Sign in

Ryan Jones

@ryanjones.bsky.social
1.9K followers 319 following 646 posts

SVP, SEO at Razorfish. Founder SERPrecon.com Content Goblin eschewing good taste in exchange for eyeballs. Nihilist SEO / marketer / programmer in it for thrills. Hockey player. Programmer. Obsessed with cornhole. ryanmjones.com

PostsRepliesMedia
Ryan Jones @ryanjones.bsky.social · 29/09/2026
When you're a nerd who also loves sports, you do nerdy things. here's this year's college football rankings determined by creating a "graph" where every losing team "links" to the team that beat them - and then running Google PageRank over the graph.
010
Ryan Jones @ryanjones.bsky.social · 24/09/2026
Let's talk about the new google query fan out change Old way: Give query to AI. Ask it to generate more queries. New way: Train ML model on hundreds of thousands of queries, Turn original query into vector. Model finds other query vectors near it.
000
Ryan Jones @ryanjones.bsky.social · 24/09/2026
An SEO test with made up keywords can NOT accurately test whether something is a ranking factor. Why? Because other than fastrank (pure BM25 and Cosine Similarity) almost every other Google system compares your document to the entire corpus. When you make up a term, there's no corpus to compare.
030
Ryan Jones @ryanjones.bsky.social · 24/09/2026
Trump economy is so bad MAGA had to resort to "renting the libs" because they can no longer afford to own.
120
Ryan Jones @ryanjones.bsky.social · 24/09/2026
If you want to actually understand how a search engine works here’s some suggested reading material.
000
Ryan Jones @ryanjones.bsky.social · 23/09/2026
LLMs.txt and Markdown files are the new META keywords. I'm shocked most of you aren't still putting "Britney Spears" in there like every car dealer used to back in the day.
010
Ryan Jones @ryanjones.bsky.social · 23/09/2026
I'm seeing so much weirdness with markdown files. You don't want to put a copy of your actual site in markdown in your sitemaps. bad idea. Search engines will index both. do you want that served to users? Most people are way over-thinking this. You don't even need a markdown version.
100
Ryan Jones @ryanjones.bsky.social · 22/09/2026
Fun fact: I've been a guest on more podcasts than I've actually ever listened to.
000
Ryan Jones @ryanjones.bsky.social · 21/09/2026
The biggest mental model mistake SEOs make with Google is thinking that ranking is a score that adds up. It's not. It's a series of culls, based on different scores, until you're left with the "10 blue links."
110
Ryan Jones @ryanjones.bsky.social · 11/09/2026
The first step of any Google search is 2 parallel passes. Pass 1 is literally BM25 + Q* where Q* is a combined signal including spam scores, click data, navigational searches, and pagerank. The other pass is dense semantic vector retrieval. Semantic relevance. Not in these? good luck ranking.
000
Ryan Jones @ryanjones.bsky.social · 10/09/2026
Betting sites have AOC as the dem presidential frontrunner. I think she'd make an amazing president, but I have no faith in America to elect her. the attack ads will be sooo sexist/racist. I'd prefer to see Mark Kelly. let them try to slander an American hero and astronaut.
110
Ryan Jones @ryanjones.bsky.social · 24/08/2026
Just listed a bunch of WNBA, Disney, and Football cards on my ebay store. www.ebay.com/usr/hockeygod8 Don't just the name, I created it in the 90s.
ebay.com
hockeygod8 on eBay
Follow hockeygod8 on eBay. Buying, Selling, Collecting on eBay has never been more exciting!
010
Ryan Jones @ryanjones.bsky.social · 24/08/2026
there's nothing clients love more then when you're in a webex call and IT decides it's vitally important that you update your browser, immediately, so they do it for you.
040
Ryan Jones @ryanjones.bsky.social · 19/08/2026
Completely forgot that drunk me ordered this last month.
120
Ryan Jones @ryanjones.bsky.social · 19/08/2026
Just went to KFC and got a regular fork instead of a spork. when did that happen? I feel like the spork makes it taste way better.
000
Ryan Jones @ryanjones.bsky.social · 14/08/2026
Let's go!
030
Reposted by Ryan Jones
Aleyda Solis @aleyda.bsky.social · 01/07/2026
Looking for a cost effective way to track your brand AI Search Share of Voice? @ryanjones.bsky.social has launched FreeSOV for it: Free AI share of voice tool... just bring your own API keys 👇 It features everything you need to measure AI search visibility. Check it out: freesov(.)com
1104
Ryan Jones @ryanjones.bsky.social · 13/07/2026
how did I get to 45 years old and never realize that Virginia's state flag has a boob on it?
320
Ryan Jones @ryanjones.bsky.social · 10/06/2026
how does a search engine measure experience They're not looking at your author bio It's all math. When you vectorize the entire internet, the "experience" sites cluster together. Reddit, Forums. vs non-experience: wikipedia. The engines just see what cluster's centroid is closer to your website.
021
Ryan Jones @ryanjones.bsky.social · 08/06/2026
My Free Bring your own API key Share of Voice profound competitor is now open to all. You need API keys or it's useless, but it's much cheaper than the alternative. freesov.com/pulse.php
freesov.com
Pulse — AI Visibility Trends · FreeSOV
Pulse: platform-wide trends from FreeSOV — the domains AI assistants and search engines cite most, and the vocabulary they add when researching, across every tracked brand.
130
Ryan Jones @ryanjones.bsky.social · 05/06/2026
If you don't want to celebrate pride month, you can just ignore it - like you did Trump's name in the Epstein files.
031
Ryan Jones @ryanjones.bsky.social · 04/06/2026
this will force every retirement account in America to invest in Elon's company without the company first proving stability or profitability. It's socialism.
120
Ryan Jones @ryanjones.bsky.social · 04/06/2026
Did I mention I built a free tool that does most of what profound and the other big AI SOV tools do - but it's completely free? Bring your own API keys for the LLMs, or dataforseo credentials if you want to scrape the results. Just pay your own bills on your own APIs. freesov.com
freesov.com
FreeSOV - Bring your own API key AI SOV Tracking · FreeSOV
FreeSOV tracks how ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews cite, mention, and rank your brand — and which sub-queries they fan your prompts out into.
000
Ryan Jones @ryanjones.bsky.social · 12/05/2026
I wrote an article about how search engines work - so there's no excuse for any SEOs to have an outdated mental model anymore. www.serprecon.com/blog/how-a-s...
serprecon.com
How A Search Engine works
A helpful guide to how a search engine works.
110
Ryan Jones @ryanjones.bsky.social · 08/05/2026
Softball season is officially underway. If your team isn't using my site freesoftballstats.com to track your stats and bragging rights, why aren't you? It's literally free. Just finished a server migration too so it's lightning fast.
freesoftballstats.com
Free Softball Stats - Track your softball team's statistics.
000
Reposted by Ryan Jones
SERPrecon.com @serprecon.com · 07/05/2026
Confused by things like Cosine Similarity or BM25? we just posted a guide to semantic SEO and Information retrieval metrics that speaks tech AND plain english - but also shows you how to use these things in SEO/GEO www.serprecon.com/metrics
serprecon.com
Semantic SEO Metrics, Definitions, and Uses
Learn what metrics matter in semantic SEO, what the metrics mean, and how to use them in your SEO and GEO strategies.
011
Reposted by Ryan Jones
Mark Jacob @markjacob.bsky.social · 05/05/2026
Looks like foreigners don't want to risk being imprisoned by ICE just for a chance to see a soccer game.
npr.org
Hotels have a big World Cup problem: Bookings are running far below projections
Nearly 80% of hotels surveyed by a body representing the industry reported bookings were running below projections — a worrisome sign with only weeks to go before the World Cup.
85787282319
Reposted by Ryan Jones
TechCrunch @techcrunch.com · 05/05/2026
PayPal is pitching an AI-led turnaround, tying automation and restructuring to $1.5B in savings as it cuts jobs and works to modernize its tech stack.
techcrunch.com
PayPal says it's 'becoming a technology company again.' That means AI. | TechCrunch
PayPal is pitching an AI-led turnaround, tying automation and restructuring to $1.5B in savings as it cuts jobs and works to modernize its tech stack.
1126
Reposted by Ryan Jones
Ryan Jones @ryanjones.bsky.social · 12/04/2026
I guess having the warehouse next to the factory makes sense.
031
Ryan Jones @ryanjones.bsky.social · 13/04/2026
After visiting Oklahoma it's amazing how many churches there are. Like, there's not enough people in OK to actually go to all the churches I saw. Either there are 1000's of churches with congregations less than 10 people, or people are going to multiple churches.
100
Ryan Jones @ryanjones.bsky.social · 12/04/2026
I guess having the warehouse next to the factory makes sense.
031
Ryan Jones @ryanjones.bsky.social · 08/04/2026
hear me out: The sims video game, but each sim is really just somebody else's AI agent....
110
Reposted by Ryan Jones
Cosimo Kramedici @slurmslurper.bsky.social · 07/04/2026
This would be comical if the stakes weren’t so high
011
Reposted by Ryan Jones
SERPrecon.com @serprecon.com · 06/04/2026
Don't miss our founder, @ryanjones.bsky.social speaking at SEO week this month. Use code SEO-JONES to save some money too!
012
Ryan Jones @ryanjones.bsky.social · 06/04/2026
I've noticed a ton of twitter and facebook bots posting attack stuff against Angel Reese. Why? Who's funding this? Best guess I have is they're trying to collect sexist/racist MAGA followers before an upcoming election?
000
Ryan Jones @ryanjones.bsky.social · 01/04/2026
With all the talk of Googlebot only crawling 2MB of HTML, we added an HTML Size feature to the free @serprecon.com chrome extension. Learn more and download it here: serprecon.com/chrome
010
Ryan Jones @ryanjones.bsky.social · 31/03/2026
Spent a few minutes going through the claude code leak. It's mostly just the front end. no logic in this code. Yawn fest. The only thing I found interesting was the web search API only returns URL, Title, Page_age, and content (content is encrypted)
130
Reposted by Ryan Jones
Adam Keiper @adamkeiper.com · 27/03/2026
What a pleasant surprise to see that this fine, upstanding crowd of CPAC attendees is so disgusted by the Trump administration's lawlessness that they repeatedly show their strong support for impeachment hearings.
1120847
Ryan Jones @ryanjones.bsky.social · 20/03/2026
Forgot to mention I made some updates to seonews.pro - check it out.
seonews.pro
SEO News Aggregator
020
Ryan Jones @ryanjones.bsky.social · 19/03/2026
Yo Florida, who the hell are you electing? www.wfla.com/news/florida...
wfla.com
Florida bill to ban marrying first cousins fails to pass
TAMPA, Fla. (WFLA)— The Florida bill to ban marrying a first cousin failed to pass in the Florida Senate. Legislatures failed to pass HB-733, which stated that after July 1, 2026, incestuous marria…
000
Ryan Jones @ryanjones.bsky.social · 18/03/2026
This was me literally 10 years ago talking about how users will use AI search.
271
Ryan Jones @ryanjones.bsky.social · 13/03/2026
I don't understand why so many people put "Must have tattoos" in their dating profiles. Like, I can't think of anything more superficial that could have anything LESS to do with whether somebody is a good match/partner.
100
Ryan Jones @ryanjones.bsky.social · 13/03/2026
I saw a lot of SEOs in here and twitter and reddit mis-understanding Google's MUVERA algorithm - so I wrote a real quick explainer on linkedin. www.linkedin.com/posts/jonesy...
linkedin.com
Reading a lot of FB/X/Reddit posts and the SEO industry seems really confused on MUVERA. One recently just somehow tied it into KW cannibalization (which isn't a thing) You don't need to opt...
Reading a lot of FB/X/Reddit posts and the SEO industry seems really confused on MUVERA. One recently just somehow tied it into KW cannibalization (which isn't a thing) You don't need to optimize fo...
000
Ryan Jones @ryanjones.bsky.social · 13/03/2026
happy 3.13 day to everybody with the old school Detroit area code still.
001
Ryan Jones @ryanjones.bsky.social · 05/03/2026
I'm just gonna say it. Unrivaled games are more entertaining to me than NBA games. I love the format, the elam ending, the less free throws, everything.
020
Ryan Jones @ryanjones.bsky.social · 02/03/2026
I don't understand the SEO push to create markdown versions of your pages. You all spent the last 5 years over analyzing "crawl budget" now you're doubling yours with alternate versions?
340
Ryan Jones @ryanjones.bsky.social · 24/02/2026
A scientist thinks in ways that compels them to weigh themselves before and after using the bathroom. An engineering mind says it would be more efficient to just poop on the scale.
020
Ryan Jones @ryanjones.bsky.social · 18/02/2026
call me shocked.
010
Ryan Jones @ryanjones.bsky.social · 18/02/2026
If you need your website translated to markdown for AI to understand it, you have a bad website. For normal websites markdown isn't the answer. it's a bandaid.
032
Ryan Jones @ryanjones.bsky.social · 18/02/2026
there's a >50% chance that your vibe coded SEO tool isn't really doing what you think it's doing.
140