iiinova — where your digital self keeps evolving

Sam Cholke @samcholke.bsky.social · 13/03/2025

$80 a lead for a newsletter subscriber, very low outlook for conversions to donor. This project with Shasta Scout comparing methods to reach rural audiences convinced me we need way more experimentation. inn.org/research/cas...

inn.org

Case study: How Shasta Scout is reaching rural audiences with direct mail

Shasta Scout is an independent, nonprofit news organization that provides crucial news coverage of rural Shasta County, California—a region that

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Reposted by Sam Cholke

Nieman Lab @niemanlab.org · 18/12/2024

“Every item that could be stripped out because it contained enough value to stand on its own was, sometimes by the very news organizations themselves," @samcholke.bsky.social writes.

buff.ly

News faces its final unbundling

"Every item that could be stripped out because it contained enough value to stand on its own was, sometimes by the very news organizations themselves."

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Sam Cholke @samcholke.bsky.social · 18/12/2024

My @niemanlab.org prediction: News has to confront that where people build knowledge, cultivate understanding and discuss the news are increasingly separate spaces — the final "unbundling" of the news product.

niemanlab.org

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Sam Cholke @samcholke.bsky.social · 06/12/2024

Two bits I found really surprising working on new INN research: *ALL* posts from Facebook Pages were eliminated from the feed in Oct. '23 + 85% of nonprofit news orgs were founded during the era where social media dominated referral traffic ('07-'23). medium.com/innsights/ho...

medium.com

How the INN Network weathered the decline of Facebook

Nonprofit news organizations are now increasingly reliant on Google to drive new audiences to their website and newsletter.

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Sam Cholke @samcholke.bsky.social · 04/12/2024

So cool! Would love to see how this map changes as more responses come in and curious to know more about how this map was made as there are some areas where no one w/ any relation to that place seems to have responded (is it one person defining a place in some cases?)

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Reposted by Sam Cholke

Sophie Nadeau 🇨🇦 @sophienadeau.bsky.social · 26/11/2024

This is so important. It’s one of the primary psychological factors driving news avoidance. So, it’s not good enough to explain the world. The way we work, the framing, tone & value to the audience is everything.

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Sam Cholke @samcholke.bsky.social · 21/11/2024

Part of my @niemanlab.org prediction for this year just came true. Source: www.cambridge.org/core/element... thanks @snsoroka.bsky.social

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Reposted by Sam Cholke

Jim Daley @jimdaleywrites.bsky.social · 20/11/2024

I‘ve begun putting together a starter pack of Chicago’s alternative, independent and community media. We have one of the richest media ecosystems anywhere around! go.bsky.app/Rn9XDbg

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Reposted by Sam Cholke

Capitol Fax @capitolfax.bsky.social · 20/11/2024

Added several more accounts to the IL news media starter pack bsky.app/starter-pack...

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Sam Cholke @samcholke.bsky.social · 20/11/2024

There's probably a great book or podcast series in here. Why is reforming institutions so hard? CPD faced court orders, protests, reporting + hearings, new institutions to heighten accountability, threats of abolition. Do people not trust institutions because capture is easy and reform now so hard?

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Reposted by Sam Cholke

Voices of Monterey Bay @voicesofmonterybay.bsky.social · 15/11/2024

If you're looking for fresh, independent insight on current events, try these nonprofit news outlets. They're members of the Institute for Nonprofit News. bsky.app/starter-pack...

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