iiinova — where your digital self keeps evolving

Sarah LeBoeuf @sarahthebeef.bsky.social · 30/09/2026

Fuckin miss me with that NYT puff piece painting Asha Sharma as a shrewd girlboss. It's giving Elizabeth Holmes

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Sarah LeBoeuf @sarahthebeef.bsky.social · 30/09/2026

Here's Jill reminding us that she's one of the best in the biz. Incredible report, horrifying outcome.

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Sarah LeBoeuf @sarahthebeef.bsky.social · 27/09/2026

The Phillies seem determined to break my heart this weekend

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Sarah LeBoeuf @sarahthebeef.bsky.social · 23/09/2026

I will continue to share this until conditions improve

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Reposted by Sarah LeBoeuf

Kyle Orland @kyleor.land · 09/09/2026

A message of hope, direct from Nintendo to you

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Sarah LeBoeuf @sarahthebeef.bsky.social · 08/09/2026

What a delightful Nintendo Direct! Okay let’s hop over to social media where I’m sure everyone is having an extremely normal one

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Sarah LeBoeuf @sarahthebeef.bsky.social · 08/09/2026

My mom on Ocarina remake Link: “He’s so cute!” DEBATE OVER.

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Sarah LeBoeuf @sarahthebeef.bsky.social · 03/09/2026

How is a game about killing nazis not political

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Sarah LeBoeuf @sarahthebeef.bsky.social · 21/08/2026

I’m so so so happy Double Fine is still around to keep doing stuff like this

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Sarah LeBoeuf @sarahthebeef.bsky.social · 15/08/2026

Happy birthday to this lovely creature. Everyone should be so lucky to have a friend like @amandafarough.ca ❤️🎂🥂

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Sarah LeBoeuf @sarahthebeef.bsky.social · 05/08/2026

Why would someone assign me work on the day the Pokopia DLC is out? Rude.

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Reposted by Sarah LeBoeuf

Mike Futter | Wishlist The Final Cut of Lilith Cunningham! @futterish.fsquared.biz · 29/07/2026

Proud to be part of two studios on this list! @causewaystudios.com is announcing its next game as part of PAX Rising (see you in September!). @strangescaffold.bsky.social just released Truck-kun is Supporting me From Another World?! today! Both studios flat out refuse to use AI.

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Sarah LeBoeuf @sarahthebeef.bsky.social · 29/07/2026

This was my first E3, what a nostalgia blast! What I remember most about that show was sneaking off to play Beatles Rock Band again anytime I had a moment to spare. Ended up making some friends at Harmonix and got super lost (without a smartphone) trying to find the Harmonix party!

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Sarah LeBoeuf @sarahthebeef.bsky.social · 27/07/2026

Having just wrapped two mock reviews, I have upcoming availability in my schedule! If you need written words -- or you already have the words and need a proof pass -- I can help! I'm currently taking content marketing and game consulting clients. Let's talk. sarahthebeef.com

sarahthebeef.com

Sarah LeBoeuf

Writer・Editor・Storyteller

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Sarah LeBoeuf @sarahthebeef.bsky.social · 16/07/2026

Oh shiiiiii this is gonna be good

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Sarah LeBoeuf @sarahthebeef.bsky.social · 15/07/2026

So at this point are we willing to acknowledge that Philadelphia was right to beat the hell out of that robot

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Sarah LeBoeuf @sarahthebeef.bsky.social · 13/07/2026

If I were Xbox, here's how I'd make sure we released more good games more quickly: STOP FIRING THE FUCKING PEOPLE WHO MAKE THE GAMES

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Sarah LeBoeuf @sarahthebeef.bsky.social · 09/07/2026

At this point I wouldn't be surprised to learn that Asha Sharma is actually an AI-powered robot. Absorb pain! Fire everyone! Do AI! Like, what the actual fuck is she about?

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Sarah LeBoeuf @sarahthebeef.bsky.social · 06/07/2026

Here's the very very smart @duckvalentine.bsky.social explaining why 1 billion DAUs is an absurd goal from Xbox. Part of the reason we're in this spot is because executives spent years creating wildly unrealistic goals for its developers and setting them up for failure. How is this any different?

kotaku.com

Xbox Wants To 'Entertain More Than A Billion People' Daily

One-eighth of the earth's population isn't so many, right?

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Sarah LeBoeuf @sarahthebeef.bsky.social · 06/07/2026

Hey real quick how many creative jobs could $100M save

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Sarah LeBoeuf @sarahthebeef.bsky.social · 06/07/2026

Game executives during the pandemic: Look at the money go brrrr!!!! Infinite growth forever!!! This will never stop!!!! Game executives today: Well, it turned out that was wrong. Whoops. We've learned our lesson. Anyway we're aiming for one billion players a day

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Sarah LeBoeuf @sarahthebeef.bsky.social · 06/07/2026

“Listen, we need to be realistic here. We have to cut 5,000 people because it’s just reality. Also we want a billion users a day”

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Reposted by Sarah LeBoeuf

UFO Citybusters @iankumohara.bsky.social · 06/07/2026

The loss of institutional knowledge and expertise will be immense. Expect established franchises to be farmed out to smaller studios with varying degrees of operational maturity and quality with the underlying conceit of cashing in on nostalgia.

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Sarah LeBoeuf @sarahthebeef.bsky.social · 02/07/2026

I knew this week was going to be full of bad news but goddamn

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Sarah LeBoeuf @sarahthebeef.bsky.social · 01/07/2026

I missed this yesterday, but here's an incredibly insightful piece from the brilliant @bryantfrancis.me that everyone who cares about video games and hates the current state of the industry should read. www.gamedeveloper.com/business/opi...

gamedeveloper.com

Opinion: Everything hurts and no one knows when the pain will end

As mass layoffs continue in the game industry, developers must reckon with how to handle the uncertainty and pain of the moment.

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Sarah LeBoeuf @sarahthebeef.bsky.social · 30/06/2026

Note to video game execs: Any fourth-grader with a loose grasp on math could figure out that fewer salaries = more monies in the immediate term, so what is your actual job? What justifies your overblown salaries? Why couldn't we just get rid of you and keep the actual creators?

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Sarah LeBoeuf @sarahthebeef.bsky.social · 29/06/2026

Can’t wait till they resolve the episode 3 cliffhanger and we find out whether the protagonist gets a job at the meat bowl joint or 7-11

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Sarah LeBoeuf @sarahthebeef.bsky.social · 25/06/2026

Grand Moff Tarkin releasing a press release: “Today we are sharing the painful news that we have made the difficult decision to blow up Alderaan.”

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Sarah LeBoeuf @sarahthebeef.bsky.social · 25/06/2026

“Painful news” “Difficult decisions” “Hard choices” Give me a fucking break. You chose the path of least resistance to make the numbers go up for a little bit. A difficult decision would be choosing to reduce your own compensation when your terrible mismanagement is what caused these HaRd ChOiCeS

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Sarah LeBoeuf @sarahthebeef.bsky.social · 21/06/2026

This father's day I'd like to relay the story of how my brothers and I talked my dad into buying us DOOM.

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Sarah LeBoeuf @sarahthebeef.bsky.social · 17/06/2026

I want to say something clever and pithy about Xbox but I'm so damn angry that nothing's coming out. This is pure greed and just as short-sighted as every other mistake the company has made to get to this point.

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Reposted by Sarah LeBoeuf

Brian Shea @brianpshea.bsky.social · 11/06/2026

Normally, I ride the high of events like Summer Game Fest for weeks. But today, it’s hard to feel anything but despair for what corporate mismanagement and greed is doing to decimate the games industry. Xbox, Ubisoft, and IGN are the latest to showcase that this industry is in a dire, dire place.

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Sarah LeBoeuf @sarahthebeef.bsky.social · 11/06/2026

Now that most of the games I saw at SGF have been freed from their embargoes, here's a short thread on some of my favorites!You can hear more on @maximumhearts.bsky.social tonight if @magitekdad.bsky.social ever stops talking about the Nintendo Direct

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Sarah LeBoeuf @sarahthebeef.bsky.social · 10/06/2026

Not for nothing but laying off your team RIGHT AFTER their biggest networking opportunity of the year is an extra-special dick move

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Reposted by Sarah LeBoeuf

Jason Fanhees @jasonfanelli.com · 10/06/2026

This Xbox Remake trilogy sucks. Revive, Reset, Rescind Employment

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Sarah LeBoeuf @sarahthebeef.bsky.social · 10/06/2026

Instead of sending 380 former employees into an impossible job market maybe cut 1-2 executives whose terrible choices led to the studio closures and save the same amount of money??? I'm not an MBA but just a thought??????

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Sarah LeBoeuf @sarahthebeef.bsky.social · 10/06/2026

Just when you thought game companies couldn't get any worse at laying off employees. YIKES.

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Sarah LeBoeuf @sarahthebeef.bsky.social · 08/06/2026

Also if you’re wondering why I haven’t shared game impressions from SGF yet, there are a looooooot of embargoes this year. But you will be bombarded with my Thoughts and Feelings on @maximumhearts.bsky.social next week whether you like it or not

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Sarah LeBoeuf @sarahthebeef.bsky.social · 08/06/2026

Why is it that whenever I play a game in front of its developers I immediately forget how video games work And controllers And hand/eye coordination

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