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Barry Schwartz

@rustybrick.com
4.6K followers 686 following 7.6K posts

Search geek - like SEO, Google, Bing and dev

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Barry Schwartz @rustybrick.com · 10h
Happy Birthday Google
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Barry Schwartz @rustybrick.com · 13h
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Barry Schwartz @rustybrick.com · 29/09/2026
Google updated the Search Console Performance report help document on September 29th with a bit more clarity on the multimodal filter - story updated at www.seroundtable.com/google-searc...
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Barry Schwartz @rustybrick.com · 28/09/2026
I was reviewing Bereshit/Genesis in the Torah. Creation - those were some pretty generic prompts (1) Let there be light (2) Let there be sky (3) Let there be land (4) Let there be luminaries (5) Let there be fish and birds (6) Let there be animals and man Pretty generic prompts.
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Barry Schwartz @rustybrick.com · 28/09/2026
It took 7+ weeks but Google updated the link report over the weekend - I log those updates now at www.seroundtable.com/google-searc...
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Barry Schwartz @rustybrick.com · 25/09/2026
Going offline tonight through Sunday night for Sukkos - will catch up late Sunday night
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Barry Schwartz @rustybrick.com · 25/09/2026
Day after the Google Spam update was unleashed, it looks like the Google volatility is indeed spiking - original story at www.seroundtable.com/google-septe...
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Barry Schwartz @rustybrick.com · 24/09/2026
Bit of an easter egg on this story
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Barry Schwartz @rustybrick.com · 24/09/2026
oops fixed it
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Barry Schwartz @rustybrick.com · 22/09/2026
Google Search Console filled the data gap bug - as expected they would www.seroundtable.com/google-searc...
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Barry Schwartz @rustybrick.com · 18/09/2026
Bronze Apple Watch arrived #applewatch
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Barry Schwartz @rustybrick.com · 18/09/2026
iPhone 18 Pro secured. #iphone
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Barry Schwartz @rustybrick.com · 18/09/2026
Google AI Mode button being tested within the search results page search bar www.seroundtable.com/google-searc... #googleaimode #google
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Barry Schwartz @rustybrick.com · 18/09/2026
Bing is asking some searchers to verify they are human before showing search results www.seroundtable.com/bing-verify-... #bing #search #microsoft #captcha
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Barry Schwartz @rustybrick.com · 18/09/2026
Google Ads new help document named About commerce audience sharing through Google Ads www.seroundtable.com/google-ads-c... #googleads #ppc #google
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Barry Schwartz @rustybrick.com · 18/09/2026
Google Merchant Center AI now supports product reviews through the API, an updated help document change says www.seroundtable.com/google-merch... #googlemerchantcenter
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Barry Schwartz @rustybrick.com · 18/09/2026
Google drops free product listings from EEA / European regions - here is what it looks like and some data www.seroundtable.com/google-drops... #google
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Barry Schwartz @rustybrick.com · 18/09/2026
Mikey Mouse, Goofy & Donald Duck wearing fancy Google suits and clothing www.seroundtable.com/photos/mikey...
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Barry Schwartz @rustybrick.com · 17/09/2026
What ever happened to Google Discover on desktop? It began rolling out May 2025 but it is no where to be seen these days www.seroundtable.com/google-disco... #googlediscover #google
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Barry Schwartz @rustybrick.com · 17/09/2026
Google ad tech monopoly remedies are out: No breakup, behavioral changes with oversight required www.seroundtable.com/google-ad-te... #google #legal #monopoly
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Barry Schwartz @rustybrick.com · 17/09/2026
Google local knowledge panels are turning into AI Overviews www.seroundtable.com/google-local... #google #googlelocalpanel #googlebusinessprofiles #googleknowledgepanel
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Barry Schwartz @rustybrick.com · 17/09/2026
Bing is testing Top Picks, Price Drop, Sale, views and more labels on the product carousels www.seroundtable.com/bing-product... #bing #binguserinteface
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Barry Schwartz @rustybrick.com · 17/09/2026
Google Sponsored Places ads that expand on hover www.seroundtable.com/expandable-g... #google #googleuserinterface
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Barry Schwartz @rustybrick.com · 17/09/2026
Large glowing YouTube signage www.seroundtable.com/photos/large...
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Barry Schwartz @rustybrick.com · 16/09/2026
Here is the email OpenAI sent advertisers about these ChatGPT Ads updates, including the Sponsored Agents format - story updated at www.seroundtable.com/openai-chatg...
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Barry Schwartz @rustybrick.com · 16/09/2026
Yep, the Google tracking tools are getting more heated today - in fact @semrush is way more heated today - something is brewing over at Google www.seroundtable.com/google-updat...
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Barry Schwartz @rustybrick.com · 16/09/2026
Google Image Search "collections" now being "Suggested by AI" for some www.seroundtable.com/google-image... #googleimages #google #googleimagesearch
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Barry Schwartz @rustybrick.com · 16/09/2026
Google Search testing linking product listings directly to the merchant's website, like they did in June for Google Shopping www.seroundtable.com/google-produ... via @serpalert.bsky.social #google #googleproducts #googleshopping #googleuserinterface
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Barry Schwartz @rustybrick.com · 16/09/2026
New Google Ads multi-source conversions (beta) help document www.seroundtable.com/google-ads-m... #googleads
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Barry Schwartz @rustybrick.com · 16/09/2026
Bing testing shopping search filters on the left side when on the All tab - like Google does www.seroundtable.com/bing-sidebar... #bing #binguserinteface #bingshopping #microsoft
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Barry Schwartz @rustybrick.com · 16/09/2026
Google Ads spend benchmark report shows how you spend versus your competitors www.seroundtable.com/google-ads-s... via @thomaseccel.bsky.social #googleads
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Barry Schwartz @rustybrick.com · 16/09/2026
Google Search Console position tracking and reporting may change over time as Google Search, AI Overviews and AI Mode evolve says @johnmu.com www.seroundtable.com/google-searc... via @suzukik.bsky.social #googlesearchconsole #googleaimode #googleaioverviews #googleperformancereport #google #seo
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Barry Schwartz @rustybrick.com · 16/09/2026
Google Health yoga mats www.seroundtable.com/photos/googl...
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Barry Schwartz @rustybrick.com · 15/09/2026
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Barry Schwartz @rustybrick.com · 15/09/2026
Google Search ranking update seems to be hitting this morning - seeing a spike in chatter 🔥 www.seroundtable.com/google-updat... #google #googleupdate #googlealgorithmupdate #googleseo #seo
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Barry Schwartz @rustybrick.com · 15/09/2026
Google Business Profiles API processing delays www.seroundtable.com/google-busin... #googlebusinessprofiles #google #googlelocal #googlemaps
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Barry Schwartz @rustybrick.com · 15/09/2026
Google is testing text anchor based links for sponsored results in Google AI Mode, which make them look more organic, but I guess get fewer clicks than other ad units in AI Mode www.seroundtable.com/google-ai-mo... #google #googleads #googleaimode
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Barry Schwartz @rustybrick.com · 15/09/2026
Google Ads target-based bid strategies bidding update started Aug 17 and completed on Aug 27 www.seroundtable.com/google-augus... via @hanakobzova #googleads
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Barry Schwartz @rustybrick.com · 15/09/2026
Google Ads added a new option within your Performance Max campaigns to select "Where should people go after clicking your ads?" (1) Your website and (2) Google Business Profile (optimized for ads) www.seroundtable.com/google-ads-p... #googleads
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Barry Schwartz @rustybrick.com · 15/09/2026
Data on the Google Ads August 17th budgeting update from @mikeryanretail www.seroundtable.com/data-google-... #googleads
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Barry Schwartz @rustybrick.com · 15/09/2026
Google's new ecosystem carousel with "related websites" under weather, translate, finance, etc search widgets goes live in the EU www.seroundtable.com/google-europ... via @Lluc_SEO #google #googleuserinterface
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Barry Schwartz @rustybrick.com · 15/09/2026
Google charm bracelet making www.seroundtable.com/photos/googl...
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Barry Schwartz @rustybrick.com · 14/09/2026
Google Search ranking update hits for some around 9/4 but then a complete reversal around 9/13 - this is wild www.seroundtable.com/google-searc... documented by @glenngabe.bsky.social
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Barry Schwartz @rustybrick.com · 14/09/2026
Google is testing a blue highlight "more" link for the shopping results www.seroundtable.com/google-blue-... via @serpalert.bsky.social #google #googleuserinterface #googleshopping
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Barry Schwartz @rustybrick.com · 14/09/2026
Google AI Mode query refinement options tests www.seroundtable.com/google-ai-mo... #googleaimode #google
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Barry Schwartz @rustybrick.com · 14/09/2026
Google's @johnmu.com says it's normal for image thumbnails to be slow to update in Google Search, even after you update it, and even slower if the image is still on the page. This morning it updated by the way... www.seroundtable.com/google-searc... via @inspiredtaste.net #google #seo #googleseo
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Barry Schwartz @rustybrick.com · 14/09/2026
Google Ads newish Product Value Optimization beta www.seroundtable.com/google-ads-p... #googleads #google
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Barry Schwartz @rustybrick.com · 14/09/2026
Google tests paying publishers for using its content in AI Overviews, AI Mode and Gemini through Search Console AI contribution pilot (something we actually spotted last April) www.seroundtable.com/google-al-co... #googlesearchconsole #googleaioverviews #googleaimode #gemini #ai #googleai #google
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Barry Schwartz @rustybrick.com · 14/09/2026
Google AI Overview General Knowledge quiz www.seroundtable.com/google-ai-ov... #googleaioverviews #google
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Barry Schwartz @rustybrick.com · 14/09/2026
Google Zurich cozy spot www.seroundtable.com/photos/googl...
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