Grok, etc.) 2⃣ Publish pages with the content you want to be visible 3⃣ Ensure they rank high enough on Google (e.g., in position 5) 4⃣... #AEO #SEO

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Sylvain Charbit @scharbit.bsky.social · 02/09/2025

AI-powered search volume prediction tools are emerging. Once again, Dan Petrovic has taken everyone by surprise, using deep learning to determine volume ranges (501-1000; 1K-10K). It's currently reaching a level of... #SEO #AIO

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Sylvain Charbit @scharbit.bsky.social · 27/08/2025

For those managing a large number of sites and tired of building their dashboards on Looker: SEOGets allows you to monitor the performance of each site and spot variations at a glance: seogets.com And they have a free plan! #SEO

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Sylvain Charbit @scharbit.bsky.social · 25/08/2025

The latest Google Search Off the Record podcast addresses a simple yet incredibly common problem: Lazy loading on images located above the fold. Summary: Negative impact on LCP, don't do it #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 12/07/2025

Perplexity's Comet web browser is now available! To join the waitlist (or to download it now if you're a Perplexity Max subscriber): comet.perplexity.ai The browser wars are loading ☄️ #SEO #Perplexity

comet.perplexity.ai

Perplexity Comet

Cosmic Curiosity

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Sylvain Charbit @scharbit.bsky.social · 11/07/2025

If you missed it: OpenAI is reportedly about to launch a web browser to compete with Google Chrome. That potentially means I'll bore you a little less about Chrome DevTools. Can't wait ⌛️ Source: www.reuters.com/business/med... #ChatGPT #SEO

reuters.com

Exclusive: OpenAI to release web browser in challenge to Google Chrome

OpenAI is close to releasing an AI-powered web browser that will challenge Alphabet's market-dominating Google Chrome, three people familiar with the matter told Reuters.

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Sylvain Charbit @scharbit.bsky.social · 09/07/2025

New free AI visibility analysis tool The Query Fan Out AI Coverage Tool allows you to study the performance of a specific page across multiple queries that users might enter into their AI tools. It's available here: aicoverage.locomotive.agency #AI #SEO

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Sylvain Charbit @scharbit.bsky.social · 07/07/2025

Did you know? Pages that haven't been crawled by Googlebot for 130 days are removed from the index. They then appear in the "Crawled, currently not indexed" section of the Search Console. 💡 #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 05/07/2025

Meta descriptions continue to fall from grace The latest slap in the face comes from @thetafferboy.bsky.social , who stopped recommending writing meta descriptions after a test: #⃣ +3% organic traffic for pages without one #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 03/07/2025

The standoff with AI bots begins Cloudflare now blocks bots from OpenAI, Anthropic, etc. by default. Publishers can grant them access, block them, or... publishers can allow them to access the site. Currently in beta #Cloudflare #AI

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Sylvain Charbit @scharbit.bsky.social · 01/07/2025

Now, Claude is opening his marketplace, allowing users to create and share AI-powered apps. A sort of replica of OpenAI's GPT Store. It's a bit of a free-for-all for new acquisition channels, and it would be a shame to miss out. Source: www.anthropic.com/news/claude-... #ClaudeAI #AI

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Sylvain Charbit @scharbit.bsky.social · 28/06/2025

New bookmarklet, essential for AI search: Ziggy Shtrosberg's ChatGPT Search Query Extractor lists all the search queries performed by ChatGPT when using the web. Addicting! 👁️ Link: www.shtros.com/chatgpt-sear... #AEO #ChatGPT #GEO

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Sylvain Charbit @scharbit.bsky.social · 27/06/2025

New list of free technical SEO/AEO tools by @chrislever.bsky.social Schema tag generators, llms.txt, redirects, log simulator, and more. Help yourself, there's everything: chrisleverseo.com/tools/ #SEO #Google

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Sylvain Charbit @scharbit.bsky.social · 26/06/2025

A study from Profound on AI search in ChatGPT reveals something interesting: 🧐 The primary search intent is 37.5% "generative" Meaning that more than a third of users go there to create something directly, while...👇 #AEO #aisearch

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