iiinova — where your digital self keeps evolving

Rory Madden

@rory.zeroblockers.com

Founder of UXDX and ZeroBlockers Framework. Figuring out how to help teams build better software faster.

Rory Madden @rory.zeroblockers.com · 17/12/2024

Wait - five categories of insights - what if we didn't ask questions covering all of these areas? Don't worry if you're missing insights for some categories. Leaving sections blank is WAY better than making assumptions. Bad assumptions = bad product decisions! 7/8

A sample interview snapshot showing 5 distinct areas: interviewee details, quote, experience map, insights and opportunities. The Insights section is further broken into five areas: Push Forces, Pull Forces, Habit Forces, Anxiety Forces and Trade Offs

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Rory Madden @rory.zeroblockers.com · 17/12/2024

Wait - five categories of insights - what if we didn't ask questions covering all of these areas? Don't worry if you're missing insights for some categories. Leaving sections blank is WAY better than making assumptions. Bad assumptions = bad product decisions! 7/8

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