A detailed walkthrough of my current workflow for using LLms to build software, from brainstorming through planning and execution.

Running an interview is not difficult. But running a productive interview that uncovers genuine insights to inform your product is a different challenge. This article introduces a proven approach to help you maximise the value of your interviews, drawing on methods from the Jobs-to-be-Done (JTBD) framework.

After doing a customer interview you need to synthesise your insights right away before your memory fades. And because time is always tight, we'll share a quick and simple format so you can get back to other work.

The questions that you ask in an interview can dramatically impact the insights that you glean from the interview. In this article we will go through five different question types and the quality of the responses that you will get from each one.

Make sure every usability test goes off without a hitch. We’ve built a robust checklist to ensure you’re prepared for everything prior, during, and after…

Product development would be so much easier if we could just ask customers what they want and then deliver that for them. In fact, a lot of companies do just this. The only problem is that what people ask for is rarely what they actually need.