iiinova — where your digital self keeps evolving

Reposted by Sarah Marshall

Bluesky @bsky.app · 20/03/2025

We 💙 links! Starting this week, we've made it even easier for newsrooms and more to track how much traffic Bluesky is sending to their sites. For those setting up analytics, Bluesky's referrer is go.bsky.app.

380274903100

Sarah Marshall @sarahemarshall.bsky.social · 20/03/2025

Also for those at SEO for News Meetup in Munich, here's Frankie, our OpenAI-powered SEO analytics chatbot, created by @maxprin.com (based on OpenAI's 'reasoning' model, o3-mini) #ness

020

Sarah Marshall @sarahemarshall.bsky.social · 20/03/2025

For those at SEO for News in Munich (where I'm on a panel), this is for the bit where we talk about AI Overviews #ness

010

Reposted by Sarah Marshall

Ben Collins @bencollins.bsky.social · 03/02/2025

Brief break from hawking The Onion to tell everyone I just subscribed to Wired. Please support publications who do brave work right now. www.wired.com/v2/offers/wi...

wired.com

WIRED - The Latest in Technology, Science, Culture and Business | WIRED

Unlimited Access| Best-in-class reporting that's too important to ignore - plus gear reviews, podcasts, and more. | Plus, FREE Stickers!

262105351618

Reposted by Sarah Marshall

Nieman Lab @niemanlab.org · 18/12/2024

"Your New Year’s resolution should be to get a fatter middle," @sarahemarshall.bsky.social writes. "You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top."

buff.ly

Focus on the “flabby middle” of the audience funnel

"Audiences need to 'try before they buy.'"

062

Reposted by Sarah Marshall

Katie Drummond @katie-drummond.bsky.social · 19/12/2024

Job Alert: @wired.com is hiring a Features Director to lead our most ambitious reporting and storytelling projects, and oversee our print mag. This is a once-in-a-career job, and we'll kick off hiring in January. Share, send recs, and apply ASAP. condenast.wd5.myworkdayjobs.com/CondeCareers...

condenast.wd5.myworkdayjobs.com

Features Director, Wired

WIRED is where a better future is imagined. For three decades, we have been the indispensable guide to a world in constant transformation. We cover humanity’s biggest challenges, from climate change t...

39969

Sarah Marshall @sarahemarshall.bsky.social · 19/12/2024

For news sites, the audience funnel was once an inverted triangle. It should now be an inverted trapezoid. If the top of the funnel is getting narrower (thanks Meta, Google), we must focus on engaging the people in the middle. My annual @niemanlab.org predictions: www.niemanlab.org/2024/12/focu...

030

Reposted by Sarah Marshall

Glenn Gabe @glenngabe.bsky.social · 18/12/2024

Some big ChatGPT Search additions: Day 8 of ship-mas from OpenAI revealed important new features for ChatGPT Search. Here's my latest post -> ChatGPT Search creeps closer to Google – OpenAI’s Ship-mas brings maps for Local Search, improved results for navigational queries, and live mode with Search

gsqi.com

ChatGPT Search creeps closer to Google – OpenAI's Ship-mas brings Maps for Local Search, improved results for navigational queries, and live mode with Search

Glenn Gabe covers new features in ChatGPT Search, including Local Search with Maps, changes for navigational queries, and Search being integrated with live mode.

133

Reposted by Sarah Marshall

Barry Adams 📰 @polemicdigital.com · 03/12/2024

Kicking off the SEO for News meetup, London edition! @jshehata1.bsky.social

0102

Sarah Marshall @sarahemarshall.bsky.social · 02/12/2024

This is a great summary. Everything you need to know about Site Reputation Abuse Google's "constantly moving goalposts"... Look forward to discussing tomorrow at #ness2024, @polemicdigital.com

010