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Sarah Feldberg

@sarahfeldberg.bsky.social
108 followers 25 following 41 posts

Writer, editor, product. Probably planning an event you want to go to. | Editor, Emerging Product @ SF Chronicle. | Formerly: Bylines everywhere / Editor, Las Vegas Weekly.

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Sarah Feldberg @sarahfeldberg.bsky.social · 20/03/2026
Something in my profile has made LinkedIn think I'm interested in news on the publishing industry (OK sure), the Prime Minister of Canada (meh) and the owner of the Savannah Bananas (huh?)
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Sarah Feldberg @sarahfeldberg.bsky.social · 19/03/2026
We're helping name 5 new @sfbayferry.com boats. Actually, you are. www.sfchronicle.com/totalsf/arti...
sfchronicle.com
Help us name the next five San Francisco Bay Ferry boats. (And travel free for a year!)
Total SF and San Francisco Bay Ferry are hosting a contest to name five new ferries. Submit your best idea, and you could win a golden ticket.
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Sarah Feldberg @sarahfeldberg.bsky.social · 18/02/2026
Kind of loving how the Olympic ski jumpers are all so impressed with themselves. Based on their facial expressions, I'm pretty sure they're all getting gold.
Olympic ski jumper celebrating his trick
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Sarah Feldberg @sarahfeldberg.bsky.social · 17/02/2026
I love the Olympics, but I have so many questions. Who are the all the people standing alongside the alpine ski course? Which athletes squat the most? How is the drone coverage working on ski races? What happened to Mikaela Shiffrin? Why do they swap the skate blades after a 5s false start?
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Sarah Feldberg @sarahfeldberg.bsky.social · 09/01/2026
I'm excited for "The Pitt" to be back, but the opening scene is Dr. Robby riding a motorcycle ... without a helmet. Doesn't he work in an ER?
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Sarah Feldberg @sarahfeldberg.bsky.social · 17/12/2025
the world is largely a dumpster fire right now, but @peterhartlaub.bsky.social went to "Tuba Christmas" last week and experienced the world premiere of "All I Want for Christmas is You" arranged for 65 tubas — and you should too. www.sfchronicle.com/totalsf/arti...
sfchronicle.com
A tuba symphony just debuted 'All I Want for Christmas.' Listen to it here
We went to Noe Valley to watch a 65-tuba orchestra perform a Mariah Carey Christmas classic. The scene was wild … and surprisingly beautiful.
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Christina Kahrl @christinakahrl.bsky.social · 10/12/2025
THEY'RE HERE! This book is entirely awesome, perhaps our most fun yet.
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Peter Hartlaub @peterhartlaub.bsky.social · 17/12/2025
I watched a 65-tuba orchestra perform the world tuba premiere of "All I Want for Christmas Is You" and it changed me. www.sfchronicle.com/totalsf/arti...
sfchronicle.com
A tuba symphony just debuted 'All I Want for Christmas.' Listen to it here
We went to Noe Valley to watch a 65-tuba orchestra perform a Mariah Carey Christmas classic. The scene was wild … and surprisingly beautiful.
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Sarah Feldberg @sarahfeldberg.bsky.social · 01/12/2025
When you click through the Wirecutter Cyber Week sales guide ... to a $409 cashmere sweater (that's the sale price!) Thanks guys.
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Peter Hartlaub @peterhartlaub.bsky.social · 02/10/2025
Another very fun story from a reader tip: Had a great time hanging out in The Flipper Room, a Concord frame shop that's also ... a pinball arcade? (They blend together perfectly.) Also a stealth story about work/life balance. www.sfchronicle.com/totalsf/arti...
sfchronicle.com
This Bay Area pinball arcade is hiding where you’d least expect it
The Flipper Room may be the only business in the world where you can play “Stranger Things” pinball and frame a Monet print. Turns out that makes perfect business sense.
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Sarah Feldberg @sarahfeldberg.bsky.social · 09/09/2025
RIP Angel/Zeke. The extremely small, very cute, resident two-headed snake at the East Bay Vivarium is no more. www.sfchronicle.com/totalsf/arti...
sfchronicle.com
Two-headed snake that enchanted the internet dies at Berkeley pet shop
East Bay Vivarium’s rare California kingsnake was expected to live just a few hours. The reptile became a social media star and survival story.
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Sarah Feldberg @sarahfeldberg.bsky.social · 21/08/2025
The problem with being a former travel writer is you still get the press trip invites.
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Sarah Feldberg @sarahfeldberg.bsky.social · 21/08/2025
Such a fun project from @peterhartlaub.bsky.social Ruth Asawa's "San Francisco Fountain" is a local treasure, so densely detailed you can always find something new. Her son, Paul, showed us some of the secrets, including one that requires a flashlight to view. www.sfchronicle.com/projects/202...
sfchronicle.com
Ruth Asawa's Union Square fountain is a San Francisco treasure hunt. Here are its secrets
Asawa’s son shows us the delightful details and hidden scenes of the artist’s ‘San Francisco Fountain’
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Sarah Feldberg @sarahfeldberg.bsky.social · 21/08/2025
We have 2 great @sfchronicle.com events coming up in the next 3 weeks! First: How the Valkyries Took Flight (Aug. 27) at Manny's w/ @annkillion.bsky.social & @mingemi.bsky.social, @wgoldenstate.bsky.social Pres. Jess Smith, WNBA expert @macsmith413.bsky.social www.sfchronicle.com/events/artic...
sfchronicle.com
Live event: How the Golden State Valkyries took flight
The Chronicle’s Ann Killion and Marisa Ingemi, Valkyries President Jess Smith and WNBA expert Michelle Smith discuss the team’s extraordinary debut season.
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Sarah Feldberg @sarahfeldberg.bsky.social · 06/08/2025
Am I listening to a palliative care in urology podcast for work right now? Yep.
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Peter Hartlaub @peterhartlaub.bsky.social · 18/06/2025
My ride-along with @sfgiants.com broadcaster David Flemming — who has been quietly commuting by bike to Oracle Park (Including night games!) On the city's coyotes, focaccia & the ballpark bike move that got him in trouble Gift link ⬇️ for Giants fans only 🚴 🏟️ 🎁 www.sfchronicle.com/totalsf/arti...
sfchronicle.com
San Francisco’s most famous bike commuter? This Giants broadcaster
In the broadcast booth Dave Flemming is a composed professional. On his bike pedaling through San Francisco to Oracle Park another side emerges: unabashed fan.
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Sarah Feldberg @sarahfeldberg.bsky.social · 22/05/2025
@peterhartlaub.bsky.social explores San Francisco for his job. But this week he experienced the city from a totally new perspective that left him wondering: "Why don’t more people know about this?" www.sfchronicle.com/totalsf/arti...
sfchronicle.com
The most unique view of San Francisco? A paddle through its industrial past
This surprising tour of San Francisco is a bay paddle where past meets present. You might make friends with a baby seal along the way.
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Sarah Feldberg @sarahfeldberg.bsky.social · 22/05/2025
A sport I've never watched. A public figure I've never followed. But this story is just tremendous: www.washingtonpost.com/sports/2025/...
washingtonpost.com
Chasing ghosts with Dale Earnhardt Jr.
Approaching the age his dad was when he died at Daytona, a second-generation legend went looking for answers. I went looking, too.
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Sarah Feldberg @sarahfeldberg.bsky.social · 21/05/2025
Is it me or does this feel like an elaborate birth announcement? openai.com/sam-and-jony/
openai.com
Sam and Jony introduce io
Building a family of AI products for everyone.
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Sarah Feldberg @sarahfeldberg.bsky.social · 19/05/2025
Join @sfchronicle.com tomorrow night with @sfaidsfound.bsky.social as we mark the final year of AIDS/LifeCycle, talk about how it's impacted thousands of lives, and why it's ending now. www.sfchronicle.com/events/artic...
sfchronicle.com
Chronicle Live: How AIDS/LifeCycle made history — and why it’s ending
As AIDS/LifeCycle embarks on its final ride, join the Chronicle and the S.F. AIDS Foundation to hear about the fundraiser’s origin, impact and why it’s ending.
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San Francisco Chronicle @sfchronicle.com · 19/05/2025
Chronicle restaurant critic MacKenzie Chung Fegan went to the French Laundry for dinner. Then Thomas Keller, one of the world's most famous chefs, asked her to leave.
sfchronicle.com
This is what happened when Thomas Keller asked me to leave the French Laundry
Thomas Keller is a legendary chef. Chronicle critic MacKenzie Chung Fegan hadn’t met him, until she went to the French Laundry and he asked her to leave.
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Sarah Feldberg @sarahfeldberg.bsky.social · 14/05/2025
The end of an era: In June @sfaidsfound.bsky.social & a bunch of fit folks in spandex will embark on the final AIDS/LifeCycle. Before they pedal off, we're sitting down next Tue. at Manny's to talk about the magic of the ride, its huge impact & why it's ending. www.sfchronicle.com/events/artic...
sfchronicle.com
Chronicle Live: The last ride of AIDS/LifeCycle
As AIDS/LifeCycle embarks on its final ride, join the Chronicle and the S.F. AIDS Foundation to hear about the fundraiser’s origin, impact and why it’s ending.
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Sarah Feldberg @sarahfeldberg.bsky.social · 13/05/2025
How do you get Donny Osmond in "Mulan" out of your head? Asking for myself and the last 48 hours.
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Peter Hartlaub @peterhartlaub.bsky.social · 21/04/2025
Noah Berger is a good hang & took some excellent photos & video (The Dorado class is the best @sfbayferry.com boat to launch a drone!) Also, I’ve asked @sarahfeldberg.bsky.social to please use this on brand Berger photo ⬇️ in my future @sfchronicle.com obituary www.sfchronicle.com/totalsf/arti...
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Christina Kahrl @christinakahrl.bsky.social · 18/04/2025
Easy to geek out looking at this, love what @peterhartlaub.bsky.social, @sarahfeldberg.bsky.social Emily Jan & Alex Fong achieved with this great snapshot of history and the bones of the old SF that survived into the present. www.sfchronicle.com/projects/202...
sfchronicle.com
The 1906 earthquake devastated downtown San Francisco. Here’s a tour of what survived
From the Fairmont Hotel to the Flood Building, a visual tour of landmarks that survived the 1906 San Francisco earthquake and fire.
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Sarah Feldberg @sarahfeldberg.bsky.social · 18/04/2025
119 years ago, the great earthquake shook San Francisco and ignited a fire that consumed more than 25,000 buildings. 6 weeks later, a photographer rigged a camera to kites to see what remained. Here's a tour of what survived — and how it seeded a new city: www.sfchronicle.com/projects/202...
sfchronicle.com
The 1906 earthquake devastated downtown San Francisco. Here’s a tour of what survived
From the Fairmont Hotel to the Flood Building, a visual tour of landmarks that survived the 1906 San Francisco earthquake and fire.
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Peter Hartlaub @peterhartlaub.bsky.social · 18/04/2025
On this day, an earthquake and fire laid waste to San Francisco. But you'll be surprised how much endured. Check out our visual tour! One of my all-time fav @sfchronicle.com collaborations. Love the combination of innovation & storytelling & archive coolness. www.sfchronicle.com/projects/202...
sfchronicle.com
The 1906 earthquake devastated downtown San Francisco. Here’s a tour of what survived
From the Fairmont Hotel to the Flood Building, a visual tour of landmarks that survived the 1906 San Francisco earthquake and fire.
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Sarah Feldberg @sarahfeldberg.bsky.social · 08/04/2025
The twist in this blurb
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Peter Hartlaub @peterhartlaub.bsky.social · 24/03/2025
We saw cows, missed trains, visited 50 stations, covered 131.2 miles of track and sampled three @bart.gov bathrooms. For journalism. (The cost for the entire trip? $9.90) Read about the day @thebiscuitdan.bsky.social & I spent without leaving the BART system. www.sfchronicle.com/totalsf/arti...
sfchronicle.com
8 hours on BART? I tried the latest transit trend, and it almost broke me
Why are so many transit fans attempting the Bay Area Rapid Transit speedrun? I tried it and it nearly broke me.
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Sarah Feldberg @sarahfeldberg.bsky.social · 24/03/2025
Just wow.
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Peter Hartlaub @peterhartlaub.bsky.social · 21/03/2025
Thank you @sarahfeldberg.bsky.social for seeing my note in the Chronicle Slack and hustling to bring me this Kind bar (the only thing I’ve eaten today) to Powell St. BART while somehow finding my exact train. (Don’t mistake my sad face as a lack of gratitude. It was very good!)
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Sarah Feldberg @sarahfeldberg.bsky.social · 19/03/2025
Sometimes a lede is so good it's aggravating. I give you this one, by Michael Lewis: www.washingtonpost.com/opinions/int...
washingtonpost.com
Opinion | The free-living bureaucrat
Michael Lewis on Heather Stone of the Food and Drug Administration.
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Sarah Feldberg @sarahfeldberg.bsky.social · 18/03/2025
I guess it was only a matter of time before Ragnar turned itself into an ultra. But (as someone who will never tackle one solo) the best part of Ragnar is it's race, a slumber party and a camping trip rolled into one. Doing it by yourself, just ain't the same.
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Sarah Feldberg @sarahfeldberg.bsky.social · 14/03/2025
Whichever one that is should be protected at all costs.
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Peter Hartlaub @peterhartlaub.bsky.social · 13/03/2025
"An ambulance, a horse and Bob Dylan. When Beat poets gathered for a wild family photo." This project is so fun. Past & future @sfchronicle.com colliding. Ava Mandoli & our dev/design teams created a zoom scrolling tool to explore our old archive photos. 🗞️ 💯 www.sfchronicle.com/projects/202...
sfchronicle.com
An ambulance, a horse and Bob Dylan. When the Beats poets gathered for a wild family photo
Lawrence Ferlinghetti assembled two dozen literary figures and friends for a portrait at City Lights Bookstore in 1965. It captured the moment just before a cultural shift.
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Sarah Feldberg @sarahfeldberg.bsky.social · 12/03/2025
Did I build a Jeopardy! game for Jeopardy! champ @jeopardamy.bsky.social's event with @sfchronicle.com tonight at Manny's? Yes. Yes I did.
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Sarah Feldberg @sarahfeldberg.bsky.social · 04/03/2025
Some big news from the Chronicle food team 👀 www.sfchronicle.com/food/restaur...
sfchronicle.com
Get excited: Our Top 100 restaurants list is coming back
We’ve been furiously working on our first-ever ranked list of the Top 100 restaurants in the Bay Area. And we’re throwing a party to celebrate.
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Peter Hartlaub @peterhartlaub.bsky.social · 27/02/2025
Today’s Medieval Madness story is actually chum in the water for our next project — sharing some of the Bay Area’s best secrets 🌁 🤫 Mine is an easy to learn 1997 pinball machine that insults you while you play. Yours is ??? Share here ⬇️ www.sfchronicle.com/projects/202...
sfchronicle.com
Survey: What is your favorite Bay Area secret?
The Bay Area is full of juicy secrets and fascinating backstories. We want to hear your favorite off-menu items, little-known locales and under-the-radar treasures.
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Peter Hartlaub @peterhartlaub.bsky.social · 27/02/2025
“It was like someone coming off the street, and handing you a Ferrari.” Medieval Madness, the most valuable modern pinball game, has an exploding castle, voice work by then-unknown Tina Fey and perfect game flow. How did it end up on free play in Alameda? www.sfchronicle.com/totalsf/arti...
sfchronicle.com
Is this the greatest pinball machine of all time? Here’s where to play
Medieval Madness has castles, trolls and voice work by Tina Fey. Here's where to play the epic pinball game in the Bay Area.
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Sarah Feldberg @sarahfeldberg.bsky.social · 27/02/2025
What does Tina Fey have to do with the greatest pinball machine of all time? @peterhartlaub.bsky.social shares the tale — and how you can play it today? www.sfchronicle.com/totalsf/arti...
sfchronicle.com
Is this the greatest pinball machine of all time? Here’s where to play
Medieval Madness has castles, trolls and voice work by Tina Fey. Here's where to play the epic pinball game in the Bay Area.
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Peter Hartlaub @peterhartlaub.bsky.social · 06/02/2025
What's the best @warriorsofficial.bsky.social jersey in team history? We broke down them all: from The City to The Town to the Christmas editions to the yellow sleeved jerseys we're all trying to forget. See them all and vote now! 🗳️🏀 www.sfchronicle.com/projects/202...
sfchronicle.com
What's the best Golden State Warriors jersey in team history? Vote for your favorite
The Golden State Warriors have worn a lot of uniforms in the team's 63 years in the Bay Area. Which is the best of all time?
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Sarah Feldberg @sarahfeldberg.bsky.social · 06/02/2025
What's the Warriors GJOAT (greatest jersey of all time)? @peterhartlaub.bsky.social rounded up every jersey in team history so you can name the very best. Cast your vote! www.sfchronicle.com/projects/202...
sfchronicle.com
What's the best Golden State Warriors jersey in team history? Vote for your favorite
The Golden State Warriors have worn a lot of uniforms in the team's 63 years in the Bay Area. Which is the best of all time?
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Sarah Feldberg @sarahfeldberg.bsky.social · 18/12/2024
These photos 😍. The darkness is so rich when you stop to consider it, instead of just being annoyed.
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Sarah Feldberg @sarahfeldberg.bsky.social · 18/12/2024
The darkest day of the year is around the corner. Wrote the winter solstice, herring orgies and rowing in the dark a couple years back. www.sfchronicle.com/bayarea/arti...
sfchronicle.com
Winter Solstice: These photos show the Bay Area during the darkest days of the year
The winter solstice on Dec. 21 — when the Northern Hemisphere is tilted away from the...
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Sarah Feldberg @sarahfeldberg.bsky.social · 18/12/2024
A Bluey movie is coming and I have *feelings* about it
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Sarah Feldberg @sarahfeldberg.bsky.social · 13/12/2024
It's a year old, but this ode to the @sfchronicle.com's favorite holiday songs is still a super-fun read and guaranteed to improve your seasonal soundtrack. #siachristmas4eva www.sfchronicle.com/projects/202...
sfchronicle.com
The Chronicle's ultimate holiday mixtape
Our Christmas playlist of hip-hop bangers, odd originals and worthwhile covers to make your winter listening a little more festive.
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Sarah Feldberg @sarahfeldberg.bsky.social · 11/12/2024
Most people know the iconic photo "Raising the Flag on Iwo Jima". They don't know the photographer who took it got a job at the @sfchronicle.com and spent 35 years documenting San Francisco. Meet Joe Rosenthal. www.sfchronicle.com/totalsf/arti...
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Sarah Feldberg @sarahfeldberg.bsky.social · 11/12/2024
Love it! Thanks so much for sharing.
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Tim O’Rourke @handle.invalid · 08/12/2024
From the “Learn Something New Every Day” Department, courtesy of @sarahfeldberg.bsky.social >>> www.sfchronicle.com/climate/arti...
sfchronicle.com
Why do ladybugs descend on this part of the Bay Area every year? It’s a mystery — and a marvel
Every winter, ladybugs descend on the East Bay hills. Congregating by the thousands, they make for a natural spectacle that’s still something of a mystery.
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Sarah Feldberg @sarahfeldberg.bsky.social · 08/12/2024
Worth the hike (and inevitable kid bribing)
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